ticla workbook

S P R I N G 2 0 1 4

a camping projectTicla is a camping philosophy, brand and product

line focused on helping people enjoy the outdoors.

Our mission is to create more happy campers by

offering aesthetically-pleasing, well made products

that blend seamlessly into the outdoors lifestyle.

We celebrate the experience, not the equipment.

Our belief is that camping is the gateway to other

activities and that gear should be high quality, de-

pendable, and uncomplicated . . . set up in a snap to

create a functional and elegant campsite.

,W·V�7,��&/$�>WHH�FOXK��SURQRXQFHG�ZLWK�D�ORQJ�¶H·@�See more at:www.ticla.com/blog/you-say-ticla-i-say-ticla/

our sweet spot

elev

ation

distance

Backpacking

Mountaineering

$W�WKH�LQWHUVHFWLRQ�RI�WUDGLWLRQDO�FDPSLQJ�DQG�PRXQWDLQHHULQJ��our brand is about more than basic needs, but not overly

obsessive about technical attributes. We are totally committed

to the consumer, designing with attention to style, and thought

for process, with the goal of stirring a feeling of total content-

ment in the camping experience.

why TICLA?

we’re bringing campingback to specialty

skip town

*our heroOur product philosophy is based on three basic tenets: functional-

ity, quality and thoughtfulness. The inspiration? A cast-iron skillet!

Perfect for novices and professionals alike, it represents all that is

brilliant in design. It is incredibly simple, yet perfectly crafted . . .

has a variety of uses . . . and lasts a lifetime.

The easiest way to pack up and transport gear from storage to camp and back again.

Variable insulation for different temperatures and sleep needs.

Because two people should !t in a two-person tent.

Mindful of smaller campsites.

Your outdoor living room.

..

SHEL

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Tortuga3 S4TTOR3OY 4 S4TTOR4OY

TeaHouse2 S4TTEA2OY 3 S4TTEA3OY

The quintessential car camping tent.

A camping query . . . why travel to a beautiful landscape and then pitch a tent out of which you can’t see a thing? Never was there a tent better suited to the

car camper than the Tortuga. Classic archi-tecture with uniquely Ticla features like full views (even during rainstorms), durable kid and dog proof materials, Tsubo sizing, and the G.O.O.D. System. Not to mention that it’s the best looking tent in camp.

We have no idea either! That’s why we in-vented the TeaHouse. Designed for the camper who likes views and ventilation, it’s a new take on tents with uniquely TICLA features like full visibility (even during rain-storms), durable kid and dog proof materi-als, Tsubo sizing, and the G.O.O.D. System.

The perfect tent for the customer looking for more tra-ditional architecture with plenty of car camper-friendly features. � ��9HPUÅ`�WYV]PKLZ�L_JLSSLU[�JV]LYHNL�^P[OV\[�� compromising views or ventilation.

� ��:[YVUN�HUK�ZTVV[O�ZOVJR�JVYKLK�HS\TPU\T� poles withstand the elements.

� ��;LU[��Å`�HUK�ÅVVY�TH[LYPHSZ�HYL�[V\NO�LUV\NO�� for kids and pets.

� ��:\WLY�:[HRLZ�HYL�OLH]`�HUK�K\YHISL��Q\Z[�SPRL�� we like them.

�� ;Z\IV�:PaPUN�TLHUZ�[OH[�WLVWSL��UV[�ZHYKPULZ�� Ä[�[OL�ÅVVY�WSHU�� -P[Z�PU�H��_��ZWHJL��THRPUN�P[�WLYMLJ[�MVY�� festivals and small campsites.

�� .�6�6�+��:`Z[LT�Z[VYHNL�[V[L�THRLZ�P[�LHZ`�[V�� \UWHJR�HUK�YLWHJR�[OL�[LU[¶UV�TVYL�Z[\MÄUN�

;LU[��YHPUÅ �̀�WVSL�ZL[��Z[HRLZ��N\`�SPULZ��.�6�6�+��:`Z[LT�[V[L�IHN��Z[\MM�ZHJR

Included Items

Details SpecsDoors 2

Poles +(*��(S\TPU\T��+(��TT

Body ��+�7VS`LZ[LY��TT�7<�>H[LYWYVVM�>HSSZ

-SVVY ��+�7VS`�6_MVYK��TT�7<�>H[LYWYVVM

-S` ��+�7VS`LZ[LY��TT�7<�>H[LYWYVVM

Mesh ��+�7VS`ÄUL�5V�:LL�<T��

Seams Sewn & Taped

Zippers YKK Nylon Coil, Self-Correcting

Stakes :[LLS�5HPS�/LHK�^P[O�7SHZ[PJ�-SHUNL��3LUN[O$��JT��+PHTL[LY$�JT��>LPNO[$��N

Guy Lines Braided Nylon Cord

Stuff Sack ��+�7VS`LZ[LY�^P[O�+YH^�*VYK�HUK�7SHZ[PJ�*VYK�3VJR

Storage Tote .�6�6�+��:`Z[LT�;V[L�)HN!��+�7VS`LZ[LY��+�7VS`LZ[LY

Color )VK`!�6`Z[LY�.YL �̀�-S`!�(U[PX\L�>OP[L��-SVVY!�(S\TPU\T

Metrics

Dimensions Floor Area Peak Height Weight

Tortuga 3 ��¹_ �¹ ��ZM See attachment See attachment

Tortuga 4 ��¹_��¹ ��ZM See attachment See attachment

We’ve made some concessions on specs that don’t matter to car campers (like weight and stuff size) to develop a styl-PZO�HUK�M\UJ[PVUHS�[LU[�ZWLJPÄJHSS`�MVY�[OL�ZWLJPHS[`�THYRL[� � ��9HPUÅ`�WYV]PKLZ�L_JLSSLU[�JV]LYHNL�^P[OV\[�� compromising views or ventilation.

� ��:[YVUN�HUK�ZTVV[O�ZOVJR�JVYKLK�HS\TPU\T� poles withstand the elements.

� ��;LU[��Å`�HUK�ÅVVY�TH[LYPHSZ�HYL�[V\NO�LUV\NO�� for kids and pets.

� ��:\WLY�:[HRLZ�HYL�OLH]`�HUK�K\YHISL��Q\Z[�SPRL�� we like them. � ��;Z\IV�:PaPUN�TLHUZ�[OH[�WLVWSL��UV[�ZHYKPULZ�� Ä[�[OL�ÅVVY�WSHU�� -P[Z�PU�H��_��ZWHJL��THRPUN�P[�WLYMLJ[�MVY�� festivals and small campsites. � ��.�6�6�+��:`Z[LT�Z[VYHNL�[V[L�THRLZ�P[�LHZ`�[V�� \UWHJR�HUK�YLWHJR�[OL�[LU[¶UV�TVYL�Z[\MÄUN�


Included Items

Details SpecsDoors ��WLYZVU!��WLYZVU!��

Poles +(*��(S\TPU\T��7YLZZ�-P[�� TT




Mesh ��+�7VS`ÄUL�5V�:LL�<T

Seams Sewn & Taped







Metrics

Dimensions Floor AreaPeak

HeightWeight

TeaHouse 2 ��PU�_� �PU��JT�_�� JT ��M[2��T2 See att. See att.

TeaHouse 3 ��PU�_� �PU��JT�_�� JT ��M[2��T2 See att. See att.

G.O.O.D. System Tote Bag G.O.O.D. System Tote Bag

Mojave4 S4TMOJ4OY

Shado In"ato�:�::/(�(5

If Goldilocks had a tent, this would be it.

Poles . . . who needs ‘em?

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Not too big, not too small. Not too hot, not too cold. Just right! Perfect actually, for festivals, family adventures, old-fashioned camping trips . . . any outing that requires a NVVK�ZPaLK�[LU[��I\[�Z[PSS�Ä[Z�PU�H�KLZPNUH[LK�JHTWZP[L��<UPX\LS`�;0*3(� MLH[\YLZ� SPRL� M\SS�views (even during rainstorms!), durable kid and dog proof materials, Tsubo sizing, and the GOOD system, make for fun and effortless camping, even if the bears come home.

They’re so last year! Go ahead and tell us that you’ve never almost poked out an eye trying to assemble sections of pole that could practically stretch to the moon. We KPKU»[�[OPUR�ZV��0UÅH[HISL�PZ�^OLYL�P[»Z�H[�

It’s the smallest tent you can stand up in. Perfect for camp-LYZ�^OV�HYL�SVVRPUN�MVY�H�SP[[SL�L_[YH�OLPNO[�^P[OV\[�[OL�THZ-sive footprint. � ��9HPUÅ`�WYV]PKLZ�L_JLSSLU[�JV]LYHNL�^P[OV\[�� compromising views or ventilation. ��:[YVUN�HUK�ZTVV[O�ZOVJR�JVYKLK�HS\TPU\T� poles withstand the elements. � ��;LU[��Å`�HUK�ÅVVY�TH[LYPHSZ�HYL�[V\NO�LUV\NO�� for kids and pets. � ��:\WLY�:[HRLZ�HYL�OLH]`�HUK�K\YHISL��Q\Z[�SPRL�� we like them. � ��;Z\IV�:PaPUN�TLHUZ�[OH[�WLVWSL��UV[�ZHYKPULZ�� Ä[�[OL�ÅVVY�WSHU� � ��-P[Z�PU�H��_��ZWHJL��THRPUN�P[�WLYMLJ[�MVY�� festivals and small campsites. � ��.�6�6�+��:`Z[LT�Z[VYHNL�[V[L�THRLZ�P[�LHZ`�[V�� \UWHJR�HUK�YLWHJR�[OL�[LU[¶UV�TVYL�Z[\MÄUN�

It’s not our style to latch onto technology, but this is truly a Camp Better™ kind of innovation, which is why we’re WZ`JOLK�[V�PU[YVK\JL�HU�PUÅH[HISL�ZOLS[LY�PU[V�V\Y�JVSSLJ[PVU� � ��0UÅH[LZ�PU�\UKLY� ��ZLJVUKZ�HUK�KLÅH[LZ� instantly. � ��-S`�H[[HJOLZ�[V�IHZL�VM�Z[Y\J[\YL�MVY�IL[[LY� mobility. � ��4V]LHISL�YLTV]HISL�^HSS�JHU�IL�LHZPS`�OVVRLK� unhooked from any side of the structure. � ��+\YHISL�[HYW�TH[LYPHS�ZOPLSKZ�YHPU�HUK�Z\U�� :\WLY�:[HRLZ�HYL�OLH]`�HUK�K\YHISL��Q\Z[�SPRL we like them.

Details Details

G.O.O.D. System Tote Bag


Included Items :OLS[LY��YHPUÅ �̀�W\TW��WVSLZ��Z[HRLZ��N\`�SPULZ��.�6�6�+��:`Z[LT�[V[L�IHN

Included Items

SpecsDoors 2

Poles +(*��(S\TPU\T��+(��TT





Seams Sewn & Taped







SpecsPoles ��(S\TPU\T��+(��TTBody ��+�7VS`LZ[LY��TT�7<�>H[LYWYVVM�>HSSZ-S` ��+�7VS`LZ[LY��TT�7<�>H[LYWYVVM


Seams Sewn & Taped






Color Antique White

Pump See attachment

MetricsDimensions Floor Area Peak Height Weight

��PU�_��PU��JT�_��JT ��M[2��T2 ��PU�� JT See attachment

MetricsDimensions Peak Height Weight

��PU�_��PU��JT�_��JT �»�¹�� JT See attachment

G.O.O.D. System Tote Bag

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Refugio:�:9,-�(5

TableTop Tarp:�:;()�(5

Sun shade, rain protection or art installation? You decide.

Fine apparel for picnic tables since 2014.Rig up a designer outdoor living room us-ing the contents of your Refugio, and what-ever trees, rocks, and vehicles are available to you. A little ingenuity goes a long way in making your campsite the ultimate gath-ering place. Not to mention the talk of the camp!

It’s so awkward when you arrive at camp [V� ÄUK�H�UHRLK�WPJUPJ� [HISL��,SPTPUH[L� [OL�embarrassment and rude comments by dressing your dining area with the Table Top Tarp. It shields your table from the elements and creates a much more inviting and ap-propriate camp hang out. Thanks for being decent!

;OL�9LM\NPV�PZ�[OL�LTIVKPTLU[�VM�V\Y�¸.H[OLY¹�JVUJLW[�VM�building a true living area in the campsite. It’s the perfect L_[LUZPVU�MVY�HU`�;PJSH�[LU[��HUK�Z[HUKZ�HSVUL�MVY�ILHJO�setup, picnics and other outdoor events. � ��;̂ V�[HYW�WHJRHNL�VMMLYZ�T\S[PWSL�JVUÄN\YH[PVUZ� � ��:[YVUN�HUK�ZTVV[O�ZOVJR�JVYKLK�HS\TPU\T� poles withstand the elements. � ��+\YHISL�[HYW�TH[LYPHS�ZOPLSKZ�YHPU�HUK�Z\U� ��:\WLY�:[HRLZ�HYL�OLH]`�HUK�K\YHISL��Q\Z[�SPRL� we like them.

;OL�;HISL�;VW�;HYW�PZ�[OL�LTIVKPTLU[�VM�V\Y�¸.H[OLY¹�concept of building a true living area in the campsite. It’s the picnic table perfected and can accommodate tables in camp, at the beach and other outdoor venues. � ��+LZPNU�HSSV^Z�HKQ\Z[TLU[Z�MVY�KPMMLYLU[�[HISL� sizes and spaces. � ��:[YVUN�HUK�ZTVV[O�ZOVJR�JVYKLK�HS\TPU\T� poles withstand the elements. � ��+\YHISL�[HYW�TH[LYPHS�ZOPLSKZ�YHPU�HUK�Z\U� � ��:\WLY�:[HRLZ�HYL�OLH]`�HUK�K\YHISL��Q\Z[�SPRL� we like them.

Details Details

;̂ V�ZOHKLZ��VUL�WVSL��ZP_�Z[HRLZ��N\`�SPULZ��Z[\MM�ZHJR��.�6�6�+��:`Z[LT�[V[L�IHN

Included Items

Tarp, poles, stakes, guy lines, stuff sack, G.O.O.D. System tote bag

Included Items

SpecsPoles +(*��(S\TPU\T��+(��TT��TT�_��T��TT�HKQ\Z[�


Seams Sewn & Taped





Color Antique White

SpecsPoles +(*��(S\TPU\T��+(��TT

Body �+�7VS`LZ[LY��TT�7<�>H[LYWYVVM�>HSSZ

Seams Sewn & Taped





Storage Tote .�6�6�+��:`Z[LT�;V[L�)HN!��+�7VS`LZ[LY

Color Antique WhiteMetricsDimensions Weight

��PU��JT�WVPU[�[V�WVPU[ See attachmentMetrics

Dimensions Peak Height Weight

��PU�_��PU�_��PU��JT�_��JT�_��JT ��PU��JT See attachment

G.O.O.D. System Tote BagG.O.O.D. System Tote Bag

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BesitoSM S4BBESSOY MD S4BBESMOY

LG S4BBESLOY XL S4BBESXOY

RamblerSM S4BRAMSBR MD S4BRAMMBR

LG S4BRAMLBR XL S4BRAMXBR

A bag so stylish, functional and temper-ate, it’ll give your sheets and blankets a run for their money.

Your cold weather insurance policy.

You’ve got nice bedding at home, so why settle for a constricting, sweaty, and boring option for sleeping under the stars? Slum-ILY� PU� S\_\Y`� HUK� JVTMVY[� PU� [OL� ]LYZH[PSL�and cozy Besito. Destined to become your go-to, it’s perfect for most adventures!

/LYL»Z� [OL�ÄUL�WYPU[!�� 0M� P[»Z� SVVRPUN�H� SP[[SL�JOPSS`� MVY�`V\Y�NV�[V�Z\TTLY�IHN�� [OL� S\_L�9HTISLY�OHZ�Q\Z[�[OL�YPNO[�HTV\U[�VM�L_[YH�insulation to keep you warm.

Car campers rely on versatile gear to keep them comfort-able as they change climates and locations throughout the camping season. Enter the Besito. � ��-SPW�P[��0M�P[»Z�IHST`�V\[��ZSLLW�^P[O�[OL�¸>HYTLY�� :PKL¹�KVÛ��>OLU�[OLYL»Z�H�UPW�[V�[OL�HPY��ÅPW�P[�� V]LY�MVY�H�SP[[SL�L_[YH�PUZ\SH[PVU�� :\ISPTL�SPULY�TH[LYPHS�IYPUNZ�[V�TPUK�S\_L�SPULUZ�� ;HWLYLK�KLZPNU�LUZ\YLZ�[OH[�MLL[�KVU»[�MYLLaL�� ;̂ V�^H`�aPWWLY�ZV�MLL[�JHU�IL�MYLL�� <UaPWZ�HSS�[OL�^H`�VWLU�MVY�\ZL�HZ�H�JVTMVY[LY�� 7HJRZ�\W�^P[OV\[�H�M\ZZ�\ZPUN�[OL�YVVT`�� G.O.O.D. System storage bag.

Car campers know better than to count on the weather, which makes the Rambler the perfect bag for adventurers who need options. � ��-SPW�P[��0M�P[»Z�IHST`�V\[��ZSLLW�^P[O�[OL�� ¸>HYTLY�:PKL¹�KVÛ��>OLU�[OLYL»Z�H�UPW�� [V�[OL�HPY��ÅPW�P[�V]LY�MVY�H�SP[[SL�L_[YH insulation.

� ��Sublime liner material brings to mind � ��S\_L�SPULUZ�� ;HWLYLK�KLZPNU�LUZ\YLZ�[OH[�MLL[�KVU»[� freeze.

� ��;̂ V�^H`�aPWWLY�ZV�MLL[�JHU�IL�MYLL�� <UaPWZ�HSS�[OL�^H`�VWLU�MVY�\ZL�HZ�H� comforter.

� ��7HJRZ�\W�^P[OV\[�H�M\ZZ�\ZPUN�[OL�YVVT`�� G.O.O.D. System storage bag.

Sleeping bag, stuff sack, G.O.O.D. System storage bag

Included ItemsSleeping bag, stuff sack,G.O.O.D. System storage bag

Included Items

Details DetailsSpecsShape Roomy Semi-Rectangular

Construction �¹_�¹��JT�_��JT�)V_�:[P[JO

Insulation ��N�T��/VSSV^�*VYL�:Ù[OL[PJ�0UZ\SH[PVU

Temperature Rating ��+LNYLLZ

Shell ��+�5`SVU

Liner ��7VS`LZ[LY�4PJYV�:\ISPTL�� ;

Zippers YKK Nylon Coil, Double Slider, Self-Correcting, Auto-Lock - Right Hand Zip

Snaps Plastic

Stuff Sack ��+�5`SVU�^P[O�+YH^�*VYK�HUK�7SHZ[PJ�*VYK�3VJR

Storage Bag .�6�6�+��:`Z[LT�Z[VYHNL�IHN!�<UJVH[LK��+�7VS`

Color Oyster Grey

SpecsShape Roomy Semi-Rectangular

Construction �¹_�¹��JT�_��JT�)V_�:[P[JO

Insulation ��N�T��/VSSV^�*VYL�:Ù[OL[PJ�0UZ\SH[PVU

Temperature Rating ��+LNYLLZ

Shell ��+�5`SVU

Liner ��7VS`LZ[LY�4PJYV�:\ISPTL�� ;

Zippers YKK Nylon Coil, Double Slider, Self-Correcting, Auto-Lock - Right Hand Zip

Snaps Plastic

Stuff Sack ��+�5`SVU�^P[O�+YH^�*VYK�HUK�7SHZ[PJ�*VYK�3VJR

Storage Bag .�6�6�+��:`Z[LT�Z[VYHNL�IHN!�<UJVH[LK��+�7VS`

Color Brindle

Metrics

Dimensions Weight

Besito SM ��PU�_��PU��JT�_��JT �SIZ��Va��RN

Besito MD ��PU�_��PU��JT�_��JT �SIZ��Va��RN

Besito LG ��PU�_��PU��JT�_��JT �SIZ��RN

Besito XL ��PU�_� ��PU��JT�_�� JT �SIZ��Va��RN

Metrics

Dimensions Weight

Rambler SM ��PU�_��PU��JT�_��JT �SIZ��Va��RN

Rambler MD ��PU�_��PU��JT�_��JT �SIZ��Va��RN

Rambler LG ��PU�_��PU��JT�_��JT �SIZ��Va�� RN

Rambler XL ��PU�_� ��PU��JT�_�� JT �SIZ��Va��RN

<5’6”SM

>5’6”MD

>6’LG

>6’6”XL

<5’6”SM

>5’6”MD

>6’LG

>6’6”XL

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TsuboMD�:�7;:<470 LG�:�7;:<370

GOOD KitWarm

SM S4KWARSOY MD S4KWARMOY

LG S4KWARLOY XL S4KWARXOY

Hot SM S4KHOTSBR MD S4KHOTMBR

LG S4KHOTLBR XL S4KHOTXBR

Sweet dreams guaranteed.

If it were any easier, it would be called a hotel.

;OL� ZHUKTHU»Z�NVUUH�OH]L� [V�WHJR�L_[YH�when he pays you and your Tsubo a visit! Desert towers, roaring rivers, blazing sun-sets, sweeping plateaus, rainbows, puppies . . . take your pick. Good dreams abound when you cozy up on this mat, designed only with a blissful night’s sleep in mind.

;OL�.�6�6�+��:`Z[LT�PZ�[OL�UL_[�ILZ[�[OPUNto having housekeeping and turndownservice.

The beauty of car camping is that you can make tradeoffs in the name of comfort. In this case, we’ve taken on some weight and substance for what’s sure to be a sweet dream setup. � ��0[»Z�IPN�HUK�JVTMVY[HISL�� Lot’s of bang for your buck with high den� ��ZP[`�MVHT�[OH[�ZLSM�PUÅH[LZ��PUJYLHZLZ�JVTMVY[� and adds warmth.

� ��(U[P�ZSPW�TH[LYPHS�LUZ\YLZ�[OH[�JHTWLYZ�KVU»[� roll off their pads in the middle of the night.

� ��+\YHISL�JVUZ[Y\J[PVU�HUK�]HS]LZ�TPUPTPaL�WVPU[Z� of failure for a pad that will last for years to come.

�� 7YPU[LK�V]LYPUÅH[PVU�YLTPUKLY�YPNO[�VU�[OL�WHK� so there’s no confusion about how much air is needed for comfort.

+LZPNULK�[V�WHJRHNL�H�ZSPNO[S`�KLÅH[LK�;Z\IV�HYV\UK�a loosely stuffed sleeping bag, with room for a pillow, headlamp, book and other bedtime accouterment, the G.O.O.D. System makes setup and teardown a snap. All a camper has to do is toss it in the car, toss it in the tent, catch some ZZZZZZZs, throw it all back in the bag, and toss it back into storage.

;OL�KH`Z�VM�YVSSPUN��Z[\MÄUN��JYHTTPUN�HUK�JPUJOPUN�HYL�PU�the past. Campers will have no one to thank but you!

Tsubo mat, repair kit and stuff sack

Included Items

:SLLWPUN�IHN�^�Z[\MM�ZHJR��;Z\IV�^�Z[\MM�ZHJR�HUK�YLWHPY�RP[��G.O.O.D. System storage bag

Included Items

Details DetailsSpecsType :LSM�0UÅH[PUN

Construction Chevron Die-Cut

-HIYPJ ��+�7VS`LZ[LY�^P[O�)Y\ZOLK�-PUPZO

-VHT +LUZP[`$� RN�T�

Seams Heat-welded

Valves Dual Oversized 2-Way Valves


Color Pirate Black

Specs Seeping bag Tsubo Mat

Warm )LZP[V��:4 Tsubo MD

Warm )LZP[V��4+ Tsubo MD

Warm )LZP[V��3. Tsubo LG

Warm )LZP[V��?3 Tsubo LG

Hot SM 9HTISLY��:4 Tsubo MD

Hot MD 9HTISLY��4+ Tsubo MD

Hot LG 9HTISLY��3. Tsubo LG

Hot XL 9HTISLY��?3 Tsubo LGMetrics

Dimensions Weightt Fits To

Tsubo MD ��¹_��¹_��¹��JT�_��JT�_��JT ��SIZ �»��¹

Tsubo LG ��¹��¹��¹� �JT�_��JT�_��JT �� SIZ �»�¹

ACCE

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Camp Hero :�(*(4�;0

Line at a GlanceA picnic blanket, tablecloth, tent

footprint, toga and superhero cape all in one!

Talk about bang for your buck. There’s al-most nothing that this seemingly simple sheet of material can’t do.

Campers can’t take along all the comforts of home, so multi-purpose products are key. The Camp Hero is end-lessly useful as a superhero costume, tablecloth, beach blanket, fort, and of course, a tent footprint! � ��;PJSH�WYPU[�HJ[Z�HZ�H�N\PKL�MVY�MVSKPUN�[OL�*HTW� Hero to the correct size.

��.YVTTL[Z�VU�HSS�MV\Y�JVYULYZ�MVY�[`PUN�\W�HZ�H� shade or shelter. � ��+\YHISL�TH[LYPHSZ�JHU�^P[OZ[HUK�[OL�HI\ZL�VM� kids, pets and toga parties.

Details

Tarp, stuff sack

Included Items

Specs-HIYPJ ��+�7VS`LZ[LY�^P[O��TT�7<�*VH[PUN

Seams Reinforced Seams

Grommets Steel

Color Ticla Stripe

MetricsDimensions Weight

�¹_ �¹�� JT�_�� JT See attachment

TsuboMD�:�7;:<470 LG :�7;:<370

Shado In"ato:�::/(�(5

Refugio:�:9,-�(5

Table Top Tarp:�:;()�(5

Mojave4 S4TMOJ4OY

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From the get-go, our marketing efforts have slanted toward the consumer. From prod-VDU�EFWFMPQNFOU�UP�QSJDJOH�BOE�EJTUSJCVUJPO �XF�WF�TUBZFE�USVF�UP�PVS�NJTTJPO�UP�DSFBUF�more happy campers. 2XU�SURPRWLRQDO�SODQ�LV�SDUWLFXODUO\�IRFXVHG�RQ�UHDFKLQJ�FRQVXPHUV�ZLWK�WKH�PHVVDJH�WKDW�´FDPSLQJ�LV�WKH�DQVZHUµ�DQG�WKDW�7LFOD�FDQ�KHOS�WKHP�&DPS�%HWWHU��

The goal is to tell the Ticla story directly to consumers with a call-to-action to visit their SVJHS�ZWLJPHS[`�YL[HPSLY�MVY�[OL�M\SS�;PJSH�HUK�*HTW�)L[[LY��L_WLYPLUJL��>L»YL�[HYNL[PUN�consumers using a variety of promotional tactics . . .Ticla Website6\Y�^LIZP[L�^^ �̂[PJSH�JVT�SH\UJOLZ�PU�:\TTLY��MVY�V\Y�^OVSLZHSL�J\Z[VTLYZ��HUK�VMMLYZ�H�ZULHR�WLLR�VM�^OH[�[OL�JVUZ\TLY�SH\UJO�^PSS�SVVR�SPRL�PU�LHYS`��-LH[\YPUN�V\Y�M\SS�WYVK\J[�SPUL��JVUZ\TLYZ�JHU�L_WSVYL�PTHNLZ��]PKLV��KL[HPSZ�HUK�ZWLJZ��HZ�^LSS�HZ�SV-JH[L�[OLPY�ULHYLZ[�YL[HPSLY��;OL�<93�PZ�J\YYLU[S`�SP]L�HUK�YLKPYLJ[Z�[V�V\Y�JHY�JHTWPUN�ISVN�Social Media >L�HYL�J\YYLU[S`�\W�HUK�Y\UUPUN�VU�ZP_�THQVY�ZVJPHS�TLKPH�WSH[MVYTZ!

-HJLIVVR!�^^ �̂MHJLIVVR�JVT�JHTWIL[[LYTwitter: ^^ �̂[^P[[LY�JVT�JHTWIL[[LYYouTube: ^^ �̂`V\[\IL�JVT�JHTWIL[[LY7SLHZL�ÄUK�\Z�VU�HU`�HUK�HSS�VM�[OLZL�VUSPUL�WSH[MVYTZ��>L»K�SV]L�[V�JVUULJ[�^P[O�`V\�HUK�connect you with our customers!Online MarketingWe are currently wrapping up the details of an online marketing plan with an outside HNLUJ`�[OH[�OHZ�\UWHYHSSLSLK�L_WLY[PZL�PU�VUSPUL�HK]LY[PZPUN��:,6�HUK�ZVJPHS�TLKPH�THY-RL[PUN��+YP]PUN�[YHMÄJ��PUJYLHZPUN�PU[LYHJ[PVU��HUK�VM�JV\YZL��JVU]LYZPVU�HYL�[OL�KLZPYLK�outcomes of this partnership.E-Mail MarketingWe’ve already started to develop a database of consumers to whom we’ll direct a care-M\SS`�WSHUULK�HUK�L_LJ\[LK�L�THYRL[PUN�JHTWHPNU�SH[LY�PU��;OPZ�TLKP\T�PZ�[OL�TVZ[�LMMLJ[P]L�HUK�LMÄJPLU[�^H`�MVY�H�IYHUK�VM�V\Y�ZPaL�HUK�ZJVWL�[V�ZLUK�H�[HYNL[LK�TLZZHNL�Public RelationsWe’re working with Drew Simmons and Pale Morning Media on a targeted traditional PR campaign with the goal of reaching outside of the industry for coverage in popular con-sumer publications that speak about camping from a different perspective.

EventsOur long-term plans include a presence at a variety of events, especially those that speak to the new camper, like festivals and concerts. Ticla is designed with the festival campsite ZPaL��º_��»��PU�TPUK��THRPUN�V\Y�WYVK\J[Z�IV[O�H�M\UJ[PVUHS�HUK�Z[`SPZO�JOVPJL�MVY�IPN�events.

Blog0VS�CMPHoEFWFMPQFE�UP�CF�UIF�EFmOJUJWF�DBS�DBNQJOH�SFTPVSDFoJT�DVSSFOUMZ�MJWF��8F�SF�DVSBUJOH�B�TFMFDUJPO�PG�DPOUFOU�GSPN�BDSPTT�UIF�XFC�BT�XFMM�BT�DSFBUJOH�PSJHJOBM�QPTUT �BMM�PG�XIJDI�NFFU�UIF�DSJUFSJB�JO�PVS�$BNQ�#FUUFS��CMPH�mMUFS��1MFBTF�WJTJU�VT�BU�XXX�ticla.com

Ticla Test Team/In"uencers8F�SF�DVSSFOUMZ�BTTFNCMJOH�B�SPTUFS�PG�NPWFST�BOE�TIBLFST�CPUI�JO�BOE�PVU�PG�UIF�JO-EVTUSZ �SBOHJOH�GSPN�DMJNCFST�UP�BSUJTUT�UP�FEVDBUPST �XIP�XF�CFMJFWF�FNCPEZ�UIF�5JDMB�philosophy and spirit and who will carry that message far and wide in their personal and professional endeavors.

Retail SupportWe’ll provide you with all the in-store support you need to tell the Camp Better™ story, JODMVEJOH�WJTVBMT�BOE�104�NBUFSJBMT�UIBU�XJMM�IFMQ�ZPVS�TUBGG�UP�FGGPSUMFTTMZ�DPNNVOJ-DBUF�5JDMB�T�QIJMPTPQIZ�BOE�UIF�CFOFmUT�PG�PVS�QSPEVDUT �QSPDFTTFT�BOE�QPJOU�PG�WJFX�

To Market, To Market

Pinterest: ^^ �̂WPU[LYLZ[�JVT�JHTWIL[[LYInstagram: ^^ �̂PUZ[HNYHT�JVT�JHTWIL[[LYLinkedIn: ^^ �̂SPURLKPU�JVT�JVTWHU`�[PJSH

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S P R I N G 2 0 1 4

all rights reserved © 2013 by Ticla

Holly Morissette sales manager

email [email protected] 760 840-7743

skype holly.ticla

RICH HILL founder

email [email protected] phone 760 270-9687

skype rich.ticla

MEGHAN KEARNS marketing & operations

email [email protected] 760 270-9663skype meghan.ticla

ERIK SPECHT director - product & sourcing


skype spechtman

SAKO SHAHINIANcreative director


skype sako.ticla

ticla workbook

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