The Trademark Search Company (TTSC) is a Business Unit of Sagacious Research Private Ltd.
Trademark Search Report
October 29, 2015
Table of Content
Project Overview
Objective & Background
Client wanted to conduct a search and identify trademark results that could affect the registration of the design shown below as a trademark in the mentioned jurisdictions. Accordingly client wanted to conduct the search covering trademark registrations in the mentioned jurisdictions.
Description of Mark
The mark provided by the client has the following aspects:
Methodology
S. No.
Jurisdiction
1
TM Electronic Search System (TESS) Database Search for various components of the word and similar-sounding variants
Different strings to capture all variations of the given word.
US
2
State Wise Database Search for various components of the tag line and similar-sounding variants
Different strings to capture all variations of the given word.
US States
3
Romarin Database Search of various components of the word and similar-sounding variants
Different strings to capture all variations of the given word.
WIPO
4
Common Law Search of various components of the word and similar-sounding variants
Different strings to capture all variations of the given word.
Google, Yahoo, Yellow Pages, White Pages & Newspapers
Search Strategy
Vienna Classifications
Vienna Classifications
26.01.01 Circles as carriers or as single line borders
27.03.04 Representations of plants or parts of plants forming letters or numerals, including punctuation
Vienna Classifications
Vienna Classifications
5.3.14 One leaf
Mark Description
Individual States (US States)
Page 5
S. No.
Word Mark
VITA COCO CAFÉ
IC 032. US 045 046 048. G & S: Coconut water-based beverages. FIRST USE: 20140615. FIRST USE IN COMMERCE: 20140615
86375296
LIVE
(APPLICANT) All Market Inc. CORPORATION DELAWARE 38 West 21st Street, 11th Floor New York NEW YORK 10010
TRADEMARK
2
SILLY MONKEYS PLAYHOUSE
IC 041. US 100 101 107. G & S: Children's entertainment and amusement centers, namely, interactive play areas; Educational and entertainment services for children, namely, providing interactive play areas, instructional classes in the field of music, art, play, science, gym, drama, dance and social gatherings for children; Providing children's party centers for the purpose of entertaining children and celebrating birthdays. FIRST USE: 20100101.
85961934
(REGISTRANT) Silly Monkeys Playhouse, LLC LIMITED LIABILITY COMPANY FLORIDA 2252 SW 22 Terrace Miami FLORIDA 33145
SERVICE MARK
VIP CITY TOURS
IC 039. US 100 105. G & S: Conducting sightseeing tours by bus. FIRST USE: 20080101. FIRST USE IN COMMERCE: 20080101
85440662
(REGISTRANT) VIP City Tours, Inc. CORPORATION LOUISIANA 2314 Iberville Street New Orleans LOUISIANA 70119
SERVICE MARK
G GOLDEN MANGO FRESH MEAT & PRODUCE MARKET
IC 035. US 100 101 102. G & S: Retail grocery stores; Supermarkets. FIRST USE: 20100618. FIRST USE IN COMMERCE: 20101201
85095561
(REGISTRANT) Golden Mango America, Inc. CORPORATION NEW YORK 81-05 Rockaway Blvd. Ozone Park NEW YORK 11416
SERVICE MARK
5
SRINA
IC 030. US 046. G & S: TEA. FIRST USE: 20050915. FIRST USE IN COMMERCE: 20061012
78600234
LIVE
(REGISTRANT) MP Global Connect, Inc. CORPORATION NEW YORK 351 Claremont Avenue Mount Vernon NEW YORK 10552
TRADEMARK
6
GREEN CHOICE B BARRINGTON STUDIOS LTD
IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper gift bags; paper gift wrap; stationery; note pads. FIRST USE: 20091000. FIRST USE IN COMMERCE: 20091000
77617665
TRADEMARK
7
BJ S GREEN DOING OUR PART
IC 035. US 100 101 102. G & S: Retail food and general merchandise club buying services featuring environment friendly products. FIRST USE: 20080908. FIRST USE IN COMMERCE: 20080908
76692311
LIVE
(LAST LISTED OWNER) BJ'S WHOLESALE CLUB, INC. CORPORATION DELAWARE 25 RESEARCH DRIVE WESTBOROUGH MASSACHUSETTS 01581
SERVICE MARK
PALM RESTAURANT
IC 042. US 100 101. G & S: Restaurant Services. FIRST USE: 19941100. FIRST USE IN COMMERCE: 19941100
75601346
LIVE
(REGISTRANT) JUST ONE MORE RESTAURANT CORPORATION CORPORATION NEW YORK 837 2nd Street New York NEW YORK 10017
SERVICE MARK
ORANGE BANG!
IC 032. US 045. G & S: Whipped Orange Juice Drinks and Concentrates Therefor. FIRST USE: 19710803. FIRST USE IN COMMERCE: 19730908
73296042
(REGISTRANT) Orange Bang, Inc. CORPORATION CALIFORNIA 13115 TELFAIR AVE SYLMAR CALIFORNIA 91342
TRADEMARK
10
N/A
IC 019. US 012. G & S: LUMBER AND WOODEN PANELS, SPECIFICALLY PLYWOOD AND COMPOSITE PANELS. FIRST USE: 19680800. FIRST USE IN COMMERCE: 19680800
73145466
LIVE
(REGISTRANT) ELLINGSON LUMBER CO. CORPORATION OREGON P.O. BOX 866 3000 BROADWAY BAKER CITY OREGON 97814
TRADEMARK
11
S
IC 030. US 046. G & S: Candy, including chocolate. FIRST USE: 19960700. FIRST USE IN COMMERCE: 19960700
86121676
(APPLICANT) Midwood Distributors, Inc. CORPORATION NEW JERSEY 120 Jersey Avenue New Brunswick NEW JERSEY 08901
TRADEMARK
12
IC 032. US 045 046 048. G & S: Beer
86310749
TRADEMARK
13
BREVARD BREWING CO. COLD FERMENTED
IC 032. US 045 046 048. G & S: Beer. FIRST USE: 20130831. USED IN ANOTHER FORM The mark was first used anywhere in a different form other than that sought to be registered at least as early as 04/23/2012. FIRST USE IN COMMERCE: 20130831 IC 043. US 100 101. G & S: Taproom services. FIRST USE: 20130831. USED IN ANOTHER FORM The mark was first used anywhere in a different form other than that sought to be registered at least as early as 04/23/2012. FIRST USE IN COMMERCE: 20130831
86745506
TRADEMARK. SERVICE MARK
LIVE FRESKO LIVE HEALTHY LIVE FRESH
IC 043. US 100 101. G & S: Yogurt shop services in the nature of a restaurant. FIRST USE: 20140605. FIRST USE IN COMMERCE: 20140605
86345250
LIVE
(REGISTRANT) Karamanis, Gus INDIVIDUAL UNITED STATES 136 N Oak Park Ave Oak Park ILLINOIS 60301
SERVICE MARK
CERTIFIED TO THE SOURCE
IC 005. US 006 018 044 046 051 052. G & S: Nutritional supplements in powder and liquid form and nutritionally fortified beverages IC 029. US 046. G & S: Soy based food beverages used as milk substitute; nut-based food beverages; dairy-based food beverages; milk; soy milk; dairy based sports beverages; dairy-based beverages containing yogurt; kefir; broth; soup; stews; chowders; pastes, namely, meat, fruit, vegetable, and soup pastes; dry mixes for preparing soup; chicken, turkey, beef, and pork; dry mixes consisting primarily of meat or vegetables for making meat or vegetable-based prepared entrees; meat, poultry, vegetable, and fish based stocks; refried beans; baked beans; canned pork and beans; fruit preserves; jams; jellies; marmalade; fruit butters; peanut butter; salted in the shell processed peanuts; processed shelled peanuts; cranberry sauce; pumpkin puree; soybean milk; nut-based milk; rice-based beverages for use as a milk substitute which may or may not contain added vitamins, minerals and/or active cultures IC 030. US 046. G & S: Tea; iced tea, coffee; coffee-based and tea-based food beverages; food and beverage products which may or may not contain added vitamins, minerals and/or active cultures, namely, chocolate food beverages not being dairy-based or vegetable-based; non-dairy beverages, namely, herbal food beverages; grain-based food beverages; dry mixes consisting primarily of rice for making rice-based prepared entrees; spice mixes; spices; prepared pasta; sauces and marinades; table syrups; breakfast cereal; granola; french toast; pancakes; prepackaged foods and entrees consisting primarily of pasta; sweet and sour sauces; gravies; pot pies IC 032. US 045 046 048. G & S: Drinking water; soft drinks; fruit drinks; fruit juices; fruit based sports drinks; soy based sports drinks not being milk substitutes; non-alcoholic rice-based beverages not being milk substitutes which may or may not contain added vitamins, minerals and/or active cultures
86037587
N/A
N/A
LIVE
(APPLICANT) Pacific Foods of Oregon, Inc. CORPORATION OREGON 19480 SW 97th Avenue Tualatin OREGON 97062
TRADEMARK
16
BYOB ALL ORIGINAL BOBA COMPANY BUILD IT! DRINK IT! LOVE IT! WEST CO.
IC 030. US 046. G & S: Bakery desserts; Coffee; Pastries; Tapioca. FIRST USE: 20120900. FIRST USE IN COMMERCE: 20130900
86569002
N/A
N/A
LIVE
(APPLICANT) BYOB A Boba Company CORPORATION CALIFORNIA 963 S. Glendora Ave West Covina CALIFORNIA 91790
TRADEMARK
17
FOOD OASIS EAT. COOK. GROW.
IC 035. US 100 101 102. G & S: Public advocacy to promote awareness of community access to fresh fruits and vegetables; organizing and conducting volunteer programs to help community residents shop smarter for food and eat healthier. FIRST USE: 20131204. FIRST USE IN COMMERCE: 20131204 IC 036. US 100 101 102. G & S: Providing grants and loans to small-business owners who want to start or expand a healthy food business in their communities so that healthy food choices will be available and affordable. FIRST USE: 20131204. FIRST USE IN COMMERCE: 20131204 IC 041. US 100 101 107. G & S: Community outreach programs provided to residents, namely, providing educational chef demonstrations and nutrition classes so that residents will learn to make healthy food choices. FIRST USE: 20131204. FIRST USE IN COMMERCE: 20131204
86457564
LIVE
(REGISTRANT) The Arthur M. Blank Family Foundation charitable trust GEORGIA 3223 Howell Mill Road Atlanta GEORGIA 30327
SERVICE MARK
M, MINT LOCKER, "CONVENIENT DRY CLEANING & LAUNDRY, 24/7"
IC 025. US 022 039. G & S: (Based on Intent to Use) T-shirts IC 037. US 100 103 106. G & S: (Based on Use in Commerce) Dry cleaning. FIRST USE: 20130701. FIRST USE IN COMMERCE: 20130701
86033697
N/A
N/A
LIVE
(APPLICANT) Mintlocker LLC DBA Mint Locker LLC LIMITED LIABILITY COMPANY NEVADA www.mintlocker.com 137 N. Gibson Rd. Ste 110 Henderson NEVADA 89014
TRADEMARK. SERVICE MARK
GO HEALTHY CAFE
IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20090121. FIRST USE IN COMMERCE: 20090121
76706619
(REGISTRANT) Miller, Travis INDIVIDUAL UNITED STATES P.O. Box FF Springfield OREGON 97477
SERVICE MARK
20
MIRACID
IC 001. US 001 005 006 010 026 046. G & S: Plant food. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231
76497213
TRADEMARK
21
MIRACID
IC 001. US 001 005 006 010 026 046. G & S: Plant food. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231
76497212
TRADEMARK
22
MIRACLE-GRO
IC 001. US 001 005 006 010 026 046. G & S: Fertilizers for domestic use; plant food; garden soil; potting mix; seed starter mix for domestic use; root stimulating hormone that converts plant cells to stem cells. FIRST USE: 19970100. FIRST USE IN COMMERCE: 19970100 IC 005. US 006 018 044 046 051 052. G & S: Herbicides for domestic use. FIRST USE: 20000000. FIRST USE IN COMMERCE: 20000000 IC 021. US 002 013 023 029 030 033 040 050. G & S: Garden feeders, namely containers designed to hold plant food and are used to feed and water plants. FIRST USE: 20001231. FIRST USE IN COMMERCE: 20001231 IC 031. US 001 046. G & S: Sphagnum peat moss. FIRST USE: 20010100. FIRST USE IN COMMERCE: 20010100
76496458
TRADEMARK
23
MIRACLE-GRO
IC 001. US 001 005 006 010 026 046. G & S: CHARCOAL FOR HORTICULTURAL PURPOSES AND FOR USE AS A SOIL CONDITIONER; PERLITE FOR HORTICULTURAL PURPOSES AND FOR USE AS A SOIL CONDITIONER. FIRST USE: 20001200. FIRST USE IN COMMERCE: 20001200
76496457
TRADEMARK
24
MIRACLE-GRO
IC 001. US 001 005 006 010 026 046. G & S: Fertilizers for domestic use; plant food; garden soil; potting mix; seed starter mix for domestic use; root stimulating hormone that converts plant cells to stem cells. FIRST USE: 19970100. FIRST USE IN COMMERCE: 19970100 IC 005. US 006 018 044 046 051 052. G & S: Herbicides for domestic use. FIRST USE: 20000000. FIRST USE IN COMMERCE: 20000000 IC 021. US 002 013 023 029 030 033 040 050. G & S: Garden feeders, namely, containers designed to hold plant food and are used to feed and water plants. FIRST USE: 20001231. FIRST USE IN COMMERCE: 20001231 IC 031. US 001 046. G & S: Sphagnum peat moss. FIRST USE: 20010100. FIRST USE IN COMMERCE: 20010100
76496455
TRADEMARK
25
85349409
(APPLICANT) Yoe Enterprises of Nevada, Inc. CORPORATION NEVADA 7823 Stonehenge Drive Chattanooga TENNESSEE 37421
TRADEMARK
26
BASICS CAFE
(ABANDONED) IC 043. US 100 101. G & S: Bar and restaurant services
85275588
(APPLICANT) Zafra, Jon INDIVIDUAL UNITED STATES 3071 Staysail Street Sacramento CALIFORNIA 95833
SERVICE MARK
CITRUS STUDIOS
(ABANDONED) IC 042. US 100 101. G & S: Design, creation, hosting, maintenance of websites for others; Providing graphic and multimedia design services for the purpose of promoting the goods and services of others. FIRST USE: 19990701. FIRST USE IN COMMERCE: 19990701
85064359
N/A
N/A
DEAD
(APPLICANT) Citrus Studios, Inc. CORPORATION CALIFORNIA Suite 3 1512 16th Street Santa Monica CALIFORNIA 90404
SERVICE MARK
MARTIN'S CONCESSION STYLE GOURMET POPCORN
(ABANDONED) IC 030. US 046. G & S: Popcorn. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901
78786994
(APPLICANT) National Markets Inc. CORPORATION MARYLAND P.O. Box 6926 Largo MARYLAND 207926926
TRADEMARK
29
FAMISLAND
(ABANDONED) IC 042. US 100 101. G & S: Providing on-line service to members for the purpose of sharing family photos, recepies, calendar and forums
78206377
N/A
N/A
DEAD
(APPLICANT) Famisland LLC LIMITED LIABILITY JOINT STOCK COMPANY DELAWARE 46 W. 73rd St. Suite 5E New York NEW YORK 10023
SERVICE MARK
M MILON HOTEL
(ABANDONED) IC 043. US 100 101. G & S: Catering for the provision of food and beverages; Consulting services in the field of hospitality; Extended-stay hotels; Hotel accommodation services; Hotel and restaurant reservation services; Hotel and restaurant services; Hotel services; Hotel services for preferred customers; Hotel, bar and restaurant services; Hotel, restaurant and bar services; Hotel, restaurant and catering services; Hotels; Providing advice to tourists and business travelers on hotel and restaurant destinations; Providing hotel accommodation; Providing personalized information about hotels and temporary accommodations for travel via the Internet; Providing temporary lodging services in the nature of a condominium hotel; Reservation of hotel rooms for travelers; Residential hotels; Resort hotels; Restaurant and hotel services; Restaurant services, namely, providing of food and beverages for consumption on and off the premises; Services for the reservation of rooms
77673756
N/A
N/A
DEAD
(APPLICANT) THE MILON GROUP, LLC LIMITED LIABILITY COMPANY FLORIDA 222 S. COCONUT LANE MIAMI BEACH FLORIDA 33139
SERVICE MARK
DIG A GARDEN BOUTIQUE
(CANCELLED) IC 035. US 100 101 102. G & S: RETAIL STORE SERVICES FEATURING GARDENING SUPPLIES, INCLUDING CHEMICALS, PHARMACEUTICALS, HAND AND ELECTRIC TOLLS, STATUARY, CONTAINERS, LIVE PLANTS, CLOTHING AND FURNITURE. FIRST USE: 20020800. FIRST USE IN COMMERCE: 20020800
76428648
DEAD
(REGISTRANT) Kelly, John INDIVIDUAL UNITED STATES 800 West Ivy Street, Studio D San Diego CALIFORNIA 92101
SERVICE MARK
W WILD-FRUIT
(CANCELLED) IC 029. US 046. G & S: FRUIT-BASED LIQUID INGREDIENT FOR USE IN THE PREPARATION OF DAIRY, BAKERY AND ICE CREAM GOODS. FIRST USE: 19840512. FIRST USE IN COMMERCE: 19840512
73483533
(REGISTRANT) ZICK-ZACK-WERKE RUDOLF WILD A SOLE PROPRIETORSHIP FED REP GERMANY RUDOLF-WILD-STRASSE 6 6901 EPPELHEIM FED REP GERMANY
TRADEMARK
33
ISLAND PEPPER JELLY CO.
(CANCELLED) IC 029. US 046. G & S: Jalapeno Jelly. FIRST USE: 19840229. FIRST USE IN COMMERCE: 19840409
73479162
(REGISTRANT) Island Pepper Jelly Co., Inc. CORPORATION CALIFORNIA 125 Metropole Santa Catalina Island, Avalon CALIFORNIA 90704
TRADEMARK
34
CITY OASIS
(CANCELLED) IC 042. US 100. G & S: Boarding House and Ministry Services. FIRST USE: 19820115. FIRST USE IN COMMERCE: 19820118
73386764
DEAD
(REGISTRANT) Church of Direct Knowledge CORPORATION D.C. 2402 - 21st Pl., NE. Washington D.C. 20018
SERVICE MARK
35
W
(CANCELLED) IC 012. US 019. G & S: DECORATIVE TRIM FOR VEHICLES-NAMELY, GRILLER, HOOD CAPS, DECK LIDS, DECK LID TRIMMING, SUN VISORS, SPARE WHEELS, BUMPER GUARDS, WHEEL COVERS, HOOD ORNAMENTS, DECK MOUNTED MOCK WHEELS AND LANDAU BARS. FIRST USE: 19721102. FIRST USE IN COMMERCE: 19721102 (CANCELLED) IC 037. US 103. G & S: CUSTOMIZING LAND VEHICLES. FIRST USE: 19721102. FIRST USE IN COMMERCE: 19721102
73139641
(LAST LISTED OWNER) ASC INCORPORATED CORPORATION ASSIGNEE OF MICHIGAN ONE SUNROOF CENTER SOUTHGATE MICHIGAN 48195
SERVICE MARK
36
CADETTE
(EXPIRED) IC 025. US 039. G & S: BLOUSES, SKIRTS, BERETS, HOSIERY, NECKWEAR AND SWEATERS. FIRST USE: 19630904. FIRST USE IN COMMERCE: 19630904
72178389
DEAD
(REGISTRANT) GIRL SCOUTS OF THE UNITED STATES OF AMERICA UNITED STATES CORPORATION 830 3RD AVE. NEW YORK, N.Y.
TRADEMARK
37
LIIGHT LIGHTWEIGHT PROFESSIONAL IRON
(ABANDONED) IC 009. US 021 023 026 036 038. G & S: Electric domestic ironing appliances comprising a steam generating device, electric and steam irons; electric ironing presses; steam ironing presses; protective covers for electric and steam irons; yarn guides for electric and steam irons; hydrometric gauges; parts of all the above goods included in this class; accessories for all the above products, not included in other classes (ABANDONED) IC 011. US 013 021 023 031 034. G & S: Steam generating apparatus, in particular steam generating apparatus for flat irons; water tanks for steam generating apparatus, in particular steam generating apparatus for flat irons; protective covers for all the aforesaid goods; emptying trays and storage boxes for all the aforesaid goods; parts of all the above goods included in this class; accessories for all the above products, not included in other classes
79061446
TRADEMARK
38
GREETINGS THAT GROW
(CANCELLED) IC 031. US 001 002 006. G & S: A KIT COMPRISED OF SEEDS, POTTING SOIL, AND PLASTIC GROWING POTS. FIRST USE: 19880215. FIRST USE IN COMMERCE: 19880215
73720538
TRADEMARK
39
LEAF CUISINE
(CANCELLED) IC 043. US 100 101. G & S: Contract food services, restaurant services, and catering services. FIRST USE: 20041001. FIRST USE IN COMMERCE: 20041001
78780341
SERVICE MARK
40
MIRACLE-GRO
(CANCELLED) IC 009. US 021 023 026 036 038. G & S: protective Work gloves. FIRST USE: 20050331. FIRST USE IN COMMERCE: 20050331 (CANCELLED) IC 021. US 002 013 023 029 030 033 040 050. G & S: Gardening gloves and gardening gloves for handling chemicals. FIRST USE: 20050331. FIRST USE IN COMMERCE: 20050331
78464646
TRADEMARK
41
MIRACLE-GRO
(ABANDONED) IC 001. US 001 005 006 010 026 046. G & S: CHARCOAL FOR HORTICULTURAL PURPOSES AND FOR USE AS A SOIL CONDITIONER; PERLITE FOR HORTICULTURAL PURPOSES AND FOR USE AS A SOIL CONDITIONER
76496456
TRADEMARK
12
Hawaii:
18
Kentucky:
24
Minnesota:
47
Virginia:
DE
EM GE IS NO TR AL BA BY CH HR KZ LI MC MD ME MK MN RS RU SM UA
08.07.2011
01 02 03 06 11 17 19 24 27 37
Sopro Bauchemie GmbH
6
1231550
04.11.2014
25
7
1236894
LED
BX
AU EM IN JP MX NO NZ TR US CH CN EG MA RU VN
31.12.2014
UA
GB
19.09.2014
Lazareva Liudmyla Mykolaivna
08.05.2015
10
1264397
AJ
CH
DZ AG AU BH BQ BW CO CW GE GH IN IS JP KH KR MG MX NO NZ OA OM PH RW SG ST SX SY TM TN TR US UZ ZM ZW AL AM AZ BA BT BY CN CU EG IR KE KG KP KZ LI LR LS MA MC MD ME MK MN MZ NA RS RU SD SL SZ TJ UA VN
08.06.2015
11
141228
08.04.1949
12
547840
RBB
BX
FR
01.12.1989
REDLAND DAKPRODUKTEN B.V.
25.10.1990
23
15
999895
SANSOVINO
IT
16
1108194
IT
AU DK EE FI GB GE GR IE JP LT NO SE SG TR AT BA BG BX BY CH CN CY CZ ES FR HR HU KZ LI LV MC ME MK PL PT RO RS RU SI SK UA
22.12.2011
KR
AU CN IR JP KZ PH RU SG TR US VN
17.08.2012
5
23.06.2005
Snapshot
S. No.
Taken Domain
Whois Server: whois.paycenter.com.cn
Referral URL: http://www.xinnet.com
Name Server: NS11.XINCACHE.COM
Name Server: NS12.XINCACHE.COM
Disclaimer
The Trademark Search Company (TTSC) is a professional IP Research firm, and conducts research for all the forms of IP, especially, Patents and Trademarks with best effort.
The purpose of the search report is to help you determine the registerability of your mark by identifying any possible conflicts in advance. You should not consider the search to be a guarantee of registerability of your mark, but only a reasonable expenditure of time and money to determine if your mark is registerable in view of the search results. Sagacious Research strives to ensure the accuracy and completeness of our research services. However, because of the subjective nature of such research and possible incomplete data supplied to us, we cannot warrant that our search reports are 100% complete or error-free. Accordingly, we disclaim all warranties of merchantability or fitness for a particular purpose. Any liability arising out of the preparation of our search report is limited to a refund of the search fee paid. This search is sold on a "best effort" basis only.
Additionally, TTSC is not a law firm, so none of our results/reports be deemed as legal opinion. However, our results and reports may be deemed as comprehensive research, and be used as the basis by lawyers/law firms to quickly reach an opinion.