time for christmas€¦ · this intimate offers scale, influence + will deliver on your brand...
TRANSCRIPT
Time for Christmas The follow up
Thank you for joining us at
Time Inc.’s Christmas in July event
at Ham Yard.
As promised we are sending you a
condensed version of the deck and
opportunities for Christmas as well as
how we can work with you on our new
baby, Week 52!
All contact details are within the deck,
do get in touch if we can help in any
way at all.
#christmastimetogether
#week52
Time Inc. serves up
Christmas to every year
86M #christmas
Instagram entries
34.7M
SEARCH. SEARCH. SEARCH.
1.5M of our users searched
‘Christmas’
75% share Christmas
related content
SHARE. SHARE. SHARE.
“85% say gifting is the reason for the season.”
Source: Time Inc. Christmas research 2016
OVERWHELMING
CHAOTIC
STRESSFUL
EXPENSIVE
BEING
TOGETHER DRINK
TIME
ARGUMENTS
PRESENTS
TRADITION
FUN
CHRISTMAS
FAMILY
TURKEY
HAPPINESS
“What does togetherness at Christmas mean?”
86% agree Christmas is
about togetherness
Socially, are we learning lessons that Christmas should be a time for reflection and
that being together is everything?
What does togetherness at Christmas mean?
FOR MILLENNIALS
it’s the party season but
also grandma and grandad
FRACTURED FAMILIES
putting differences aside,
with everything that’s
happening in the world
SUPER ABs
chalet or beach in
Barbados
WORKING MUMS
what really matters – no
spreadsheets, slouchy
cashmere
FOR MUMS
the Christmas dinner,
the excitement of
Christmas eve, stuffing
the stockings, pushing
the boat out
At Time Inc. we help consumers navigate through new and emerging trends, distil
the noise and provide our audiences with clear, edited content via our brands
Time Inc. Beauty and Fashion
Launching ‘The House of Marie Claire’:
We go where the inspiration takes us....Marie Claire travels the
world styling and shooting the best fashion talent in the business.
We are a global, award winning fashion brand with the heritage
and exclusive access to A- listers, celebrity, fashion houses and
the designers that create the collections.Fashion Designers work
from an atelier, photographers a studio, fashion stylists are on
location. And so are we. From the deserts of LA to BTS at the
British Fashion Awards - we want all FASHION to be ‘brought to
you by the House of Marie Claire’.Unique, integrated + Inspiring–
this brand new concept can be a shoppable, scalable reader
experience, created at a key gifting time.
Shoppable Fashion Shoot:
Creative Director, Christine Leech will design a shoppable 16
page fashion story with online + social first in mind. Scalable
opportunities from DPS – 6 pages to position your brand within a
premium fashion story.
Marie Claire Verified:
Launching in AW17, Marie Claire will be championing female
success in the digital world, creating the "who's who" of
influencers. An ultimate guide to women who are leading in the
digital space; both major players and the rising stars. Written for
our grown-up audience of smart, stylish women, we will inspire,
inform and ultimately empower our readers.
Marie Claire
Contact Charlotte Pennington - 020 3148 7574
Digital Influencer Awards
Celebrating it’s 3rd year, this is a unique partnership with
influencers that are blogger style journalists. A content rich
campaign that offers huge scale, longevity, editorial authority with
an event to bring all talent together.
InStyle Invites...
A bespoke event, at the coolest, newest bar in town, we will bring
our InStyle editorial team + influencer network to create content
on your brand in a authentic + fun way.
This could be a dinner, brunch or supperclub.
This intimate offers scale, influence + will deliver on your brand
message.
Instyle Relocates
Inspired by our successful Yachtweek, InStyle will partner with a
brand to create content in an inspiring setting. E.g. A new
exhibition space, a design studio, a new store, a shop window
Creating a shoppable fashion shoot, insta takeovers, video
content.
Hannah’s Haul
Hannah Lewis our Instagram star takes your brand + curates her
ultimate edit. From her instore experience to styling your brand
on her she will create a shoppable gallery + social edits with g’tee
views with street style images shot by the InStyle team.
InStyle
Contact Charlotte Pennington - 020 3148 7574
CHRISTMAS GIFT GUIDES
LOOK will be creating three beautiful gift guides in print and online to satisfy
the needs of every consumer. Made up of our ‘early bird’ guide, gift guide
bonanza and luxury gift guide there is literally something for everyone. All
can be sponsored to drive awareness of gifting from your brand.
PARTY SPECIAL
With party season being key for AW, the LOOK consumer loves nothing more
than glitz and glam and as well as dedicated party content online and on
social, such as party make up videos and finding your perfect festive LBD we
will also have a dedicated party issue on sale 13th November. There is an
array of opportunities such as sponsored party shoots, shopping edits and
native online content.
DOUBLE ISSUE
We will also have a Christmas Double issue on sale for 2 weeks, on sale
11th-24th. It provides longevity on the new stand and great for any pre-Xmas
branding or communication.
WHAT TO WEAR FESTIVE FRANCHISE
‘What to wear’ is our print streetstyle edit of how to wear the latest trends –
this season we will amplify this further with video content dedicated to social
and shopping first with a series of video’s featuring the latest party wear
available to shop now.
Contact Shannon Watkin - 020 3148 3669
MARIE CLAIRE
The Fragrance Directory - A comprehensive guide to the who’s who in the
fragrance world tried and tested by team Marie Claire. Housed in a hub on
MarieClaire.co.uk, with activity also running across social channels from
September to December
#HeSmellsGood
The ultimate guide to male grooming gifts across both print, digital and social,
reminding our readers to give fragrance for their men this Christmas
INSTYLE
30 Days of Fragrance
A month dedicated to inspiring and engaging fragrance content running across
InStyle’s digital and social channels, including shopping galleries and Facebook
live content
LOOK
My Life in Fragrance - A social series where staff members, influencers and
readers reminisce about the scents that have meaning in their lives
WOMAN & HOME
A Modern Twist - A print feature introducing the new perfumers that are changing
the world of scent and their scent stories, with Woman & Home’s pick of the
modern classics - with updated formulas and new ingredients
SCENT STORIES
Woman & Home user generated content about scent stories across social
CHRISTMAS FRAGRANCE OPPORTUNITIES
Contact Caroline Hooley - 020 3148 7472
LOOK - BEAUTY AWARDS
“We are delighted to announce the Look Beauty Awards
for Nov 2017. In our ground breaking user-generated
awards, the Look Beauty Advisor Awards will champion
the top 100 beauty winter heroes – voted for by Look
experts, Look Influencers and the Look audience across
print, online and social.
The winners will be announced in a bumper Special
issue and at an exclusive awards ceremony.
The Look consumer loves beauty products and will find
any excuse to treat herself to a new nail colour or game-
changing serum - yet she is undeniably time poor and
looking for someone to cut out the noise - delivering
quick expert advice and premium product
recommendations, in real–world terms.
Compiled by real women, for real women - across all of
Look’s channels it’s the world’s most aspirational yet
accessible beauty awards yet. And brings brands closer
to our audience than ever before”
Gilly Ferguson, Editor
Contact Caroline Hooley - 020 3148 7472
Time Inc. Homes
HOMES AND GARDENS
DEC 2017 – CHRISTMAS MADE SIMPLE
A proposal for commercial opportunities for a
supplement to be bagged with the Dec 2017 issue of
Homes & Gardens on-sale Nov 2017.
BRIEF
To showcase inspirational ideas to create a beautiful
home for Christmas focusing on living and dining.
THE EXECUTION
A 36-page supplement where the editorial content is
divided between festive sitting rooms and dining rooms.
In total, there will be 28 pages of editorial content with 8
pages of promotional content.
H&G Design ideas -
Three design features will cover decorating/ interior
design ideas through beautiful imagery. Each feature
will cover all aspects of the interior design of the specific
spaces pinpointing the key elements needed to create
the perfect space.
Contact Joanne O’Hara - 020 3148 7642
Joanne.o’[email protected]
STYLE AT HOME
CHRISTMAS TREE CHALLENGE 2017
Join us in celebrating Christmas by showcasing one
of your key festive looks in Style at Home.
Be a retail partner for our sixth Christmas Tree
Challenge in our December 2017 issue, (on sale 2nd
November)
This is a unique opportunity to show off one of your
Christmas ranges, as one of our readers dresses a
tree to bring your look to life
The package includes:
*A full-page in the magazine showing your tree with
product credits. Plus a panel for 3 x buys with
credits.
*Also includes mentions across our social media
platforms: Facebook, Twitter, and Pinterest with an
inclusion on our weekly email newsletter
Contact Joanne O’Hara - 020 3148 7642
Joanne.o’[email protected]
Time Inc. Food & Drink
In the Christmas Kitchen
With the launch of our new kitchen facility, we have created an
editorial In the Kitchen franchise – a video multi-brand
franchise with cross-platform support across the Time Inc.
food related websites, magazines and social channels.
Themed around three key audience segments for Christmas
2017:
In the Family Kitchen – our Editors will be offering our Mums
with Kids audience all the inspiration, tips and solutions
needed for those family Christmas dishes
In the Luxury Kitchen – for our more adventurous cooks,
Editors will be showing our upmarket audience how to create
those Christmas show stoppers that will get all their family and
friends talking
In the Rebel Kitchen - this Christmas Editors will show our
millennial food rebels how to create the Christmas food
experience with a few little quirky twists along the way
For more details of bespoke and sponsored content
opportunities across the franchise, please contact
Rebecca Richardson – 020 3148 6677
NME Has Christmas Covered With our unrivalled access to music talent across all genres NME create a video series where bands and
artists playing covers of iconic Christmas tunes, your brand has the opportunity to sponsor the entire series –
with NME Christmas will truly be covered
Twelve Gifts of Christmas 12 days of covers, 12 hero products the with the NME seal of approval – a perfect opportunity to feature one
of your products
The ‘NME EDIT’ A pop-up Christmas boutique in the basement for an exclusive ‘NME EDIT’ with a full band performance– a
fully branded sponsorship opportunity
Christmas Gift Guides Bespoke NME Gift Guide in magazine and on NME.COM
will shout about all of the must-buy gifts for every millennial across music, film, tech and fashion.
Sponsorship and tactical placement opportunities in the guide to ensure your brand is front of mind with the
NME audience this Christmas
COMING SOON…
TIME INC. CHRISTMAS GROTTO
TV WEEKLIES TOUR
5th – 6th September
WEEK 52
But we’ve also uncovered a new talking point…
The lost week between Christmas and New Year
#week52
What’s everyone up to?
86% said they spend this week
planning a big project for next year
Week 52
We don’t think this
time of year should
be ignored
There’s no other
week like it in the
year
Behaviour is
different
It’s a time for
reflection and
planning
It’s a time for rest
It’s a time for
watching TV and
cocooning
It’s a time for
togetherness
At Time Inc. we will be researching and
investigating Week 52 over the 2017
festive period. If you are interested in
partnering with us then please get in touch:
Lara Dunn – 020 3148 7606
WEEK 52
We get Christmas.
Lara Dunn
Publisher, Woman&Home
Head of Retail and Health
0203 148 7607
Rebecca Richardson
Commercial Director, Food,
Drink and Grocers
rebecca.richardson@timeinc.
com
0203 148 6677
Joanne O’Hara
Publisher, The Homes
Network
joanne.o’[email protected]
0203 148 7642
Sian Roberts
Client Investment Director,
Time Inc.
0203 148 6778