thenutcracker2012report
DESCRIPTION
Campus Circle's efforts promoting Marat Daukayev School of Ballet: The Nutcracker 2012.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Marat Daukayev School of Ballet presents The Nutcracker
Online, Social Media and Print Ad Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated
Emailing were all utilized for this event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the ballet through print advertising.
The Nutcracker 2012 Campaign Recap
Banner Advertising - 715K impressions, 320 clicks Sweepstakes – Page Views – 1,011; Entries – 548
Online Ed – Page Views – 352 Dedicated Email – 26.2K sent, Total Opens – 3,197 to date, Clicks – 542
Newsletter Banner Ad – 26K emails, Page Views – 2,700 – 63 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800
Event Trailer - 104 page views • Online Calendar - 168 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Event Related Page Views – 7,532 Total Clicks – 925
Print Ad #1 (11/29 Issue) Circulation – 30,000 Readership – 90,000
Distribution – 500 Retail Outlets and Schools
Print Ad #2 (12/13 Issue) Circulation – 30,000 Readership – 90,000
Distribution – 500 Retail Outlets and Schools
Print Calendar
Circulation – 30,000 Readership – 90,000 Distribution – 500
Retail Outlets & Schools
Covers of Campus Circle Circulation – 30,000 Readership – 90,000
Distribution – 500 Retail Outlets and Schools
Covers of Campus Circle Circulation – 30,000 Readership – 90,000
Distribution – 500 Retail Outlets and Schools
Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 484K+. Clicks – 320.
Dedicated Email
Delivered – 26,265 Opened – 3,197
Clicks – 542
Newsletter Emails – 26,337 Opens – 2,700
Total Marat Clicks – 63
Online Calendar
Page Views – 168 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Editorial
Page Views – 352 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Event Trailer Page
Page Views – 104 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,220 Twitter followers: 2,800
Social Media 2
Sweepstakes Entries – 548
Page Views – 1,056
Demographics of Entrants
Age – 43% 18 to 34, 57% 35+
Gender – 59% Male Ethnicity –
37% - Caucasian; 22% - Hispanic
15% -Asian Status – 43% Working,
37% in College
Sweepstakes Demo - Age
Sweepstakes Demo - Ethnicity
Sweepstakes Demo - Gender
Sweepstakes Demo - Status