thesis guide line pdf

GA 4602 Art Thesis 2010 Presentation Guide Book

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Table of Contents

Page

1. The Persons Concerned with the Art Thesis …………………………………… 2

2. The Characteristics of the Project ……………………………………………… 2

3. The Area of Study ……………………………………………………………… 3

4. The Advisors …………………………………………………………………… 3

5. The Proposal Presentation ……………………………………………………… 5

6. The Approval of the Topic ………………………………………...…………… 6

7. The Characteristics of Works ……………………………………...…………… 6

8. The Presentation …………………………………………………...…………… 7

9. The Examination of Art Thesis ………………………………………………… 8

10. Grading Criteria and Marks Allocation ………………………………………… 8

11. The Report ……………………………………………………………………… 9

12. The Exhibition of Art Thesis …………………………………………………… 12

Appendix A : Proposal Format ………………………………………………… 13

Appendix B : Presentation Guidelines – Graphic Design/ Photography .……… 14

Appendix C : Presentation Guidelines – Computer Graphics ………………… 19

Appendix D : Presentation Guidelines – Advertising Design ………………… 20

Appendix E : Marketing Analysis Report Format ………………..…………… 22

Appendix F : Design Analysis Report Format ………………………………… 23

Appendix G : Non-Commercial Report Format ……………………………… 24

Appendix H : Design Brief Format …………………………………………… 25

Appendix I : Working Report Format ………………………………………… 26

Appendix J : Final Report Format

Cover Page …………………………………………...………… 27

Approval Page …………………………………………………. 28

Board of Member Page (sample) ……………………………….. 29

Chapter 1: Introduction (sample) …..…………………………… 30

Bibliography (sample) ………………………….......…………… 31

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GA 4602 Art Thesis 2009

Department of Visual Communication Arts

Faculty of Communication Arts, Assumption University

In order to manage the Art thesis of the Visual Communication Arts Department

with efficiency, the following regulations have been formulated:

1. The Persons Concerned with the Art Thesis

1.1. The Committee

The committee of Art thesis is comprised of the Head of the Visual

Communication Arts Department as chairman and lecturers of the

Department as members. They are to advise and grade the project; to provide

regulations and directions. The secretaries of the committee are the lecturers

of GA 4602 Art thesis. They are to operate this course with efficiency.

1.2. The Advisor

The advisors are appointed by the committee. They are to advise their

advisees to select topics, research, design and make the reports. In case that

any students could not complete their project with efficiency, the advisor can

recommend them to withdraw from this course.

2. The Characteristics of the Project

Student can select a project from the following categories:

2.1. Business Related Project

2.1.1. New-Design Project

To design a visual communication project for a product or an

organization that does not have any prior design applications.

Students need to explain the importance of the design works for that

particular product or organization.

2.1.2. Redesign Project

To design a visual communication project for a product or an

organization, that already exists in the current design applications.

Students must analyze the problems or weaknesses of the original

design and show benefits of the new design.

2.2. Non-Commercial Project

To design a visual communication project that shows student’s ability to

command their design vernacular through the channel of their majors. This is

a research base project that requires students to gather data, build

information and analyze them accordingly, in order to show case their non-

commercial design engagement.

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3. The Area of Study

Student can select one of the following study areas of Visual Communication

Arts in which they are interested and according to their major elective.

3.1. Graphic Design

3.1.1. Corporate Identity

3.1.2. Graphic on Package

3.1.3. Environmental Graphics (Signage System)

3.1.4. Display Design

3.1.5. Book Design

3.1.6. Typography and/ or Lettering Design

3.1.7. Information Design

3.2. Computer Graphics and Animation

3.2.1. Computer Graphics

3.2.2. Web & Interactive Media

3.2.3. Film (Short film)

3.2.4. Video (Documentary, Music VDO, etc.)

3.2.5. Traditional Animation (Cell Animation, Stop Motion, etc)

3.3. Advertising Design

3.4. Photography and Illustration

3.4.1. Photography

3.4.2. Hand drawn or painted Illustration

3.4.3. Digital Imaging

4. The Advisors

Student is entitled to select two advisors of the Art thesis from the following

lecturers of the Department. The selection should be based on the lecturer’s

expertise and their interests.

4.1. Section I: Graphic Design

4.1.1. Khajornsak Thirapanish

Study Area: Corporate identity Design, and Illustration Design, and

Graphic Design.

4.1.2. Littiporn Littipanich

Study Area: Corporate identity Design, Graphic on Package, Display

Design, Book design, Illustration Design, Typography and Lettering

design, and Signage Design.

4.1.3. Vorathit Kruavanichkit (Secretary)


Design, Book design, Typography and Lettering design, and Signage

Design.

4.1.4. Titikarn Hiranlertprasert


Design, Book design, Typography and Lettering design, and Signage.

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4.1.5. Tiffany Shelton



design, and Signage Design

4.1.6. Orathaya Saramart



design, and Signage Design

4.1.7. Patrica Khemnguad

Study Area: Visual communication and design

4.2. Section II: Advertising Design, Photography and Illustration

4.2.1. Acharee Wanglee

Study Area: Advertising Design, Corporate identity Design, and

Graphic Design.

4.2.2. Pat Wanasangsagul

Study Area: Advertising Design, Corporate identity Design, and

Graphic Design.

4.2.3. Darunee Sa-Areddee

Study Area: Photography, Digital Image, and Graphic Design.

4.2.4. Pichai Thurongkinanon

Study Area: Illustration Design Corporate identity Design, and

Graphic Design.

4.2.5. Ohm Phanphiroj

Study Area: Photography

4.2.6. Chonlathip Poonsirivong (Secretary)

Study Area: Advertising Design, Public Relation

4.3. Section III: Computer Graphics and Animation

4.3.1. Suriya Rattanawongul

Study Area: Graphics Design, Internet & Interactive Media, Digital

Image, Motion graphics design, Visual effect and Video post-

production and Computer Graphics Animation.

4.3.2. Korn Poonsirivong (Secretary)

Study Area: Internet & Interactive Media, Motion graphics design and

Graphics Design

4.3.3. Surachart Wuthinitikornkit

Study Area: Film, Internet & Interactive Media, Digital Image,

Motion graphics design, Visual effect and Video post-production and

Computer Graphics Animation.

4.3.4. Kritakorn Pua-Ariya

Study Area: Graphics Design, Digital Image, Motion graphics design,

Visual effect and Video post-production and Computer Graphics

Animation.

4.3.5. Wuthichai Choonhasakulchoke

Study Area: Visual communication and design

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5. The Proposal Presentation

The process of proposal presentation is to submit the proposal document at Art

Office, 7 Flr. CA Bldg. before 9.00AM. of the due date (or one day before the

due date). Students have to standby in front of the meeting room while the

committee is considering the proposal. If there is any question, students must be

ready to enter the room to answer the question. Student who is late on submission

will not be considered. (Full-uniform required)

The approved topics and name of advisor will be announced within one week.

Students whose topics are not approved can resubmit new proposal on the

following Friday or as committee suggested. If it is not approved in the second

time, student will not be allowed to take this course.

5.1. The proposal file consists of:

Proposal

Portfolio

Acceptance Letter

An Unofficial Transcript

An Internship report

5.1.1. Proposal

Student has to prepare sufficient copies of proposal as per number of

the committee. The contents must be clear and factual. The details and

format are as of the following format. (see Appendix A)

5.1.2. Portfolio

In order to demonstrates the design skill and qualifications of a

student. The portfolio comprises with the student’s works, made while

he or she has studied or worked. There should not be less than 12

pieces in the selected or similar study area. Student can present a

portfolio in 2 categories as follows:

5.1.2.1. Two or three-dimensional work. Student may take a photo or

print them and put with captions in a clear folder (A4 size)

5.1.2.2. Motion Graphics such as web design, multimedia, animation,

and video. A student has to submit it in the form of CD-Rom

or DVD.

5.1.3. Acceptance Letter

Students must contact the owner or an authority of the product or

organization to get their permission to use them as the case study for

Art thesis, and use their marketing data accordingly. Every data will

be used only for educational purpose and will be kept as confidential.

Students pick up the letter from Art office, CA Bldg., 7 Flr. and sent it

to the owner or the authority. They have to sign the letter and return to

the secretary with the proposal.

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5.1.4. An Unofficial Transcript

5.1.5. An Internship report

(Remark: Every file must be put in one folder with student name and study

area in the front cover)

6. The Approval of the Topic

The Committee of Art thesis will consider and approve the topics by the end of

the first semester. The standards for this approval are as follows:

6.1. Study Area

Students must have the capability to operate and finish the projects. The

committee will consider this mainly from the portfolio and the internship

evaluation and report.

6.2. Case Study

A product or organization that is used as the case study must be fact and

significance. Any student of Assumption University or others could not have

used it for at lease 5 years. And the scope of study must be possible and

appropriate.

6.3. Academic Background

Student must obtain a cumulative GPA at least 2.0 and passed GA 4531

Design Seminar with a grade not lower than C or depending on the

consideration of committee

7. Characteristics of the Submitted Works (see Appendix B, C, D)

7.1. Sketch Design

The hand drawn and comprehensive sketch – to show the development of

design

7.2. Final Work

Submitted works depend on the area of study, together with the

recommendation of the committee

7.2.1. Advertising Design

Actual size of print ad.

Proper scale of model for sign and other outdoor media

Animating Storyboard

7.2.2. Corporate Identity and Environmental Graphics Design

Corporate System

Actual size of printing media

Proper scale of model for sign and other large media

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7.2.3. Motion Picture and Computer Graphics Design

Storyboard (Script or screen play, show segment, etc.)

Motion Picture or Computer Graphics, finish as a real condition.

7.2.4. Illustration Design

Full scale of illustration

Actual size of model for the media that contain the illustration

7.2.5. Book Design

Corporate System

Actual size of the book model

7.2.6. Graphics on Package Design

Corporate System

Actual size of the package model

7.2.7. Lettering Design

Typeface System

Scale Test

7.3. Reports (see Appendix E, F, G, H, I)

Showing Marketing Research and Design Development. It must follow the

format of the Department.

7.4. Exhibition

Participating in the thesis exhibition is required for graduation. Failure to

participate the exhibition would result in an “I” until they can fulfill the

requirements. For those who do not cooperate with the exhibition

preparation would result in a penalty of 10 points deduction from the overall

score. The persons who could authorize the deductions are the Head of the

Visual Communication Arts Department, Secretary of the thesis committee

and the Head of the Thesis Exhibition.

8. The Presentation

8.1. Before the presentation, Students have to meet with their advisors on the

date suggested in the course outline or as the advisors’ suggestion.

8.2. Student must enroll in www.lms.au.edu

8.2.1. Website will be used to hand out class materials i.e. advisors list,

presentation list, etc. and to post grade

8.3. Students must have their multimedia presentation materials test in the

assigned room prior to the presentation schedule.

8.4. Student must dress in the full AU dress code as in the university regulations.

Failure to do so will be penalized by 5 points deduction from the final

presentation score.

8.5. Student must finish the presentation within 15 minutes for the first

presentation and within 10 minutes from the second presentation onward.

The committee has the right to stop any presentation deemed unnecessary or

inappropriate.

8.6. Students must collect presentation summary from the secretary of the

committee and combine them with their personal note to generate working

http://www.lms.au.edu/

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report. Students then will submit one copy to their advisor and then other

copies to the thesis committee for their next presentation.

Students must bring selected works from previous presentation to the

next presentation.

8.7. Student who is late presenting will be penalized by 25 points deduction from

their final score. And student will be the last person to present on that day.

8.8. Students who do not show up for their presentation on the assigned day will

get “zero” for that presentation. Students may appeal their grade if evidence

suggests reasonable excuse.

8.9. If the committee discovers any irregularities in student works, that person

will be recommended to withdraw or will receive "F" for the course.

9. The Examination of the Art Thesis

After the committee of the Art thesis approved a project and appointed an advisor

in the first semester, the department will set up 4 presentations in the second

semester. The requirements and guidelines depend on the each major

concentration.

10. Grading Criteria and Marks Allocation

10.1. Students will be recommended to withdraw when the average grading

from their presentation(s) is below 60%.

10.2. Failure to complete their body of works as suggested by the scope written

on student’s report or by committee suggestion will result in a “F” for that

particular presentation.

10.3. Student must dress in the full AU dress code as in the university

regulations. Failure to do so will be penalized by 5 points deduction from

the final presentation score.

10.4. Students who are late presenting will be deducted 25 point from 100 point

of each presentation. And will be the last student to present on that day.

10.5. Students who do not show up for their presentation on the assigned day

will get “zero” for that presentation. Students may appeal their grade if

evidence suggests reasonable excuse.

10.6. The committee has the right to stop any presentation deemed unnecessary

or inappropriate.

10.7. The committee may recommend students to withdraw if they consider

that the student can no longer perform on their project.

10.8. If the committee discovers any irregularities in student works, that person

will be recommended to withdraw or will receive "F" for the course.

10.9. Failure to submit the report on time would result in “zero” point for that

particular presentation.

10.10. Failure to participate the exhibition would result in “I” until students can

fulfill the requirements.

10.11. For those who do not cooperate with the exhibition preparation would

result in a penalty of 10 points deduction from the overall score. The

persons who could authorize the deductions are the Head of the Visual

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Communication Arts Department, Secretary of the thesis committee and

the Head of the Thesis Exhibition.

10.12. The committee suggestion is the superlative level.

11. The Report

Rough Report

Student has to submit the rough copy of report to the advisor for proofing. The

advisor will return it to the student to revise before making the final report on the

day as stated in the course outline.

Final Report

The Final Report is including 2 copies of books with CD-ROM on the back

cover.

11.1. Final Report Specifications

11.1.1. Paper : White A4 paper (21x29.7 cm.)

11.1.2. Font/Size/Color : Times New Roman 12 points in black

11.1.3. Page Margins : Left = 1.25”, Right = 1”

Top = 1”, Bottom = 1”

11.1.4. Illustration : Photo or printed color images

: Resolution is no less than 200 DPI

11.1.5. Binding : Black leather with silver letter stamp

11.2. Final Report Format

11.2.1. Cover page (see Appendix J)

11.2.2. Approval page (see Appendix J)

11.2.3. Board of members page (see Appendix J)

11.2.4. Abstract

A summary page that showing a short description of study objectives,

marketing brief, design development, problem, solution, and the

conclusion.

11.2.5. Acknowledgement

This page is for thanking the organizations or the persons who gave a

hand in the project. Mostly these are the people who provided

information and advice. Their names and surnames should be

specified correctly.

11.2.6. Table of contents

List of each part from the preface to the last chapter with page number

(the pages are not specified for a bibliography and an appendix)

11.2.7. Chapter 1: Introduction (see Appendix J)

Background and significance

Study Objectives

Study Process

Scope of Study

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Expected Results

11.2.8. Chapter 2: Marketing & design analysis

11.2.8.1. Marketing information

Marketing Mix (4Ps)

Marketing Mix (4Ps) of the competitors

The comparative analysis

Marketing Situation (SWOT Analysis)

Target Group

Product positioning

Unique Selling Proposition

Product Personality

11.2.8.2. Design Information

11.2.8.2.1. The Existing Design

(The previous design of the project)

11.2.8.2.2. The Design of Competitors

11.2.8.2.3. The Reference

(The design of a similar projects both in country and

abroad that can demonstrate the direction of new

design or can support the mood & tone.)

11.2.8.2.4. The Supporting Information

(The deign theory or other information that is used to

support the design)

11.2.8.2.5. Design brief

Problem

Communication Objectives

Concept (The final Concept)

o Mood & Tone

o Support

Scope of Study

Expected Result

11.2.9. Chapter 3: Operation

11.2.9.1. Table of working process

Sample

No

Processing Week number

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

1 Research √

2 Marketing research of competitor √

3 Creative thinking for concept √ √

4 Sketch for 3 concept √ √

5 Create concept √

6 Improve Sketch √ √

7 Real sketch √ √

8 Photo √ √ √

9 Retouch √ √ √

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10 Final Present √

11.2.9.2. Presentation

11.2.9.2.1. 1st presentation

11.2.9.2.1.1. Concept I

Mood & Tone

Support

Image Board

Sketch Design

(With caption: Type, Detail and Technique)

Problem & committee's suggestion

Solution

11.2.9.2.1.2. Concept II

Mood & Tone

Support

Image Board

Sketch Design



Solution

11.2.9.2.1.3. Concept III

Mood & Tone

Support

Image Board

Sketch Design



Solution

11.2.9.2.2. 2nd

presentation

11.2.9.2.2.1. Concept (The chosen concept)

Mood & Tone

Support

Image Board

11.2.9.2.2.2. Sketch Design I



Solution

Sketch Design II



Solution

11.2.9.2.2.3. Sketch Design III



Solution

11.2.9.2.3. 3rd

presentation

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11.2.9.2.3.1. Concept (The final concept)

Mood & Tone

Support

Image Board

11.2.9.2.3.2. Comprehensive Sketch



Solution Chapter 4: Design work

11.2.10. Chapter 4: Design work

11.2.10.1. The Corporate System (Only for CI, Book, Graphic Design)

Logo system

Color system

Typeface system

Grid system

Materials

Other system (Illustration, Composition, etc.)

11.2.10.2. Story Board (Only for Motion Picture and CG)

Story Board, script, screen play, show segment or etc.

11.2.10.3. Final Work (With caption: Type, Detail and Technique)

11.2.11. Chapter 5: Conclusion and suggestions

To summarize the result of the design compared with the

Design Objective, Concept, Mood and Tone and the Expected

Result. With the suggestion for another person who may

interest to do a similar project.

11.2.12. Bibliography (see Appendix J)

The list of books and sources those are used in this project.

11.2.13. Appendix

To give more information related to the project such as the

questionnaires, glossary (technical vocabulary), expenses,

biography (Author profile)

11.2.14. CD-ROM/ DVD

Please attached on the back cover of both reports. It contains

every data of the project those are divided into 5 folders;

1st presentation

2nd

presentation

3rd

presentation

4th

presentation

Report

(Remark: Please protect your files from copier by save

them in the safe format)

12. The Exhibition of Art Thesis

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According to the Department's regulations, prior to graduation, students are

required to exhibit their works in public. Failure to participate the exhibition

would result in “I” until they can fulfill the requirements. For those who do not

cooperate with the exhibition preparation would result in a penalty of 10 points

deduction from the overall score. The persons who could authorize the

deductions are the Head of the Visual Communication Arts Department,

Secretary of the thesis committee and the Head of the Thesis Exhibition.

Appendix A : Proposal Format

Name ………………..

ID. code ………………..

Phone No. ………………..

E-mail ………………..

Advisor 1. ……………..

2. ……………..

Proposal of Art Thesis 2009

1. Title ……………………………………………………………………………….

2. Background and significance

(Company introduction and background) …………………………………….

…………………………………………………………………………………………

…………………………………………………………………………………………

(Significance) …………………………………………………………………

…………………………………………………………………………………………

…………………………………………………………………………………………

Marketing Mix

Product …………………………………………………………………

Price …………………………………………………………………

Place …………………………………………………………………

Promotion …………………………………………………………………

Name of Competitors …………………………………………………………

3. Study objectives

1. …………………………………….

2. …………………………………….

4. Study process

1. …………………………………….

2. …………………………………….

5. Scope of Study

1. …………………………………….

2. …………………………………….

(At least 10 pieces or as advisor suggest)

6. Expected results

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1. …………………………………….

2. …………………………………….

Appendix B : Presentation Guidelines – Graphic Design/ Illustration/ Photography

1. 1st Presentation

1.1. Power Point Presentation

1.1.1. The comparative analysis of the marketing mix.

1.1.2. SWOT analysis

1.1.3. Target Group

1.1.4. Product Positioning

1.1.5. Unique Selling Proposition

1.1.6. Product Personality

1.1.7. Design Analysis

1.1.7.1. Analysis of the existing design

1.1.7.2. Design analysis of the competitors’

1.1.7.3. The reference of design

1.2. Handout (Make as many copies as the members of the committee)

1.2.1. Marketing & Design Analysis Report

1.2.2. Design Brief

1.3. Image Board

The board that contains pictures, color, typography, etc. to support the Mood

& Tone that is used for each concept.

1.4. Sketch Design for three concepts

Students are required to show 3 sets of sketch design that support 3 different

concepts. Each set consists of 50% of body of works suggested from the

scope in students’ paper. Students who have not completed the required

body of works will not be evaluated and will be recommended to withdraw

from the course.

2. 2nd Presentation

2.1. Handout

2.1.1. Working report of the previous presentation

2.1.2. Design brief

2.2. Image Board

2.3. Chosen works shown in the previous presentation

2.4. Comprehensive Sketches

15

Students will submit 3 different art direction sketches from the selected

concept in 1st Presentation. Each sketch has to have all pieces of artwork as

stated in the scope, or as suggested by the committee. Any three dimensional

design work will be presented in a scaled mock up.

Students who have not completed the required body of works will not be

evaluated and will be recommended to withdraw from the course.

3. 3rd Presentation

3.1. Handout


3.1.2. Design brief

3.2. Image Board


3.4. Complete Works

Students are required to submit 50% of the complete artwork as suggested

from the scope in students’ paper or by the committee’s suggestion.

4. 4th Presentation

4.1. Handout


4.1.2. Design brief

4.2. Image Board


4.4. Final work for Corporate Identity, Environmental Graphics (Signage

System), Display Design

4.4.1. Corporate Manual

4.4.1.1. Logo system

4.4.1.2. Color system

4.4.1.3. Typeface system

4.4.1.4. Grid system (Layout)

4.4.1.5. Materials

4.4.1.6. Other system

(Illustration, how to apply graphics on other media, etc.)

4.4.2. Actual size of printing media

4.4.3. Proper scale of model for sign and other large media

4.5. Or Final work for Graphic on Package

4.5.1. Corporate system




16


4.5.1.5. Material

4.5.1.6. Other system

(Illustration, how to apply graphics on other media, etc.)

4.5.2. Pattern of packages with perspective view

4.5.3. Actual size of model for sign and other large media

4.6. Or Final work for Illustration Design and Photography

4.6.1. Full scale of illustrations

4.6.2. Actual size of model for the media that contains the illustrations

4.7. Or Final work for Book Design

4.7.1. Corporate system





4.7.1.5. Materials

4.7.1.6. Other system (Illustration, etc.)

4.7.2. Actual size of the book model

4.7.3. Cost estimate

4.8. Or Final work for Lettering Design

4.8.1. Typeface System

4.8.2. Grid system

4.8.3. Scale Test

4.8.4. Font files (can be run on computer)

Remark:

Date and room of each presentation will be announced on LMS site.

One week after the presentation, students must hand in a working report to

the their advisors. (see Appendix I for working report format)

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Appendix C : Presentation Guidelines – Computer Graphics (revised 11.3.09 – by

A. Suriya Rattnawongul)

1. General Information

1.1. These guidelines apply to all GA 4602 Art Thesis, and GA 4531 Design

Seminar students.

1.2. The guideline are meant to clarify thesis related issues, and should be read in

conjunction with the latest version of the library Guides, available at the

central Library.

1.3. Questions concerning organization to formatting of material should be

discussed with the librarian in the information/ Reference department before

final typing.

1.4. Question concerning content and lab access should be discussed with your

thesis advisor and / or the chairman of the Visual communication

Department or Head of the Computer Graphics major concentration at the

beginning of your thesis project.

2. Presentation Guideline – 1st Presentation

2.1. Background of the project and marketing information / personal research of

the individual project.

2.2. Rough sketch and supporting visual references (2 concepts)

2.3. For animation, motion graphics, visual effect and movie. Students must

present his/her work in term of:

2.3.1. Screen play / synopsis (especially movie and animation)

2.3.2. Storyboard – the storyboard should tell the idea of student movie from

the beginning to the end. Some description of image and sound effect

description can be shown for more understanding (9-12 frames for 30

second) plus character sketch design.

2.3.3. Key visual, reference images and reference must be show to support

his/her concept and execution.

2.3.4. Technical reference or tutorial that related to his/her work. This

requirement will be support his/her ambition of studying the thesis

project.

2.4. For web design and interactive media project.

2.4.1. Structure or Flow chart of the entire website or interactive project.

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2.4.2. Sketch design of the home page or main page, graphic elements used

in the project; icon, button, animated icon etc.

2.4.3. Key visual, reference images and reference must be shown to support

his/her concept and execution.

2.4.4. Technical references or tutorial that related to his/her work. This

requirement will be supported.

2.5. For continuing project from design seminar

2.5.1. Present the project information to the committee.

2.5.2. Show the complete or work in progress from Design Seminar class

2.5.3. Revision of artwork from Design Seminar class, model, set, animatic

with references of developed characters and environmental design.

2.5.4. Technical research and demonstration run

3. Presentation Guideline – 2nd

Presentation

3.1. Extended the chosen idea from the first presentation and create 2 more

executions from that idea.

3.2. For animation, motion graphics and movie. Students must present his/her

work in term of:

3.2.1. Animatic or pre-visualization with sound.

3.2.2. Sample Key Visual image from any scene in story.

3.2.3. Preproduction

3.2.3.1. Character, set, pop and environmental design

(animation)

3.2.3.2. Shooting plan for movie: cast, location etc.

(visual effect and film)

3.2.3.3. Graphic elements: footage, still images, graphic elements,

blue screen (Motion Graphics)

3.3. For web Design and interactive media project.

3.3.1. Adjusted Structure or Flow chart of the entire website or interactive

project from previous presentation (must present on A3 paper)

3.3.2. Final sketch of the home page and all sub menu page. All graphics

elements that will be used in the project must be shown to the

committee.

3.3.3. Student must show the interactive test of the structure present in 2.4.1.

(only main page of each root)

3.4. Continuing Project

3.4.1. The animatic that was shown in 1st presentation must be re-edited and

replace with 3d characters and set that was done during the modeling

progress.

3.4.2. Fully rendered final scene layout and character rigging.

3.4.3. Student must show at least 5 fully rendered images with light setting

to committee.

3.4.4. Revision of artwork from previous presentation, model, set, animatic

etc.

19

4. Presentation Guideline – 3rd

Presentation

4.1. 50 % of the entire project must be presented.

4.2. For animation, motion graphics, movie and continuing project, students must

present his/her work in term of :

4.2.1. All models should be done with fully textured. Student must show at

least 5 fully rendered images with light setting to committee.

4.2.2. The animatic that shown in 2nd presentation must be re-edited and

replace with 3d image that done during the modeling progress.

4.2.3. Some part of the animation should be in motion.

4.3. Web Design and interactive media project.

4.3.1. 50 % of the website and interactive media project should be active.

5. Presentation Guideline – 4th

Presentation

5.1. 100% of the entire project must be present in the professional way.

5.2. All movies must be present in DVD format.

5.3. Interactive media must be present in CD format.

5.4. Web design must present on-line and it should be on-line at least 60 days

after the final presentation.

6. Presentation Format

6.1. The thesis project can be presented in variety of ways depending on its

nature:

6.1.1. Animation, movie, motion graphics projects must be delivered on

PAL- compatible DVD. In each disk must have 2 loops of the movies.

Thesis student must provide the raw or high resolution of the clip in

another disk, in addition to create a show reel for the exhibition.

6.1.2. Website and Interactive media must be delivered on a CD-ROM. The

works in CD should be playable in any platform.

6.2. Storyboard on 1st presentation must be on A4 format.

6.3. Storyboard on 2nd

presentation must be on pitching board format.

6.4. The presentation of website and interactive must be shown with website

structure or flow chart.

20

Appendix D : Presentation Guidelines – Advertising Design

1. 1st Presentation

1.1. Power Point Presentation

1.1.1. The comparative analysis of the marketing mix.

1.1.2. SWOT analysis

1.1.3. Target Group

1.1.4. Product Positioning

1.1.5. Unique Selling Proposition

1.1.6. Product Personality

1.1.7. Design Analysis

1.1.7.1. Analysis of the existing design

1.1.7.2. Design analysis of the competitors’

1.1.7.3. The reference of design

1.2. Handout (Make as many copies as the members of the committee)

1.2.1. Marketing & Design Analysis Report

1.2.2. Design Brief

1.3. Image Board

The board that contains pictures, color, typography, etc. to support the Mood

& Tone that is used for each concept.

1.4. Sketch Design for three concepts

Students are required to show 3 sets of sketch design that support 3 different

concepts. Each set consists of 50% of body of works suggested from the

scope in students’ paper. Students who have not completed the required

body of works will not be evaluated and will be recommended to withdraw

from the course.

2. 2nd Presentation

2.1. Handout


2.1.2. Design brief

2.2. Image Board


2.4. Comprehensive Sketches

21

Students will submit 3 different art direction sketches from the selected

concept in 1st Presentation. Each sketch has to have all pieces of artwork as

stated in the scope, or as suggested by the committee. Any three dimensional

design work will be presented in a scaled mock up.

Students who have not completed the required body of works will not be

evaluated and will be recommended to withdraw from the course.

3. 3rd Presentation

3.1. Handout


3.1.2. Design brief

3.2. Image Board


3.4. Complete Works

Students are required to submit 50% of the complete artwork as suggested

from the scope in students’ paper or by the committee’s suggestion.

4. 4th Presentation

4.1. Handout


4.1.2. Design brief

4.2. Image Board


4.4. Final Works

4.4.1. Prints and outdoor media

Finish artwork printed out in actual size or in proportion, and mounted

on board.

4.4.2. TVCs

Presented in form of storyboard and finished it using one of these

methods such as animatic, video, movie motion graphic, stop motion,

animation

4.4.3. Radio spot

Present in form of script and recorded audio spot in form of either

MP3, .wav or any other standard sound format.

4.4.4. Digital media

Present in storyboard for web banner, and other interactive interface.

4.4.5. Ambient media

Present in technical drawing and perspective in natural setting or

model.

22

Appendix E : Marketing Analysis Format Name …………………………

ID. code …………………………

Phone No. …………………………

Study Area …………………………

Advisor …………………………

Marketing Analysis

1. Name of the product or company

2. Background of the product or company

3. Marketing Mixs – comparative analysis

Name of product Name of competitor(s) Advantages/

Disadvantages

Product

Price

Place

Promotion

4. SWOT Analysis

Internal Factors External Factors

Strength Opportunity

Weakness Threat

5. Target Group (select only target(s) that apply to your project)

Demographic – Gender, age, social status, income, education, occupation

Geographic – NSEW, urban vs. city, town, country

Psychographic – Royalist, geek etc.

6. Product Positioning

7. Unique Selling Points

8. Product Personality

23

Appendix F : Design Analysis Format Name …………………………

ID. code …………………………

Phone No. …………………………


Advisor …………………………

Design Analysis

1. Existing design of the product or company/ Redesign of the product or company

1.1. Form – base on design principles

1.2. Content – base on communication theory

1.3. Response – base on viewers’ reaction

1.4. Possibilities – base on future potentials

2. Existing design of the competitor’s product or company

2.1. Form – base on design principles

2.2. Content – base on communication theory

2.3. Response – base on viewers’ reaction

2.4. Possibilities – base on future potentials

24

Appendix G : Non-Commercial Format Name …………………………

ID. code …………………………

Phone No. …………………………


Advisor …………………………

1. Name of your project

2. Problem statement

3. Background of your project

4. Data/ information gathering

a. What will be collected?

b. List your resources

5. Analysis

25

Appendix H : Design Brief Format Name …………………………

ID. code …………………………

Phone No. …………………………


Advisor …………………………

Art Thesis Design Brief

1. Title ………………………………………………………………………..

2. Problem ………………………………………………………………………..

3. Communication Objectives (3-5 items)

1. ……………………………………………………………………..

2. ……………………………………………………………………..

4. Target Group (Demographic, Geographic, Psychographic – applicable one only)

………………………………………………………………………..

5. Unique Selling Proposition ………………………………………………..

6. Product Personality ………………………………………………..

7. Concept I ………………………………………………………………………..

Mood & Tone ………………………………………………………………..

Support (of the Concept and Mood & Tone) ………………………………...

8. Concept II ………………………………………………………………………..

Mood & Tone ………………………………………………………………..


9. Concept III ………………………………………………………………………

Mood & Tone ………………………………………………………………..


10. Scope of Study (no. of applications – up to 10 pieces)

1. ……………………………………………………………………..

2. ……………………………………………………………………..

11. Expected results

26

1. ……………………………………………………………………..

2. ……………………………………………………………………..

Appendix I : Working Report Format Name …………………………

ID. code …………………………

Phone No. …………………………


Advisor …………………………

Working Report Art thesis

1st Presentation

Title ………………………………………………………………………………..

Concept I ………………………………………………………………………..

Mood & Tone ………………………………………………………………..


Image 3”x5”

200 DPI

Title : (Types of work)

Details :

Techniques/ materials :


........................................................................................................................................

........................................................................................................................................

27

........................................................................................................................................

Solution

........................................................................................................................................

........................................................................................................................................

Appendix J : Final Report Format – Cover Page

28

AD

VE

RT

ISIN

G D

ES

IGN

FO

R K

AN

DA

BA

KE

RY

2009

ADVERTISING DESIGN FOR KANDA BAKERY

BY

MR./MISS ..........................................................................................

THIS REPORT IS PART OF THE REQUIREMENT TO FULFILL

GA 4602 ART THESIS DEPARTMENT OF VISUAL COMMUNICATION ARTS

ALBERT LAURENCE SCHOOL OF COMMUNICATION ARTS

ASSUMPTION UNIVERSITY

2009

Appendix J : Final Report Format – Approval Page

29


ASSUMPTION UNIVERSITY

APPROVES THAT THE ART THESIS

IS A REQUIREMENT OF THE BACHELOR DEGREE OF ARTS

.....................................................................................

(Rev. Bro. Dr. BANCHA SAENGHIRAN)

DEAN


.....................................................................................

( A. KHAJORNSAK THIRAPANISH )

CHAIRPERSON

DEPARTMENT OF VISUAL COMMUNICATION ARTS

.....................................................................................

( ***ADVISOR NAME*** )

ADVISOR

30

Appendix J : Final Report Format – Board Members (sample only)

ART THESIS COMMITEE

ACADEMIC YEAR 2009

1. A. KHAJORNSAK THIRAPANISH CHAIRPERSON

2. A. PAT WANASANGSAKUL BOARD MEMBER

3. A. SURIYA RATTANAWONGUL BOARD MEMBER

4. A. ACHAREE WANGLEE BOARD MEMBER

5. A. LITTIPORN LITTIPANICH BOARD MEMBER

6. A. KORN POONSIRIWONG BOARD MEMBER/SECRETARY

7. A. DARUNEE SA-AREDDEE BOARD MEMBER

8. A. PICHAI THURONGKINANON BOARD MEMBER

9. A. PANTILA CHITTIWAN BOARD MEMBER

10. A. VORATHIT KRUAVANICHKIT BOARD MEMBER/SECRETARY

11. A. TITIKARN HIRANLERTPRASERT BOARD MEMBER

12. A. SURACHART WUTHINITIKORNKIT BOARD MEMBER

13. A. NUTTANAN NAEWMALEE BOARD MEMBER

14. A. ORATHAYA SARAMART BOARD MEMBER

15. A. OHM PHANPHIROJ BOARD MEMBER

16. A. KRITAKORN PUA-ARIYA BOARD MEMBER

17. A. CHONLATHIP ASWAKARN BOARD MEMBER/SECRETARY

18. A. WUTTHICHAI CHOONHASAKUL BOARD MEMBER/SECRETARY 19. A. TIFFANY SHELTON BOARD MEMBER

20. A. PATRICA KHEMNGUAD BOARD MEMBER

31

Appendix J : Final Report Format – Chapter 1 Sample

Chapter 1

Introduction

1. Background and Significance California Fitness Center has firmly established itself as the Asian fitness

industry. California Fitness Center was first established in Hong Kong with the

opening in Lai Kwai Fong Central, in July 1996. This club was such a tremendous

success that sites for additional facilities throughout Asia were planned. Currently

California Center has 5 locations in Hong Kong (now in Mongol), 2 in Singapore, 3

in Taipai, Taiwan, 2 in Korea, and 1 in Bangkok, Thailand. An aggressive expansion

is intended for all existing and new markets.

California Fitness Center introduces to the world a first class, five star fitness

experiences. The clubs are designed to reflect the future of fitness with creation of a

spacious, extremely, clean and well-managed environment. All of the cardiovascular

and strength training equipment is state-of-the-art and thoroughly tested by fitness

professionals for durability and ease of use. Over 100 of the hottest group exercise

classes are offered weekly in each facility by the best internationally certified

instructor. Personal trainers and fitness Counselors must complete a full

comprehensive fitness course to better educate them on goals and philosophies.

The California Fitness Center Goal as Bigger, Better, and Stronger provider

of fitness services and products around the world. California Fitness Center works to

enhance people’s lives through Fitness. As it continues to grow and expand into

other countries, the reputation of exception service and operation will always be

continued.

Significance ( as innovative ) It has advertisement before in Newspaper and

Internet but still need more effectiveness and lots of improvement. To create

advertising more attractive and represent more benefit and the uniqueness to

personality of the company Target to New customer as primary and also keep

consumer as secondary.

2. Study objectives 1. To study more about advertising design theory, process and techniques.

2. To learn how to design an advertising for solving the problem in the real

marketing situation

3. Study process 1. Finding marketing information of California Fitness Center, Bangkok

2. Finding the information of competitors

3. Advertising Design brief

4. Concept

5. Sketch Design

6. Comprehensive sketch

7. Production

32

8. Final works

9. Title Page is same as the cover but print on plain A4 paper.

10. Approval page

Appendix J : Final Report Format – Bibliography (sample only)

Bibliography

Books

Schultz, Don E. and Barnes, Beth. Strategic Advertising Campaigns., Illinois: NTC

Publishing, 1995.

Wells, William and Burnett, John. Advertising Principle and Practice., New Jersy:

Prentice Hall, 1992.

Magazines

Auto Place Magazine. December 1996, 60-63.

Kulprasoot, Nipan. “Japanese and European Car”. GM Car. November 1996. 24-27.

Newspaper

Sawangsri, Monchai. “News Cliping”. Khoo Kheang Newspaper. February 15, 1997,

8.

Website

http://www.adforum.com, February 10, 2002.

http://www.badawards.com, March 8, 2002.

http://www.kosanathai.com, March 25, 2002.

Revised by A. WUTTHICHAI CHOONHASAKUL

October 2009

http://www.adforum.com/

http://www.badawards.com/

http://www.kosanathai.com/

thesis guide line pdf

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