titlenetwork network ––––the strategic the strategic ... · server growth was 12% in 2005...

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

TitleNetwork Network Network Network –––– The Strategic The Strategic The Strategic The Strategic Platform in Data CenterPlatform in Data CenterPlatform in Data CenterPlatform in Data Center

Cisco Data Center Day 200Cisco Data Center Day 200Cisco Data Center Day 200Cisco Data Center Day 2007777

K C Soh

Director, Solutions Marketing

Cisco Systems, Asia Pacific


Agenda

Trends and Challenges

Transforming the Data Center

The Network as the Platform


The Data Center Is Evolving… Again

IT R

ele

van

ce

IT R

ele

van

ce

New DC Infrastructure RequirementsNew DC Infrastructure RequirementsServer-CentricServer-Centric Service-CentricService-Centric

MainframeMainframe Client ServerClient ServerService-OrientedService-Oriented Web2.0Web2.0Web / n-TierWeb / n-Tier


Check Customer DBCheck Customer DB

Premium Customer?Premium Customer?

Enter OrderEnter Order

Check Account BalanceCheck Account Balance

Check CreditCheck Credit

Credit Override RequiredCredit Override Required

Check InventoryCheck Inventory

Check AvailabilityCheck Availability

Update InventoryUpdate Inventory

Initiate BillingInitiate Billing

Update RecordsUpdate Records

Check Credit HistoryCheck Credit History

RemoteUsers

RemoteUsers

CustomerCustomerProcessOrder

ProcessProcessOrderOrder

CheckCreditCheckCheckCreditCredit

ShipOrderShipShip

OrderOrderBill

CustomerBillBill

CustomerCustomer

Business ProcessBusiness Process

Today’s Business Processes Are Complex

UpdateCust SvceUpdateUpdate

CustCust SvceSvceDATA CENTERDATA CENTER

BRANCH / WANBRANCH / WAN

EXTENDED

ENTERPRISE

EXTENDED

ENTERPRISE

Customer Hits “Buy”Customer Hits “Buy”

Trading Partners

EDIEDI

ebXMLebXML

SOAPSOAP

Notify Sales RepNotify Sales Rep

Update Call CenterUpdate Call Center

Update ContractsUpdate Contracts

Credit ApprovedCredit Approved

Warehouse Warehouse

Pack & Ship OrderPack & Ship Order

Deliver OrderDeliver Order

Confirm ShipmentConfirm Shipment

Billing NotificationBilling Notification

Update Call CenterUpdate Call Center

Order CompleteOrder Complete

LogisticsLogistics

CreditCredit

ERPERP

SCMSCM

CRMCRM

Cust MasterCust Master

AcctsAccts

PurchasingPurchasing

Procure MaterialProcure Material

WANWAN

IntranetIntranet

ExtranetExtranet


Facilities Constraints & GrowthYou Will Effectively Lose 20% of Your IT Budget

Server growth was 12% in 2005 and is expected to increase

Over the next three years 50% of large organizations will face an

annual energy bill higher than their annual server budgetSource: Gartner, 2006

Storage growth is 40-70 % CAGR

Availability of data center space and power facilities is decreasing

Energy bill will grow from 10% of IT budget to over 30%

- 50% of Enterprise Class DC’s will be technologically obsolete within 24 months

- 12/05, Michael Bell, Gartner


Networked Resource

The Network Consolidation Effect

Server Bus Speed Peripheral Network


TDMSYSTEMS

TDMSYSTEMS

VOICEAPPSVOICEAPPS

TDMVoice

Systems

TDMVoice

Systems

Message HandlingMessage Handling I/O TerminationI/O Termination

RFIDRFID

MobileEmail

MobileEmailReplicationReplicationDatabaseDatabase AVAV

Network as The PlatformIntelligence Migration Is Part of a Natural Evolution

The NETWORKThe NETWORK

Disk ManagementDisk Management Load BalancingLoad Balancing

CachingCachingFirewallFirewall

MulticastMulticast

SSLSSL

WirelessMgmt

WirelessMgmt

APPLICATIONSAPPLICATIONS

OS AND MIDDLEWAREOS AND MIDDLEWARE

QoSQoS

CallControl

CallControl

IPSIPSVPNVPN WAFSWAFSVoiceMail

VoiceMail

Anti-SPAMAnti-

SPAM

OLTPOLTP

BackupBackupPatchUpdatesPatch

UpdatesEncryptionEncryption

EmailEmail ERPERP

NASBNASB

Web AccelerationWeb AccelerationFile VirtualizationFile Virtualization

CRMCRM

The Network:

Pervasive

Transparent

Scaleable

Promote Standards

Protect Investment


Transforming the Data Center

“Green”Data Center

“Green”Data Center

Real-TimeApplications

Real-TimeApplications

ServicesVirtualizedServices

VirtualizedUnified

NetworkUnified

Network

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13338_02_2007_c3 8


Power Supplied in the Data CenterCRAC 50%

Server/Storage 26%

Conversion 11%

Network 10%

Lighting 3%

Each watt consumed by IT infrastructure carries a “burden factor” of up

to 2.5 for power consumption associated with cooling, conversion &

distribution and lighting*

Source: APC

Where does the Power Go?


Data Center Consolidation

MPLS/DWDM


Consolidated Storage & Tape

FC, FICON, iSCSI, FCIP

MDS 9500

Blade ServersUNIX/NT Servers

Mainframes

Data Center SAN Consolidation and Virtualization

Virtualization Engine

EMCHDSHPIBM

Exponential data volume growth

Storage Consolidation & Virtualization benefits

�Easier to manage

�Better data sharing

�Reduce data management

�Facilitate backup & restoration

Drive Storage ultilization from

40% to 70%

Reduce Storage infrastructure TCO and increase data availability !


Data Center Consolidation Business Continuance / Disaster Recovery

BackupDatacenter

PrimaryDatacenter

Remote Branch

Telecommuter

WAN/VPN Network

Server Network

StorageNetwork

DWDM/

SONET/SDH

DATAREPLICATION

ApplicationsApplications ApplicationsApplications


Branch Consolidation & Application Acceleration

App / file / printServers

LocalStorage

Backup

Clients

SwitchRouter

Clients

App / file / printServers

Storage Backup

Data Center

WAAS

WAAS

Branch


Branch Consolidation & Application Acceleration


Services Virtualization

HRApp

ERPApp

FinanceApp

Core

VLA

N-5

VL

AN

-24

VL

AN

-2329

�Unique Application Virtualisation of

hundreds of customer contexts

�Resource Reservation per Context

Server Load Balancer

Firewall

SSL offload

Application Security

�Rapid Provisioning


Virtual Server Virtual Server Virtual Server Virtual Server

Services VirtualizationAligning Virtual Resources to Business Application

Server Processing

I/O StorageApplications

Intelligent Interconnect Fabric

Stand-By

Resource Pool

• Server manager configures pools of compute, storage and I/O

• Based on application, process, or business objectives

� Massive proliferation of server resources

CRM ERP SCM


Legacy

SolutionSAN Island 1

(LSAN)

SAN Island 2

(LSAN)

SAN Island 3

(LSAN)

Primary SAN Router

Backup SAN Router

Tape Library

Tape Library

MDS 9513

VSANs with Inter-VSAN Routing

VSAN 1

VSAN 2

VSAN 3

Power Efficiency by leveraging Virtualization Solutions


Case Study:

Explosive growth in data storage requirements

Consolidate storage networking infrastructure in data centers worldwide

$14.580M$6.801M$7.617M$8.531MOverall Benefit

Intangible Costs

($8.369M)($8.369M)Tangible Costs

$12.495M$3.703M$4.147M$4.645MIntangible Benefits (NPV)

$10.454M$3.098M$3.470M$3.886MTangible Benefits (NPV)

Total(Current USD)2005200420032002

Problem:

Project:

Results:

Financials

Payback Period for Investment: One Year


Cisco Data Center Solutions

Data Center Switching

Data Center Security

Storage Application Network Services

Compute Clustering

Data Center Provisioning

Data Center Management

Catalyst 6500

Catalyst 4948

Catalyst Blade Server Switches

MDS 9500 Storage Directors

MDS 91xx/90xx Fabric Switches

Storage Service Modules

Firewall Services Module

Intrusion Detection Module

CSA Server Security Agent

SFS 7000 High-Density Infiniband Compute Fabric Switch

SFS 3000 Infiniband Gateway

ACE Application Control Services Module

Wide-Area Application Services

SSL Termination

GSS Global Server Balancing

VFrame Server/Service Provisioning System

Fabric Manager – Topology Discovery/ Visualization and Transport Provisioning

ANM– Advanced L4-7 Services Module Management


Cisco Partnerships in the Data Center


Business Continuance

Agility

Resiliency

Cost Effective

“Cisco is the ONLY Company that can service and support an end-to-end data center”

“Cisco Takes 80% Modular Switching Marketshare”

“Fastest Growing Director Class SAN Switches”

Cisco #1 in Carrier and Enterprise Routing”

“Cisco #1 in Data Center Firewalls and Security”

“Cisco #1 in Infiniband and Server Fabric Switches”

Value Proposition


Virtual “Backplane”Between AllResources

Virtual “Backplane”Between AllResources

Utility NetworkUtility

Network

Processor Pool

Processor Pool

Networking PoolNetworking Pool

Storage Pool

Storage Pool

INTELLIGENT SAN SWITCHINGINTELLIGENT SAN SWITCHING

ReplicationReplication

NASNAS

Volume Mgmt.Volume Mgmt.

Backup AssistBackup Assist

SECURE LAN SWITCHINGSECURE LAN SWITCHING

FWFW

IDSIDS

SSLSSL

VPNVPN

SLBSLB

Blade ServersBlade Servers

DB ServersDB Servers

Web,E-mailServersWeb,E-mailServers

INTELLIGENT SERVER SWITCHINGINTELLIGENT SERVER SWITCHING

Next Generation Datacenters

Network as the PlatformNetwork as the Platform


cisco.com/go/datacenter

titlenetwork network ––––the strategic the strategic ... · server growth was 12% in 2005...

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