andrew grill social media 09 london
DESCRIPTION
Slides presented at Social Media 09 in London 12th November 2009. More info at http://socialmedia09.comTRANSCRIPT
@andrewgrill
LondonCalling.mobi
Engagement in the real world
Why are we here?
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversationon the social Web.
Dave Evans bit.ly/nublack
4 rules
Listen
Learn
Engage
Integrate
bit.ly/4rules
ListenListen
Learn
Engage
Who do we engage with?
Just like in real life…
Integrate
@andrewgrill
LondonCalling.mobi
andrewgrill.com/contact