Tips And Pitfalls Of Developing A Sales Process

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Tips And Pitfalls Of Developing A Sales Process

Nolan Bushnell is one of the most incredible businessmen in the world, and yet, most people have never heard of him. A big reason for that is because while pop-finance brains were writing a new best-seller every year, Mr. Bushnell was starting new companies.

You may have heard of a few of them:

• Atari•Chuck E Cheese’s•The “Made in the USA” TV series

Tips And Pitfalls Of Developing A Sales Process

However, in 2014, he did finally release a book called Finding the Next Steve Jobs. When Bushnell ran Atari he had hired both Steve Jobs and Steve Wozniak, and he found that these kinds of great minds could not be boxed in, so to keep the company strong he would regularly change policies to suit their needs.

Tips And Pitfalls Of Developing A Sales Process

Limiting sales processes are often found in older companies that had once implemented them to their advantage, but now find that they are hurting themselves. Essentially, the solution has become the problem.

Tips And Pitfalls Of Developing A Sales Process

To start, remember that every part of the process requires time and money. Even something that is free has an opportunity cost.

Tips And Pitfalls Of Developing A Sales Process

When an order is placed,

what is your process?

Tips And Pitfalls Of Developing A Sales Process

The best thing you can do is let the foundation of your sales process be experience. Allow yourself and those who work for you to take the reins and makes some mistakes of their own.

Tips And Pitfalls Of Developing A Sales Process

The requirement of an account is great because it necessitates commitment on the buyer’s part, but it may turn people off if they are not regular customers. After all, who wants another User Name/Password to keep up with?

Tips And Pitfalls Of Developing A Sales Process

Lastly, there needs to be some form of follow-up. It can be through email blasts that people opt-in to, social media, or even calling people directly. The biggest pitfall is when you incur costs that bring no gains, like refusing to sell someone something in a timely fashion, and then saying that it’s a part of the process.

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