thinking outside the bubble: how to build a valuable b2b audience

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© 2016 Brandwatch.com

Webinar/Thinking outside the bubble: How to build a valuable B2B audience

CEO, Perks [email protected] @laurenperkins

Lauren PerkinsData Scientist, [email protected] @benj_pettit

Benj PetitProduct Marketing [email protected] @najttaylor

Nick Taylor

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Coming Up

• What is ‘my audience’?• How do I define my target B2B audience?• What do I do once I’ve found them?• Who are my influencers?• What does success look like?

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© 2016 Brandwatch.com3

Don’t be shy/We’d love your participation

• Ask questions in the session chat

• Tweet about our discussion

@brandwatch

#brandwatchtips

A download and recording of the webinar will be made available after the event

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What is “my audience”?

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How do I define my target B2B audience?

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What do I do once I’ve found them?

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How important are influencers?

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What does success look like?

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thinking outside the bubble: how to build a valuable b2b audience

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