tiada texas independent automobile tiada · voice heard reasons to advertise in texas dealer: ......

YOUR CONNECTION TO THE BEST DEALERS IN TEXAS

2018MEDIAPLANNER

texas independent automobile dealers association

TIADAtexas independent automobile

dealers association

TIADATIADA

www.txiada.org

2018 MEDIA PLANNERAchieve More with TIADA Advertising!

Deliver your message to the best and top decision-makers in the independent automobile industry when you advertise with TIADA!

We can direct your advertising to the dealers selling the most cars in Texas. In fact, TIADA members sell over 50% of all cars sold by independent dealers in Texas. We’re here to customize a comprehensive advertising plan that will help you meet your marketing goal. With print, digital and event sponsorship opportunities throughout the year, you’ll discover a successful blend of media to meet your needs.

ADVERTISING OPPORTUNITIESWhether your goal is to create brand awareness or increase sales, TIADA offers a wide range of visibility opportunities to achieve success. We can help you reach new customers with our digital, print and face-to-face solutions.

PRINTIf you need to reach professionals in the independent automobile industry, then advertising in Texas Dealer magazine is one of your best options. Our official publication is distributed to over 1,500 auto industry leaders monthly. Approxim-ately 350 additional copies are distributed at TIADA events, auctions and other industry events. Plus, your ad will also appear in the digital edition on txiada.org. TIADA members look forward to receiving their monthly publication to keep up to date on the latest trends, legislative issues, industry news and other information important to their daily business.

DIGITALOnline advertising provides a fast and measurable way to put your organization in front of specific audiences and TIADA digital media options provide a great way to do just that.

WEEKLY EMAIL BANNER ADVERTISING with an open rate averaging over 32%!

WEB BANNER ADVERTISING — our unique visitors really ARE unique; unlike other websites, they are your exact target market.

FACE-TO-FACETIADA Annual Conference and Expo and Education Sessions are the perfect setting to meet new sales leads face-to-face.

VIRTUAL WORKSHOP SPONSORSHIPS We’re now offering webinars throughout the year as another convenient education option for dealers. By sponsoring a webinar, your company brand will be associated with the top dealer education program in the state.

EDUCATION SPONSORSHIPS will get your company next to the top dealer education program in the state. A maximum of three sponsors are allowed per seminar and we tend to sell out in advance, so please contact us for any openings.

ANNUAL CONFERENCE & EXPO SPONSORSHIP is considered by many of the most respected voices in the industry to be the premier dealer conference in the country. An expo with over 100 relevant and motivated vendors, the best industry education opportunities and connections with the top operators in the state, TIADA ACE is the ideal time to make your mark on the independent auto industry. Find out for yourself In San Antonio this July.

2018 MEDIA PLANNERACHIEVE MORE WITH TIADA ADVERTISING



dealers association

TIADATIADA

��TEXAS�DEALER is the official�monthly�publication of the Texas Independent Automobile Dealers Association.

��TEXAS�DEALER is targeted�exclusively towards the Texas Independent Auto Industry.

��TEXAS�DEALER is distributed to over�1,500 auto industry leaders each month. Approximately 350 additional copies are distributed at TIADA events, auctions and other industry events. Plus, your ad will also appear in the digital edition on txiada.org.

��TEXAS�DEALER readers sell over�50% of all cars sold by independent dealers in Texas, and the TIADA members base is constantly growing.

SPECIAL�POSITIONSSpace rate plus 15% (does not include covers)

INSERTS Inserts are supplied by the advertiser and are charged at regular full page rates plus binding charges. Call advertising representative for details.

ISSUE�DEADLINES Insertion deadline is the first of the month preceding the issue date, i.e. the March issue insertion deadline is February 1st.

Art deadline is the fifth of the month preceding the issue date, i.e. the March issue art deadline is February 5th.

2018 RATE CARDSIZE 1x 3x 6x 12xFULL�COLOR�RATESBACK�COVER - - - $1125INSIDE�COVERS - - - $995FULL�PAGE $1135 $1032 $995 $9202/3�PAGE $1093 $970 $898 $6951/2�PAGE $820 $765 $675 $5701/3�PAGE $732 $680 $598 $5021/4�PAGE $645 $612 $510 $480

TIADA�ADVERTISING

PATTY�[email protected] phone512.519.7888 faxTIADA�HEADQUARTERS

TEXAS�INDEPENDENT��AUTOMOBILE�DEALERS�ASSOCIATION9951 Anderson Mill Rd., Suite 101Austin, TX 78750512.244.6060 phone512.244.6218 fax



dealers association

TIADATIADA

Also In This Issue:

– Michael W. Dunagan on Changes to Used Car Rule and Buyers Guides

– Is Your Portfolio Maximizing Its Returns?– Year-end Review of Legal

Developments at the Federal Level– Changes to the Current Expected Credit

Loss (CECL) Standard

85

th Legislative

Session:

Make Your

Voice Heard

REASONS TO ADVERTISE IN TEXAS DEALER:

MECHANICAL REQUIREMENTS

PRINT�SPECIFICATIONSTRIM�SIZE 8.5½” X 11” (full page)

BLEED�SIZE (full pages only) Allow .125” (1/8”) extra per side for bleed. Combined dimensions: 8.75” x 11.25”LIVE�AREA 7.5½” X 10” (Full page)

AD DIMENSIONSBACK�COVER�7.5½” x 9”

INSIDE�COVERS�7½.5” x 10” (with bleed) 8.25½” x 11.25”

FULL�PAGE�7.5½” x 10” (with bleed) 8.25½” x 11.25”

2/3�VERTICAL�(2 columns wide) 4.625” x 10”

1/2�ISLAND�4.625” x 7

1/2�HORIZONTAL�7½.5” x 4.875”

1/3�VERTICAL�(1 column wide) 2.375” x 10”

1/3�HORIZONTAL�7½.5”x 3½.25”

1/4�VERTICAL�3.625”x 4.875”

1/4�HORIZONTAL�7½.5”x 2½.5”

MATERIAL REQUIREMENTS

PRODUCTION�SERVICESTexas Dealer does not offer production services, however we will be happy to refer you to a qualified graphics house.

DIGITAL�FILE�REQUIREMENTSFor best results, files should be provided as:• Print-ready high resolution PDFs• TIF (300 dpi resolution for photos/600 dpi for line art)• Vector EPS (with fonts saved in outline form)

Or created in:• InDesign CC 2014 or lower (with graphics files

and fonts packaged, including .pdf and .idml file, stuffed/zipped)

Publisher, Powerpoint and Word files will not be accepted.

FOR ADVERTISING RESERVATIONS CONTACT

PATTY�[email protected] or 512.244.6060 phone512.519.7888 fax

FULL�PAGE(7.5” x 10”)

2/3�VERTICAL(4.625” x 10”)

1/3��VERT.

(2.375” x 10”)

1/4�PAGE�VERTICAL

(3.625” x 4.875”)

1/4�PAGE�VERTICAL

(3.625” x 4.875”)

1/2�PAGE�HORIZONTAL

(7.5” x 4.875”)

1/2�PAGE�ISLAND(4.625” x 7”)


(7.5” x 2.5”)


(7.5” x 3.25”)

BACK�COVER(7.5” x 10”)



dealers association

TIADATIADA

A F

B G

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A BLEADERBOARDYour horizontal banner will appear in the middle of the home page and above the footer of every page on www.txiada.org. Availability is limited to only 10 companies per year.Space 625 x 90p $4,250



dealers association

TIADATIADA

TO FIND OUT MORE ABOUT THESE OPPORTUNITIES, CONTACT PATTY HUBER AT

[email protected]

GENERATE THE ATTENTION YOUR COMPANY DESERVES WHEN YOU ADVERTISE IN ONE OF THE EXCLUSIVE PLACEMENTS ON THE TIADA WEBSITE.

A

A

B

HALF�SKYSCRAPERYour vertical banner will appear on the left side of the page and is Run-of-Site on www.txiada.org. Availability is limited to only 10 companies per year.Space 160 x 300p $3,500

TIADA WEEKLY UPDATE MEDIA KITREACH OVER 1,500 TEXAS INDEPENDENT AUTOMOBILE DEALERS EACH WEEK.

The Sample at left is representative of approximate ad placement. Acceptable file formats are JPEG & GIF.

Prices are for participation in 13 emails to over 1,500 Texas Independent automobile dealers (one 90-day cycle)

A

F

B

G

C

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E



dealers association

TIADATIADA

A

B

C

D

E

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TOP LEADERBOARD $4,400Lead the TIADA Weekly Update with this premier position. Your company receives prime exposure and traffic.640p x 90p

TRADITIONAL BANNER TOP $3,750475p x 60p

SKYSCRAPER $3,750110p x 550p

SKYSCRAPER LOWER $3,500110p x 550p

TRADITIONAL BANNER LOWER $3,500475p x 60p

PRODUCT SHOWCASE $3,600We’ll help you showcase your latest product with this highlighted placement. Include a photo, 50-word description and a link to your site.200p x 200p (logo/image)

CALL OUT TEXT $2,500Capture the attention of buyers with your image and a 25-word description, while still feeling like it’s a part of the brief.150p x 120p (logo/image)

SPONSORED CONTENT $4,000In addition to your logo, provide us with up to 5 links to your articles, blogs, interviews, and press releases — all under your brand.175p x 175p max (logo/image)

VIDEO CONTENT $5,000Add a video with your 50-word description to tell your story to the TIADA audience.

CONTACT USPATTY HUBERDIRECTOR OF ASSOCIATE MEMBER RELATIONS

[email protected]

GET FACE-TO-FACE WITH TIADA MEMBERS

EDUCATION SPONSORSHIPS WITH texas independent automobile

dealers association


dealers association

TIADATIADA

No one knows the industry like TIADA. Our professional development program, the TIADA Dealer Academy, offers various seminars throughout the year to keep attendees up to date on the latest compliance issues, regulatory changes, and best practices.

Get next to the top dealer education program in the state by sponsoring a TIADA Dealer Academy Seminar. Your sponsorship includes:

• The opportunity to address attendees for 2-3 minutes after the am/pm break or lunch break

• A display area outside the seminar for your promo items and literature

• Inclusion in the display ad inside Texas Dealer magazine• Inclusion in the non-member promotional mailer• Your company’s sponsorship listed on our member eblasts and

blastfaxes• Your name and company link on the main webpage for the event• Your name and company link on the email confirmation and

reminder sent to each attendee• Your name and/or logo on the cover of the classroom materials• List of attendees

$1000 each sponsorship — Maximum of 3 sponsors allowed per seminar.

TO LEARN MORE ABOUT THESE LIMITED OPPORTUNITIES, CONTACT PATTY HUBER AT512.244.6060 | [email protected]

BRAND YOUR COMPANY – SPONSOR A TIADA VIRTUAL WORKSHOP

VIRTUAL WORKSHOP SPONSORSHIPS WITH texas independent automobile

dealers association


dealers association

TIADATIADA

With growing time and budget constraints, the convenient training options available through TIADA webinars makes it more important and desirable than ever to brand your company in front of the dealers.

We offer various workshops throughout the year meant to keep dealers up to date on the latest compliance issues, regulatory changes and best practices. Be associates with the top dealer education in the state by sponsoring a TIADA Virtual Workshop.

Why should you sponsor?• The opportunity to provide a 30 second recording about your

company or a 50 word company description read by the presenter at the beginning and end of the workshop

• Your logo included in Texas Dealer magazine display advertising• Your company’s sponsorship listed on our member eblasts and blastfaxes• Your company logo and link on the main webpage for the event• Your name and company link on the email confirmation and reminder

sent to each attendee• Your company logo on the first and last workshop slides• List of attendees after the workshop• Logo included on follow up communications with attendees

$250 each sponsorship — 1 sponsor allowed per virtual workshop.

TO LEARN MORE ABOUT THESE LIMITED OPPORTUNITIES, CONTACT PATTY HUBER AT512.244.6060 | [email protected]

Texas Dealer MAGAZINE DISPLAY ADVERTISING INSERTION ORDER FORM

ADVERTISER

Contact

Address

City State ZIP

Phone Mobile Fax

Email Website

Ad Agency

Contact Email

Address City State ZIP

Phone Mobile Fax

TEXAS DEALER

Position Size Orientation Back cover Full Page 1/2 Page Vertical Horizontal Inside Front Cover 1/3 Page 1/4 Page Inside Back Cover Guaranteed position (add 15%)

Dates of Insertion (Please check desired months and indicate year) January April July* October February May Special* November March June September December

*Must be contracted for the July issue to be in the Special issue and vice versa.

Frequency Contract Dates 1x 3x 6x 12x

First Insertion Date (Issue/Year) Last Insertion Date (Issue/Year)RATE$ x ( Frequency) = $

Production $

NET TOTAL $

Method of Payment Check (enclosed) payable to TIADA Invoice advertiser monthly Invoice for annual contract Prepay/Check No. Charge my credit card monthly Charge my credit card for annual contract

Credit Card MasterCard VISA American Express

Card Number Expiration Date

Name as it appears on card

Security ID (3-digit # on back of card or 4-digit # on front of AmEx Card)

Billing address for card (required to process)

Signature Date



dealers association

TIADATIADA

ADVERTISER

Contact

Address

City State ZIP

Phone Mobile Fax

Email Website

Ad Agency

Contact Email

Phone Mobile Fax

TIADA WEB BANNERScheck size(s)

LEADERBOARD (625p X 90p)HALF SKYSCRAPER (160p x 300p)

TIADA WEEKLY UPDATE e-newsletter check size(s)

A LOWER LEADERBOARD

E TRADITIONAL BANNER LOWER

B TRADITIONAL BANNER TOP

F PRODUCT SHOWCASE

C SKYSCRAPER

G CALL OUT TEXT

D SKYSCRAPER LOWER

H SPONSORED CONTENT I VIDEO CONTENT

Contract Dates

First Insertion Date Last Insertion Date

RATE$ x = $

Production/Discount $

NET TOTAL $

Method of Payment Check (enclosed) payable to TIADA Invoice for annual contract

Prepay/Check No.

Charge my credit card for annual contract






Signature Date

(Prices are based on an annual contract)

Contract Dates (Prices are based on participation in 13 emails

First Insertion Date

RATE$ x = $

FrequencyProduction/Discount $

NET TOTAL $

to Texas independent automobile dealers in one 90-day cycle)

Last Insertion Date


TIADA WEBSITE AND TIADA Weekly Update ONLINE NEWSLETTER ONLINE ADVERTISING INSERTION ORDER FORM



dealers association

TIADATIADA

ADVERTISER

Contact

Address

City State ZIP

Phone Mobile Fax

Email Website

Ad Agency

Contact Email

Phone Mobile Fax

EDUCATION SPONSORSHIPS

Seminar Name(s):

RATE

$ x = $ Frequency

Production $

NET TOTAL $

Method of Payment Check (enclosed) payable to TIADA Invoice for annual contract Prepay/Check No. Charge my credit card for annual contract


Account Number CVV Code Expiration Date

Name on card Authorized Signature Method of Payment

Check (enclosed) payable to TIADA Invoice for annual contract Prepay/Check No. Charge my credit card for annual contract






Signature Date


TIADA EDUCATION SPONSORSHIPS SPONSORSHIP INSERTION ORDER FORM



dealers association

TIADATIADA

Payment Terms and Policies:

TIADA reserves the right to reject or cancel any advertisement, and assumes no liability for any costs ofcosts of damages for any reason it fails to publish an advertisement. Advertisers and their agencies assumetotal responsibility for representations and claims made in their advertisement.

Advertiser represents and warrants to TIADA that Advertiser has full and lawful authority to use all images and text included in the advertising submitted to TIADA, including but not limited to all trademarks and trade names, service marks, brands and logos and any copyrighted materials. Advertiser hereby agrees to release, indemnify and hold harmless TIADA against all losses, damages and costs (including attorneys' fees and other costs of litigation) which TIADA may incur as a result of claims and demands of any kind whatsoever, by any persons, arising directly or indirectly from or in any way related to, any advertisements provided by Advertiser and published by TIADA on behalf of Advertiser.

C. No changes in contracts reserving space will be accepted after the first contracted insertion date.

D. All contracts are subject to terms, provisions and specifications of the ad rates and specs sheet.

E. No endorsements can be allowed on any ad or the use of the TIADA logo without the prior written consent of TIADA.

All artwork must be produced in InDesign CC2014 or lower (with graphics files and fonts packages, including .pdfand .idmi file, stuffed/zipped and delivered via email or a file sharing site such as Dropbox or Hightail. PDF files at300 dpi will also be accepted. Graphics must be .TIF, .EPS or .JPG (not .GIF), and resolution must be 300 dpi.Color ads must be in CMYK, not RGB. Publisher, Powerpoint and Word files will not be accepted. There will be anadditional charge for any ad not sent digitally.

G. If the charges for the ad space go unpaid for 60 days, the ad spot will be frozen.

There will be an additional charge for changes requested of the TIADA Editor.

I. NO AGENCY DISCOUNTS.

J. Any Advertiser who cancels a 12-month contract will be responsible for paying the discounted amount for theremaining months of advertising.

There will be a charge for building any ad that does not comply with the specifications described on the rate card.The TIADA Editor will determine the price to be billed at his/her discretion.

L. Your ad will be printed digitally, and may have slight color variations from the original.

Advertiser acknowledges receipt of a copy of the Texas Dealer Ad Rates & Specs sheet and agrees to all terms andconditions therein. Advertisers not on contract will be charged the one-time rate. Ad materials submitted by advertiserbecome the property of Texas Dealer and will not be returned. Requested positions are not guaranteed. On contractedinsertions, previous copy will be repeated if change is not received before art deadline listed on publishingschedule.

___________________________________________________________________________________________________________Advertiser Signature Date

Make checks payable to Texas Independent Automobile Dealers AssociationSend contracts, insertion orders, ad materials, etc. to:

TIADA Attn: Patty Huber9951 Anderson Mill Rd., Suite 101Austin, TX [email protected]

TIADA Advertising: 512.244.6060 or 512.310.9795 Fax: 512.519.7888 TIADA Headquarters: 800.442.5944 Fax: 512.244.6218



dealers association

TIADATIADA

tiada texas independent automobile tiada · voice heard reasons to advertise in texas dealer: ......

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