tips, techniques, and tools for measuring what works in social, presented by apryl pilolli
TRANSCRIPT
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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Tips, techniques, and tools formeasuring what works in social
APRYL PILOLLICOX MEDIA GROUP
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SOCIAL MEDIA IS THE#1 ONLINE ACTIVITY
Prior to 2008, pornography had this title
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74 PERCENT OF ONLINE ADULTS USE
SOCIAL NETWORKING SITES
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80% OF THE FORTUNE 500 IS ON FACEBOOK & TWITTER
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SOCIAL ANALYTICS IS STILL IN ITS ADOLESCENCE
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MEASURING SOCIALIS A MAJOR CHALLEGE
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IT’S COMPLICATED
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TECHNIQUES FOR MEASURING SOCIAL
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MEASURE WHAT MATTERS1
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MORE FANS?
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PROVIDE INSIGHTS NOT JUST DATA
2
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DATA OVERLOAD
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ACTIONABLE INSIGHTS
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BE DATA-INFORMEDNOT DATA-DRIVEN
3
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DATA CAN MISLEAD
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GET HUMAN FEEDBACK
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USE MULTIPLE DATA SOURCES
4
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USE PSYCHOGRAPHIC & DEMOGRAPHIC DATA
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ALWAYS RE-EVALUATEYOUR REPORTS
5
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ADJUST YOUR REPORTS AS YOUR GOALS CHANGE
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MEASURE WHAT MATTERSPROVIDE INSIGHTS NOT JUST DATABE DATA-INFORMED NOT DATA-DRIVEN
USE MULTIPLE DATA SOURCES
ALWAYS RE-EVALUATE YOUR REPORTS
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@aapilollifacebook.com/aapilolli
linkedin.com/in/aapilolli
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Learn more about past andupcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016