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Technology strategies for UK civil engineering exports 1 Thriving in a Global Market: Technology Strategies for UK Civil Engineering Exports Michael F C Thorn, John N Bennett, Roger K Venables Roger Flanagan and Zedi M Nyirenda

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Page 1: Thriving in a Global Market: Technology Strategies for UK Civil ... · Roger Flanagan and Zedi M Nyirenda. 2 Thriving in a global market Foreword The White Paper Realising our potential

Technology strategies for UK civil engineering exports 1

Thriving in a Global Market:Technology Strategies for UK

Civil Engineering Exports

Michael F C Thorn, John N Bennett, Roger K VenablesRoger Flanagan and Zedi M Nyirenda

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2 Thriving in a global market

Foreword

The White Paper Realising our potential, published by the Government in May 1993, set inmotion the UK’s first Foresight programme and stated:

‘The understanding and application of science are fundamental to the fortunes of modernnations. Science, technology and engineering are intimately linked with progress across thewhole range of human endeavour. They provide tools for addressing new global challengessuch as those facing the environment’.

At the conclusion of the programme, the Foresight Construction Panel published its report inwhich one of the key ‘engines of change’ for the sector was the creation of nationallycompetitive infrastructures which would generate significant export opportunities. Theseevents formed the background to the present study and I am pleased to say that the Institutionhas demonstrated leadership on behalf of the industry in taking this issue forward.

On the future of the industry, in my Address to the Institution in November 1997, I stated that:

‘... the need to change the culture of the industry is perhaps the biggest challengebefore us. It requires everyone to accept that they can do whatever it is they do better.We have excellence in every element but we do not integrate that across all thoseinvolved in the process’.

Part of the culture change required concerns technology. World trade is expected to double inthe next ten years. There is more construction activity in Shanghai than there is in the wholeof the UK. We all like certainty but the real need is for ideas that will improve the wayinfrastructure is provided. The use of adhesives in construction is an area which could providehuge benefits but how many firms have the equivalent of the ‘technology broker’ in Japan topick up technologies from other sectors? We must start believing in ourselves, notcontinually producing critical reports.

Having read this report, ask yourself the following questions.

• How much does my business depend upon the application of good technology? • Where does my business’s technology come from? • How up-to-date am I – how do I know what the latest technology is? • How much do I – or should I – invest in the technology that underpins my business? • What is my technology strategy to sustain and advance my business? • What shall I do differently tomorrow as a result of reading this report?

This report encourages confident and environmentally sustainable utilisation of our wealth-creating ability through technology, doing better what our forebears did in the last century.We need to use technology to engineer a harmonious future for ourselves and the rest of theenvironment.

Sir Alan CockshawICE President 1997/98

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Technology strategies for UK civil engineering exports 1

Thriving in a Global Market: Technology Strategiesfor UK Civil Engineering Exports

Report on the ICE-led Project Technology Support for Civil EngineeringExports,supported by the UK Department of the Environment, Transport and theRegions underthe Partners in Technology Scheme

Prepared by the Project Team:

Michael F C Thorn •Project Director (HR Wallingford Ltd)

John N Bennett • Institution of Civil Engineers

Roger K Venables •Project Manager (Venables Consultancy)

Roger Flanagan and Department of Construction Management andZedi M Nyirenda

•Engineering at the University of Reading

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2 Thriving in a global market

Preface

The Technology Support for Civil Engineering Exports Project, of which this is the main Report, was undertaken by aProject Team comprising:

Mr Michael F C Thorn – Project Director Stage 2, and Senior Executive, HR Wallingford LtdDr Roger D. Browne – Project Director Stage 1Dr John N Bennett – Technical and Engineering Division, Institution of Civil EngineersEur Ing Roger K Venables – Project Manager and Director, Venables ConsultancyProfessor Roger Flanagan and Department of Construction Management andDr Zedi M Nyirenda

–Engineering at the University of Reading.

The project was funded 50% by the Department of the Environment, Transport and the Regions (DETR) and 50% byindustry. Approximately 150 representatives of industry, Government and the research community attended sevenWorkshops, were interviewed by Zedi Nyirenda and/or were members of the Project Steering Group (the Technology forExports Panel). Dr Mark Mawhinney represented the DETR until late 1997, after which time the Department wasrepresented by Ms Michelle Cameron.

The bulk of the research was undertaken by Zedi Nyirenda and colleagues at the University of Reading. The numerousWorkshops held to secure comment and input from industry were organised jointly by the University of Reading andVenables Consultancy, chaired by Mike Thorn, facilitated by Roger Venables and reported by Zedi Nyirenda. The firstdraft of this report was prepared by Zedi Nyirenda, with contributions from other members of the Project Team. It wasrevised and edited for publication by Roger Venables with comment from the Project Team and the Technology forExports Panel.

For each of the five sectors of civil engineering studied, a Project Champion was appointed to assist the Project Teamwith the development of their ideas for, and reporting on, each sector. The five Project Champions were all members ofthe Technology for Exports Panel and are indicated in the list below.

The Project Team warmly acknowledges the contribution of many members of the civil engineering profession,major companies and research centres who have contributed their knowledge, expertise and vision to this projectthrough the programme of interviews, discussions and workshops. The contributions of members of the Technologyfor Exports Panel are also gratefully acknowledged. In addition to the Project Team and the DETR representative, thePanel comprised:

Mr Colin Adams British Consultants BureauMr John Britten Building Research Establishment (until early 1998)Dr Tim Broyd W S Atkins plc: Project Champion for infrastructure for urban development and

megacitiesMr Joe Burns Highways AgencyMrs Catherine Coates Engineering and Physical Sciences Research CouncilProfessor Chris Fleming Halcrow Group Ltd: Project Champion for coastal and river engineeringMr Alick Goldsmith The Export Group for the Constructional IndustriesMr Martin Manning Ove Arup and PartnersMr John McKenzie World Federation of Engineering OrganisationsMr Paul Mullord British WaterMr Terry Mulroy Transportation Planning (International): Project Champion for transport

planning and infrastructureMr Terry Pike Department for International Development: Project Champion for environmental

improvement and sustainable developmentMr Reg Purnell Ministry of Agriculture, Fisheries and Food (corresponding member)Mr Peter Lee Mott MacDonald Group LtdMr Owen Simon Institution of Civil EngineersProfessor Roy Stoner Consultant: Project Champion for water and wastewater engineeringMr Dominic Verschoyle Institution of Civil EngineersMr Mike Winney EMAP/New Civil Engineer

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Technology strategies for UK civil engineering exports 3

Contents

1 Introduction 5

2 Recommendations and messages from the project 6

3 An overview of the international engineering and constructionmarkets

11

4 UK civil engineering exports 14

5 Engineering the finance for overseas projects 17

6 Technology for competitive advantage 18

7 Introduction to the sector outputs 20

8 Coastal and river engineering 21

9 Environmental improvement and sustainable development 22

10 Infrastructure for urban development and megacities 24

11 Transport planning and infrastructure 25

12 Water and wastewater engineering 26

13 Regional profiles 28

14 References and bibliography 30

This document was part-funded by the UK Department of the Environment, Transport and the Regions under the Partners in TechnologyScheme. It is published with the Department’s agreement but does not necessarily reflect the views and/or policies of the DETR. Fulleditorial control and responsibility for the content rests with the authors.

Institution of Civil EngineersGreat George Street, Westminster, London, SW1P 3AA

ISBN: 0 7277 2705 2© Department of the Environment, Transport and the Regions and the Institution of Civil EngineersCover photographs courtesy of HR Wallingford and Mott MacDonald Group

Classification:Availability: Restricted to UK-based organisations and individualsContent: Guidance based on market research and industry consultationStatus: Committee-guidedUsers: Present and potential exporters of civil engineering services and

products, Government, clients of civil engineering, and the associatedresearch communities.

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Forecasts by the futurologists*

As part of the project, a review was undertaken of the literature where authors have examined manydiverse trends and made predictions about the future and the review is presented in Appendix 1 in theaccompanying CD. These sources are listed in the references and bibliography in Section 14. Thepotentially most significant predictions are given below to stimulate readers.

• Population will grow irrespective of what controls are used.• More than 90% of the world’s population growth is in developing countries.• The need for infrastructure will increase but the means of financing that infrastructure will

become more complex.• The gap between the rich and the poor will grow.• Crime will be the fastest growing industry in the world.• Water will be the single most important asset for any country.• Much of the new infrastructure in the developed world will be placed underground as space

becomes a premium resource.• A focus on the environment will be paramount on most countries’ agenda.• The ‘job for life’ concept will disappear and new employment patterns will evolve.• Information technology has changed working practices, and will continue to do so.• Technology will have no respect for international boundaries.• Patterns of communication will change with electronic commerce and e-business becoming the

norm.• Economic cycles with traditional boom and bust will not change and the key markets for

engineering infrastructure will be in Asia and Latin America.• Africa shows no signs of being a major market for engineering infrastructure.• Organisations from Central and Eastern Europe will emerge as major competitors in the global

engineering and construction market.• Incorporating intelligence into materials will revolutionise the use of construction materials.• It will be possible to design a project in weeks rather than months through the use of knowledge-

based engineering and object-based modelling.• Safety will become a major issue in construction as the current level of accidents and injuries

becomes socially unacceptable.• Small and medium-sized enterprises will grow in importance in the global economy, because

they are able to react quickly to change and opportunity.

*(Bhagavan M.R. 1990, Crocombe G. et al. 1991, Dertouzos M.L. et al. 1989, Easterling K. 1990,Fekiss V.C. 1977, Forester T. 1988, Freeman C. et al. 1978, Gandhi, M.V. et al. 1992, Global Outlook2000, 1990, Guile B.R. et al. 1987, Hillebrandt P.M. 1988, Kennedy P. 1993, Meadows D.H. et al. 1988,Niosi J. 1991, Peccei A. 1981, Polak F. 1973, Rogers P. 1976, Talalay M. et al. 1997, Taylor G.R. 1975,and Worstenholme G. 1973.)

Why export?Some of the reasons given by project participants were:

• to increase profitability of the business;• to spread the risk of the boom-bust cycle across a number of markets: when the UK is down,

other markets may be buoyant;• to create jobs and continuity of employment for home-based staff;• to provide status and excitement, for both the business and the staff, of being involved overseas;• because UK plc has to export in order to finance imported goods and materials;• because exposure to other markets stimulates innovation and competition.

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1 Introduction

This Report, and the project that led to it, are a civilengineering industry response to the UKGovernment’s Foresight initiative to increase thealready-substantial UK success in export markets.The Report and its Appendices aim to provide aknowledge base of information on worldconstruction market trends, to identify and definesupporting technology needs, and to recommendhow industry and Government should act tomaintain and develop industry competitivenessoverseas.

The project’s objectives were to:

• assess technological and export performancetrends in the major overseas markets for UK civilengineering;

• assess comparative strengths and weaknesses inUK civil engineering technologies compared tooverseas competitors, and to propose measures tobuild on the strengths and rectify theweaknesses;

• identify technologies that are considered criticalto export success in civil engineering, and theirinteraction with other techniques such asfinancial engineering;

• identify and promote appropriate researchprogrammes to cultivate UK expertise in theidentified areas;

• engender a greater export promotion culture inthe UK civil engineering research community,industry and professions, and to direct theindustry towards supporting R&D aimed atenhancing or strengthening civil engineeringexports.

The project focused specifically on the followingsectors in which the UK civil engineering industryhas a strong record of success and leadership, andwhich are expected to offer opportunities fordevelopment and growth:

• coastal and river engineering;• environmental improvement and sustainable

development;• infrastructure for urban development and

megacities;• transport planning and infrastructure;• water and wastewater engineering.

In addition, the project’s cross-sector workshops

(where discussion covered all of the above sectors)

generated general perspectives and conclusionswhich are presented as broad Recommendations andmessages in Section 2.

The prime objective has not been theidentification of specific technologies, althoughthese have emerged in discussions and workshops,but to change the attitudes of those engaged insetting research priorities and allocating resourcesthus ensuring technical support of the UK’s exportpotential. The interaction of ‘technology push’ and‘market pull’, and the challenge of being able tocompete in the face of increasing globalisation ofknowledge and availability of skills, have beencentral to the project.

Success in continuing to compete in what is nowa global market is vital to the continued health ofthe UK’s civil engineering industry and the nationalstandard of living. The industry must be able tocompete in large, sophisticated markets and notdepend on softer targets where technology mightstill be less critical. Only through sustainedinvestment in core technology, through Innovation,Research, Development and Application (IRDA),will the industry survive and thrive, and maintainits contribution to the national economy and strongidentity.

Many individual members of the civilengineering profession, major companies andresearch centres have contributed their knowledge,expertise and vision to this project through itsprogramme of interviews, discussions andworkshops. This report and its appendices are adistillation of the information gathered during thestudy, of the workshop discussions, and of theconclusions drawn at those workshops and by theProject Team. The appendices are presented on theaccompanying CD.

The Project Team hopes that readers will beinspired by the vision of this report and willrespond to its challenges (posed in the Foreword) byexamining their own technology strategy in arapidly changing global marketplace.Industry–Government investment in IRDA to createnew technologies, products and services is essentialto maintain competitiveness, profitability and jobs,and to underpin the industry’s future.

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2 Recommendations and messages from the project

The main outputs for the five sectors of the civil engineering industry that were studied during theTechnology Support for Civil Engineering Exports Project are given in Sections 8–12 of thisreport. They include the recommended priorities for technology development in each sector.

Throughout the course of the project, in individual discussions and sector workshops, strongstrategic issues have emerged, which were discussed and validated at a cross-sector industryworkshop. These send recommendations and other key messages to the industry, to the researchcommunity and to Government about thriving in a global market, the role of technology in thisstrategy and about the direction of research and of research support for the future competitiveness ofthe UK industry in that global market. Some unattributed quotes from workshop participants havebeen included and are printed in italics.

2.1 Recommendations

R1 Global competition. UK industry must compete globally by adding intellectual value.Industry and Government investment must focus on technologies that create ormaintain a leading edge.

Civil engineering design and construction markets worldwide are becoming more competitive asmore players from more countries seek work overseas. The UK market for consulting, contractingand materials supply is open to international competition and major UK companies cannot surviveby relying on UK work: they must maintain and grow their already-substantial internationalpresence, and maintain their competitive advantage through substantial financial resources and atechnological edge.

It is no longer viable for the industry to compete in international markets on the basis ofstandard technology and provision of basic engineering services – ‘we cannot compete at the nutsand bolts level’. The speed of dissemination of information, and worldwide expansion in technicaleducation and availability of professional skills, means that standard solutions can be designed andconstructed without the need for UK input. Therefore, UK industry needs to concentrate on addingintellectual value, providing original and innovative ideas and solutions. This requires constantinvestment in research and in the application of technologies to maintain a leading edge for the UKcivil engineering industry.

R2 IR into DA. There is a great challenge to translate Innovation and Research intoDevelopment and Application. A higher proportion of industry and Governmentresources for technological development needs to be focused on Development andApplication.

Innovation, Research, Development and Application (IRDA) are about translating ideas intopractice, and the process through which competitive technologies evolve. The key to success is toprovide a climate for innovation, and then the financial means and incentive to push innovativesolutions through into technology for application. ‘For every £1 spent on research, £5 needs to bespent on development and application,’ but companies do not have substantial budgets forimplementation of research results, and ‘everyone wants new technology, but not on their projectfirst’. Recent initiatives such as the ‘Best Practice’ programme aim to bridge the gulf between IRand DA. Bridging the gulf is a core requirement if technological competitiveness is not to be stifledand competitive advantage lost.

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R3 Population, development and society. The civil engineering industry, its clients andsuppliers must embrace environmental, societal and sustainability dimensions intheir projects and their use of technology.

Population growth and consequent pressure on natural resources are common themes and providegeneric market opportunities. They create demand for environmental technology and managementskills, water and water treatment, efficient use of land and buildings, provision and management oftransport infrastructure, and defence against river and coastal flooding. Societal and widerenvironmental dimensions are becoming ever more important in development and infrastructureprojects, including environmentally-orientated specification and procurement, and in the activemanagement of a project’s environmental performance. Engineering technology, and the researchthat underpins it, need to take this into account. Expertise in sustainable development – i.e. theengineering of the environment for the benefit of society without endangering either – is saleable.Civil engineers already have the wide-ranging skills needed to lead major, environmentallysensitive projects.

R4 Strategic research. A new industry–Government partnership needs to be forged forthe long-term maintenance of centres of excellence.

Government support of research centres of excellence has been of immense value to the industryand to the UK economy by maintaining the industry’s technological edge. The industry cannotreplace this level of investment from its current slender profitability. However, the UK’s leadingedge and intellectual capital will be jeopardised unless investment is maintained. A realisticindustry–Government partnership is needed for the long-term funding and maintenance of strategiccentres, which provide problem-solving experience and technical know-how that underpin theindustry’s reputation.

To optimise the use of finite resources, the whole industry needs to be engaged in a co-ordinatedand co-operative plan to work with Government through CRISP (the Construction Research andInnovation Strategy Panel), Foresight, Partners in Innovation and the Research Councils.

R5 Demonstration projects. Industry has to be able to demonstrate new technology,successfully applied in high-profile projects. Clients, including Government, and theindustry must develop mechanisms to enable new technology to be applied, testedand proved on ‘home market’ projects so that it can be offered successfully in exportmarkets.

Potential overseas customers are influenced by high-profile projects that demonstrate technologicalsuccess but the application of new technology in the design and execution of high-profile projectsinevitably carries risk. Clients tend to be increasingly risk-averse and, as the finance andprocurement for public projects has moved progressively to private sector organisations, so theopportunities to prove innovative solutions using new technology are less widespread. Projectsthat demonstrate the successful application of innovative technology as a showcase for UK designand technology are extremely important for credibility and success in export markets. There has tobe a way of valuing and, if necessary, supporting innovative first implementation of technologyover and above least-cost, least-risk considerations.

R6 Integrated and adapted technologies. The future lies in the integration of design andconstruction, with adaptation to local circumstances. The industry and the researchcommunity should seek to advance and exploit those areas where it finds it has, orcan gain, real technical superiority, including the creative application of existingknowledge and research results .

Although each sector reviewed has produced its own specific technology priorities and needs, acommon theme is the need to integrate technologies to deliver whole solutions, to adapt them tolocal needs and circumstances and to demonstrate their ability to work as a team of infrastructureproviders. This is the added intellectual value that gives the UK industry extra competitiveness.There is a wealth of existing knowledge and research to be mined, developed and applied, and suchan initiative does not depend wholly upon extensive investment in new research programmes. It is

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not necessary to be ahead in every aspect of industry technology: a narrow but appropriate technicaladvantage can be sufficient to win a broadly-based project.

R7 Design for whole-life value. Long-term performance and integrity of infrastructure arekey issues. The industry must deliver projects that provide good whole-life value formoney by integrating techniques for risk management and value management withthose for determining and costing anticipated service lifetimes. Clients, includingGovernment, must encourage industry in this direction through suitable projectspecifications, evaluation and procurement policies.

The long-term performance, maintenance and integrity of infrastructure have become key issues.This demands greater attention to asset management technologies, design for maintenance and abetter understanding of deterioration rates of materials and systems. Climate variability andpreparedness for extreme events are elements of the long-term sustainability of engineered projects,and offer market opportunities for relevant technologies to deal with them. The UK industry’s assetmanagement, project management and facilities management expertise need to be tailored toprovide solutions to meet the needs of overseas clients. In developing countries, donors haverecognised the importance of whole-life costing and appraisal, and the need to support maintenanceor rehabilitation projects rather than only supporting new-build projects.

R8 Finance and procurement. Financial engineering is an important part of winningprojects. Industry must work harder at project integration, and Government needs togive practical assistance in international project financing.

The growth of build–operate–transfer (BOT) and similar means of procurement, and the switchfrom public to private financing of major infrastructure, have introduced ‘financial engineering’ as avery important element in winning international business. The UK is a leading exponent of theprivatisation of public sector services, and of the private financing of public infrastructure. Theefficient integration of design, finance, construction and operation has brought success to some ofthe leading construction and consultancy organisations, but the industry must not be complacentand must seek to build on these successes. Clients are looking for better value and the industryneeds to look harder at the integration of the traditional roles of the design and constructionprocess, and further development of methods for managing projects and commercial frameworks asa ‘soft’ technology that will give export market edge and opportunity. Government encouragementand practical assistance is essential if the industry is to stay at the forefront of internationalcompetition.

In addition, performance specifications open the opportunity for innovative solutions wheretechnology can give a competitive edge, particularly when supported by national accreditation.They particularly give contractors room for innovation by removing the strictures of prescriptiveproduct- or method-related specifications.

R9 International standards. Government and industry should lead the development ofcivil engineering-related codes and standards where they have a value in winningoverseas contracts.

Promulgation and adoption by other countries of civil engineering-related codes and standards basedon UK national equivalents give a clear advantage to UK companies and play an important part inexporting of civil engineering services, but this needs to be better understood by industry andgovernment. Nationally, the UK is neglecting standards development through a lack of resources,even though many UK engineers are still involved in this work. Many developing countries arepreparing their own standards, despite resistance from the World Bank. The new Eurocodes, whenfinalised, will also be used increasingly worldwide. The UK needs to maintain a position ofleadership in the formulation of civil engineering-related codes and standards and be active ininternational regulatory bodies such as CEN and ISO.

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R10 Education of overseas students. High quality engineering education is a UK strengthand a human investment that yields future business. Overseas students are theclients of the future, and should be encouraged by Government and industry alike.

The UK and its civil engineering industry have been helped greatly in overseas markets by theeducation of engineers and decision-makers from overseas in UK universities, supported by thegrowing ubiquity of the English language. Education of overseas students in the UK, throughpartnerships with UK universities, offers a big prospective return on a relatively small investment.

Technology transfer is an increasingly important element – and a strong influence – in winningprojects. As other countries develop their own educational infrastructures, the UK must beproactive and create links with local academic centres to maintain its leadership and secure the linksto future business opportunities. Government leadership through diplomatic and cultural channels,with industry participation, is a key to continued benefit from this inheritance.

2.2 Other key messages

M1 Creative swiping. Developments in other industrial sectors can be adapted toconstruction through the creative transfer of technology.

Civil engineering needs to be better informed about advances in other disciplines and to makelateral connections with technologies already proven in other applications. For example, the use incivil engineering of high-strength adhesives lags far behind some other industries. There is ageneral need for continued development of materials designed for specific purposes, and for the useof non-traditional materials in civil engineering applications. Examples include carbon fibre forcorrosion protection of cables and stressing strands and in plate bonding for strengthening andrepair; the use of plastics for structural members in conjunction with concrete and steel; and the useof advanced composite construction, with high-strength fibre-reinforced polymer materials.

The investigation of engineering properties of readily available local materials in order toachieve prescribed design strengths, and understanding the properties of common constructionmaterials in varying climates and ground conditions of the world, would increase competitiveness.Better use could be made of aerial and satellite systems for controlling, positioning and managinginstallations on the ground. Technologies developed for military purposes should be examinedclosely for adaptation to non-military purposes. Thus, investment in bringing together diversity ofknowledge, importing developments from other disciplines or countries, and so delivering holisticinnovative solutions, could be an excellent investment for export success. Technology is the ‘glue’that holds the process together.

M2 Application of advanced IT in civil engineering. The industry should sustain andexploit the UK strength in artificial intelligence and computer simulation of complexsystems.

The development of innovative applications of ‘information technology’ is an area in which theintellectual powers of UK industry and academia can give added value and market opportunity.‘Artificial intelligence’ and computer-based technologies have wide applications in analysis, indecision support systems, and in monitoring and management of systems across the whole of theindustry, such as in catchment management, water resource management, infrastructure capacitymanagement, and the virtual reality representation of structures and service systems. All theseincrease functional efficiency, reduce costs and add value. Computer modelling of complex systemsand artificial intelligence is a UK industry strength that should be actively supported and developedto these ends, both by direct industry investment and through Government-supported researchprogrammes.

M3 Technology across time zones. In an age of electronic communication, technologycrosses national boundaries almost instantaneously, and the industry must move fastto stay ahead.

Knowledge is an instant and international commodity that can be shared, acquired and combinedfrom worldwide sources. Competitive advantage comes not from knowledge itself, but from

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harnessing and combining knowledge from many sources and disciplines. The industry needs tomake more use of ‘technology brokers’ (a consultant or subject champion charged with acquiringtechnology for a business) and ‘technology clusters’ (physically close or electronically-linkedgroupings of organisations and/or individuals) to exploit knowledge that is freely available, andabandon outdated technologies and methods overtaken by technological progress. It must learn fast,apply fast and feed back experience fast to stay ahead.

M4 The multiplier effect. Government and industry should recognise the extent to whichprojects financed, designed, managed and constructed by UK-based companiesgenerate added value to the UK economy.

The consequences of one firm successfully applying innovative technology to win overseasbusiness can have far-reaching consequences for other organisations in the supply chain. Whenlarge UK civil engineering companies act as project brokers, building project teams from manysources, the value to the lead company is multiplied by all the other UK participants providingproducts and services. The fragmentation within the industry makes these benefits difficult toevaluate but they are believed to be real. Greater collaboration and partnership between the UKcompanies would help to maximise the value of international contracts to the UK economy andreturn the benefits of application experience to UK industry as a whole.

M5 The role of specialised technology companies or groups. Technological advances oftenoriginate in specialist companies or specialist groups within large companies. Suchspecialists often need special resources for their Innovation, Research, Developmentand Application (IRDA).

UK civil engineering is a large industry led by powerful international multi-disciplinarycompanies. Whatever their strengths, such companies often rely on specialist technologycompanies and/or specialist groups within the firm to provide leading-edge technology for majorprojects. Such companies and groups have the ability to work in highly specialised technicalniches and to adapt quickly to changes. The industry needs them as a source of innovativetechnology, but such companies and groups need the financial resources to maintain their technicalevolution by the acquisition of knowledge and its application in engineering practice. They shouldnot be discriminated against on grounds of size in the allocation of government research resources.They need to be able to sell their specialist skills and knowledge at margins that enable internalinvestment in technological advances to continue.

M6 Measuring success . Government and industry should collaborate to develop a newapproach to the measurement of industry success overseas.

Technology adds value to activities rather than delivering direct benefits and it is often difficult toestablish its effect on the bottom line of company accounts. In addition, the trans-nationalownership of civil engineering organisations through mergers, acquisitions and alliances obscuresthe true value of overseas business to the UK economy. Analysis of the published data identifiesmany apparent peculiarities and distortions. Measurement of the impact of this project, and theimplementation of its recommendations, needs a framework for recording value returned to the UKeconomy from overseas projects undertaken both by UK-based lead companies and by UKcompanies collaborating with UK or overseas partners.

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Technology strategies for UK civil engineering exports 11

3 An overview of the international engineering and constructionmarkets

3.1 Introduction

UK designers, engineers, constructors, and componentand product manufacturers all have a world-widereputation for working overseas. This reputation hasbeen earned over time through their involvement inthe early days of trading with the British Empire,followed by close links with Commonwealthcountries. The tradition for international trading isdeep-rooted.

The UK construction industry ranks as one of thestrongest in the world, with output ranked in theworld’s top ten. It is large, not subject to rigidpolitical control and, as with all developed countries,it has to cope with the boom–bust cycle. UKconstruction accounts for about 8% of the grossdomestic product and provides over half of the fixedcapital investment.

3.2 The world economy in context

Since 1990, the economic growth rates ofindustrialised and developing countries have exhibiteddramatic divergence: in the former, the rates haveslowed due to recessions, while the rates in the latterare increasing. In the 1980s, this growth ‘gap’ wasmodest – only 1–2 percentage points. However, in1990, the average growth rate of industrial countriesplummeted and remained low over the next three yearswhile that of developing countries kept rising.Despite the recent difficulties in Asia, the accelerationof growth among the developing countries has beenin sharp contrast to countries within the Organisationfor Economic Co-operation and Development(OECD).

Among developing countries, at least four trendshave emerged.

• The success of market reforms has contributed tocontinuing rapid growth in Asia and to improvingperformance in Latin America. Some commen-tators believe that the current Asian financial crisiswill turn out to be only a blip in otherwise steeplyimproving performance. Whilst some in the areaduring the crash pulled out to reduce their losses,others are consolidating their presence by employ-ing the now-cheaper but experienced local staff.

• A surge of infrastructure spending has fuelledgrowth in many regions. In countries such as thePeople’s Republic of China, rapid economicgrowth has strained the capacity of power

generation, roads, railways, airports, and watersupply and treatment.

• Rapidly rising household incomes in manydeveloping nations have fostered large middleclasses, a new wave of consumer spending andincreases in infrastructure spending. All of thesehave fuelled growth and reduced such countries’dependence on exports to OECD countries.

• Competitiveness in export markets has contributedto growth in many nations. The increased produ-ctivity of a number of East Asian countries hasenabled them to achieve their status as topexporters as well as improving their nationalliving standards.

3.3 Global competitiveness

The World Economic Forum publishes an index ofthe competitiveness of each country based on anumber of characteristics including quality ofinfrastructure, business management and technology,plus labour market flexibility and development offinancial markets. The relationship between thecompetitiveness index and the GDP growth perperson between 1991 and 1996 is shown in Figure3.1 (Global Competitiveness Report, 1997).

Countries that had high volumes of construction,such as Malaysia and Singapore, are those with highGDP growth and competitiveness index. High growthand high competitiveness seem therefore to beindicators of substantial future investments ininfrastructure. The emerging countries, in general,have a greater competitiveness than the developedcountries. However, China, where most infrastructuredevelopment in the next five years is predicted, wasnot included in the analysis due to the lack of reliabledata.

3.4 The changing world of engineeringand construction

The business environment in which contracting andconsulting firms operate has undergone more changein the last five years than over the previous 40 years.Markets are expanding and changing as well asbecoming more complex, and show the followingcharacteristics.

• Globalisation has affected the way that business isundertaken. Maintaining a competitive advantage

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12 Thriving in a global market

is much more difficult as product and service life-cycles, and their development cycles, shorten.

• The competition to win work in overseas marketsis getting tougher, with project creation, financeand financial engineering, technology, design andeffective specialisation being key factors inbusiness success.

• Technology has no respect for internationalboundaries or time zones.

• Most clients and engineers are in favour ofinnovation and new technologies, but preferablynot on their project first.

• Awareness of environmental issues, of sustainabledevelopment and the influence of pressure groupsare growing significantly.

• Net profit margins for contractors are notincreasing, 1–3% of turnover being the norm.

• Many contractors have moved upstream intodesign and into design–build–manage–construct,and consultants have moved downstream into fee-based project management and facilitiesmanagement.

• Some consultants have moved to take a proportionof the construction risk.

• The consultant/contractor/operator dividing linesare thus breaking down in many countries.

Markets are polarising broadly into those indeveloped or industrialised countries and those in

developing or emerging countries.Some developing countries are creating huge

demand for infrastructure, mainly based onpublic–private participation or build–operate–transferschemes. There is a new dynamism in developing

countries, in which they seek to leapfrog to the mostup-to-date technologies for their projects. Since theseprocesses are at different stages in each country,pigeon-holing developing countries into one categoryis no longer valid. Each individual market needs to beunderstood and treated according to its needs andwithin its current culture.

There are thus great opportunities for firms thatappreciate the different technological needs and theaspirations of different countries, and that are able tofulfil those needs in the most appropriate way. Thiswill not necessarily be through labour-intensivesolutions: many will require state-of-the-art solutionsthat can be maintained at a local level.

Design and build is used increasingly as a projectprocurement method around the world, as is the movefrom public to private financing of projects.Integration of design with production is also on theincrease, along with the move away from traditionalbidding and adversarial contracting towards longer-term partnering. New employment patterns andorganisational structures are emerging. All the bigplayers are re-engineering their business processes:the 1990s are about core competencies and service forthe customer.

0

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2.01.51.00.50-0.5-1.0

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l Venezuela

lIceland

Greecel

Italyl

Austria l

Belgium l lSouth Africa

lZimbabwe

Germanyl

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lSweden

lBrazil

Mexicol

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Denmark

lFinland

l Switzerland

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UKl

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Turkeyl Colombia

l NorwayAustralia

lNetherlands

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Argentina l l Israel

l Luxembourg

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Indial l Ireland

l Jordan l Korea

l Taiwan

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l Chile

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lSingapore

Philippinesl l New Zealand

l Egypt l USAl Canada

Competitiveness Index adjusted for incomelevels

Percapitagrowth1991-96: % l

4

Relatively uncompetitive Relatively competitive

Figure 3.1 GDP growth and the competitiveness index between 1991 and 1996

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Technology strategies for UK civil engineering exports 13

3.5 New approaches

The traditional approach of a general consultant orcontractor for winning projects based upon the lowesttender bid is less viable on overseas projects becausethe risk:reward ratio is very high. Many companiesare seeking overseas work as part of a consortium, aspart of a strategic alliance, or as specialist nicheplayers.

The growth of the civil engineering industryoverseas has been such that UK firms now find itdifficult to compete at the production and assemblylevel, since local firms will always be able to providecompetitively the labour and basic resources required.There is a need for a balance to be struck between‘big-plant’ and ‘labour-intensive’ solutions. Thereshould therefore be an increasing focus on competingin the intellectually demanding areas,such as:

• project evaluation;• project management;• operational management;• management of change;• asset management;• risk management.

Competing at the intellectually demanding levelwill also allow young engineers to continue to gainexperience from overseas projects.

Many developing countries are protective of theirdomestic construction markets. They want to developtheir local companies by insisting on technologytransfer arrangements and/or requirements for a localshareholding of companies set up in the country.There is also increased competition from engineeringfirms from the newly industrialised countries. Theyhave lower wage bills, are becoming ever-moresophisticated, and are beginning to compete indeveloped countries.

Continued export success therefore depends uponthe integration of local personnel and their skills inproject implementation and, to keep costs compe-titive, it is necessary to make the maximum use oflocal staff. UK industry can no longer compete on thebasis of providing a complete team of expatriateengineers to carry out all the functions of design andconstruction supervision to an artisan economy.

The UK can trade on the expressed wish for localparticipation by building education and trainingopportunities for indigenous engineers into projectplans. The very specialised nature and availability ofhigh-quality, technically skilled manpower amongconsultants in developed countries give them acompetitive advantage at present. A good appreciationof client expectations and needs, and a reputation for

applying advanced, but appropriate technology are thekeys to success.

An additional and significant facet of these marketsis that not everybody is playing by the same rules.There are suggestions that some governments havevery generous export support packages whilst othersoffer little or no support. Regrettably, corruptionseems to be rife and increasing.

There is a substantial market for ‘softtechnologies’ or ‘know how’, and for technologytransfer, which are increasingly the route to theprovision of hard technology and products. Thetraining of overseas students in British methods is ofimmeasurable value in developing the global marketfor British technology.

Clients will also look for best value and it will beimportant for companies to find improved ways ofpresenting design solutions in a new and innovativeway, using virtual reality linked to CAD and object-based models.

3.6 Private finance and procurement

There is a growing movement for both privatisationand the introduction of private finance to public-sectorprojects, in developed and developing countries alike.Although these changes in organisation and fundingare different and do not necessarily need to becombined, many UK firms have experience of how toeffect both. There is a significant opportunity tomarket the skills and experience resulting fromprivate financing of projects and the UK’sprivatisation of the public utilities and incorporatethese within the institutional or planning frameworksin overseas countries. For many developing countries,the initial effect of privatisation has been bettereconomic performance. This has led some of theinternational aid agencies to insist on theprivatisation of publicly-owned comp-anies indeveloping countries as a condition for loans.

Recent UK experience of how to privatise, how toregulate and how to structure projects to attractprivate finance, plus a long history of effective localmanagement of such utilities and of localmunicipalities, is all ‘know-how’ that isinternationally exportable.

There is much scope for developing partnershipswith clients, especially as the UK civil engineeringindustry operates through a variety of frameworks andhas a diversity of technical, geographical andorganisational experience. Client requirements andnew forms of finance and procurement change projectculture, drive design philosophy, and can significantlyshift the emphasis towards design for whole-lifecosting, minimising environmental impact anddelivering project sustainability.

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14 Thriving in a global market

4 UK civil engineering exports

4.1 Definition of exports

For the purpose of this report, civil engineeringexports are defined as:

• the capital value of overseas construction activityundertaken by UK-based civil engineeringenterprises, plus

• the value of materials and components, plant andmachinery purchased from UK manufacturers andsuppliers (including distribution), together with

• all other associated income including insurancepremiums and interest payments from loansmade by UK financial institutions (commercialor otherwise) to fund projects, and

• the transfer of appropriate technologies in directand indirect forms.

4.2 Major features of civil engineeringexporting

Major UK civil engineering consultants andcontractors earn a large proportion of their annualturnover from overseas work. A few have theirannual turnover made up entirely from overseas

work. Exports are therefore very important for thefuture prosperity of civil engineering companies.

The presence of UK consulting firms on overseasprojects will encourage the participation of UKcontractors and manufacturers. The resultant benefitto the UK balance of payments can be significantlygreater than the design fee alone. Other directbenefits from UK consultants working overseasinclude:

• the use of international standards which arecompatible with UK standards;

• the use of UK products and services;• the use of UK sub-consultants and contractors.

Up to 80% of the value of a construction contractcan be in the materials and equipment supplied. Formost overseas construction projects in which UKcontractors are involved, a considerable proportionof these resources are obtained in the country inwhich the work is carried out. Although this varies,research suggests that when the lead contractor isBritish, the proportion of British supplies is likelyto be much higher than when the lead contractor is

Canada US$254.5m% of total US$m

USA 89.8 358.0Other Eur. 4.4 17.4UK 3.4 13.7Other 2.3 9.2France 0.1 0.3Germany 0.1 0.3

Latin America US$826m% of total US$m

USA 52.1 694.6Other Eur. 13.4 178.9Canada 13.4 178.9Germany 5.4 72.2Netherlands4.7 62.6UK 3.6 47.9Other 3.2 42.6France 1.7 22.9Japan 1.6 21.7Italy 0.8 11.0

Africa US$907.2 m% of total US$m

USA 26.4 310.5Canada 23.3 273.3Other Eur. 10.6 124.1France 8.0 94.0Germany 7.7 90.0UK 7.1 82.9Netherlands6.5 78.8Other 5.3 62.6Japan 3.4 39.8Italy 1.6 19.0

Asia US$3,527.7 m% of totalUS$m

USA 44.8 2,367.8UK 17.9 947.7Japan 9.4 498.9Other 7.0 371.4Netherlands6.3 330.4Canada 5.6 296.6Other Eur. 3.6 192.2France 3.4 179.2Germany 1.1 59.8Italy 0.7 38.0

USA US$1,005.6m% of total US$m

Netherlands 30.3 434.0UK 21.6 309.3Canada 19.7 282.1Germany 16.2 232.1All others 7.8 110.9France 2.6 37.1Other Eur. 1.3 18.6Japan 0.4 6.4

Europe US$3,419.5m% of total US$m

USA 51.7 2,603.4Netherlands15.6 781.6Other Europ.10.7 540.6UK 10.6 534.3France 4.9 247.6Germany 2.6 129.0Canada 2.4 121.7Other 1.0 51.6Italy 0.3 17.0Japan 0.2 9.5

Middle EastUS$1,045m% of totalUS$m

USA 48.7 660.3Other 14.4 194.8UK 11.2 151.5Netherlands7.2 97.8Canada 5.1 69.0Other Eur. 4.5 60.4France 3.7 50.2Germany 3.0 40.7Japan 1.6 21.7Italy 0.7 10.0

Figure 4.1 World market share by the top 200 International Design firms Source: ENR (1996)

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Technology strategies for UK civil engineering exports 15

foreign. This is also likely to attract smaller UKsuppliers who would lack the resources to export ontheir own account. Building materials andcomponents of high value and low weight may bebought in the UK. Plant may be bought from theUK, but in view of the high transp-ortation costs, itmay be cheaper to purchase it closer to the projectlocation. Thus, the contribution to exports oftenconsists of UK-based management, high valuecomponents, overheads and profit.

Exports in the form of package deals (eg finance,design, supply, construction and operation gatheredtogether in one contract) may also provide anopportunity for the sale of UK products. Potentialbenefits for the client arise from reducedadministration and the single point ofresponsibility. However, the client loses the abilityto specify the best value component in eachindividual case, a factor that dissuades some moreexperienced clients from taking this route. Despitethis, the role of the consultant is crucial inassembling a competitive package deal includingUK contractors and manufacturers. Major UKclients also have an important role to play inpromoting UK manufacturing exports. Through thealignment of UK and international standards andspecifications for equipment, it is often possible toensure that the same product can be used abroad.

4.3 The global standing of UK civilengineering companies

Each year, EMAP Construct (Contractors File andConsultants File) and Engineering News Record(ENR 1997) prepare lists of the top 100–200contractors and consultants. Analysis of the recentlistings, together with information from theAssociation of Consulting Engineers, are providedin Appendix 4 on the accompanying CD.Identifying the leading UK exporters from the datais notoriously difficult. For example, the turnoverof a US-based company that is working in the USbut owned by a UK company is included in UKexports data. Exports are thus not confined only towork won by bidding from the UK.

Nevertheless, ten British companies were amongthe top 200 in the ENR survey of internationaldesign companies, which included consultants,contractors and process engineers (ENR, 1996). In asimilar survey of international contractors (ENR1997), 11 British contractors were listed in the top225 in the world, with the UK in fifth positionoverall.

From the same surveys, the share of worldmarkets among the top 200 international designcompanies is shown by country of origin in Figure4.1 (design includes engineering, architectural workand environmental engineering). ENR calculate thepercentages shown from the activity of the firms on

Africa US$10.2 bn

% of total US$m France 23.9 2,456.9 USA 15.1 1,555.03 Germany 12.0 1,238.1 South Korea 11.9 1,228.2 Italy 8.8 901.4 All other 6.9 705.8 UK 5.7 590.7

Asia US$42.4 bn

% of total US$m Japan 39.8 16,910.6 USA 12.9 5,494.6 South Korea 9.8 4,144.3 Germany 8.3 3,521.6 UK 7.4 3,141.9 France 6.6 2,799.9 China 6.5 2,778.1

Europe US$35.1 bn % of total US$m

France 23.3 8,176.9 USA 18.7 6,574.3 Germany 16.0 5,609.3 UK 12.2 4,291.0 Other Eur. 8.4 2,965.3 Netherlands 7.2 2,516.1 Italy 6.0 2,091.7

Middle East US$13.5 bn

% of total US$m USA 30.6 4,133.7 Japan 19.9 2,693.8 Italy 10.5 1,418.0 Other Eur. 7.6 1030.7 UK 5.7 767.5 All other 5.6 751.1 France 5.3 710.4

Canada US $28.0 bn

% of total US$mUSA 56.8 1,592.8 France 19.0 532.0 UK 9.8 274.0 Germany 5.7 160.9 Japan 4.7 130.4 Netherlands 2.9 80.7 Other 1.1 31.3

USA US$14.4 bn % of total US$m

UK 33.3 4,821.3 Germany 15.7 2,271.6 Japan 15.6 2,210.3 Other Eur. 12.2 1,769.0 All other 7.3 1,049.8 France 5.4 779.3 Canada 5.1 736.6

Latin America US$8.1 bn

% of total US$m USA 39.0 3,158.0 Italy 15.7 1,271.6 France 10.0 811.0 Other Eur. 9.6 777.3 Japan 7.5 608.7 UK 6.2 504.5 All other 5.6 456.4

Figure 4.2 World market share by the top 225 International Contractors Source: ENR (1997)

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16 Thriving in a global market

their lists. For example, Figure 4.1 shows that, inCanada, the US firms on the list have 94.4% of thetotal turnover of the top 200 firms. It does notmean that they have 94.4% of all design work inCanada that is undertaken by non-Canadian firms.

Figure 4.1 shows that UK design companieshave room for improvement. UK internationalcontractors, on the other hand (Figure 4.2), havemade great inroads into the USA (33.3%), Canada(9.8%) and Europe (12.2%), although it must bestressed that some of those ‘imports’ arise from UKownership of local firms.

The global distribution of civil engineeringexports from UK consultants can also be indicatedby the exports of the members of the Association ofConsulting Engineers (ACE). Since 1985, UK eng-ineering consultants' overseas fee income has been:

• 1985 – £562m;• 1988 – £400m;

• 1992 – £230m, the reduction being dueprimarily to the Gulf crisis and the world-widerecession;

• 1996 – £878m.

The estimated invisible export earnings by themembers of the ACE (ACE, 1997) maintained themas leading export earners in the UK services sector.The balance of accounts for trade in services is incredit compared with the trade in goods, as shown inFigure 4.3, with over 15% of the credits due to civilengineering exports. The financial crises in the FarEast are likely to cause significant reductions inearnings unless the sector diversifies to otherregions of the world. In 1996, British engineeringconsultants were engaged in projects in 140countries. (Britain 1997).

ACE report a comparative lack of activity inSouth America (ACE, 1997). However, the projectvalue of new work for ACE members in Africaincreased from about £1bn in 1995 to just under£7bn in 1996.

-25

-20

-15

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0

5

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1984 1986 1988 1990 1992 1994 1996Year£: bill

ion

Trade in services

Trade in goods

Figure 4.3 UK balance of payment for goods and services Source: The Pink Book 1998

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Technology strategies for UK civil engineering exports 17

5 Engineering the finance for overseas projects

Many of the large infrastructure projects in the worldare supported financially by the internationalagencies: they are a key source of work for UKcompanies. The destinations of the funding by theseagencies such as the International Bank forReconstruction and Development (IBRD) and theInternational Development Agency (IDA), shown inFigure 5.1, provide a current picture of globalmarkets. Lending in 1997 showed that the Far Eastand Latin America are the areas where most civilengineering work funded by the World Bank istaking place or planned.

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EnvironmentTransportationUrban developmentWater supply and sanitation

Figure 5.1 IBRD and IDA lending for 1997Source: World Bank, (1997)

Despite being a high-risk strategy for projectparticipants, the use of BOT is growing in extentand importance. It is expensive for prospectiveparticipants to secure such work and the guaranteesexpected can be a substantial burden to them. Someinternational companies see investment in BOT as ameans of beating the competition while others see itas a means of maintaining their level of constructionactivity. Nevertheless, UK firms are well placed towin work through the BOT route.

As Engineering News Record (1997) reports:‘International contractors are finding that size andfinancial clout are distinct advantages in the market,sparking increasing numbers of mergers’. Being ableto finance a project, or to arrange its finance, isclearly where most large international constructioncompanies are moving and, slowly, financial andother institutions are also beginning to realise this

potential and taking initiatives to instigate projects inthis manner. BOT, and other similar procurementmethods that require financial engineering, have so farbeen prerogatives for the large construction companies.This need not be the case because small companies canhave the same access to such investments if they workin consortia with other small companies.

BOT and similar forms of project procurement havecome about as a result of a wave of privatisationsaround the world. The World Bank and the InternationalMonetary Fund (IMF) are increasingly insisting upon‘market-friendly domestic policies and operationalenvironments in which the private sector isincreasingly the engine for growth’, as a condition forloans to recipient countries. The World Bank suggeststhat it makes good sense to insist on creating businessenvironments where the private sector can compete ortake over public utilities when there is disenchantmentwith the performance of state-owned companies.

However, as the privatisation cycle in Figure 5.2indicates, when profit margins decline and the privatesector begins to withdraw some services to improveprofitability, public outcries may arise and public take-overs may become inevitable. It therefore helps tounderstand the point of the cycle where a utility is, andtherefore what are the major associated risks, beforebecoming involved in its private ownership.

Figure 5.2 Privatisation cycle (after D Suratgar 1998)

Entrepreneurialprivatisation

Period of consolidation. Mergers etc take place

Period of public regulationof monopolies, fees and

franchises

Decline in profitability

Reduction of capitalinvestment

Public take over:Nationalisation

Necessity for publicsubsidies arises

Decline of efficiencies

Subsidy cuts lead to fallin services standards:Public protest ensues

Service qualityfalls: Public

protest ensues

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18 Thriving in a global market

6 Technology for competitive advantage

6.1 The use of technology in civilengineering

Civil engineering practice in the UK covers a verywide range of activities in many different sectorsinvolving ‘soft engineering’ (managementtechniques, engineering software, project financeetc.) and ‘hard engineering’ (project design andconstruction). Therefore the technologies needed toenhance civil engineering exports will also need tobe both hard and soft. Currently, the technologiesbeing used in the industry are generally of themature type on the technology s-curve (Figure 6.1).This is mainly due to widespread conservativeattitudes to technology within the industry, wheremany will only accept tried and tested technologies.

In order to maintain and develop its competitiveadvantage, the industry needs to search for andincorporate new ideas. Research output from a widevariety of disciplines needs to be developed intoapplications that will keep the industry at theleading edge of technology. Such continuingadvancement, depicted by Figure 6.2, is necessary tomaintain competitiveness.

The growing importance of technology is nowcrucial, with knowledge technology and knowledgemanagement becoming central to all businesses. Thelevel of performance of the world's best companiesis constantly being raised as a result of innovationin communications technology and learning.Industrial development has moved from being

labour-intensive to capital-intensive to knowledge-intensive. Technology has been the vital ingredient inthis development. The centre of gravity in businesssuccess is shifting from the exploitation of physicalassets to the realisation of the creativity and learningpotential of people. More than ever, people andrelationships are one of the important keys tosustainable success.

6.2 Barriers to innovation

Three barriers to innovation were confirmed during thisproject.

• Technology adds value to activities rather thandelivering direct benefits but it is often difficult toestablish the economic benefit of applyingtechnology.

• The consequences of one firm applying innovativetechnology may have far-reaching consequences forother organisations in the supply chain.Fragmentation within the industry means that thesebenefits are not always accounted for within theevaluation process.

• Construction is a project-based industry andinnovations are frequently undertaken on anindividual project basis. Apart from suchinnovation, it is often difficult for constructionorganisations to justify investments that do notprovide a return within the short term.

6.3 Innovation, Research, Developmentand Application (IRDA)

Pe

rfo

rma

nce

imp

rove

me

nt

Time

laglag tends to be greater inconstruction than in other

industries

Existing technology

Newparadigm

Figure 6.2 Maintaining technology advantage

Pe

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nce

imp

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me

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Time

Start up

Experimental andfaltering

Emerge

Hyper growth(super profits)

Maturitysaturation /stagnation

downturn

decline

Dissolve

Figure 6.1 Technology s-curve

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Technology strategies for UK civil engineering exports 19

Everything that has been invented started off as anidea, which was initially researched and the resultsthen developed so that they could be applied to reallife products or services. At present, there is muchinnovation and research (I & R) being undertaken inacademic circles and industry, much of it fully orpart-funded by the UK Government or the EuropeanUnion. A common theme from industrial andacademic participants in this project was, however,the comparative lack of development and application(D & A) of the research results, such that there is anunder-realisation of the potential of research results.

Researchers disseminate their research results andindustry is expected to carry out the D & A, eventhough it has been estimated to cost five times asmuch as the I & R. With low profit margins in theindustry, however, much of the industry is unable tocarry out as much development as it would wish. Asa result, much potential application never happens.Financing this whole process more effectively thanat present may be a key to using technology forcompetitive advantage.

6.4 The Foresight Programme

The UK Government’s Foresight Programme hasbeen aimed at stimulating innovation backed up byresearch, embracing the dual themes of partnershipand wealth creation. The purpose has been to helpindustrialists and scientists to become well informedabout each other’s efforts. It seeks to bring thesecommunities together in networks – ‘lookingforward to partnership’ – that will help to identifyemerging opportunities in markets and technologies.Helping to ensure that resources are used to besteffect, in support of wealth creation and improvingthe quality of life, has also been a major theme. Theresults of Foresight have been directed at enablinginformed decision-making on spending byGovernment and industry.

The first Foresight Programme, calledTechnology Foresight, was undertaken through 16Foresight Sector Panels, co-ordinated by the Officeof Science and Technology. Each Panel published itsfindings in a separate report and the details are givenin Appendix 6 on the accompanying CD. Most of

the reports considered possible trends over the 20 yearsto 2015, focusing on what each Panel considered to betechnologies that would either create wealth or improvethe quality of life.

6.5 Key points from Foresight Reports

The Foresight Reports highlighted some importantpoints for the civil engineering industry.• The Construction Foresight Report noted that the

UK construction industry had a high potential forcreating a competitive infrastructure. Wealthcreation, quality of life improvement, andlikelihood of success were all rated high, but currentcapabilities were rated only medium to high. TheUK construction industry therefore needed tocontinue to sharpen its technological base togetherwith that of its allied disciplines and industries inorder to compete with the best in the world andwin.

• The majority of the UK’s civil engineering exportswill be to developing or emerging countries thatwill not have the capacity, even though they mayhave the technology, to fulfil the demands of therapid developments in their countries.

• There are export opportunities associated with allnew technologies developed for UK markets becausethe less mature markets, to which the UK willexport, will be looking to obtain the best availabletechnology.

• Innovation in the construction industry has largelybeen project-related and/or focused on solvingspecific problems.

• Developing countries may not remain behind thedeveloped world for long. They are catching up fast,as has been seen in the Far East, with the expertiseavailable in these countries often being of as high acalibre as can be found in the UK. They may nothave the required numbers of experts for a particularproject, so a market posture that persuades them touse UK companies rather than the competition willbe needed.

• Civil engineering designers are the main ‘vehicles’for exporting civil engineering related technologies.

• Development of technologies such as remotecontrol, automation or robotics for use in theconstruction industry may help reduce output costsand may improve the perception of high quality UKcompanies.

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20 Thriving in a global market

7 Introduction to the sector outputs

The following five sections present the mainoutputs from the five sectors of civil engineeringthat were studied as part of the Technology Supportfor Civil Engineering Exports Project. They are adistillation of expert views from dedicated sectorworkshops, refined and agreed at a whole-industrycross-sector workshop, with wide representation.Each is supported by more-detailed information andfindings in the corresponding Appendix in thesupplementary documents on the accompanyingCD. The strategic and cross-sector issues arisingfrom the discussions are presented in Section 2 ofthis report.

Each of the Appendices on the CD comprisesthree main parts:

• a Sector Overview that presents the workshops’views of the most important market andtechnology facets of the sector;

• a review of the main points arising fromresponses to the project questionnaire, related tothe sector under discussion and covering issuessuch as the importance of technology, howtechnology is acquired, the types of research anddevelopment required and the sources for fundingof the required research and development;

• outputs from the project workshop ‘foresight’research in this sector under five headingsexplained below.

Each of the following sections in this reportcomprises:

• a summary of the Sector Overview, includingselected comments based on the market-orientated parts of the project workshop foresightprocess;

• an outline of the key services and technologiesidentified in the project workshop foresightprocess.

Inevitably, there is some apparent repetitionbetween the sections but this is limited to coverageof factors that apply to more than one sector.

Readers wishing to study further the findings inany particular sector are directed to the supportingAppendix of the same number as the relevantsection below.

The five headings under which the foresightoutputs are reported stem from the structure of, andthe approach to the project foresight process,adopted and amended for this project from theoriginal Technology Foresight. That structure wasto:

• identify the market, technical and social trendsthat may affect the sector’s technology needs andto identify the main drivers for market and/ortechnology development and adoption;

• identify the main market opportunities thatcould arise from the trends or driving causes;

• identify the new or enhanced products orservices that might be needed to exploit theidentified market opportunities;

• identify the new or enhanced technologiesneeded to enable the identified products orservices to be developed and/or offered to theidentified markets;

• identify any research and development policyissues arising from the technology needs orelsewhere in the analysis;

• work through the sequence in reverse order (ifpossible) – to identify products and services,market opportunities and even trends that mightarise from the creation of a technology (forexample smart cards) for which no civilengineering application was originally envisagedwhen it was being developed.

In presenting the outputs, the authors havesought to avoid the ‘shopping list’ approach toidentification of technologies and/or research anddevelopment needs. Nevertheless, it is importantthat researchers and industry-based developmentmanagers study the results, including the detail inthe Appendices, to identify opportunities for theirown work and for the creation of new technologies,products or services for commercial gain.

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Technology strategies for UK civil engineering exports 21

8 Coastal and river engineering

8.1 Sector overview

Coastal and river engineering consists of much morethan conventional civil engineering design andconstruction. It demands a wide range of skills andtechnologies, including environmental sciences,environmental economics, socio-economics, riskevaluation, legal structures and consultationprocedures. To be successful in this sector, engineersmust be able to take a broad view, bringing togetherand managing a team of specialists to drive thewhole project, of which classical ‘civil engineering’may be no more than 10%. The civil engineeringindustry has to adapt its capability and approach awide variety of projects. It needs to offer the wholespectrum of expertise, which will allow it toparticipate in projects at their inception whenengineering content is small, so as to be able tosecure the engineering content at the downstream endof project implementation.

Data collection, synthesis and interpretation arekey elements of success in this sector. They arehigh-cost activities, and advanced technologies thatreduce the time and manpower involved provide asignificant competitive advantage. Thus investmentin developing ‘smart’ ways of collecting data overlarge areas, exploiting remote sensing and satellitesystems, underpinned by application of computertechnologies for integration with informationdatabases and systems, is a route to success inexport markets. The UK has produced manyinnovative ideas and prototype systems for dataacquisition, but they are not being fully exploitedthrough lack of focused ownership and investment.

It is now realised that engineering works incoastal and river environments often have very far-reaching and complex impacts. There is a need to beable to simulate very large physical systems, andmake well-founded predictions of the impact ofimposed changes. This capability has given UKindustry leaders a strong competitive edge, and needsto be maintained. It is linked with increasingawareness of the concept of ‘risk analysis’ in naturalsituations. Risk analysis, prediction and acceptance,and the inter-relationship between innovation andrisk, presents a large area for development andinnovation in the context of coastal and riverengineering projects.

In addition to the general issues covered inSection 3, the key issues driving market

opportunity, product and service development, andtechnology needs in the sector include:

• the increasing population in coastal zones – dueboth to the land needs of growing populations andto the development of tourism – which is at riskfrom climate change, increasing storminess anduncertainty of sea level predictions;

• asset management and maintenance systems, neededat appropriate technological levels in areas such asirrigation and coastal defences;

• a particularly strong conflict in this sector betweenthe demand for development and pressure to protectthe environment, coupled with ‘sustainabledevelopment’;

• the perception of the UK industry, with a widerange of coastal and river engineering experienceworld-wide, as a market leader, a position whichUK companies need to build and maintain.

8.2 Key services and technologies

Technology is the foundation of the UK’s already-highreputation and competitiveness in this sector. Theunderstanding and experience of complex river andcoastal processes has given the UK industry a globalreputation for advanced knowledge and technology, butthis is not static and has to be maintained. Othercountries are becoming more active in this sector, andimproving their technical competence. The UK lead inthis sector can be sustained only by continued andsubstantial investment in application of new techn-ologies to increase the efficiency and breadth of ourtechnical capability. Although the developing worldhas been a strong market for the UK industry, there arenow substantial opportunities arising from increasedleisure investment in waterside locations in developedcountries. This is a truly global market sector in whichapplication of technology will win business.

The key services and technologies to be exploited inincreased exports in the coastal and river engineeringsector have been identified as:

• the need for models to evaluate the effects of sealevel rise and climate change, for future planningand design;

• the analysis of river and coastal processes, whichoffers considerable scope for the application ofneural network technology; (To date, the emphasishas been on increasingly detailed understanding ofthe physical processes that make up these naturalsystems, but their complexity defies definitiveanalysis. Application of neural network techn-ologyto the increasingly large data sets that can now be

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obtained by remote measurement reduces the needto understand the detail of the physics, and offersthe opportunity to analyse data without imposingpre-conceived ideas or structures. This is anadvanced technology in which the UK industrycould excel and gain a significant competitiveadvantage with serious investment.)

• further research to understand the physical,chemical and biological processes of sedimenttransport in coastal zones and rivers, to bedeveloped into full ecosystem models;

• durable products, materials and coatings forstructures in fresh and saltwater environments,which would provide competitive advantage in amarket now sensitised to whole-life costs;

• better intertidal construction techniques,including stabilisation of underwater slopes;

• methods of risk assessment, which will beincreasingly necessary for coastal and river works;

• technology of large control structures applicable torivers and canals with high sediment loads and awide range of potential flows and founded onpermeable foundations;

• advanced ship-handling facilities, thus reducing theneed for large port and breakwater construction inresponse to changes in ship design;

• the strong need for new, remote methods of dataacquisition and interpretation in rivers, oceancurrents, wave climates, land use, erosion andsediment transport;

• innovative designs for coastal and river structures,which should evolve to respond to concerns aboutenvironmental impact both during service life and atabandonment or demolition.

9 Environmental improvement and sustainable development

9.1 Sector overview

Concerns about environmental quality andsustainable development are already influencingsignificantly how businesses and governments thinkand operate. There are changing perceptions indeveloping countries, which have often cut intoworld markets by ignoring environmental issues.There is growing pressure for ethics in world trade,for conformity with international norms such as theInternational Labour Organisation’srecommendations and requirements and theinternational standard for environmental managementsystems, ISO 14001 (1996). Initial growth byexploitation of cheap labour and resources, whileignoring environmental degradation and pollution,has led to a realisation that this cannot be sustainedand there is a political reaction against a poor livingenvironment.

The western world – and the UK in particular –has a long head start in this developmental process,which should be transferable and marketable toemerging and already-developed economies alike.The UK, through its experience and Commonwealthconnections, has a much better rapport with thedeveloping world’s problems than many otherWestern nations.

Some of the key issues driving marketopportunity, product and service development, andtechnology needs in the sector include:

• increasing environmental law and regulation;• the drive towards sustainable development, the

implications of Agenda 21 (the action plan forsustainability generated at the 1992 Rio UNConference on the Environment and

Development) and the alignment of business ethicswith cultural and social ethics;

• population growth, urban growth and relatedproblems, including urban regeneration andremediation and re-use of urban land to reduce thepressures to develop rural land;

• increasing environmental awareness by thepopulation generally, especially the young, and thusthe influence of non-commercial stakeholders onclients and construction firms;

• the increasing use and demand for whole-lifecosting and for formal, demonstrable and effectiveenvironmental management systems, with orwithout accreditation to ISO 14001;

• pressure on land use and the need to halt thereduction in biodiversity;

• striking an appropriate balance between increasedeconomic activity, including development, and theenvironmental impact of that activity;

• pressure to reduce pollution – for example reducinggreenhouse gas emissions and pollution of watercourses – and to reduce the consumption and wasteof existing finite resources;

• recovery of irrigation schemes, especially in relationto soil salinity, and recovery of reservoir capacitywhere they suffer from siltation;

• adaptation of existing infrastructure to meetchanging needs and circumstances.

These all offer opportunities for UK industry toassemble and adapt its technology and expertise tomeet market demands. A whole-system, whole-life-costing approach is, however, required. Technology forthis sector must be defined not only in terms ofwidgets, but also in terms of the processes that bringtogether a wide variety of widgets to produce cohe-rent,economic and sustainable solutions. In this respect, the

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integration of societal research into engineering andtechnology solutions is an impor-tant factor inidentifying and serving market needs.

The ‘environmental’ markets can usefully bedivided into four distinct sectors where there aredifferent technology requirements and different exportopportunities:

• overtly environmental projects – for exampleremediation of contaminated land – in which theUK has excellent skills and a strong presence inmany export markets;

• active management of the environmentalperformance of the construction process, wherethe UK is at the leading edge of best practice andshould be well-placed to win construction andconsultancy work where environmentally-awarecontracting is required;

• services related to environmental managementgenerally, where the UK is quite strong andgetting stronger, although ISO 14001 is alsobeing taken up strongly overseas;

• integration of a positive environmental, orsustainable development, approach tootherwise non-environmental projects toimprove the long-term environmentalperformance of the project such as arises fromreduced energy or water consumption – in thismarket, UK best practice is on a par with worldbest practice.

In addition to the issues raised in Section 3, theability to secure private investment is a veryimportant factor in the development of business inthis sector. It changes project culture, drives designand can, if the client or consortium partners are soinclined, significantly shift the emphasis towardswhole-life costing, minimising environmentalimpact and delivering project sustainability.

The UK has also developed the skills needed toliaise with, and involve in the project developmentprocess, the many stakeholders now associated withconstruction projects, including environmentalprotest groups. It also has one of the mostsophisticated environmental legislative regimes, anda civil engineering industry that, at best, has learntthe implications of this regime and how to deal withenvironmental legal liabilities. As environmental

pressures grow in the UK’s export markets,integration of these skills into the project teamshould improve its competitive advantage.

There are thus major opportunities to influencedevelopment trends. Civil engineers can lead the multi-disciplinary project development stages (although theindustry could be more pro-active in achieving thisstatus) and should actively seek this role. At aminimum, civil engineers should seek to becomeinvolved earlier in the evolutionary chain, rather thansimply being suppliers of an end product within asolution prescribed by others. There is a need toimprove our (internal) industry communication skillsand to build on the communications strengths evidentelsewhere in UK business. Civil engineers already havethe wide-ranging skills needed to lead major,environmentally sensitive projects.

Civil engineering is, and always has been, aboutenvironmental change. Social awareness andresponsibility in engineering is increasingly a marketdemand, a market opportunity and an exportable skill.Success in this sector will come from a greateremphasis on, and integration of, sustainabledevelopment thinking, whole-life costing, socialacceptability of projects and minimisation of theenvironmental impact of projects into the conventionalengineering process, as well as from particular,individual environmental technologies.

9.2 Key services and technologies

Key services and technologies to be exploited inincreased exports of environmental skills include:

• integrated, whole-life based project developmentcovering finance, procurement, contractualarrangements, environmental performance,engineering, social acceptability, management andlong-term maintenance solutions;

• whole-life costing analysis tools, and tools formeasuring environmental indicators;

• the use of IT-based systems such as GIS to improveunderstanding of the environment and to reduce theenvironmental impact of civil engineering works;

• the use of virtual reality techniques to predict theenvironmental impacts of projects during designand before construction – and to demonstrate‘completed’ projects to clients before construction –to reduce changes and therefore waste and cost;

• clean-up of polluted and abandoned industrial sites;• environmental management of projects, sites and/or

organisations;• techniques for renovating works subject to past bad

design, such as de-silting of reservoirs.

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10 Infrastructure for urban development and megacities

10.1 Sector overview

In developing countries, there are often massiveinstitutional barriers to infrastructure developmentbecause of the plethora of authorities that need, orbelieve they need, to be involved. Clients willtherefore favour those with the ability to provide acomplete infrastructure solution (i.e. concept, co-ordination with local authorities, design,construction, management, funding). A key to exportsuccess is therefore the ability to be able to assistthose at the top of a country’s political structure toachieve solutions. Those who understand the needs,concerns and cultures of the people, by involving allinterested parties in the infrastructure that is planned,will be the winners in overseas markets.

To do this, it is vital to have a long-term presencein the country concerned, and to understand fully theculture, customs, personalities, and politics.Particularly important is the ability to deliversolutions with both private and public sector funding,to bring together an appropriate mix of disciplines ata strategic level, to bring in a range of non-technological skills including financial engineeringand management of urban development. The integrityof UK firms is still a positive aspect in overseasmarkets, but set against this is the trend among UKmulti-disciplinary organisations to form teams thatare nevertheless based around separate individualdisciplines.

Major trends in urban development include makingbetter use of existing infrastructure, stronger trafficmanagement and traffic restraint, the development oflight rail systems, development of water resources,enhanced leakage control, changing institutionalstructures such as the reform of the utilities, andgreater public/private partnerships.

The UK must endeavour to improve its ability todeliver projects that provide good overall value formoney. Project management skills are vital tosuccess in overseas markets, including riskmanagement, whole-life costing and valuemanagement, which need to come together in oneseamless package. This will minimise risk, speed upconstruction, maximise productivity and reduce costs.

The UK’s experience with privatisation of utilities,private finance and with development on brownfieldsites will be important weapons in winning overseascontracts. However, the traditional commercialframework for construction in the UK can inhibit thecontracting parties from achieving best value for the

client. For example, a much earlier involvement bythe contractor with the client and designers wouldfacilitate the introduction of engineering innovationand cost reduction. Greater interaction betweenconsultants and contractors will be increasinglyimportant in bidding for overseas contracts.

It is envisaged that there will be much greater useof IT systems to enable the establishment of acommon project database that will also enable designwork to be conducted at several sites simultaneously,and also much greater use of GPS and GIS forinfrastructure development.

In this sector in particular, there is a need for struc-tured, industry-relevant research with fewer themesthan at present and with assured long-term funding.

The trend towards increasing urbanisation in manyparts of the world will lead to a further need for newunderground facilities. This will include using moretrenchless technology and more cost-effectivesolutions to the problem of contaminated land thanthe remove-and-dispose option.

10.2 Key services and technologies

The key services and technologies to be exploited inincreased exports in the urban developmentinfrastructure sector have been identified as:

• development of methods for resolving the conflictbetween the demand for development and the needto protect the environment, leading to radicalstrategies for environmentally acceptableinfrastructure to support existing majorconurbations, for example, transport corridors,service corridors and inter-modal interchanges (forboth passengers and freight);

• development of an understanding of socialconflict, the implications of sustainabledevelopment and the realisation that sustainabledevelopment could be a key to the future successof engineering projects;

• development of more effective systems for treatingcontaminated land in situ;

• development of integrated modelling technologiesand improved monitoring systems for real-timecontrol of the built environment, and moreaccurate models for predicting the in-service useafter completion;

• greater understanding of the performance ofreinforced concrete structures in extremely severeenvironments;

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• development of climate prediction and disastermanagement methods that can be incorporated inthe models for civil engineering works;

• development of integrated transport systems incities;

• development of advanced composite technologies,and new lightweight, high-strength, low-creeptensile and/or compressive materials to replace orcomplement steel and/or concrete at comparableprices;

• development of an integrated approach to tunneldesign and construction;

• development and use of reliable and smartmaterials with built-in intelligence, the use ofadhesives for joining instead of bolts, the use ofporous asphalt on roads and the development ofhigh strength concrete (100 N/mm2);

• better understanding of soil–structure interactionbetween sprayed concrete structures and theground, leading to better control of the applicationof sprayed concrete to ensure safety andpredictability and refinement of methods forpredicting ground movements as tunnelling workprogresses.

11 Transport planning and infrastructure

11.1 Sector overview

The world’s demand for transport planning andinfrastructure will not diminish. The increase inpopulation, coupled with increases in disposableincomes, will fuel an increase in private cars, whichin turn will cause or increase congestion in cities ifnot checked.

Increased city populations have a wide-rangingimpact on transport planning and infrastructure.There will be a need for more airports orimprovement of existing airports to account for theincreased traffic, and more ports or improvement ofexisting ports to take increased traffic both in cargoand people. There will also be increases in traffic inother forms of transport such as bus and rail.

Planning for the infrastructure to cater for theseincreases in traffic and their effects are among thegreatest potential export earners for the sector. Theneed for integrated transport systems using advancedinformation systems will become evident and willlead to improved transport for the inhabitants of thecities of the world. With the increased awareness ofenvironmental, health and safety considerations,designs will also increasingly be required to considerthese issues, together with whole-life design andcosting of projects at the outset rather than boltingthem on at a later stage.

The emerging project procurement methods, suchas design–build–finance–operate (DBFO),build–operate–transfer (BOT), private financeinitiatives (PFI) and Partnering, will not onlyprovide a good platform for innovation, but willalso lead to an increase in the integration of designand construction. The decreasing cost of informationtechnology and the advancements in soft engineeringtechnologies, such as management techniques andcomputer software for engineering use, will haveconsiderable influence on transport projectconstruction. Together with the emerging

procurement methods, soft technologies in civilengineering will provide continuing opportunities fortransport-related exports.

Transportation schemes, like all other civilengineering schemes, will be influenced by Agenda 21.Sustainability includes societal issues, for which manyengineering companies do not have the expertise. Therequirement for social scientists in engineering projectsmay be another reason why companies should combineforces and become larger, multi-disciplinary players.

There are two key market issues particularly relevantin this sector, in addition to the issues raised inSection 3.

• Increased use of performance specifications so thatinnovative technologies can find easy ways into themainstream of the civil engineering process. Givingthe contractor room for innovation will alsoencourage the use of technology appropriate to theproject.

• Nurturing the market for the future has to includegrant-aided training for overseas students. The UKgovernment needs to prioritise this issue withurgency.

11.2 Key services and technologies

The technologies that can enhance exports are listedbelow. They may need first to be demonstrated onprojects in the UK before they can be exported. Beingable to demonstrate a technology in a target country isalso very competitive, but runs the risk of rejection ifnot proven in the home base.

The main issues and technologies lie in thefollowing areas.

Access – This includes technologies and issuesrelating to:• integrated transport and demand management

systems;

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• national transport information systems toimprove reliability and connectivity for all modesof transport;

• information technology-based systems such asintelligent transport and asset managementsystems;

• integrated planning, design and virtual realityvisualisation systems;

• advanced information systems to increasecapacity of highway and railway networks, andcargo and passenger handling at ports andharbours.

Reduction of accidents – This includestechnologies and issues relating to:• advanced signalling methods for railways;• embedded intelligence systems in products such

as smart highways or bridges, and electronictraffic calming and congestion control systemsfor vehicles;

• collision avoidance systems for all modes oftransport.

Environmental and health – This includestechnologies and issues relating to:• reduction of traffic noise in built-up areas from

all modes of transport;

• energy efficiency;• combustion and pollution control from land, sea or

air transport.

General – This includes technologies and issuesrelating to:• determination of technology needs for the specific

target export countries, rather than makinginappropriate generalisations for whole regions;

• rail infrastructure including maintenance, noisecontrol, pre-fabrication, signals and/orminiaturisation of signal systems, and forimproving railway switching durability andreduction of railway track noise;

• improving the durability of traditional constructionmaterials or developing alternatives together withunderstanding engineering properties of localmaterials in target countries;

• development of expert systems for knowledgeengineering and better networking support for smallto medium sized engineering enterprises (SMEs);

• development of technologies that capitalise onintellectual skills and ‘technology pots’, forexample from people and projects accessible onintranets.

12 Water and wastewater engineering

12.1 Sector overview

The global population will continue to grow andconcentrate into urban areas, which provides a greatopportunity to meet the needs for large-scaledevelopment of water resources, bulk transfer andtreatment of water supply and wastewater. UKexperience in overseas markets has drawn UKcompanies into international alliances that enablethem to compete more effectively in this globalmarket. Most governments now want the most up-to-date technologies for their infrastructure, but poormaintenance and robustness of installations remainkey issues. A small footprint and low powerconsumption for process plant are high priorities.Water is an increasingly valuable resource, andaccurate methods of measurement for both resourcemanagement and recovery of investment throughcharges are urgently needed.

UK water and wastewater engineering is wellregarded but the whole industry needs to overcomeits innate conservatism and inter-companydefensiveness to increase its success in globalmarkets. The future major players will be projectinitiators and innovators. The industry needs to offerdistinctive, leading-edge technologies that contribute

to whole solutions including project finance,construction and management.

The different characteristics and demands of regionalmarkets for water and wastewater engineering need tobe recognised. A good appreciation of clientexpectations and needs, and a reputation for applyingadvanced but appropriate technology are keys tosuccess.

In addition to the general issues raised in Section 3,the main influences on the markets in this sector are:

• the influence of standards and performancespecifications, which cannot be overemphasisedbecause performance specifications open theopportunity for innovative solutions wheretechnology can give a competitive edge, particularlywhen supported by national accreditation;

• UK expertise in the resolution of conflict betweenthe demand for development and the demand forprotection of water environments, which offers a

growing opportunity especially with evaluation ofthe true cost of water becoming a strategic planningnecessity;

• the increasing control of the disposal of wastes,which offers a global market opportunity forinnovative solutions and technologies;

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• accurate measurement of water quantity andquality in pipe networks as a means ofmanagement and charging, especially asprivatisation spreads;

• the potential for the water and wastewater sectorto learn from other utilities – such as power andtelecommunications – that have relevantexperience of successfully developing overseasprojects.

12.2 Key services and technologies

The water and wastewater sector needs a ‘step-jump’in technologies to give improved performance and acompetitive lead. The industry is constrained andconservative and needs to work collaboratively,rather than adversarially, in achieving best practiceagainst defined benchmarks and standards as a basisfor export success. The water and wastewaterindustry needs to increase awareness of researchresults, and resolve the conflict between commercialsecrecy and sharing knowledge for common benefit.There is a strong need for constructive lateralthinking.

The key services and technologies to be exploitedin increased exports in the water and wastewaterengineering sector have been identified as:

• robust and sustainable waste treatment solutions,including ways of handling large contaminatedvolumes of sludge, and the fundamentals ofwaste microbiology, which are needed fordifferent environments and for treatingcontaminated water to high potable standards orfor re-use elsewhere;

• data capture and analysis as an input to resourcemanagement and risk assessment, which isincreasingly important, but for which traditionalmethods of field data acquisition are cumbersomeand expensive;

• a greater use of aerial and satellite imagerycombined with GIS, which would have greatpotential, particularly in arid and sparselypopulated areas, as non-intrusive, remote-readingmethods of hydrological, hydraulic and waterquality data with electronic data capture areneeded for water management and regulation;

• accurate automatic measurement of water quantityand quality in water distribution and

wastewater networks, a high priority for themanagement of revenue-based utilities;

• neural network technologies, which need to bedeveloped for the analysis of operational data, andfor monitoring network efficiency and which willbecome a key issue for successful investment inwater utilities as privatisation spreads to othermarkets;

• design and performance of materials, andunderstanding of the physical, chemical and electro-chemical processes of deterioration, in a wide rangeof climates and water chemistries;

• development of alternative materials for concretereinforcement, such as plastics or fibre-reinforcedplastics, which would help to circumvent corrosionand deterioration;

• an underlying aim to ‘shrink-down’ the size ofprocess plant, as has been achieved in the chemicalindustry, so as to reduce plant volumes andfootprints;

• technical solutions for the loss of reservoir capacitythrough sediment accumulation, which is becominga serious problem in some countries where alluvialrivers carry a high sediment load, includingmodelling technologies for the design of affordableand sustainable solutions;

• the application of genetic engineering of purpose-specific organisms for biological treatment, ascience in which the UK has internationalleadership;

• repair or replacement methods for undergroundpipes, which are a high priority, and where‘keyhole’ technology for accessing and repairingunderground services, fitting in-line meters, plusshallow soft ground tunnelling methods andmachines all have wide application for urban pipesystems;

• in-line wastewater treatment technologies andalternatives to solid sludge disposal fromwastewater plants;

• technologies and management systems to increasevalue added by water for agriculture, and a generalimprovement of productive and allocative efficiencyof large-scale water resource development;

• development of water and wastewater treatmenttechniques, and water-recycling processes that havelow energy consumption, or can be run fromrenewable energy sources allowing even theremotest areas to have treated water and wastewater;

• technology to reduce the power and cost ofdesalination, which would make almost unlimitedsupplies of water available in many countries of theworld.

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13 Regional Profiles

The following brief regional profiles were derived from the annual reports of the World Bank (1997), theEuropean Investment Bank (1997) and the Asian Development Bank (1996) and from the Global CompetitivenessReport (1997).

13.1 Africa and the Middle East

Characteristics• Although aid dependency

remains high and domesticsavings low in the majority ofcountries in the region, privateinvestment and foreign directinvestment levels are beginningto improve.

• The economic performance of the region ofAfrica south of the Sahara is improving.

• Accelerated economic recovery spread to morecountries in 1996 and the region’s GDP grewfaster than its population two years in successionacross the region. Countries with structuraladjustment programmes are generally doingbetter than those without.

• The entry of South Africa as an active participantin the continent’s development contributes to therecent optimism in Africa.

• Private investment and foreign direct investmenthave begun to increase.

Growth markets• Airports, roads, bridges and tunnels.• Coastal protection and ports.• Harbours, docks and sea defences.• Irrigation to alleviate drought.• Power plants, transmission and rural

electrification.• Residential and commercial development.• Water supply and wastewater treatment.

13.2 Asia and Pacific

Characteristics• Strong economic growth across

almost all regions until the1997/1998 financial crises.

• China recorded 8% growth inGDP in 1997.

• ‘There has been an East Asian miracle.’• Major investment in infrastructure is needed to

support growth.• China is the giant, India is emerging.• Environmental management is of increasing

importance.

Growth markets• Airports, roads, bridges and tunnels.• Environmental work of all kinds.• Harbours, docks and sea defences.

• Health care facilities.• Land use planning and development.Growth markets continued• Power plants and transmission systems.• Railways.• Residential buildings and infrastructure.• Telecommunications.• Water supply and wastewater treatment.

‘Africa is changing. A new dynamism is takinghold. Political systems are openingup....Reforms are energising trade andopportunities for investment are increasing.Privatisation is under way as well as a newcompetitiveness. The gross domestic product of24 countries has tripled in size. By encouragingopen investment and trade, Africa will achievestability and growth….’

A World Bank minute, (1997)

‘East Asia is in financial crisis. But let us notforget that no group of countries has ever reducedpoverty so much so fast in human history. Livingstandards quadrupled in a generation. We musthelp protect the success story and its fortunes:engaging in the world, hard work and highsavings rate. We know what went wrong: toomany cases of weak banks, flawed policies, poorregulation and lack of openness. These mistakesmust be corrected and the investment in peoplemust be saved...’

A World Bank minute, (1997)

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13.3 Central and Eastern Europe

Characteristics• Total output in Central and Eastern Europe and

the Baltic countries continues togrow and there is evidence that itis being sustained.

• Environmental issues taking on ahigh level of importance.

• Output continues to decline insome of the former Soviet Unioncountries.

• Privatisation and private–public partnerships arebecoming common for infrastructure.

• Some countries have yet to make progresstowards sustained stabilisation.

• Many countries are experiencing risingunemployment.

Growth markets• Environmental work of all kinds.• Oil and gas.• Power plants and transmission.• Residential buildings and infrastructure.• Roads, airports, railways, bridges and tunnels.• Telecommunications.• Upgrading existing stock.• Water and wastewater plants.

13.4 North America

Characteristics• The USA and Canada are among the

most developed countries in theworld.

• Consistent growth.• A growing environmental awareness.

• The USA’s and Canada’s competitive advantagesare in highly specialised construction services.

Growth markets• Airports.

• Environmental e.g. solid waste handling, airpollution control, biotechnology, renewableenergy.

• Infrastructure for advanced telecommunications.• Roads and bridges.• Upgrading existing stock.

13.5 Latin America and the Caribbean

Characteristics• The aggregate regional economy

grew by 3.5% in 1996.• The region succeeded in containing

the financial repercussions of the1994–1995 Mexico peso crisis.

• The stronger growth reflectedresumed positive growth inMexico (5.1%) and Argentina

(4.4%).• The general trend is towards privatisation and the

removal of trade barriers.• The region is emerging as one of the fastest

growing regional economies in the internationalmarket.

• The economies of the region are now sufficientlydifferentiated that adverse developments in onecountry do not significantly affect any of theothers.

• Chile's consistent growth continued at 7.1%while Brazil, the region’s largest economy,slowed down.

• There are serious development challenges such aspoverty, inequality and unemployment.

• The Dominican Republic and Guyana began torecover from recession and grew at more than5%.

Growth markets• Airports, roads, bridges and tunnels.• Environmental work of all kinds.• Health care facilities.• Land use planning and development.• Power plants, transmission and rural

electrification.• Residential buildings and infrastructure.• Water supply and wastewater treatment.

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30 Thriving in a global market

14 References and bibliography

Abegglen J.C. and Stalk, G (Jr). Charles E. (1987),Kaisha, the Japanese Corporation, Tuttle Co,Tokyo, Japan

ACE (1997), International work entrusted to membersduring 1996, Association of Consulting Engineers,London

ADB (1996), Annual Report of the Asian DevelopmentBank

Bhagavan M.R. (1990), The technologicaltransformation of the Third World, Zed Books Ltd.,London

Britain (1997), Britain – An official handbook, HMSO,London

Consultants’ File (1998), New Civil EngineerConsultants’ File, Emap Construct, London

Contractors’ File (1998), New Civil EngineerContractors’ File, Emap Construct, London

Crocombe G., Enright M. and Porter M. (1991),Upgrading New Zealand’s competitive advantage,Oxford University Press, Auckland

Dertouzos M.L., Lester, R.K. and Solow, R.M. (1989),Made in America, The MIT Press, Massachusetts,USA

DOE (1995), Construction Market Survey – Link intoLatin America Volume 1, Construction SponsorshipDirectorate, UK Department of Environment (NowDETR)

Easterling K. (1990), Tomorrow’s materials, TheInstitute of Metals, Sweden

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ENR (1996), Engineering News Record, Volume 237,Number 4, July 22, 1996, The McGraw-HillCompanies,New York, USA

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Forester T. (Ed.) (1988), The materials revolution, TheMIT Press, Massachusetts, USA

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Technology strategies for civil engineering exports 31

What next?

Having read this report, ask yourself the following questions.

• How much does my business depend upon the application of goodtechnology?

• Where does my business’s technology come from?• How up-to-date am I – how do I know what the latest technology is?• How much do I – or should I – invest in the technology that underpins my

business?• What is my technology strategy to sustain and advance my business?• What shall I do differently tomorrow as a result of reading this report?

If by chance you have arrived at this concluding box without having readSection 2, that is where you will find the conclusions and recommendations.The project team hope you take up enthusiastically the challenges that therecommendations and the above questions present.

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Research and Innovation Activities

The Institution’s Research and Innovation Committee, composed of representatives ofthe ICE’s Engineering Boards and the major research establishments, has publishedmany reports resulting from its strategic studies. The aim of these reports has been toexamine fundamental issues related to construction research, to identify researchpriorities as seen from the practitioner's viewpoint, and to influence the practice ofindustry, and the policies of government and the research councils as they affectconstruction.

One of these reports found that much construction research was published in learnedjournals but was not being disseminated effectively to construction professionals. TheCommittee was particularly pleased, therefore, to collaborate with the industry,government and research establishments to launch a new research newsletter in 1990.This newsletter, Research Focus, is published 4 times a year by the Institution and isfunded jointly by 3 professional institutions, 8 research establishments, the DETR,and consultants and contractors. It has a circulation of some 55,000 copies, includingall corporate members of the ICE worldwide.

The Committee responds on behalf of the profession to public consultation papersand participated strongly in the Government’s Foresight exercise. More recently, theCommittee has taken forward one of the recommendations of the first Foresightexercise and, with the support of the DETR, has undertaken this research projectdesigned to enhance the technological capability of the UK’s civil engineering industryin overseas markets.

In 1992, the ICE established an R&D Enabling Fund in order to allow theInstitution’s own members to support or initiate projects which will enhance thetechnical development of the civil engineering profession. It is governed by a Board ofTrustees and, up to June 1998, support totalling £400,000 has been given to 58projects. Most of these have been successful in attracting additional funding fromother bodies, such that the total value of research initiated is £2.7 million. TheEnabling Fund is intended to support practitioners who have sound proposals forinnovation or development who would not otherwise be likely to gain support by theestablished funders such as the research councils. It is therefore a potential source offunding for individuals or organisations wishing to pursue an idea which perhapsneeds a feasibility study completed, before others can be approached in a collaborativeventure. As a condition of an award, all recipients have to publish their results toenable the benefits to be disseminated to the profession at large.