Risks and Threats in Social Media

Time ManagementBy: Katia Vesikko

SoMe 2012 - 2013

Definition: Time Management

• Managing time effectively so that the right amount of time is allocated to the right activity.

• Effective time management specific time slots are given to activities according to the order of importance.

• Basic time management includes:– Effective planning– Setting goals and objectives– Setting deadlines– Delegating of responsibilities– Prioritizing activities as per importance– Spending the right time on the right activity.

Source: Management Study Guide 2012. Time Management – Meaning and its Importance. URL: http://www.managementstudyguide.com/time-management.htm. Date Accessed 15/10/2012

Social Media Time Management

• How to spend less time on social media but achieve more out it.

• How to gain more online connections without having to spend more time maintaining those connections.

• How to use social media to change your business.

Better Time Management in Social Media Marketing

3 Steps

• Step 1: Determine Why Your Business Uses Social Media.– Research: look for blogs, podcasts and news sites

for quality information & subscribe to RSS feeds– Networking: Build a community/audience on

Facebook, LinkedIn, Twitter– Sales & Marketing: Create videos, blog, engage

with customers.

• Step 2: Develop a Strategy to Manage Your Time Wisely– Create a schedule– Focus on activities that will have most impact– Keep to your business’ purpose.

• Step 3: Use Tools to Maximize Your Productivity

Source: Flyte 2012. 3 Steps to Better Time Management of Your Social Media Marketing. URL: http://www.flyte.biz/resources/newsletters/09/05-social-media-time-management.php. Date Accessed: 15/10/2012

Better Time Management in Social Media Marketing

3 Steps

Tools

Respond to key contacts more efficientlyGood customer service; Quick responses build a good reputation & enhances effectiveness.

– Use custom email filters that only notifies of messages from key people (self designated)

– Use a program such as eprompter to notify when these emails are received

Better efficiency on both desktop & mobile platforms

Tools

Time waster: Sharing Information when no one is listening.– Use a measurement service such as Klout: measures

how much people respond to information shared– BufferApp automatically schedules information

shared at a time when a bigger audience is expected (i.e. more people likely to be listening)

Increases effectiveness on social media; sharing with a single click to many sites. – Other tools: Tweriod, WhentoTweet

Tactics

Good planning is key; clear objectives are needed:– Learn community guidelines– Gaining influence with a key influencer e.g. focus on

one influential social media user a day (for smaller businesses)

– Experiment with different ways of engaging with community e.g. create polls, contests etc.

– Set goals of number of interactions & measure results e.g. how many new followers, responses, website traffic, newsletter sign-ups etc.

Tracking

Follow a social media communications plan – Is it working? If not, trouble-shooting is needed.- Measure progress- Know your social media statistics (week to week or month to

month)- Have a communications schedule (weekly schedule of when social

media sites will be updated)- Follow hashtags (Twitter) and keywords (Monitter or Twitterfall

search tools are useful)

Source: Freelance Switch 2011. The 3 T’s of Social Media Time Management. URL: http://freelanceswitch.com/finding/social-media-time-management/. Date accessed: 15/10/2012.

Conclusion

Focus on your company’s objectiveHave a plan & scheduleKeep it simple but optimizedExperimentUse the tools availableMeasure & track progress