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YOUNG LIONS

COMPETITIONSREPORT

canneslions.com/school

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CONTENTS

CANNES LIONS SCHOOL SUMMARY 03COMPETITION OVERVIEW 04

PRINT 05 MEDIA 06

DIGITAL 07FILM 08

MARKETERS 09 DESIGN 10

PR 11 BRIEFS 12

PRINT: CREATIVE SPIRIT 12 MEDIA: MOZILLA 15

DIGITAL: SHARE THE MEAL 17 FILM: GLOBAL CITIZEN 18

MARKETERS: MOVEMBER 20 DESIGN: THE BIG BITTLE CARAVAN OF JOY 22

PR: AMNESTY INTERNATIONAL 24 2018 ENTRANTS 25

PRINT 25 MEDIA 28

DIGITAL 30FILM 33

MARKETERS 36 DESIGN 38

PR 40 2018 JURY 42

HISTORY OF CLIENTS 43HISTORY OF WINNERS 45

RANKINGS 53

438

57/43%

68

10,000+

Young Lions Competitors

M/F Gender split

Countries Represented

Number of Competitions Globally

7574

16554/46%

16427.3

Learning ProgrammesNumber of students

Total students(including C-suite training programmes)

M/F Gender split(across Cannes Lions School)

SpeakersAverage age

* Does not include C-suite training programmes or attendees of the Night School.

STUDENT PROFILE* 2018 SCHOOLIN NUMBERS

2018 COMPETITIONSIN NUMBERS

CANNES LIONS SCHOOL

OVERVIEW

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YOUNG LIONS COMPETITIONS REPORT 2018


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THE GLOBAL CREATIVE COMPETITION FOR YOUNG TALENT

The most talented and creative professionals go head-to-head and compete to be crowned the global Young Lions champions. As each team has won a national competition and their ticket to Cannes, it’s the best of the best competing against the clock.

There can only be 1 winning Team per competition and Gold winners receive 2 free registrations and accommodation for next year’s event and collect their medals in front of their peers at the prestigious Cannes Lions Award Show.Winning gold at the Young Lions Competitions is truly a life-changing moment for young Creatives and the first steps into an award winning career ahead of them.

WOULD YOU BE UP FOR THE CHALLENGE?

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7

438

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Competitions

Competitiors

Countries

Hours

COMPETITIONS OVERVIEW


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HOW DOES IT WORK?

The Young Lions Print competition challenges 2 talented young creative to create a print ad within 24 hours with each participating country represented by one creative team.

The teams are briefed the evening before the competition by the client, which is a charity or public service organisation. Their identity is kept secret until the briefing begins where their name, objectives, strategies and target audience are revealed by a senior member of the charity.

Teams must then work against the clock to create and print their ad ready for judging. This is a high

pressure and intense competition with teams working in exactly the same environment with exactly the same tools and equipment at their disposal.

After the briefing, the teams start working on their own. They will have access to their workstations between 08:30 - 19:00 to create their print ad which will be judged by the Young Lions Print Jury. This is a true test of the teams creative metal and an energetic and exciting competition.

ELIGIBILITY

To be eligible to compete in the Print competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working in creative communications /advertising/ digital agencies. Freelancers will be accepted to compete in this competition.

THE WINNERS

Gold, Silver and Bronze medals will be presented to the winners. The Gold medals will be presented onstage during the Cannes Lions Award Show.

Software is provided by Adobe. The teams also have access to the Getty Images website. Each workstation consists of an Apple iMac.

THE COMPETITIONS

PRINT


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HOW DOES IT WORK?

The Young Lions Media Competition challenges the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success.

A charity or non-profit organisation, whose identity will remain secret until the competition, will present the brief onsite during Cannes Lions Festival of Creativity. This briefing will detail the challenge, including suggestions as to the target audience. Each team will then be required to generate the necessary insight to develop an innovative media strategy.

These submissions will seek to evaluate the most innovative media selection as well as their creative uses. Each team will have access to the competition area between 08:30-19:00. They will be asked to deliver a 10 slide presentation explaining their innovative Media strategy.

At 19:00 teams will need to hand in their work and can start practicing for judging the following day.

Each team will present their work in English to a select media jury. With 5 minutes to present and 5 minutes for questions teams need to make sure their campaign is clear and concise and be ready to answer any questions from the Jury.

ELIGIBILITY

To be eligible to compete in the Media competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working for media agencies or specific in-house media departments in agencies. In-house Media departments of clients are not allowed to take part in the Media competition.

THE WINNERS

Gold, Silver and Bronze medals will be presented to the winners. The winning Gold team will be presented with their medals onstage during the Cannes Lions Award Show.

The teams also have access to an image bank provided by Getty Images.

THE COMPETITIONS

MEDIA


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HOW DOES IT WORK?

The Young Lions Digital Competition will challenge teams to create an integrated digitally led campaign in 24 hours.

Teams will be briefed by the client, a charity or ngo, and expected to use digital led executions and the technology behind them to solve the problem.

The competitors will be expected to show how the power of technology can answer the client’s brief and provide a creative solution aligned to the ever moving technological evolution of digital communications. Creating an online presentation page using the tools provided by the Festival, which includes an iMac, Adobe Creative Suite and the Getty Images library teams will work in booths marked with their country flags.

Their campaign should be presented in three parts:

1. Creative insight - How can creativity help solve the problem using technology?

2. What is your solution? – The platforms, technology and tools used and why?

3. How will it work? – How will the digital led solution help answer the brief and solve the problem faced by the client?

Each team will be expected to include a 250 word explanation for each part with links to relevant mock-ups, images etc. Each team will present their work to a select Jury.

Teams will be judged on how they have used technology in a creative way to answer the client’s brief, as well as insight into how the technology will help solve the communication problem.The work must be completed by the 8pm deadline and will then be judged by a select panel the following day.

ELIGIBILITY

To be eligible to compete in the Cyber competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working in creative communications /advertising / digital agencies. Freelancers will be accepted to compete in this competition.

THE WINNERS

Gold, Silver and Bronze medals will be presented to the winners at a live winners announcement on a stage at the festival. The Gold medals will be presented during the Cannes Lions Awards Ceremony. Software is provided by Adobe.

THE COMPETITIONS

DIGITAL


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HOW DOES IT WORK?

Imagine having only 48 hours to film and edit a 60-second commercial, filmed entirely ona camera that the Festival provides. This is the challenge that young Creatives face in the Film Competition.

The client will present the brief to the team, a one pager with key challenges and KPIshighlighted. Creatives will then have 48 hours to film original footage. An iMac video suite will be available for teams to edit their final film. All films must be completed by 18:00.

The competition is judged by the Young Lions Film Jury who select a Bronze, Silver and Gold winning film and announce these winners at a live announcement in the basement of the Palais straight after judging.

ELIGIBILITY

To be eligible to compete in the Film competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working in creative communications /advertising/ digital agencies. Freelancers will be accepted to compete in this competition.

THE WINNERS

The Gold winning Film team will be presented with their medals onstage during the Cannes Lions Awards Ceremony and win passes and accommodation for the following years Festival

Software includes Apple Final Cut Pro and Apple iMovie. Each workstation consists of an Apple iMac. The contestants also have access to a music library courtesy of Getty Images.

THE COMPETITIONS

FILM


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HOW DOES IT WORK?

The Young Marketers Competition champions the worlds best young client marketers. Over an intense 24-hour period, teams of two will work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.

It’s the ultimate test of your teamwork and ability to think under pressure. It’s also a great opportunity to raise your profile among industry leaders and prove yourself on a global stage.

A non-profit organisation will set the challenge. Each team will be expected to:

• Create a product/service based on the knowledge and understanding of the brands the teams are working for. The ideas will be presented in front of a jury on a 10 slide PowerPoint presentation in 5 minutes.

• A summary slide which visually represents the campaign created

• A maximum of ten slides are allowed. The jury will have a maximum of five minutes to ask questions immediately following the presentation.

• Teams will be judged on the clarity the work: the knowledge it displays about the product/service, the client organisation and its aims, and the specific aims of the campaign.

ELIGIBILITY

To be eligible to compete in the Young Marketers competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising agencies to compete in the Young Marketers competition. Freelancers are not eligible to compete in Young Marketers.

THE WINNERS

Gold, Silver and Bronze medals will be presented to the winners at a live winners announcement. The Gold winning Team will be presented with their medals on stage during the Cannes Lions Awards Ceremony.

THE COMPETITIONS

MARKETERS


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HOW DOES IT WORK?

The Young Lions Design Competition, gives graphic and other specialist designers the space to showcase their talent and test their skills against the rest of the industry.Teams of two are required to deliver a brand identity that includes a logo/ brand, a 150- word description of how the brand identity fits the brief and a 150-word description of how the brand would evolve. The work should be innovative, exciting and energetic taking into considerations the limitations of the brief setting charity and the face the work needs to work on a global stage.

The client will present the brief to the teams and Creatives will then have 24 hours to create their work with workstation access to the Young Lions Competition Area between 08:30-19:00. The work will then be judged by the Cannes Lions Design Jury on the following day. The jury rank the work using the Cannes Lions judging system and then go to a round of, often heated, discussions.

ELIGIBILITY

To be eligible to compete in the Design competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working in creative communications /advertising/ digital agencies. Freelancers will be accepted to compete in this competition.

THE WINNERS

Gold, Silver and Bronze medals will be presented to the winners. The Gold winners will be presented with their medals during the Cannes Lions Awards Ceremony.

Software is provided by Adobe. The teams also have access to an image bank provided by Getty Images. Each workstation consists of an Apple iMac.

THE COMPETITIONS

DESIGN


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HOW DOES IT WORK?

The Young Lions PR Competition offers the opportunity to young professionals working in PR agencies to test their skills and showcase their talent. After flying to Cannes teams are briefed and given insights from the panel of judges selected by the Festival.

The brief will be set by a charity or non- profit organisation that will act as the ‘client’. The competition will show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. Teams are asked to think bravely and use a big creative idea to solve the clients brief. The PR campaign should:• Connect with the charity’s brand

value and have an impact (i.e increase in donations or other applicable parameters)

• Increase awareness/create engagement with the publics

• Identify and build relations with relevant stakeholders (journalists, interest groups, opinion leaders, industry representatives, internal audiences etc.)

• Create PR supporting material applicable in relevant media channels (press releases, infographics, statistics, online content, etc.)

• Each team will need to prepare a 10 slide PowerPoint presentation as well as a written submission. They will have access to their workstations between 08:30 - 19:00 and

• All work must be submitted by the 19:00 deadline. teams must then prepare for the delivery of their presentation to the jury the next day.

ELIGIBILITY

To be eligible to compete in the PR competition the team must be made up of two young professional, under 30, born on or after 22 June 1988 working for PR agencies or specific in-house PR departments in agencies. In-house PR departments of clients are not allowed to take part in the PR competition.

THE WINNERS

Gold, Silver and Bronze medals will be presented to the winners. The Gold winners will be presented with their medals during the Cannes Lions Awards Ceremony.

Software is provided by Adobe. The teams also have access to an image bank provided by Getty Images.

THE COMPETITIONS

PR


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BACKGROUND

At its core, Creative Spirit’s mission is to connect individuals with intellectual and developmental disabilities to the most influential companies in the world, in order to secure genuinely integrated employment opportunities that culturally and creatively enrich both parties.

In 2017, Creative Spirit US was launched with the goal of changing a global issue: those with intellectual and developmental disabilities are unemployed at an astounding 85%. While those with physical disabilities are unemployed at twice the average of typical individuals (10% unemployment), those with intellectual and developmental disabilities lead of life of poverty, boredom, loneliness and dependence because the employment community has not embraced their differences.Our goal is to change the presumption that those with IDD cannot work, and to build real accommodations into the workplace that will create jobs and long term employment for those with IDD next to their neurotypical peers.

THE CHALLENGE

In 2017 we ran a compelling campaign that attracted a large number of employers who have provided jobs/positions across a large variety of professions, e.g., writer, coding/development manager, HR managers, data entry clerks, production assistants, just to name a few.

Today, Creative Spirit finds itself in the position of wanting to attract candidates to these positions. We are in the enviable position of having more jobs available than candidates! These positions are available in the US, however, we are also in the process of launching Creative Spirit in Australia and the UK and we’d like to attract candidates in all markets, making this a global initiative.

TARGET AUDIENCE

Young Adults – 20 – 35 years old with 2 – 4 years university education, who are looking for positions in an integrated setting.These young people have intellectual & development disabilities but would like to work alongside their neurological peers.

TAGLINE

“Afterall, what’s more creative than being different?”

WHAT’S ESSENTIAL?

Creative Spirit’s goal is to employ 130,000 individuals with disabilities by 2020. We need a large number of candidates in the pool in orderto achieve our goals. CS would like to attract 1 million individuals globally to the organization.There are 8.5 million unemployed individual in the US alone over the age of 18 Creative Spirit wants to create a movement, a shift in attitude: Individuals with Disabilitiesbelong in the workplace alongside their typical peers.The organization’s tagline is:

“Afterall, what’s more creative than being different?” The taglineis optional but preferred for this campaign. The tonality of Creative Spirit is optimistic. We are staunch about the notion that we are focused on ability NOT disability. We are also staunch about the idea that employers are not doing charity—they are lucky to have the talentsof our Creative Spirit candidates in their organizations.

While candidates are attracted to great design, as we all are, it is important to make sure that we are mindful of accessibility standards for all potential audiences. There are digital and Print standards that apply and that are readily available and should be a part of every company/agency’s standards for example,contrast is important for legibility purposes and average (it does not need to be oversized type) size fonts.

WHAT TO CONSIDER

The interests of these individuals are the same as the interests of your average 20-35 year old, with an emphasis on a more familycenteredlifestyle. They are used to havingsupports to achieve their goals, however, their hobbies like social media, socializing, playing video games are the same as any youngadult. This audience is more single (not married, or married with children) than other populations.Creative Spirit has a small social media presence and achievement of growing our social media audience, especially among candidates could be tremendous.

CREATE A PRINT AD WHICH WILL ATTRACT INDIVIDUALS WITH INTELLECTUAL AND DEVELOPMENTAL DISABILITIES TO APPLY FOR JOBS IN

YOUNG LIONS PRINT COMPETITION BRIEFS

CREATIVE SPIRIT


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CREATE A PRINT AD WHICH WILL ATTRACT INDIVIDUALS WITH INTELLECTUAL AND DEVELOPMENTAL

DISABILITIES TO APPLY FOR JOBS IN

YOUNG LIONS MEDIA COMPETITION BRIEFS

BACKGROUND

Mozilla’s mission is to ensure the Internet is a global public resource, open and accessible to all. The products we make are our tools for social change.That is why we made our browser, Firefox, to be a door to a healthy internet- one that doesn’t depend on keeping people addicted to thrive.Firefox has easy-to-use tools (like tracking protection) to guard peoples’ privacy and does not sell peoples’ data for advertising.In November of 2017 Firefox made significant performance gains with the launch of Firefox Quantum and now fulfils the promise of performance and purpose.All of our code is open source, so people can take it to make the web better. Our foundation invests in a network of tomorrow’s leaders, who use data for good.

THE CHALLENGE

As society grapples with the effects of digital addiction, online hate speech and the digital spread of misinformation, people are waking up to the idea that not all technology is “for good”.Firefox has always protected individuals’ rights online- fighting for user control, privacy and security without compromising performance. Large technology companies like Facebook, Amazon, Microsoft and Google understand the growing trend of digital health and will be encroaching on our messaging territory.We need to make sure our audience

knows Firefox is the place to be for a healthy internet.

We want to do this with creative ideas and bold acts.

TARGET AUDIENCE

We’re focussed on Conscious Choosers – people who make decisions based on their values and beliefs.

CC’s stay informed about politics and current events, and they are involved in causes they care about. They value equality and that value extends to their belief that the Internet should be equally accessible to all people, and all content should be accessible. Conscious choosers are willing to spend extra time and effort researching the best choice for themselves, and are open to paying additional costs if necessary.

WHAT’S ESSENTIAL?

As a not-for-profit we cannot be seen as bi-partisan. This means no partnerships with political organizations.When people use Firefox we want them to feel efficient, safe, in control and that we are protecting them.Giving money away is not enough. We need ingenious media partner ideas that garner reach and scale. The idea and channels should be appropriate to reach Conscious Choosers.

WHAT TO CONSIDER

KPI: Increase in Firefox awareness, perception & intent to download the desktop and mobile products.

Budget: $100,000 USD

Timing: August-October, targeting the back to school period where many people are buying new PC and mobile devices.

Firefox is CLEVER: Firefox anticipates user needs and delights them with unexpected features, experiences, content, design and tone.

Firefox is QUICK: Firefox sprints to stay ahead of trends and is quick to get out of the user’s way.

Firefox is ALERT: Firefox is awake to opportunities and threats.

Firefox is UNTAMED: Firefox challenges the status quo and taunts the titans.

MOZILLA


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CREATE A DIGITAL CAMPAIGN THAT MOTIVATES MILLENNIALS TO DOWNLOAD

YOUNG LIONS DIGITAL COMPETITION BRIEFS

SHARE THE MEAL

BACKGROUND

The United Nations World Food Program (WFP) is the leading organization fighting hunger worldwide. We reach 80 million people in 80 different countries every year. Our tone and manner is positive, simple and clear - providing the facts without imposing guilt.Worldwide there are 20 times as many smartphone users as there are hungry children. ShareTheMeal, WFP’s first smartphone app, is a way for WFP to engage a new generation of individuals in our mission and our work. ShareTheMeal makes donating more social and more effective. Users can follow the progress of our fundraising efforts through the app and see where we have already helped. With a tap on the smartphone users can share their meal with a child in need anytime, anywhere. By using ShareTheMeal, people are joining a community that firmly believes zero hunger is achievable within our lifetime. Since its launch, ShareTheMeal has been downloaded by over 1M people who shared over 20M meals with children in need around the world.

Starting 1 September 2018 for 12 weeks, WFP’s “Feed Our Future” Global Cinema campaign will create urgency for hunger as a social cause, warning us all about the potential lost every time a child dies of hunger. As a foundational part of the campaign, a 60-second PSA will play in cinemas around the world, ending with a challenge to take action with WFP’s ShareTheMeal app.

THE CHALLENGE

The number of hungry people has increased in 2017 for the first time in decades because of conflicts and climate-related crisis.We need to get the target audience to feel that they can make an impact by joining our community in the fight to end world hunger.

TAGLINE

“Afterall, what’s more creative than being different?”

WHAT’S ESSENTIAL?

Building on the narrative of the film, a successful digital campaign should be centred on the theme of “potential”.Potential can be relayed through potential realised and the threat of potential lost.Key QuestionHow can we maximize downloads of the ShareTheMeal app with a digital campaign that can leverage our presence in a global cinema ad and the theme of “potential”.Potential will be the foundation of WFP campaigns and messaging for Q4 2018.

WHAT TO CONSIDER

Through ShareTheMeal, WFP speaks to millennials in a fresh and positive tone of voice that empowers the audience, making them feel that they can make an impact in our fight to end hunger.Mindful that WFP is a thought-leader in the humanitarian and development communities, speaking with an

authority based on experience and data, it is vital that we speak simply and clearly to a general audience, triggering an emotional response with impactful statements and statistics that relay the need without imposing guilt.

TIMELINE

The Campaign will be implemented in September for 12 weeks.The holiday season (beginning Canadian Thanksgiving in the beginning of October and American Thanksgiving at the end of November, continuing on through December in international markets) is a time for coming together with friends and family, celebrating what we have and helping those who don’t have as much. This is a key time for WFP / STM to engage with the public, encouraging them as they gathering around their holiday tables to share a meal with a less-fortunate family.

TARGET AUDIENCE

• Millennials, aged 20-40• Equal m/f split• Middle socio economic class• Primarily urban• Socially engaged• Possibly parents• Tech adopters• Socially conscious


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CREATE A 60 SECOND VIDEO TO EMPOWER MILLENNIALS TO FURTHER LEARN ABOUT THE CAMPAIGN, #SHEISEQUAL AND TAKE ACTION IN SUPPORT OF

GLOBAL GOAL 5: GENDER EQUALITY ON THE GLOBAL CITIZEN APP (GC).

YOUNG LIONS FILM COMPETITION BRIEFS

GLOBAL CITIZEN

BACKGROUND

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.

We focus on building a global movement for change: mobilising people to make a difference now, and changing the systems and policies that keep people in poverty. We do this by:

• Creating Campaigns• Convene Partners for Key Events• Build Movements

We channel the actions of global citizens to get governments, businesses & individuals to implement specific policies & practices that are necessary to achieve the Global Goals

THE #SHEISEQUAL 6 MONTH CAMPAIGN

We know that when girls and women are empowered — when she is equal, she can get an education, decide when to get married and start a family, and get proper health care — then the world stands to gain. Girls and women are essential to building healthier, better-educated and sustainable communities. Women are often afflicted with some of the harshest aspects of poverty which is why the UN’s Global Goal 5 has become a focal point for Global Citizen.

Global Citizens have a critical opportunity to inspire their leaders to stand for what is right in the world. As countries that once provided global leadership retreat, it’s imperative that countries step up, champion female leadership, and take action to give women and girls equal opportunities across a range of issues: sexual, menstrual, and reproductive health, economic empowerment, equal treatment under the law, and equal opportunities for an education.

THE CHALLENGE

With this film ad we want to: Educate and drive action around the #SheIsEqual Campaign which will focus on key gender equality measures globally.Fit well within a 6 month storytelling campaign that was launched on June 5, 2018To create a movement of passionate Global Citizens driving towards the same goal. Resulting in people taking action organically on the Global Citizen App

TARGET AUDIENCE

• 52% millennials (18-34)• 63% women• 93% of US GCs are registered

voters• 35% single• 30% couple, no children• 29% college graduate• 17% post graduate• 2.4 million social followers

WHAT’S ESSENTIAL?

KPIs: Throughout the campaign, Global Citizen will provide incentivized opportunities for Global Citizens to take action on gender equality. Actions will be targeted at GCs around the world with the aim to generate 500,000+ actions.Drive engagement and actions globally most especially in Europe, UK, US, Latin American and Pan-Africa. This campaign is one of 6 campaigns that Global Citizen drives engagement around so must fit nicely with brand tone.

WHAT TO CONSIDER

KPI: Increase in Firefox awareness, perception & intent to download the desktop and mobile products.

Budget: $100,000 USD

Timing: August-October, targeting the back to school period where many people are buying new PC and mobile devices.

Firefox is CLEVER: Firefox anticipates user needs and delights them with unexpected features, experiences, content, design and tone.

Firefox is QUICK: Firefox sprints to stay ahead of trends and is quick to get out of the user’s way.

Firefox is ALERT: Firefox is awake to opportunities and threats.

Firefox is UNTAMED: Firefox challenges the status quo and taunts the titans.


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CREATE A DIGITAL CAMPAIGN THAT MOTIVATES MILLENNIALS TO DOWNLOAD

YOUNG LIONS MARKETERS COMPETITION BRIEFS

MOVEMBER

BACKGROUND

The Movember Foundation is the only global charity focussed solely on men’s health and has raised over $770m since 2003.They invest in areas critical to men’s health including prostate cancer, testicular cancer, mental health, and suicide prevention.

Movember is the annual fundraising & awareness campaign that takes place every November during which men grow a moustache.It is important to note growing a moustache is not the only way to support Movember.

3 ways for supporters to get involved by signing up to Movember.com to:

GROW A MO

A little facial hair goes a long way. Your Mo is a ribbon – reminding the people in your life of the importance of men’s health. Your face can inspire donations, conversations, and real change.

MOVE FOR MOVEMBER

Set a distance goal that challenges you, a little or a lot, solo or in a team. It’s about havin’ fun, doin’ good, by raising funds along the way.

HOST AN EVENT

Whether it’s a golf tournament, band night or dinner party – get together to raise some funds.Wherever you are, you can host and be the difference.

THE CHALLENGE

Movember relies on their community to drive a sizeable portion of web traffic to Movember.com during the campaign time (September through end of November).The Movember Foundation create strong brand content & paid social campaigns but as Facebook’s algorithms prioritise friends and family posts, Movember branded content is not seen. As such getting participants to post and share is critical to fundraising efforts.

WHAT’S ESSENTIAL?

Generate significant increase in volume in FB posts from our core audience that drive sign ups.It’s about ensuring those that land on Movember.com go on to sign up to fundraise.Our communication style is:Informal, Warm, FriendlyEngaging, Conversational & Authentic Reflective of our Values

Communication principles:1. No bullshit -Take ego out of the

picture. Focus on the issues.2. We keep it real, tell it to you

straight. We go where others fear to tread. We talk about the tough times, the big stuff, the hardships and successes.

3. We’re not your doctor or your yoga teacher No jargon! The word “wellness” should never cross our lips.

4. Movember is for all men. We take an inclusive approach

5. Havin’ fun, doin’ good. Never be boring!

WHAT TO CONSIDER

The motivation and activation in key markets varies across Mo – growers and donors (see additional reading for target market profiles)The Movember Foundation align their marketing budget to activations with the best rate of return. Remember we are a charity, keep that in mind when thinking about budget.

Facebook is the primary social media channel that Movember want their audience to engage with to generate more sign ups.

Currently the conversion rate from social shares to sign ups is only 1% compared to The Foundation’s owned targeted Facebook ads at 9%

TARGET AUDIENCE

Our target audience is primarily male and over 30 years of age.See additional reading for target market profiles.


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AS BIG LITTLE CARAVAN OF JOY CONTINUES TO GROW WE NEED TO CREATE A BRAND ALIGNMENT SYSTEM TO CONNECT

CHILDHOOD NOW’S BIG LITTLE CARAVAN OF JOY AND ITS DISTINCT CONTINENTAL PROGRAMS.

YOUNG LIONS DESIGN COMPETITION BRIEFS

THE BIG LITTLE CARAVAN OF JOY

BACKGROUND

Part of Childhood Now, The Big Little Caravan of Joy (BLCJ) is an international initiative that empowers individuals and communities through the arts, culture and play-based programming. Created in 2009 by arts educator and global child advocate Sarina Condello, The Big Little Caravan of Joy’s arts programming was launched within rural communities in Africa.Since its inception, BLCJ has provided programming to over 25,000 children in 100 communities and 9 countries.

With the model successfully established, BLCJ plans to expand its program delivery in 2020 to South America and India.

THE CHALLENGE

As BLCJ continues to grow and expand, establishing a unified brand identity is critical. The evolution of BLCJ programming has spawned several branding offshoots, which has resulted in brand fragmentation and causes confusion with constituents and funders.

We are looking for you to create an overarching identity for BLCJ with distinct brands for each continent’s unique sub-program. Each brand is required to stand alone and respect the cultural nuances of the continent while relating visually to the overarching BLCJ brand.Please see additional reading for more information about current branding structure.

TARGET AUDIENCE

• 52% millennials (18-34)• 63% women• 93% of US GCs are registered

voters• 35% single• 30% couple, no children• 29% college graduate• 17% post graduate• 2.4 million social followers

WHAT’S ESSENTIAL?

DELIVERABLES1. Create an overarching identity

for BLCJ2. We are open to dropping

the words “Big Little” and having Caravan of Joy as the overarching brand

3. Create synergistic BLCJ sub brands. See additional reading for specific program names and essential elements

4. Create a new or adjust existing BLCJ tagline.

5. Currently: Empowering lives through the arts.

USES• Must be adaptable for use in

a variety of applications and cultural contexts

• Must be scalable from billboard to mobile devises and be extendable across digital, merchandise (especially T-Shirts) social media and experiential contexts.

• Once we have agreed upon our brand identity we will develop a standalone BLCJ website where the brand identity will come through in full force.

WHAT TO CONSIDER

VISIONA world in which all children have the opportunity to explore, express and connect with their identity through art and play

MISSIONTo empower the lives of vulnerable children, and those who care for them, through arts and play based programming.

VALUESThe Value of the Big Little Caravan of Joy (BLCJ) are deeply embedded in:Compassion, Loving, Kindness, Safe & Joyful Space, Spirit of Celebration, Connection, Inclusivity. Engagement and Encouragement.We recognise that our arts based branding has become confusing and we often encounter many questions around all the different arms of our charity.

Many funders have expressed to us that the arts are designed to be fun and do not have educational merit and this is NOT the caseOur programs utilize the arts, culturally relevant platforms and play based teachings, in all its forms, to empower the potential in each and every child we reach and in doing so equip them with confidence, education and essential life skills.We are passionately dedicated to supporting children to reach the power of their own potential through the power of the arts.


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AMNESTY INTERNATIONAL WANTS TO ASSUME AN IMPACTFUL ROLE AS A LEADING VOICE ON ONE OF THE WORLD’S HOTTEST ISSUES - DEVELOP A NEW COMMUNICATIONS PLATFORM TO UNITE PEOPLE AGAINST THE EVIL OF RACISM.

YOUNG LIONS PR COMPETITION BRIEFS

BACKGROUND

Amnesty International has campaigned for 57 years to end human rights abuses. It has become a globally recognised brand in this field, and wants to make a louder noise on combatting racial discrimination.Today, political and cultural demonising of ‘others’ occurs across established and emerging markets. Conversely, movements such as #MeToo and Black Lives Matter show a growing solidarity against discrimination and racism. Amnesty International sets-out to investigate and expose facts, and to tell powerful stories that mobilise supporters

THE CHALLENGE

Develop a versatile communications platform / campaign for Amnesty, enabling it to credibly join and lead conversations on combatting racial discrimination.Raising its profile as a relevant voice amongst 18-34 yr olds, the platform needs to be flexible enough to adapt to local market and international deployment. The overall objectives are to raise awareness and positive sentiment for Amnesty, whilst growing its supporter base.

TARGET AUDIENCE

Young adults aged 18 – 34year olds.From recent research we know that global audiences sometimes find us too intellectual or distant in our language. This can be alienating.The median age of our current supporter is 48 years old.

We want to mobilise a younger audience globally to join Amnesty and ‘popularise’ human rights

WHAT’S ESSENTIAL?

The communications platform / campaign must be executable both globally, and locally in individual markets. It must also be adaptable to highlight a variety of racial discrimination topics.Campaign will need to be executed between Q4 2018 – Q2 2019The tone of voice should be approachable, empowering and optimistic – avoiding jargonAs a charitable organisation, consideration as to the limited budgets that may be available are recommended.

WHAT TO CONSIDER

Amnesty has an existing and loyal audience around the world. Those that are aware of the organisation skews slightly older than the 18-34 target audience for this project and are familiar with its association to ending other abuses like torture and the death penalty. However, the brand is sometimes viewed as too intellectual, or distant.Fundraising is not a priority of this campaign; but can be included.Increasing social channel fan-base, web-traffic to owned sites, positive sentiment, and membership sign-ups are all important performance indicators.

AMNESTY INTERNATIONAL


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ENTRANTS:PRINT

PRIZE NAME COMPANY COUNTRY

GOLD Eduardo Balestra GRABARZ & PARTNER Germany

GOLD Henry Westcott GRABARZ & PARTNER Germany

SILVER Mourad Bouaziz MCCANN Canada

SILVER Edouard-jean MCCANN Canada

BRONZE Ryan Wolters FREELANCE Netherlands

BRONZE Will Van Der Merwe VICE MEDIA BENELUX Netherlands

Emiliano Cortez GREY Argentina

Alejandro Rattebach GREY Argentina

Leo Scheichenost HFA STUDIO Australia

Theresa Scherrer UNIVERSITY DIE ANGEWANDTE VIENNA

Australia

Viachaslau Lysenka RED GRAPHIC Belarus

Nikolai Krivets VONDEL HEPTA Belarus

Renato Barreto DM9DDB Brazil

Andriws Vilela AFRICA Brazil

Mourad Bouaziz MCCANN Canada

Edouard-jean Coune MCCANN Canada

Rubing Li W China

Chun Yu Siu W China

Camilo Augusto Jiménez MULLENLOWE SSP3 Colombia

Diego Corredor LEO BURNETT Colombia

Gabriela Maria Ugalde Valverde LEO BURNETT Costa Rica

Franklin Abraham Gamboa Castro LEO BURNETT Costa Rica

Nikola Foktová KINDRED GROUPE Czech Republic

Adam Cita KINDRED GROUPE Czech Republic

Niklas Andersen Saatchi & Saatchi Denmark

Frederik Voetmann Saatchi & Saatchi Denmark

José Aguilar Mirum Agency Ecuador

James Pérez Mirum Agency Ecuador

Vesa Markonsaari Betc Pop Finland

Katariina Harteela Betc Finland

Anna Gugutishvili Mccann Erickson Georgia

Ivane Kuparadze Mccann Erickson Georgia

Carlos Lobos Morales Bold Ogilvy & Mather Guatemala

Andrea Lopez Veliz Bold Ogilvy & Mather Guatemala

Pui Ying Wong Ugap Hong Kong

Po Yi Ho Ugap Hong Kong

Omkar Narsing Rachha Famous Innovations India

Yash Falgun Modi Famous Innovations India

Emily Blaney Havas Dublin Ireland

Niamh Ryan Havas Dublin Ireland

Furuzonfar Saidamirzod Hakuhodo Inc. Kazakhstan

David Zakaryan Hakuhodo Inc. Kazakhstan

Vera Karam Cheil Kazakhstan Lebanon

Youssef Yammine Cheil Kazakhstan Lebanon

Gustavo Alberto Cancino Cuevas Fortune Promoseven Mexico

Luis Felipe Gutierrez Lagunes Fortune Promoseven Mexico


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Anna Berg Gjendem Ddb Lagos Norway

Jens Gysler Bjørklund Heisholt Inc Norway

Dzmitry Vilchytski Heisholt Inc Poland

Olga Anna Krasnod?bska 180Heartbeats+Jung Von Matt Poland

André Dias 180Heartbeats+Jung Von Matt Portugal

Tiago Pereira O Escritorio Portugal

Wensi Pierre O Escritorio Puerto Rico

Jeancarlo Carreras Ddb Puerto Rico

Alexey Almazov Ddb Russian Federation

Irina Koreshkova Jami Russian Federation

Dajana Székelyová Jami Slovakia

Katarína Krch?áková Leo Burnett Slovakia

Tara Weerasinghe Leo Burnett Sri Lanka

Aadhil Izath Govt Singapore Sri Lanka

Sandro Heierli Govt Singapore Switzerland

Heinrich Schnorf This Is Locco Switzerland

Suphasek Ruangraweewat This Is Locco Thailand

Bhuvadol Thykahm Leo Burnett Solutions Sri Lanka Thailand

Illia Pochkun Leo Burnett Solutions Sri Lanka Ukraine

Roman Gurbanov Welcom Ukraine

Thomas Wordley Welcom United Kingdom

Jonathan Webb Jung Von Matt/Limmat United Kingdom

Marcos Botelho Jung Von Matt/Limmat United States

Juarez Rodrigues Independent / Other United States

Gaku Adachi Independent / Other Japan

Shunta Sakamoto J. Walter Thompson Philippines Japan

Stephanie Joyce Aguilar J. Walter Thompson Philippines Philippines

Jasper Ilagan Y&R Istanbul Philippines

ENTRANTS:PRINT


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ENTRANTS:MEDIA


GOLD Marc Hoes DDB & TRIBAL AMSTERDAM Netherlands

GOLD Lennart Eshuis OMD NEDERLAND Netherlands

SILVER Claudio Andres Ureta Fuentealba ELEMENT Mexico

SILVER Jorge Ulises Soberanes Lopez ELEMENT Mexico

BRONZE Hanna Tsishkevich TDI GLOBAL Belarus

BRONZE Aliaksei Ventskevich TDI GROUP Belarus

Natasha Lewin TRADE MEDIA AGENCY ARGENTINA

Argentina

Tomas Martin Costa TRADE MEDIA AGENCY Argentina

Myles Haslam BOHEMIA GROUP Australia

Caitlin West BOHEMIA GROUP Australia

Maximilian Boyer INITIATIVE Austria

Katharina Fröhlich INITIATIVE Austria

Caio Melo WIEDEN+KENNEDY Brazil

Juliana Magalhães J. WALTER THOMPSON ADVERTISING.

Brazil

Feroze Shah INITIATIVE Canada

Christian Kern FREELANCER Canada

Diego Alexis Gomez Dossena OGILVY CHILE Chile

Alejandro Andres Maraboli OGILVY CHILE Chile

Yong Chern Tan J. WALTER THOMPSON China

Jiaxin Lyu J. WALTER THOMPSON China

Mauricio Castro PHD Colombia

Nathalie Torres PHD Colombia

Marko Matejcic MEDIACOM CENTRAL EUROPE ZAGREB D.O.O.

Croatia

Barbara Vugec MEDIACOM CENTRAL EUROPE ZAGREB D.O.O.

Croatia

Kristýna ?ejdová CSOB PENZIJNÍ SPOLECNOST Czech Republic

Eva Raimanová VSHOSTING Czech Republic

Noora Peitsara [email protected] Finland

Ada-maria Wack [email protected] Finland

Johanna Stütz CROSSMEDIA Germany

Fabian Liebrich CROSSMEDIA Germany

Balázs Klujber PUBLICIS ONE Hungary

László Baranyi PUBLICIS ONE Hungary

Ankita Vijay Israney MINDSHARE India

Bhaumik Paresh Vyas MINDSHARE India

Alice Sheehan ZENITH Ireland

Jamie Fulham CORE Ireland

Sasaki Yoshiyuki Japan

Melanie Hubert-Crozet Japan

Sandra Smoljo MBM New Zealand

Amelia Greene MBM New Zealand

Abisola Anthonio GDM GROUP Nigeria

Emmanuel Otegbayo MEDIAREACH OMD Nigeria

Jokotola Oni-olusola MEDIAREACH OMD Nigeria


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Runar Wiksnes [email protected] Norway

Silje Andersen [email protected] Norway

Agnieszka Witkowska MULLENLOWE MEDIAHUB Poland

Katarzyna Zinów - Szczepaniak MULLENLOWE MEDIAHUB Poland

Andreia Esteves WAVEMAKER Portugal

Ema Pimenta WAVEMAKER Portugal

Sergey Kryazhev MEDIA VALUE Russian Federation

Sergey Knizhuk STARLINK RUSSIA Russian Federation

Ivana Viteková AD AWARDS ASSOCIATION Slovakia

Jakub Svetlík AD AWARDS ASSOCIATION Slovakia

Yun Hyeong Park HS AD South Korea

Ho Jeong Lee LBEST South Korea

Irene Montón García WINK TTD Spain

Jesús González Díaz WINK TTD Spain

Sanoj Fernando PHOENIX O&M Sri Lanka

Dulanjali Dilrukshi PHOENIX O&M Sri Lanka

Alexander Dimitri Koch CARAT SWITZERLAND Switzerland

Sarah Näf DENTSU AEGIS NETWORK SWITZERLAND

Switzerland

Kateryna Anufriienko RAINBOW CREATIVE Ukraine

Illia Anufriienko BANDA AGENCY Ukraine

Simon Rayson MANNING GOTTLIEB OMD United Kingdom

Abigail Ridgwell MANNING GOTTLIEB OMD United Kingdom

Max Slonim INITIATIVE United States

Rachel Hoffman INITIATIVE United States

ENTRANTS:MEDIA


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ENTRANTS:DIGITAL


GOLD Julian Robert Barrantes MADISON Costa Rica

GOLD Esteban Molina Vasquez MADISON Costa Rica

SILVER Nicholas Bakshi ELEMENT France

SILVER Erika Reyes ELEMENT France

BRONZE Sheila Losada Lopez TDI GLOBAL Mexico

BRONZE Sara Collazo Duran TDI GROUP Mexico

Andre Felipe De Castro FOX LATIN AMERICAN CHANNELS ARGENTINA

Argentina

Federico German De Michele FOX LATIN AMERICAN CHANNELS ARGENTINA

Argentina

Tristan Viney EARDRUM AUSTRALIA Australia

Rosemary Stone LOUD Australia

Manuel Zechner CAKE KOMMUNIKATION Austria

Christina Pribitzer DEMNER, MERLICEK & BERGMANN Austria

Dzmitry Butser GETBOB DIGITAL AGENCY Belarus

Alexey Tkachuk GETBOB DIGITAL AGENCY Belarus

Felipe Paiva WIEDEN + KENNEDY SAO PAULO Brazil

Hélio Maffia YOUNG & RUBICAM Brazil

Charlie Glassman LEO BURNETT Canada

James Pacitto LEO BURNETT Canada

Braulio Benjamin Bahamonde Neveu

MRM MC CANN CHILE Chile

Marcos Andres Inarejo Hermosilla MRM//MCCANN CHILE Chile

Hoi Ki Shum BBDO HONG KONG China

Tze Ching Jeanie Leung BBDO HONG KONG China

Alejandro Muñoz BÁSICA PUBLICIDAD Colombia

Juan David Restrepo BÁSICA PUBLICIDAD Colombia

Matko Buntic 404 Croatia

Fran Mubrin 404 Croatia

Tomá? Hrábek SYMBIO DIGITAL Czech Republic

Václav Krb??ek SYMBIO DIGITAL Czech Republic

Thorbjørn Kragh Liljegren GREY Denmark

Christine Jensen GREY Denmark

Janni Widerholm [email protected] Finland

Heidi Aalto [email protected] Finland

Tsotne Mazmanishvili WINDFORS GEORGIA LLC Georgia

Teona Shelia WINDFOR'S Georgia

Saurabh Kakade SERVICEPLAN Germany

Pedro Nogueira Gropo SERVICEPLAN Germany

Georgios Tsokanos OGILVYONE WORLDWIDE ATHENS Greece

Manos Vitoratos OGILVYONE WORLDWIDE ATHENS Greece

Dániel Ördög-kovács MITO Hungary

Dániel Kövesházi MITO Hungary

Cheppy Setiawan ISOBAR Indonesia

Li Octaviliyani ISOBAR Indonesia

Ryan Reid CARAT Ireland

Deirdre Mcging CARAT Ireland


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Or Milshtok FCB SHIMHONI FINKELSTEIN BARKI

Israel

Matan Halak FCB SHIMHONI FINKELSTEIN BARKI

Israel

Simone Maltagliati Y&R ITALIA SRL Italy

Chiara Marino Y&R ITALIA SRL Italy

Momoko Kamiyama Japan

Tomoka Takada Japan

Maris Antons GROUND FLOOR DIGITAL Latvia

Rihards Gromuls RIDDLE DIGITAL Latvia

Viktorija Grikeviciute DDB VILNIUS Lithuania

Ieva Povilauskaite DDB VILNIUS Lithuania

Tom Sibma WILLEM DE KOONING ACADEMY Netherlands

Diederik Mulder ACHTUNG!MCGARRYBOWEN Netherlands

Daniel Eraker MCCANN OSLO Norway

Christian Steine Lindvik MCCANN OSLO Norway

Stephanie Joyce Aguilar IDEASXMACHINA ADVERTISING Philippines

Lea Fatima Valenzuela [email protected] Philippines

Patrycja Rogacz MELTING POT Poland

Aleksandra Berka THEY.PL Poland

Rodolfo Garcia COMON Portugal

Caio Lekecinskas COMON Portugal

Yarosav Sinitsin HAVAS DIGITAL Russian Federation

Yaroslav Zelensky BBDO GROUP Russian Federation

Wei Yue Tong GREY GROUP Singapore

Freddy Freddy GREY GROUP Singapore

Roman Roj AD AWARDS ASSOCIATION Slovakia

Peter Urbanec AD AWARDS ASSOCIATION Slovakia

Damijan Peni? LUNA Slovenia

Medeja Kra?evec LUNA Slovenia

August Laustsen ROUND&ROUND Sweden

Claudia Cavalli TBWA STOCKHOLM AB Sweden

Oscar Jacobson OSCAR JACOBSON Switzerland

Christian Frei RACERFISH AG Switzerland

Jung An Lin JIC MEDIA Taiwan

Thamonwan Rojanawanichkit BBDO BANGKOK Thailand

Annop Khunwong BBDO BANGKOK Thailand

Serhii Malyk ANGRY Ukraine

Olha Bandura ADVENTA LOWE Ukraine

Sumer Kotwal N/A United Arab Emirates

Gaurav Maitreya N/A United Arab Emirates

Max Crame MSLGROUP United Kingdom

Sarah Grech MSLGROUP United Kingdom

Andrew Green R/GA United States

Blas Madera R/GA United States

Ly Le Nguyen DINOSAUR VIETNAM Vietnam

Trung Bui Tuan DINOSAUR VIETNAM Vietnam

ENTRANTS:DIGITAL


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ENTRANTS:FILM


GOLD Andreas Arnaa MEDIACOM BEYOND ADVERTISING

Denmark

GOLD Jesper Sichlau MEDIACOM Denmark

SILVER Andreas Servan KNOWIT EXPERIENCE Norway

SILVER Martin Ruud Andersen KNOWIT EXPERIENCE Norway

BRONZE Elnara Ialaltdinova ZEBRA HERO Russia

BRONZE Vladimir Vaulin ZEBRA HERO Russia

Juan Pablo Santoro JWT Argentina

Luciano Groba JWT Argentina

Maximilian Hammel INFAMOUS PICTURES E.U. Austria

Jonas Sebastian Weber UNIVERSITÄT FÜR ANGEWANDTE KUNST WIEN

Austria

Uladzimir Varava AIDA PIONEER GROUP Belarus

Dzmitry Darashenka AIDA PIONEER GROUP Belarus

Jérome Vondegracht STRATEGY AGENCY Belgium

Célia Schoonbrodt STRATEGY AGENCY Belgium

Guilhermo Sartori SENTIMENTAL Brazil

Zé Baldin ALMAPBBDO Brazil

Olga Stoycheva THE SMARTS Bulgaria

Sofiya Altova THE SMARTS Bulgaria

Robbie Percy JOHN ST. Canada

Caroline Friesen JOHN ST. Canada

Marcelo Soler Mendoza BBDO CHILE Chile

Felipe Ignacio Oliva Cubillos BBDO CHILE Chile

Jie Sun HYLINK DIGITAL SOLUTIONS China

Wenjian Hu HYLINK DIGITAL SOLUTIONS China

Alvaro Giraldo GREY Colombia

Diego Aguilar GREY Colombia

Arlyn Garcia PAGES BBDO Dominican Republic

Isidro Frometa PUBLICIS DOMINICANA Dominican Republic

Jimi Hyvärinen [email protected] Finland

Kalle Wallin [email protected] Finland

Masho Tevdorashvili JWT METRO Georgia

Aleksandre Tsitskishvili J. WALTER THOMPSON METRO Georgia

Adel Abouelfetouh JUNG VON MATT/SAGA Germany

Vlad Tarziu JUNG VON MATT/SAGA Germany

Aikaterini Tsoumpa SOLID COMMUNICATIONS Greece

Dimitrios Vasdekis SOLID COMMUNICATIONS Greece

András Takács Y&R BUDAPEST Hungary

Mihály Rajkó Y&R BUDAPEST Hungary

Kieran O'driscoll GUNS OR KNIVES Ireland

Eric Gasparro GUNS OR KNIVES Ireland

Andrea Grimaudo WE ARE SOCIAL Italy

Paola Cantella WE ARE SOCIAL Italy


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Yukina Oshibe Japan

Naoya Yamaguchi Japan

Dina Izteleuova DIBAR AGENCY Kazakhstan

Asset Sargulov KHABAR AGENCY Kazakhstan

Ritvars Bluka AUSTRUMPARKA STUDIJA Latvia

Peteris Viksna AUSTRUMPARKA STUDIJA Latvia

Ana Teresa Luna Espinosa CIRCUS Mexico

Sebastian Andres Urrutia Oyarce CIRCUS Mexico

Scott Kooken PIKSEL Netherlands

Michael James Philips SUPERHEROES NEW YORK Netherlands

Sarsha Drakeford DDB New Zealand

Sylvia Humphries DDB New Zealand

Ayodele Dada INSIGHT COMMUNICATIONS Nigeria

Kehinde Adejare INSIGHT PUBLICIS Nigeria

Pawel Murawski PUBLICIS DWL Poland

Bartosz Bulak PUBLICIS DWL Poland

Guilherme Geirinhas BUNCH OF PRODUCTIONS Portugal

Gonçalo Geirinhas BUNCH OF PODUCTIONS Portugal

Cheppy Setiawan ISOBAR Indonesia

Li Octaviliyani ISOBAR Indonesia

Ryan Reid CARAT Ireland

Deirdre Mcging CARAT Ireland

Joscelyn Heng Wei Qian LOWE & PARTNERS SINGAPORE Singapore

Anwar Bin Johari THE ALCHEMY PARTNERSHIP Singapore

Luká? Krist AD AWARDS ASSOCIATION Slovakia

Jaroslav Vígh AD AWARDS ASSOCIATION Slovakia

Kaylee Germann PUBLICIS AFRICA GROUP South Africa

Bongani Prince Zwane PUBLICIS AFRICA GROUP South Africa

Jaeyun Jung CHEIL WORLDWIDE South Korea

Ah Jin Lee CHEIL WORLDWIDE South Korea

Víctor Mazariegos Lacambra ARNOLD MADRID Spain

Iban Morote Bernal ARNOLD MADRID Spain

Lukas Amgwerd JUNG VON MATT/LIMMAT Switzerland

Jannic Mascello JUNG VON MATT/LIMMAT Switzerland

Harper Chuang OGILVY & MATHER TAIWAN Taiwan

Hsinning Lee Party Taipei Taiwan

Matt Paxton 360I United Kingdom

Tudor Feraru 360I United Kingdom

Emanuel Vinkler 360I United States

Jay Zschunke 360I United States

Melusi Mhlungu DAVID US Hispanic

Sofia Rosell DAVID US Hispanic

Anh Tran Phuong CIRCUSDIGITAL Vietnam

Lam Phan Vu Thoai CIRCUSDIGITAL Vietnam

ENTRANTS:FILM


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ENTRANTS:MARKETERS


GOLD Diogo Vasques CAIXA ECONÓMIA MONTEPIO GERAL

Portugal

GOLD Ana Rita Almeida WORTEN Portugal

SILVER Anupama Sharma ITC India

SILVER Raisa Chakravarty ITC India

BRONZE Jill Elizabeth Harmon COMMONWEALTH BANK AUSTRALIA

Australia

BRONZE Nathan Kwok COMMONWEALTH BANK AUSTRALIA

Australia

Kiryl Pauliukevich MTS Belarus

Aliaksei Vazhnik Mobile TeleSystems Belarus

Alexis Meeus ANHEUSER-BUSCH INBEV SA Belgium

Pieter-jan Passchier INBEV BELGIUM Belgium

João Lucas Lima AMBEV Brazil

Flávia Morsoleto JOHNSON & JONHSON Brazil

Jacob Macdonald PEPSICO Canada

Christian Alaimo PEPSICO Canada

Antonia San Martin Sola COMPAÑÍA CERVECERÍAS UNIDAS Chile

Camila Sofia Lizana Toresano COMPAÑÍA CERVECERÍAS UNIDAS Chile

Jorge Polanco QUALA Dominican Republic

Maria Alejandra Montes QUALA Dominican Republic

Lilli Hakanpaa [email protected] Finland

Maria Sojakka [email protected] Finland

Natia Svanidze GIOVANNI MORRA Georgia

Pavle Gabritchidze GIOVANNI MORRA Georgia

Zsófia Horváth PEPSICO Hungary

Dániel Perge PEPSICO Hungary

Chloe Barton AIB BANKCENTRE Ireland

Ciara Brennan AIB BANKCENTRE Ireland

Olga Gralinska P4 Poland

Karolina Bankowska P4 Poland

Viktor Blaha AD AWARDS ASSOCIATION Slovakia

Ondrej Mikus AD AWARDS ASSOCIATION Slovakia

Alberto De Los Muros Sevilla VARMA Spain

Irene Hernández De La Fuente VARMA Spain

Chamindri Gunawardane SOFTLOGIC LIFE INSURANCE Sri Lanka

Arshad Mohideen SOFTLOGIC LIFE INSURANCE Sri Lanka

Hau Huynh Phuc UNILEVER VIETNAM Vietnam

Van Tran Thi Khanh SUNTORY PEPSICO VIETNAM Vietnam


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ENTRANTS:DESIGN


GOLD Camilo Augusto Jiménez MULLENLOWE SSP3 Colombia

GOLD Giovanni Rozo Colombia

SILVER Patrícia Cordeiro BIG FISH Portugal

SILVER Cláudio Soares JWT LISBOA Portugal

BRONZE Petr Farbey HAVAS DIGITAL Russian Federation

BRONZE Breno Ribeiro Nascimento HAVAS DIGITAL Russian Federation

Elizaveta Borovskaya-brodskaya FREELANCER Austria

Jakob Mayr ORF-ENTERPRISE Austria

Dzianis Misiulia MOLOKO CREATIVE Belarus

Mikhail Belanovich MOLOKO CREATIVE Belarus

Pedro Gabbay WIEDEN + KENNEDY SAO PAULO Brazil

Rafael Rosa F NAZCA SAATCHI & SAATCHI Brazil

Alvin Chun Siang Lim TBWA CHINA SHANGHAI China

Shan Lin TBWA CHINA SHANGHAI China

Cecilie Larsen UNCLE GREY Denmark

Marie Christine Frederiksen UNCLE GREY Denmark

Giorgi Bregvadze LEAVINGSTONE Georgia

Anuki Koniashvili LEAVINGSTONE Georgia

Maria Bessa EIGA DESIGN Germany

Zibin Florian Loi EIGA DESIGN Germany

Athanasios Kakios KAKIOS Greece

Maria Papanikolaou ATTP ADVERTISING Greece

Luca Riva DUDE Italy

Nicolò Carrassi DUDE Italy

Wesley Uyleman SELMORE CREATIVE AGENCY Netherlands

Justin Van Creij SELMORE CREATIVE AGENCY Netherlands

Abisola Anthonio NOAH'S ARK COMMUNICATIONS Nigeria

Emmanuel Otegbayo NOAH'S ARK COMMUNICATIONS Nigeria

Agnieszka Grajda COMMUNICATION Poland

Karolina Pasek COMMUNICATION Poland

Marek Sivy AD AWARDS ASSOCIATION Slovakia

Michal Rohá?ek AD AWARDS ASSOCIATION Slovakia

Andreas Johansson TILLS Sweden

Lukas Klepke BOMBAYWORKS Sweden

Mykhailo Verbytskyi PUBLICIS UKRAINE Ukraine

Anton Kudinov BBDO UKRAINE Ukraine

Christian Widlic COLLINS Norway

Erik Berger Vaage COLLINS Norway

Mariko Tozawa Japan

Mai Katada Japan


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ENTRANTS:PR


GOLD Xiaoyu Guan BBDO CHINA China

GOLD Shengying Yan BBDO CHINA China

SILVER Jean Paoli WEBER SHANDWICK France

SILVER Raphaële Brachet WEBER SHANDWICK France

Vincent Bennett LOEBELL NORDBERG Austria

Divna Ivic LOEBELL NORDBERG Austria

Ecaterina Sakovich GETBOB DIGITAL AGENCY Belarus

Volha Samoilava GETBOB DIGITAL AGENCY Belarus

Danijel Tepsic MANIA Bosnia and Herzegovina

Dajan Javorac MANIA Bosnia and Herzegovina

Matthew Kamau Mcnish Bowie MULLENLOWE SSP3 Colombia

Juan David Pardo Fonnegra SANCHO BBDO Colombia

Premysl Adamec OGILVY PR Czech Republic

Ane?ka Svobodová SOCIAL@OGILVY Czech Republic

Antonia San Martin Sola COMPAÑÍA CERVECERÍAS UNIDAS Chile

Camila Sofia Lizana Toresano COMPAÑÍA CERVECERÍAS UNIDAS Chile

Jorge Polanco QUALA Dominican Republic

Maria Alejandra Montes QUALA Dominican Republic

Julia Victoria Schmidt FISCHERAPPELT Germany

Luise Amanda Martha Lueck FISCHERAPPELT Germany

Yvonne Kwok GOLIN Hong Kong

Charlotte Longford GOLINMAGIC Hong Kong

Péter Kormányos HPS EXPERIENCE Hungary

Vagyim Keserü HPS EXPERIENCE Hungary

Seán O'brien TENEO PSG Ireland

Tabitha Bourke Cooney TENEO PSG Ireland

Valeria Piazza PHD Italy

Alessandra Coral NOESIS COMMUNICAZIONE Italy

Issei Ishikura Japan

Shoko Uchida Japan

Mohamed Saber HILL+KNOWLTON STRATEGIES MENA

Peter Hermina HILL+KNOWLTON STRATEGIES MENA

James Crossley FREELANCE Netherlands

Jessica Gunn FREELANCE Netherlands

Anine Iversen [email protected] Norway

Alexander Mostue [email protected] Norway

Samantha Patricia Teaño [email protected] Philippines


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Jasper Ilagan [email protected] Philippines

Karolina Partyka 24/7COMMUNICATION Poland

Karolina Sirko 24/7COMMUNICATION Poland

Carla Martins LLORENTE & CUENCA Portugal

Inês Ribeiro LLORENTE & CUENCA Portugal

Igor Popov FEEDSTARS DIGITAL PR AGENCY Russian Federation

Victoria Valyarenko FEEDSTARS Russian Federation

Lenka Michálková AD AWARDS ASSOCIATION Slovakia

Lenka Luká?ová AD AWARDS ASSOCIATION Slovakia

Chanchala Gunewardena BATES STRATEGIC ALLIANCE Sri Lanka

Maheshi Dunuwilage BATES STRATEGIC ALLIANCE Sri Lanka

Felix Jörneman PRODUKTIONSBOLAGET AB Sweden

Felix Gerlam PRODUKTIONSBOLAGET AB Sweden

Daniella Graham MISCHIEF United Kingdom

Andy Garner MISCHIEF United Kingdom

Kelly Kenny KETCHUM United States

Gabrielle Low KETCHUM United States

ENTRANTS:PR


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PRINTKapil Bhimekar Associate Creative Director, Y&R DubaiSergio Pollaccia CEO, Amen ArgentinaPolina MaguireCreative Director, Havas

MEDIAJavier UrbanejaChief Creative Officer, Havas TribuNatalia KiryanovaCEO, Wavemaker RussiaMaura TuohyGlobal Social Director, Mozilla

DIGITALShani GershiChief Marketing Officer, OFEK capital CooperativeJuliana ParacencioRegional Creative Director, Memac Ogilvy & MatherJohanna SantiagoCreative Director, J. Walter Thompson Puerto RicoKatrina EncantoCreative Director, MullenLowe LondonShota Hatanaka, Director, Hakuhodo KettleNorm JohnsonGlobal CEO, UnrulyDaniel BermudezCreative Director, FantásticaGiorgi AvalianiCreative Director, LeavingstoneLanre AdisaManaging Direct/ Chief Creative Officer, Noah Ark

FILMDarre Van DijkChief Creative Officer, TBWA AmsterdamSenthil KumarChief Creative Officer, J. Walter Thompson IndiaAsawin PhanichwatanaExecutive Creative Director, Grey Advertising ThailandKimberly DoebereinerDirector, Advertising Development, Procter & Gamble MARKETERSRuth YearleyDirector of Insights and Strategy, KetchumSebastian OlarCo-creative Director, Mainstage the AgencyAdriana MaPresident & CEO, Burson-MarstellarPrateek BhardwajNational Creative Director, MccannCecile Nathan-TilloyManaging Director, Edelman

DESIGNLulu RaghavanManaging Director, Landor Yuri UnenishiArt Director, Dentsu Maurizio VillarrealExecutive Creative Director, VMLHeather MartinHead of Interaction Design, Fjord

PRGina McKinnonGeneral Manager, FuseDawn GipsonSVP and Creative Program Director, FleishmanHillard Leila MountfordGlobal Creative Manager, Amnesty International Ann MaesManaging Director, Ogilvy PR

THE JURY


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YEAR CLIENT COMPETITION

2018 Creative Spirit Print

Mozilla Media

Shre the Meal Digital

Global Citizen Film

Movember Marketers

The Big Little Caravan of Joy

Design

Amnesty International PR

2017 Global Citizen Print

The Red cross PR

Amnesty International Media

International Rescue Committee

Marketers

The Recording Academy Film

(RED) Cyber

UN Women Design

2016 United nations – global goals

Gender equality Cyber

Health Design

Migration & refugees Film

Climate change Marketing

Education Media

Food and nutrition PR

Water and sanitation Print


2015 WWF Film

Malaria no more Media

Greenpeace Pr

Wateraid Marketers

City of cannes Design

Un office on drugs and crime

Print

A world at school Cyber

2014 The fred hollows foundation

Cyber

WWF Print

International child art foundation

Design

Sense international Media

World food programme Marketers

Barnardo’s Film

United nations office on drugs and crime

PR

2013 Gender Equality Cyber

Room to Read Marketers

Health Design

Opportunity Knocks Marketers

City of cannes Design

Un office on drugs and crime

Print

A world at school Cyber

MTV Switch Film

HISTORY OF CLIENTS AND WINNERS1995-2018

CLIENTS


PAGE: 33 / 42


2012 Room to Read Marketers

Opportunity Knocks Marketers

Gates Foundation Cyber

The Big Issue Media

Oxfarm Print

Movember Film

2011 PumpAid Print

Room to Read Marketers

The Planet Earth Institute Cyber

TIE Iracambi Media

Global Angels Film

2010 Plan Print

Competitors select own cause

Marketers

Channel 16 Cyber

Peace One Day Media

WSPA Film

2009 IFAW Print

Glonal Humanitarian Forum

Cyber

World Food Programme Media

Film Aid Film

2008 Amnesty International Print

UNICEF Tap Project Cyber

War Child Media

MTV Switch Film


2007 Right to Play Print & Digital

MTV Film

2006 International Commit- tee of the Red Cross

Print & Digital

City of Cannes Film

2005 UNESCO Print & Digital

2004 Global Buisness Coali- tion on HIV/AIDS

Print & Digital

2003 Olympic Games Print & Digital

2002 The International Sec- retariat for Water

Print & Digital

2001 Leuka Print & Digital

2000 Médecins Sans Frontières Print & Digital

1999 American Foundation for AIDS Research

Print & Digital

1998 Variety Clubs International

Print

1997 Save the Children Fund Print

1996 WWF Print

1995 Plant-It 2000 Print


CLIENTS


PAGE: 34 / 42

2017 Global Citizen PRINT Gold: Italy

Silver: Austria

Bronze: Ecuador

The Red Cross PR Gold: Hungary

Silver: UK

Bronze: Costa Rica

Amnesty International MEDIA Gold: UK

Silver: Australia

Bronze: USA

International Rescue Committee MARKETERS Gold: Spain

Silver: India

Bronze: Portugal

The Recording Academy FILM Gold: Brazil

Silver:France

Bronze: Slovakia

(RED) CYBER Gold: The Netherlands

Silver: Denmark

Bronze: Argentina

UN Women DESIGN Gold: Ireland

Silver: Austria

Bronze: Portugal

2016 UNITED NATIONS – GLOBAL GOALS Gender Equality CYBER Gold: Singapore

Silver: UK

Bronze: Brazil

Health DESIGN Gold: Brazil

Silver: Norway

Bronze: Potugal

Migration & Refugees FILM Gold: France

Silver: Mexico

Bronze: Finland

Climate Change MARKETING Gold: Georgia

Silver: Turkey

Bronze: Canada

Education MEDIA Gold: China

Silver: Spain

Bronze: Chile

Food and Nutrition PR Gold: USA

Silver: Norway

Bronze: UK


WINNERS


PAGE: 35 / 42


WINNERSWater and Sanitation PRINT Gold: Uruguay

Silver: China

Bronze: Austria

2015 WWF FILM Gold: Germany

Silver: Australia

Bronze:Russia

Malaria No More MEDIA Gold:Autralia

Silver: Canada

Bronze:Belarus

Greenpeace PR Gold: Sweden

Silver: Colombia

Bronze: China

Wateraid MARKETERS Gold: UK

Silver: Dominican Republic

Bronze Turkey

City of Cannes DESIGN Gold: Norway

Silver: Sweden

Bronze: Brazil

UN Office on Drugs and Crime PRINT Gold: Mexico

Silver: Argentina

Bronze: Peru

A World at School CYBER Gold: Switzerland

Silver: Lithuania

Bronze: Brazil

2014 The Fred Hollows Foundation CYBER Gold: Romania

Silver: Spain

Bronze: Russia

WWF PRINT Gold: Japan

Silver: Germany

Bronze: Denmark

International Child Art Foundation DESIGN Gold: Germany

Silver: Sweden

Bronze: Dominican Republic

Sense International MEDIA Gold: China

Silver: Sweden

Bronze: Norway

World Food Programme MARKETERS Gold: Argentina

Silver: India

Bronze: Finland


PAGE: 36 / 42

Barnardo’s FILM Gold: Bulgaria

Silver: Australia

Bronze: Norway

United Nations Office on Drugs and Crime PR Gold: Japan

Silver: UK

Bronze: Austria

2013 Room to Read MARKETERS Gold: Sri Lanka

Silver: Dominican Republic

Bronze: Canada

Bill & Melinda Gates Foundation DESIGN Gold: Romania

Silver: Belarus

Bronze: Japan

WADA CYBER Gold: Russia

Silver: Australia

Bronze: Hungary

Doctors Without Borders MEDIA Gold: UK

Silver: Australia

Bronze: Argentina

Macmillan Cancer Support PRINT Gold: Mexico

Silver: France

Bronze: The Netherlands

Helpage international FILM Gold: Spain

Silver: Canada

Bronze: Japan

Right to play CYBER Gold: Russia

Silver: Australia

Bronze: Hungary

2012 Room to Read Marketers Gold: Portugal

Silver: Australia

Bronze: Canada

Opportunity Knocks Design Gold: Colombia

Silver: Italy

Bronze: The Philippines

Gates Foundation Cyber Gold: Poland

Silver: Finland

Bronze: Italy

The Big Issue Media Gold: Czech Republic

Silver: UK

Bronze: Portugal


WINNERS


PAGE: 37 / 42

Oxfam Print Gold: Singapore

Silver: UAE

Bronze: Belgium

Movember Film Gold: Italy

Silver: Poland

Bronze: Chile

2011 PumpAid Print Gold: Autralia

Silver: Italy

Bronze: UAE

The Planet Earth Institute Cyber Gold: Canada

Silver: Denmark

Bronze: Czech Republic

Bronze: Portugal

TIE Iracambi Media Gold: Czech Republic

Silver: Germany

Bronze: Brazil

Global Angels Film Gold: US Hispanic

Silver: South Africa

Bronze: USA

Room to Read Marketers Gold: The Philippines

Silver: Belarus

Bronze: Brazil

2010 Plan Print Gold: Peru

Silver: Colombia

Bronze: Denmark

Channel 16 Cyber Gold: Brazil

Silver: Venezuela

Bronze: Hungary

Peace One Day (POD) Media Gold: Denmark

Silver: Sweden

Bronze: USA

WSPA (World Society for the Protection of Animals) Film Gold: Korea

Silver: USA Hispanic

Bronze: Canada

Competitors selected their own real world cause Marketers Gold: Dominican Rep

Silver:The Philippines

Bronze: Latvia


WINNERS


PAGE: 38 / 42

2009 International Fund for Animal Welfare Press Gold: Portugal

Silver: Costa Rica

Bronze: Romania

Global Humanitarian Forum Cyber Gold: Italy

Silver: Portugal

Bronze: Slovakia

WFP Media Gold: Australia

Silver: Belarus

Bronze: USA

Film Aid Film Gold: Mexico

Silver: Canada

2008

Amnesty International Press Gold:The Netherlands

Silver: Turkey

Bronze: Germany

UNICEF Cyber Gold: Brazil

Silver: Korea

Bronze: Latvia

War Child Media Gold: Italy

Silver: Germany

Bronze: USA

MTV Switch Film Gold: Argentina

Silver: USA

Bronze: Italy

2007Right to Play Press Gold: Chile

Silver: Australia

Silver: The Philippines

Bronze: Brazil

Cyber Gold: Brazil

Silver: Japan

Bronze: Poland

MTV Networks International Film Gold: Italy


WINNERS


PAGE: 39 / 42

2006International Committee of the Red Cross Press Gold: Poland

Silver: New Zealand

Bronze: Argentina

Bronze: Finland

Cyber Gold: Brazil

Silver: Norway

Bronze: Germany

City of Cannes Film Gold: The Netherlands

2005Unesco: Literacy for Young Adults Press Gold: Sweden Silver: Spain

Bronze: Brazil

Cyber Gold: Puerto Rico

2004The Business Coalition for AIDS Press Gold: Italy

Silver: USA Hispanic

Bronze: Turkey

Cyber Gold: Portugal

2003Olympic Games 2004 Press Gold: France

Silver: Spain

Bronze: Brazil

Cyber Gold: Brazil

2002 The International Secretariat for Water Press Gold: Finland

Silver: USA

Bronze: Italy

Cyber Gold: Brazil

2001 Leuka 2000 Press Gold: Brazil

Silver: USA

Bronze: UAE

Cyber Gold:Germany


WINNERS


PAGE: 40 / 42

2000 Medecins Sans Frontieres Press Gold: Sweden

Silver: Norway

Bronze: UK 1999 American Foundation for AIDS Research Press Gold: Portugal

Silver: USA

Bronze: Turkey

Cyber Gold: Venezuela

1998 Variety Clubs International Print Gold:Portugal

Silver: South Africa

Bronze: Australia 1997 Save the Children Fund Print Gold: Argentina

Silver: Canada

Bronze: South Africa 1996 WWF World Wide Fund for Nature Print Gold: Canada

Silver: Turkey

Bronze: Colombia & Brazil 1995 Plant-It 2000 Print Gold: Norway


WINNERS


PAGE: 41 / 42

PRINT DIGITAL MEDIA FILM DESIGN MARKETERS PR

G S B G S B G S B G S B G S B G S B G S B TOTAL

Argentina 1 1 1 1 1 1 1 7

Australia 1 1 1 1 1 2 2 1 1 11

Austria 1 1 1 1 4

Belarus 2 1 1 1 5

Belgium 1 1

Brazil 1 3 6 2 1 1 1 1 1 17

Bulgaria 1 1

Canada 1 2 1 1 2 1 3 11

Chile 1 1 1 3

China 1 2 1 1 5

Colombia 1 2 1 4

Colombia & Brazil 1 1

Costa Rica 1 1 1 3

Czech Republic 1 2 3

Denmark 2 1 1 1 1 6

Dominican Republic 1 1 2 4

Ecuador 1 1

Finland 1 1 1 1 1 5

France 1 1 1 1 1 1 6

Georgia 1 1

Germany 1 1 1 1 1 2 1 1 9

Hungary 2 1 3

India 3 3

Ireland 1 1

Italy 2 1 1 1 1 1 1 2 1 1 12

Japan 1 1 1 1 1 5

Korea 1 1 2

Latvia 1 1 2

Lithuania 1 1

Mexico 2 1 1 1 1 6

New Zealand 1 1

Norway 1 1 1 1 1 1 1 1 1 9

Peru 1 1 2

Poland 1 1 1 1 4

Portugal 3 1 1 1 1 2 1 2 1 13

Puerto Rico 1 1

Romania 1 1 1 3

Russia 1 1 2 1 5

Singapore 1 1 2

RANKINGS


PAGE: 42 / 42

PRINT CYBER MEDIA FILM DESIGN MARKETERS PR

G S B G S B G S B G S B G S B G S B G S B TOTAL

Slovakia 1 1 2

South Africa 1 1 1 3

Spain 2 1 1 1 1 6

Sri Lanka 1 1

Sweden 2 2 2 1 7

Switzerland 1 1

The Netherlands 1 2 1 1 1 6

The Philippines 1 1 1 1 4

Turkey 2 2 1 1 6

United Arab Emirates 1 2 3

United Kingdom 1 1 2 1 1 2 1 9

United States 3 3 1 1 1 9

Uruguay 1 1

USA Hispanic 1 1 1 3

Venezuela 1 1 2

• Cyber renamed Digital in 2018 • Cyber Young Lions added in 1999 • Film Young Lions added in 2006 • Media Young Lions added in 2008 • Marketers added in 2011 • Design Young Lions added in 2012 • PR Young Lions added in 2014

RANKINGS

titions young lions oolort -...

Documents