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t h r e e m o r e s m i l e s

CONFIDENTIAL© 2017 AXON VIBE AG

WHAT DOES THE FUTURE LOOK LIKE?


LEVERAGE THE POWER OF THE MOBILE DEVICE


DOOR-TO-DOORIntent-driven door-to-door journey planning.

MULTI-MODALBehaviour-driven mix of modes of transport (MoT).

ON DEMANDCustomer flow steering based on patterns and intents.

Public transport operators have the trusted brand, the reach and the

value proposition to orchestrate people’s overall mobility.

ORCHESTRATED MOBILITY

SMART TRAVEL SOLUTIONS

TRAVEL ASSISTANCEPersonalized messages based on the customer ’s context & MaaS.

SEAMLESS TICKETINGFuture proof passive ticketing solutions (be-in/be-out).

ANCILLARY REVENUE

Moments marketing of third party services beyond transportation.

We build mobile apps and SDK’s that power existing apps. Our

technology enables PTO’s to offer a superior customer experience with

personalized and predictive services.


Create a seamless travel experience for your customers by sending

personalized messages and alerts based on the users’ unique

preferences and context.

TRAVEL ASSISTANCE

CONFIDENTIAL© SBB CFF FFS


SEAMLESS TICKETING

Our technology understands where a passenger gets on and off the

train (be-in/be-out) – simply based on location tracks.

Combining this knowledge with integrated account based payment

allows you to make a user ’s journey truly ticketless.


ANCILLARY REVENUE

Deep learning from permanent location tracking allows us to

understand the customer ’s behaviour and communicate the right

message at the right moment (Moments Marketing).

Predictive analysis enables cross-selling of third party services beyond

transportation (e.g. event tickets, accommodation, insurances) to

support public transport operators in developing new revenues.


LOCATION SERVICES ARTIFICIAL INTELLIGENCE USERS’ TRUST

+ +

USER CONTEXT

Location analytics allow us to understand the customer ’s

behaviour and derive the customer ’s context.

PREFERENCESCustomer ’s preferences within mobility and places.

SOCIAL RELATIONSHIPSImpact of social relationship to customer behaviour.

INTENTPrediction of customer ’s next actions.

CONTEXTUAL CAMPAIGNSTrigger assistance or offers at the right moment based

on user preferences and intent.


There are three key aspects with outmost importance for the future of mobility.

DATACollection and interpretation of data to understand the customer.

COMMUNICATIONA direct communication channel to the customer.

PRIVACY

Compliance with Data Protection Regulations to gain user ’s trust.

SWISS FEDERAL RAILWAYS 1.2M RIDERSHIP / DAY



SMART TRAVEL ASSISTANCE MAY 2017

Personalized messages based on the customer ’s context.

SEAMLESS TICKETING EARLY 2018

Future proof passive ticketing solutions (be-in/be-out).

ANCILLARY REVENUE EARLY 2018

Moments Marketing of third party services beyond transportation.

SBB MOBILE (PREVIEW)


DATA PRIVACY

Our data privacy principles are compliant with the EU General

Data Protection Regulation (GDPR).

SIMPLICITYWe provide simple and clear privacy principles.

CONTROLOur users are in control of their own data.

TRANSPARENCYThe users see the information we process and how we

use it.


CALIBRATION PHASEEvaluation of the Mobile App as a tangible user experience for all

stakeholders. Opt-out option if feasibility is not proven.

PREVIEW PHASEExtension of the Mobile App with selected use cases and evaluation

within a public user base (Community).

LIVE PHASEUnrestricted access to the Mobile App beyond the Community. Preview

Phase run in parallel to pre-evaluate new use case

FRAMEWORK AGREEMENT


IMPLEMENTATION COSTSThe implementation costs for agreed travel assistant and commercial

use cases are offered by Axon Vibe to the PTO.

SUCCESS FEESFor travel assistance use cases that have a measurable positive impact

(e.g. reduction of peaks) Axon Vibe receives a success fee.

REVENUE SHAREFor commercial use cases and seamless ticketing the revenue is shared

between the PTO and Axon Vibe as defined in the Agreement.

BUSINESS MODEL PREVIEW & LIVE PHASE


SOLID SWISS FUNDING

ABOUT US

LOCATION EXPERTS GLOBAL RESOURCES

Axon Vibe was founded by location technology

pioneers who sold their former company

Endoxon to Google in 2006, significantly

contributing what is known as Google Maps

today.

Axon Vibe‘s business is backed by private and

corporate Swiss investors including Swisscom,

Switzerland’s leading Telecom Company.

More than 100 employees from multiple

disciplines including software engineers and data

scientists across four countries – Switzerland,

United Kingdom, United States and Vietnam.


SMART TRAVEL ASSISTANCEPersonalized contextual information.

SEAMLESS TICKETINGAutomatic journey detection.

ANCILLARY REVENUE

Contextual Moments Marketing.

WORLD RAIL FESTIVAL 2017

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