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Building a Culture of Innovation at IntuitDeepa Bachu, Director, Product Management and eXperience Design

TiE – Delhi, May 2014

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Four Mindsets forthe Innovation Age

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Why?

Change lives so profoundlypeople can’t imagine goingback to this old way.

— Intuit’s Mission

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What’s protectable

What’spainful

What’spossible

Where?

Customer Driven Innovation

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How?

Design for Delight

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Who decides?

Lean Experiment Loop

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