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WELCOME TO THE NEWSCRED #THINKCONTENT TOUR

#ThinkContent@NewsCredJeremy to update the logo

Andrew GrillGlobal Managing Partner, IBM SocialIBM

#ThinkContent@NewsCred

CREATING EMINENCE AS A BRAND WITH THOUGHT LEADERSHIPAndrew Grill, IBM

#ThinkContent@NewsCred

The Power WithinCreating Eminence as a Brand With Thought Leadership

@AndrewGrillGlobal Managing Partner, IBM Social Consulting

Creating Eminence as a Brand With Thought Leadership4

#SocialSerendipity

Use IBM brand advocates Power of storytelling by your own staffHR example generating own content in NY and on stage at AOTInhi cho at ANZ eventBrand Advocates INTERNAL4 examples of brand advocates on cameraYour employees are the power withinStory without advertising and marketing

AG here on stage

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Arrived San Francisco. I tweet wherever I go, and my wife thinks its crazy but you never quite know what might happen next and I really believe in social serendipity

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Another Australian, who Id never met, but had been meaning to meet saw my tweet and suggested we catch up. We ended up having lunch at Fishermans wharf and he introduced me to an Australian investor who hired me to become the CEO of an online influencer company called Kred.7

A thought leader can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.

Thought leadership builds trustBecoming the go to person within and outside your organizationIncreasing your social media influence and value to a brand

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social.bz/ibv

#BrandAdvocates

Use IBM brand advocates Power of storytelling by your own staffHR example generating own content in NY and on stage at AOTInhi cho at ANZ eventBrand Advocates INTERNAL4 examples of brand advocates on cameraYour employees are the power withinStory without advertising and marketing

AG here on stage

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The art of sellingwithout a sales pitch

Its not what you know.Its not who you know.Its who knows what you know.@jkhoey

social.bz/bmf

Social media is the best pieceof market research you NEVER commissioned@AndrewGrill

Madeleine is influenced by people she has never met

As CEO of Kred I came face to face with how influence is working on social media21

social.bz/buying

online social networks play a vital role in the purchase process of84% of the most senior B2B buyers

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social.bz/bluenotes1

Youve just watched a 20 minute ad for IBM

@AndrewGrill