t.martino foun dconf preso
TRANSCRIPT
Building Value Through Content
“Getting Big Results with Quick Wins”
@TheTmartino [email protected]
Thomas MartinoDirector of Marketing @ InternMatch
Background
• Live Nation Entertainment: VIP Online Marketing
• InternMatch: Director of Marketing
• Employee #1• Grew organic unique visitors from 26,000 to
600,000 per month
@TheTmartino [email protected]
Asking the Right Questions
@TheTmartino [email protected]
• What’s valuable for users?• What content experience will users love?• What’s the organic opportunity?
Quick Win Strategy
@TheTmartino [email protected]
Keyword Research1
2
Repeatable Process3
Build Relevant Content
The Low Competition Opportunity
@TheTmartino [email protected]
Term: Computer Science InternshipsLocal Searches: 6,600 (broad match)Competition: Low
Nov. 2011 May 2012
Google Trends
Relevant Content Results
@TheTmartino [email protected]
Term: Computer Science InternshipsLocal Searches: 6,600 (broad match)Competition: Low
600 Visits
3,686 Visits
514%
The Big Wins
@TheTmartino [email protected]
• Authority builds• Progressively moves towards high competition
keywords• Little wins in aggregate are the big win
