things i am very glad i have learned in my career
DESCRIPTION
This presentation was initially made in Gateshead as an Ignite presentation to answer the question. What are the best pieces of advice you ever received or wish you had received in your career. Some of them are very personal and benefit from the narrative. Some are universal truths. It's an update of a previous WIP version I posted. I cover all aspects of how to start out in business, the issues that business start upsa will; face and how creative businesses benefit from good processes. I touch on Lean Business methodology and Agile processes, the importance of decision making and being decisive and the value of relationships in business.TRANSCRIPT
Mark Gorman Marketing Chameleon
Hire people more talented than you are.
Lose the Battle.
Win the war.
Stopfannying
about and get on with it.
A PRINCIPLE ISN’T A PRINCIPLE UNTIL IT’S COST YOU MONEY.BILL BERNBACH
Two’s a clash. Three’s a specialism.
RUN A
BENEVOLENT DICTATORSHIP.Singapore just doesn't fit the world's categories. It's a dictatorship with free speech, no fear, and no corruption. It's an economy that uses
capitalist means to attain socialist ends. Singapore University scholars call it a "meritocratic, elitist, Confucianist, bureaucratic state"
Always strive to be out of your comfort zone.
If you’re gonna blag it…
…blag it with confidence.
Never, ever discuss business on public transport!
Your most important client is your own business.
The best way to win new business is to have presence.
Life’s too short for making enemies.
Make every pound a prisoner.
“You’re not seriously
going to go into business with this w***** are you?”
Have a business plan.
But be prepared to
throw it away
Never repair pintstripes with packing tape.
You have two of these…
And one of these…
For a reason!
Creative businesses need great processes to thrive.
Build
Learn
Measure
Be lean.
And finally…
Don’t take yourself too seriously. No-one else does.