Timeline of Cosmetics

Rosy CaitoHistory 141

Professor Arguello

Cosmetics in the 20st Century

• During the early years of the 20th century, makeup became fashionable in the United States of America and Europe.

• The movie industry in Hollywood and ballet stars influenced the development of makeup.

Early 1900s and cosmetics

• 1904- Max Factor began selling makeup to movie stars that did not cake or crack in Los Angeles.

• 1907- Eugene Schueller, the founder of L’Orial, invented modern synthetic hair dye.

• 1914- T J Williams founded Maybelline, the specialized mascara company.

• 1915- Lipstick was introduced in cylindrical metal tubes

• 1922- The bobby pin was invented to hold hair back.

• 1932- Revlon, a nail polish company was founded by Charles and Joseph Revson, nail polish distributors, and Charles Lackman, a nail polish supplier.

• 1933- A new method for permanent waving of the hair without using electricity but chemicals was introduced.

• 1936- Schueller also invented sunscreen

• 1952- Roll –on deodorant was launched.

• 1952- Mascara wands introduced

• 1963- Revlon introduced first powder blush-on

• 1965- The first aerosol deodorant.

• After World War I, the flapper look came into fashion for the first time.

• This look was all about dark eyes, red lips, red nail polish and the suntan and it became popular as a fashion statement started by Coco Chanel.

Source Used

• Google scholar:

http://www.asiapharmaceutics.info/article.asp?issn=0973-8398;year=2009;volume=3;issue=3;spage=164;epage=167;aulast=Chaudhri