three simple steps to increase your optin rate

Email Tone Is All About Balance

By Angel TaylorCreativeSuccessFactor.com

CreativeSuccessFactor.com

If you are looking to build a business online them getting people onto your list is of the

utmost importance.


As they often say, “the money’s in the list”.


Therefore it’s important to try to make the signup process as simple and clear cut as you

possibly can.


This way people know exactly what you want them to do and when to do it.


Sometimes, people actually need to be told what to do.


So here are 3 proven strategies that you can use to straight away increase your optin rates:


1. Only give them one option.


Since your goal is to get the optin, it should be the only option you’re giving your visitor.


So in order for them to go forward they need to optin for your free ezine, special report, PDF,

and so forth.


They get their freebie for giving you their e-mail.


If you’ve got a lot of links to direct them off of your optin page, including Google ads, then you

are essentially leaving money on the table.


Don’t allow them to leave from your page until they actually optin.


2. Have just two form fields.


First name and e-mail are really all that you need on the standard optin page.


By getting someone’s name along with their e-mail, you get the chance to personalize any

future correspondence with them.


However, if you want to simplify the process even further, you can remove the name field as

well.


Though you lose the ability to personalize the message, it takes away one more barrier of

entry for your visitor to optin.


3. Make your submit button stand out.


Again, you would like to make it extremely clear what it is that you need your visitor to do.


So it’s a good idea to have your submit button say something like, “subscribe now “, “sign me

up now ” or “free fast access”.


Also, by having the submit button give a strong call to action, your visitor is more likely to

follow through.


As I said before, people often have to be told what to do.


If you follow these 3 easy-to-implement methods then I’m sure that you will seriously increase the

amount of subscribers to your list in no time!

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