Don't Miss Out! Boost Q4 Sales on Amazon

Posted from iLoveToReview, November 24, 2015 By: Tina Marie Bueno

Amazon is forecasting record 2015 holiday sales

★ 51% of U.S. consumers plan to go to Amazon.com for most of their online holiday shopping

★ Amazon expects net sales between $33.5 billion - $36.75 billion

3 suggestions seasoned Sellers recommend for Q4 push…

#1 ~ Amp Up Inventory

★ Based on 1 - 2 month trends, increase stock by at least 50% to ensure orders are on time for the holidays

★ Minimize order cancellations by only showing inventory that you have available to ship

FBAer’s Amazon wants shipments to arrive no later than Dec 4th since it takes

a couple of weeks to process

#1 ~ Amp Up Inventory

FBMer’s

★ Make sure staff stays around for holiday orders

★ Have plenty of packaging materials on hand

★ Buy postage from Amazon for a small fee to avoid long lines at the PO or UPS stores

Basic rule of thumb:Process & ship orders quickly

Mark These Dates on Your Calendar…

★ December 21st ~ cut off for customers to order standard shipped products

★ December 22nd ~ cut off date for customers to order with 2-day shipping

★ December 23rd ~ cut off date for customers to order with next day shipping

#2 ~ Test New Keywords Phrases

★ Use words in alignment with how buyers will search during the holidays

★ Imagine buyers are looking for suggestions ~ A few examples could be:

✤ fun gifts for mom

✤ gift ideas for mom

✤ ideas for mom gifts

✤ best gifts for mom

✤ unique gifts for mom

✤ holiday gifts for mom

Basic Rule of Thumb: Keep it simple yet broad for those not sure of what that they want

While Updating Search/Keywords…

Clean up any listing issues ~

★ Are your photos clear?

★ Are you using all of your photo spots?

★ Are your descriptions (bullet points & text box) simple, clear & filled with valuable information?

★ Are your return policies up to date?

★ Is your company page filled out?

Basic Rule of Thumb: Details are even more mission critical this time of year

#3 ~ Continue Marketing Efforts

★ Stick with your current strategy through January since buyers who received gift cards will want to shop for themselves

★ FBMers ~ offer free shipping & slight price reductions if margins can absorb it

Basic Rule of Thumb:Buyers are definitely looking for good deals no matter where they are coming from.

Get Noticed!

90% of shoppers claimed positive online reviews influenced buying decisions

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Getting your products rated by 100+ reviewers can be THE compel l ing reason buyers add your products to their shopping cart instead of your competitors’.

Take advantage of the season’s shopping rush on Amazon& make this your most profitable season yet!

“Nearly 20% of annual retail sales industry wide are earned during the holiday season, making it the top consumer spending period of the year.”

~ The National Retail Federation