© 2014 IBM Corporation

The Future is the Hybrid Cloud

PureApplicationPureApplication

Speaker Name: Andrew DarleySpeaker Title: Head of Pure Systems, IBM Europe

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PureApplicationPureApplication

Timing Topic Speaker Duration08:30 - 09:00 REGISTRATION 09:00 - 09:30 Welcome Andrew Darley 30 Mins09:30 - 10:30 Accelerating your Hybrid Cloud Journey Savio Rodrigues 60 Mins

10:30 - 11:00 Market MomentumJonathan Langley & Mark

Willemse30 Mins

11:00 - 11:15 15 Mins

11:15 - 11:45 View from a CIOJonathan Langley & Mark

Willemse30 Mins

11.45 - 12.30Delivering Faster Time to Value: A Real Approach to Hybrid Cloud

John Hawkins, Icon Solutions

45 Mins

12:30 - 13:30 60 Mins

13:30 -14:30 Accelerating application deployment: Patterns of expertise John Kaemmerer & Gerry

Kovan 60 Mins

14:30 - 14:45 15 Mins

14:45 - 15:45IBM’s private cloud, with its performance, value and reduced cost through integrated management

John Kaemmerer & Gerry Kovan

60 Mins

15:45 - 16:00 Summary & Wrap up Andrew Darley 15 Mins16.00

BREAK

Networking Drinks

BREAK

LUNCH

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PureApplicationPureApplication

Cloud as a growth engine for business drives value creation

http://www.kpcb.com/insights/2013-internet-trends

72%of business leaders say cloud will be extremely important to their business

success by 2016

IBM Center for Applied Insights, 2013

CloudGives organizations of all sizes the ability to

innovate at speed

DataPut to work in the cloud is the new basis of

competitive advantage

DataPut to work in the cloud is the new basis of

competitive advantage

MobileThe activation point to engage customers in context

using cloud-based services

MobileThe activation point to engage customers in context

using cloud-based services

1 TrillionConnected objects and devices on the

planet generating data by 2015

150 Times Per Day The average mobile phone user checks

their phone

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PureApplicationPureApplication

On-Premises Cloud & ITOn-Premises Cloud & IT

Fully customizable

Robust management

Secure by design

Fully customizable

Robust management

Secure by design

Best of both worlds. Better outcomes.

Maximize return on existing IT investments

Match workloads to best-fit infrastructure

Move workloads as business needs change

Hit the right balance of risk to speed

Meet seasonal capacity without CapEx

Add new capabilities quickly

Low entry cost

Pay-per-use

Highly elastic

Low entry cost

Pay-per-use

Highly elastic

Off-Premises CloudOff-Premises Cloud

Hybrid CloudHybrid Cloud

Not Just Public or Just Private, Hybrid Cloud is the future

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PureApplicationPureApplication

The strengths of existing IT investments and cloud must be combined

Traditional IT Cloud

Highly secure Fully customizable Robust management Optimized performance

Fast scalable outcomes Consumption based Low touch self service Plug in & out capability

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PureApplicationPureApplication

SoftwareFuel the front and

back officeRapidly develop new cloud

applicationsAccelerate existing

applications to the cloud

InfrastructureChoose enterprise grade

platform for off-premises cloud

Create

Consume

License…… Application…… Idea…… Customers

Bring your own

Led by a continuum of “as-a-service” choices

Application Platform

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PureApplicationPureApplication

A Belgian insurer speeds underwriting innovation in the cloud

Rapid deploymentof development environments, requiring only a few hours

Flexible, scalable,to increase capacity as needed, but with low initial investment

IBM® PureApplication® Service on SoftLayerOperational Decision Manager (ODM) patternIBM Global Business Services®IBM Software Services for WebSphere®IBM Global Financing

IBM® PureApplication® Service on SoftLayerOperational Decision Manager (ODM) patternIBM Global Business Services®IBM Software Services for WebSphere®IBM Global Financing

Solution components

Optimizes cloud value for testing, because no duplicate or additional infrastructure is required

The Transformation

The Belgian subsidiary of a global insurance company realized that agility and innovation in consumer underwriting were key to marinating its leadership position in the highly competitive insurance marketplace. IBM PureApplication Service on SoftLayer offered the optimal solution: limited initial investment with maximum flexibility to develop and test new products off-premises, then move the innovations into the on-premises production environment when ready.

The Transformation

The Belgian subsidiary of a global insurance company realized that agility and innovation in consumer underwriting were key to marinating its leadership position in the highly competitive insurance marketplace. IBM PureApplication Service on SoftLayer offered the optimal solution: limited initial investment with maximum flexibility to develop and test new products off-premises, then move the innovations into the on-premises production environment when ready.

8 © 2014 IBM Corporation

PureApplicationPureApplication

IBM delivers value across the cloud continuum

Fuel the front and back office

Rapidly develop new Cloud applications

Accelerate existing applications to the Cloud

100+100+ SaaS SaaS ApplicationsApplications

Easily provision new infrastructure

Create

Consume

License…… Application…… Idea…… Customers

Bring your own

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PureApplicationPureApplication

Acceleration

Risk Reduction

Lower Costs

Core PureApp Value Prop:

•New Software – All major issues addressed. Productionised

•New Hardware – Fully Current. Extremely Performant

•SoftLayer – Hybrid Cloud

+ New Announcements:

“IBM is the only company to

deliver Real World Apps on the

Hybrid Cloud”

PureApp has a clearly differentiated position for Hybrid Cloud

oonn

System Service

Off-Prem

On-Prem Disaster Recovery as a service

Offloading tier 2 workload

Cloud Bursting

Dev/Test moving to Production

LOB moving to corporate IT

SMB growing to large enterprise