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THUYT TRNH MN:
THNG MI IN T
TI: TNG MI KINH
DOANH QUA MNG
NHM: SO HOT
LP:TATM13B
GVHD: TRNG MINH HA
2
1.KHI NIM
2.CC PHNG PHP KINH DOANH
3.CCH KINH DOANH QUA MNG
4.THANH TON
5.CHM SC KHCH HNG
6.BN QUY TC HP DN KHCH
HNG QUA MNG
7.QUY TC KINH DOANH HIU QU
8.KINH NGHIM KINH DOANH
3
.KHI
NIM Kinh doanh qua mng (Network
Marketing) l thut ng chung ch mt phng php tip th sn phm. y l hot ng kinh doanh/ bn hng trc tip n tay ngi tiu dng, h c th trc tip n mua hng ti cng ty (hoc qua mt nh phn phi duy nht) m khng phi thng qua cc i l hay ca hng bn l.
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2. CC PHNG PHP KINH DOANH
La chn ng sn phm cn kinh doanh
Mt trong nhng iu quan trng khi khi u cng vic
kinh doanh trc tuyn l la chn sn phm thch hp.
Nu la chn ng sn phm m th trng ang cn, bn
s d thnh cng hn. Nu khng, cng vic kinh doanh
ca bn c th bt u sai hng. Hy chn nhng sn
phm m th trng cha bo ha. iu ny i hi bn
phi dnh thi gian nghin cu.
nhn bit sn phm no t mc bo ha trn th
trng, bn c th nhn vo cc banner qung co cho sn
phm trn cc trang web. Nu sn phm c
qung co nhiu th c ngha ngun cung ang nhiu v
do , nu bn cng kinh doanh sn phm ny th kh
nng bn kim c tin l khng cao do phi cnh tranh.
V th, bn cnh vic tm hiu xem sn phm no hp dn
nhiu ngi tiu dng, bn cng cn nghin cu xem
nhng sn phm no c t cng ty kinh doanh v qung
co. iu ny s lm tng kh nng kim tin qua mng
ca bn.
Mt iu khc cn lu l khi la chn sn phm kinh
doanh l hy quan tm n s thch, s trng, mc ch
v nhng nim am m ca bn thn. Kinh doanh nhng
th bn am hiu v quan tm s gip bn tm thy nim
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vui trong cng vic v c nhiu thun li hn.
To s khc bit vi cc i th cnh tranh
Sau khi chn c sn phm cn kinh doanh,
c th cnh tranh c vi cc i th khc, bn cn
to ra s khc bit cho sn phm ca mnh.
C nhiu cch thc hin iu , chng hn nh
v s lng, cht lng, dch v chm sc khch
hng Nu cng bn qun o trn mng nhng ca
hng ca bn lun c nhiu mu m phong ph, a
dng th c gi s thch hn. Hoc bn cng c th
cnh tranh v gi c. Cng mt mu o khoc nhng
ca hng bn bn vi gi r hn th th khch hng
s ch v nh ti. Cht lng sn phm cng l
mt yu t rt quan trng. Khng ai mun b ra mt
s tin rc v mt mn hng khng xng
ng. Ngoi ra, cung cch lm vic v chm sc
khch hng cng l iu bn nn quan tm.
Trang web d s dng v trnh by r rng
Nu bn bn hng trn cc trang web nh enbac.com,
rongbay.com, muare.vn... vn c mt mu trnh by
nht nh th ch cn ch n vic trnh by v lit k
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nhng sn phm bn kinh doanh. Lit k danh mc sn
phm r rng, hnh nh p mt, trnh by sn phm km
theo gi c d nhn l iu rt cn c lu .
Cn nu bn c kinh ph m mt trang web ring th s
tin dng v d tm kim cn c quan tm ng mc
bi tm l chung ca khch hng l mun tm thy mn
h cn mt cch nhanh chng nht. Ngoi ra, cc
banner qung co hay cc link quan trng cn c t
ch thch hp v ni bt trn trang web. Chng hn, vi
hng gia dng, chng trnh gim gi l chng trnh
c nhiu khch hng ch hn c trong khi vi sn
phm l qun o, nhng t hng mi v s c nhng
ngi quan tm n thi trang thch cp nht hn
V nh phi lun update thng xuyn website. Nu
khng, khch hng s sm qun ca hng ca bn. Ch
cn cp nht thng tin v sn phm, thm mt cht thng
tin khc v c cu li trang web cht t, bn khin
khch hng cm thy trang web lun ti mi v khng b
cht.
Qung co l iu khng th thiu
ng hy vng ngi v ch khch hng t tm n
mnh m hy ch ng i tm khch hng v li ko s
ch , quan tm ca h. Ngay c khi bn tin hnh qung
co rm r th nhng ca hng khc cng c th lm
tng t bn v vic cnh tranh cng tr nn kh khn
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ri. V th, ng coi thng vic qung co. Vn bit rng
chi ph qung co cho sn phm v dch v sao cho
khc bit vi sn phm ca nhng hng khc s tn km
khng t nhng l iu rt cn thit.
Ngoi ra, bn cng c th qung b sn phm ca mnh
bng cch gi th n cc hm th in t. Hy thu thp
a ch th in t ca khch hng qua ngi thn, bn b
hoc cc t chc linquan
Ngoi ra, kt ni website vi cc cng c tm kim cng
l mt cch gip bn tng lng khch hng n vi mnh
bi ngi ta tnh rng khong 70% cc cuc giao dch
trc tuyn xut pht t mt trang web tm kim tn tui.
Bn ch cn cung cp nhng t kha thch hp th cc
cng c s trang web ca bn s hin ra nhng trang
u ca kt qu tm kim.
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3.CCH KINH DOANH QUA MNG
* Qung co trc tuyn
Trong phng thc ny, cc cng ty mua khng gian qung co
trn trang web c s hu bi cc cng ty khc. C s khc
bit gia qung co trc tuyn v vic a ni dung ln trang
web ca mnh, rt nhiu cng ty nhm ln gia hai cng vic
ny v ngh rng trang web ca mnh chnh l mt qung co
trc tuyn. Qung co trc tuyn c ngha rt c bit trong
hot ng marketing: Khi mt cng ty tr tin cho mt khong
khng nht nh no , h c gng thu ht c ngi s dng
v gii thiu v sn phm v nhng chng trnh khuyn mi
ca h. C nhiu nhiu cch tin hnh qung co trc tuyn.
V d, cc cng ty c th mua qung co c t trong th in
t c gi bi nhng cng ty khc. Hoc t nhng banner
qung co trong cc bn tin c gi i t cc website.
* Catalogue in t
Mt trong nhng thay i so vi marketing truyn thng l kh
nng ca cc cng ty a mu sn phm ln mng. l tt
c cc sn phm cho php khch hng nhn thy, tm kim thng
tin v tnh nng s dng, cht liu, kch thc... Thm vo ,
nhng phiu thng trc tuyn v nhng chng trnh xc tin
bn hng khc s tit kim c chi ph cho cc nh marketing
trc tuyn khi gii thiu sn phm n ngi tiu dng.
* Phng thc th in t
C ba loi marketing bng th in t.
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Loi th nht lin quan n th in t c gi i t cng ty
n ngi s dng nhm mc ch qung b sn phm - dch v,
thc y kh nng mua hng.
Dng th hai ca email l cc knh ngc li; t ngi s dng
n cng ty. Ngi s dng mong mun nhn c mt s gi
v nhng cu tr li y cho nhng i hi ca h. Theo
Amazon.com, chc nng ny rt quan trng pht trin quan
h khch hng v h a mt s nhn vin c ti nng vo
trong dch v khch hng.
Hnh thc th ba l th in t t ngi tiu dng n ngi
tiu dng. Th tn in t t ngi tiu dng n ngi tiu
dng c s dng h tr cc cng ty marketing.
* Chng trnh i l (Afiliate programes)
Chng trnh affiliate thc cht l mt phng php xy dng
i l hay hip hi bn hng qua mng da trn nhng tho
thun hng phn trm hoa hng. Bn c th xy dng mt h
thng i l bn hng cho bn thng qua phng php ny. u
im ca phng php ny l bn ch phi tr tin khi bn
c hng. Ai cng bit n s thnh cng ca chng trnh lin
kt kiu i l Amazon.com, chnh v vy m cc chng trnh
lin kt c thit k thc y kh nng truy cp c nh
hng. Thng thng cc chng trnh i l thanh ton tin
hoa hng da trn kh nng bn hng hay a truy cp ti
website. Phn ln cc chng trnh i l ny u thanh ton
theo t l phn trm doanh thu, mt s th tnh theo s lng c
nh.
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Cc chng trnh ny c th hot ng trn quy m tng i
ln. Theo nh thng bo, Amazon.com pht trin trn 60.000
a ch website i l. Mi mt a ch website i l c th
c xem l mt i l ca website ch. Khi khch hng truy
cp vo website i l ri nhn vo ng lin kt n vi
website ch v mua hng, website i l s c hng mt t
l phn trm doanh thu nht nh. Nhiu chng trnh i l ln
hin nay cn cho php trin khai cc i l cp di, c ni ti
10 cp. Bn cht ca chng trnh ny l, mt website lm i l
cho website ch, mt ngi truy cp qua website i l nhng
khng mua hng m li ng k lm i l cho website ch v
tr thnh mt i l. Khi ngi ny bn c hng cho website
ch v nhn tin hoa hng th website ch cng tr mt khon t
l phn trm cho website i l ban u. Phng php ny gi l
trin khai i l th cp, i lc cn c gi l marketing a
cp (Multi Levels Marketing - MLM)
* Search Engines (cng c tm kim)
Cng c tm kim l mt cng c c bn dng tm kim cc
a ch trang web theo nhng ch xc nh. Khi bn n mt
cng c tm kim v g vo mt t kho hay mt cu v ch
bn cn tm kim. Cng c tm kim s lit k cho bn
mt danh sch cc trang web thch hp nht vi t kho m bn
tm kim. Xin nh rng cc cng c tm kim khc nhau c
nhng trnh t khc nhau sp xp cc trang web theo mc
tng thch vi t kho m bn tm kim. Cng c tm kim
c coi l s la chn u tin truy nhp tin tc hay thng
tin v mt sn phm v dch v no khng ch i vi nhng
ngi mi truy cp vo mng Internet m ngay c nhng nh
marketing chuyn nghip.
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4. THANH TO N
Thanh ton trc tuyn: Mt s website ti Vit
Nam c hnh thc thanh ton trc tuyn gip cho
vic mua hng v thanh ton n gin, tin li.
- Thanh ton bng th tn dng hoc ghi n quc
t: Khch hng s hu cc loi th mang thng
hiu Visa, Master, American Express, JCB c th
thanh ton trc tuyn ti hn 60 website kt ni
vi cng thanh ton OnePAY.
- Thanh ton bng th ghi n ni a: Ch th a
nng ng v ch th Connect24 Vietcombank
c th thc hin thanh ton trc tuyn ti cc
website kt ni vi Ngn hng ng v cng
thanh ton OnePAY.
- Thanh ton bng v in t: S hu v in t
ca Mobivi, Payoo, VnMart, khch hng c th
thanh ton trc tuyn trn mt s website chp
nhn v in t ny.
Tr tin mt khi giao hng: y vn l hnh thc
thanh ton ch yu khi mua hng qua cc trang web
v m bo an ton, khch hng nhn ng hng
t mua th mi tr tin.
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Chuyn khon ngn hng: Thng qua ATM hoc
giao dch trc tip ti ngn hng, ch ti khon
chuyn khon sang ti khon ca ngi bn mt s
tin