This is the business plan template.

• When you are done, be sure to delete all generic text and formulas.

• Add graphics and transitions.• Make sure all questions are answered in complete sentences.• Fill in all requested information.• Do your best!• I will reference this project on almost a daily basis. Be sure to

use the time I give you to work on this project effectively.• This project is a major component of your final grade.

Business Name

Entrepreneur’s Name

Date

Business Profile

• Explain your business and why you selected it chapter 1

• Write the mission statement of your business chapter 17

• Type of Business:

– [Service, Retail, Manufacturing,Wholesale] – How will you satisfy a consumer need chapter 2

Core Beliefs (ch.5)

Opportunity chapter 4

• List 3 reasons why this business is a good opportunity

Qualifications

• List at least 2 reasons why you qualified to manage this business

Legal Structure chapter 25

• [Is your business structure a Sole Trader, Partnership, Private Company, Public Company]

• [Why did you choose your legal structure?]

My Accounting System Plan (ch. 12)

Cost of Materials/Direct Labor chapter 2

Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour) (A)

Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B)

$ $

Total Direct Labor Per Unit $

Material Description Cost/Total Quantity Cost Per Unit ($)

Total Material Cost Per Unit $

Variable Costs Per Unit (shipping, commission, packaging) $

Cost of Sales Per Unit (labor +material+vc) $

Economics of 1 Unit chapter 9

Definition of One Unit

Selling Price per Unit $ (A)

Direct Labor Per Unit (if applicable) $ (B)

Materials Per Unit(if applicable) $ (C)

Total COGS Per Unit (B+C) $ (D)

Variable Costs Per Unit

(outgoing shipping, packaging, commissions)

$ (E)

Total Cost of Sales (D+E) $ (F)

Gross Profit Per Unit (A-F) $

Type of Operating Cost Monthly Cost

Entrepreneur’s Salary $

[enter fixed cost] $

[enter fixed cost] $

[enter fixed cost] $

[enter fixed cost] $

TOTAL fixed costs $

Unforeseeon/Other Costs $

TOTAL Operating Costs $

Optional

Average Monthly Operating Costs chapter 9

Month Units Sold

January

February

March

April

May

June

July

August

September

October

November

December

[consider which month you will start your business]

Total=

0

10

20

30

40

50

60

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

Monthly Sales Projections chapter 13

Sales Assumptions:• Seasonality• Purchasing Behavior• Time Constraints of Entrepreneur

(Double click on chart to add information)

Selling Price Per Unit $

# of Units Sold $

Total Sales $

Less Variable Costs

Total COGS $

Variable Costs $

Total Cost of Sales (Total Variable Costs) $

Gross Profit $

Less Fixed Costs

USAIIRD $

Other Costs/Unforeseen $

Total Operating Costs $

Pre-Tax Profit $

Less Estimated Taxes @20% $

Net Profit $

Projected Yearly Income Statement chapter 13

Entrepreneurial hours needed for start-up (A)

Wage you pay yourself (B)

Total start-up time investment (A*B)

$ $

Item Where I will buy this? Cost of Item

$

$

$

$

CASH RESERVE totaling 3 months of fixed costs $

Estimated TOTAL START-UP INVESTMENT $

Start-Up Investment chapter 14

Source Amount Debt or Equity?

Personal Savings [How will you save?] $

Relatives/Friends $

Investor [Who is it?] $

Grant [From whom?] $

Total: $

Financing Strategy chapter 14

(for start-up investment)

Return on Sales (ROS)chapter 3

Net Profit ÷ Total Sales X 100%

For every $1 dollar of sales,

my business earned :$

Return on Sales chapter 13

Return on Investment chapter 14

Return on Investment (ROI)chapter 3

Net Profit ÷ Start-up Investment X 100%

For every $1 dollar invested,

my business earned : $

Monthly Break-Even Units chapter 20

Monthly Fixed Costs ÷ Gross Profit Per Unit

Years for my start-up investment to double in value* (Start-up Investment ÷ Net Profit) X 2

Breakeven chapter 20

Start-Up Investment Double chapter 14

Competitive Advantage• [List 2 reasons why customers will purchase your product or service over your competitor’s.] chapter 8

•

Competition chapter 8

Competitor Price Quality Compared to my business (better, worse) why?

$

$

$

• [By location]: Where does your consumer live?• [By personality]: what are the concerns, desires, etc?• [By behavior]: how does the consumer purchase (impulse,

cautious, price sensitive, etc.)• [By population]: what is the size of the market?

Market Analysis chapter 18

Total Population (by age and gender)

% Breakdown (income)

% Breakdown (potential market size)

Consumer Profile Magazine Game

• With your target market in mind, create a personality for your target consumer– Name– Description of personality– Age, Gender, Income, Disposable Income– Values– Education Background– What does consumer do in free time?– What music does he/she listen to?– What brands does he/she like to buy?– What motivates, bothers, and entertains him/her?

Marketing Mix chapter 10 &18

• Price: – [Should be an explanation of why you chose your

price]• Place:

– [Should be an explanation of why you chose this place] • Product:

– Explain the benefits and features of product• Promotion:

– Explain the strategy to promotions you will use

Marketing Plan chapter 10&18

Awareness How will you generate awareness? Cost

Purchase How will you motivate consumer purchase?

Cost

Relationship How will you build a relationship with customer and get them to return?

Cost

• [Describe how your business will give back to the community or support a cause that you believe in.]

• [Explain how you will incorporate philanthropy into your marketing plan.]

My Philanthropy Plan chapter 10 & 38

My Resume

Business & Education Goals

Business• Short-term goal

• Long-term goal

– Growth strategy?

– Exit strategy?

Education• Short-term goal

• Long-term goal

Business schedule for a typical week• Entrepreneurship Hours: [enter hours]

• School Hours: [enter hours]

• Work Hours: [enter hours]

• Free-Time Hours: [enter hours]

Time Management Slide

Management Plan

• Recruiting

• Benefits You are Going to Offer to Your Employees

• Evaluation Plan

My Organization Chart

[Enter your mission statement (or slogan if applicable)]

Thank you for your consideration of

[Enter company name]