thought leadership through content
TRANSCRIPT
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Thought Leadership Through Content
@yaelkochmanwww.Roojoom.com
Yael Kochman, Head of Marketing
Do you want to be a thought leader?
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www.Roojoom.comSource: wundergroundmusic.com
Content marketing- why?
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87% report that content has
affected vendor selection
10.4 touch points
needed
Banner Blindness
CTR < 0.1%
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Is it for me?
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How Can Any Company(Including Startups With Low Budgets)
Become Thought LeadersThrough Content?
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Roadmap to thought leadership
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Strategy
Creation
DistributionOptimization
Re-purposing
ThoughtLeadership
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Content strategy
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Target Audience
Adding to The
Conversation
Your Niche
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Start gaining points from day 1
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Consult in online groups & forums
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3
Ask your (potential) customers
Reach out to influencers
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Creation Tips
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• Use simple language• Write in a conversational manner• Everyone likes a good story• Get visual• Get 1-2 more eyeballs to read It before
publishing (Hemingway/ Atomic reach).• Give them something to take away• Optimize for SEO• Add CTAs
Creation
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Distribution Tips
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• 50/50 rule• Customize content for each medium• Get a social media management platform• Research the top groups & forums• If it’s worth writing, it’s worth promoting
Distribution
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Optimization Tips
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• 25% of traffic goes to older posts• Analyze what works and repeat• A/B test everything you can- title/ CTA /
Image (one at a time)
Optimization
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Repurpsing Tips
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• Repurpose to increase content ROI• Repurpose /= reuse• Repurpose each piece of content min. 2
times• Different title / platform / image / copy
Repurposing
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Thank You!
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