tns 10 key learning points on digital in africa january 2012
TRANSCRIPT
Summing up the key themes
from the Digital Life
conference
Growth of digital in Africa and South
Africa is huge, is mobile and is
social
Marketers need to be adapting
communication to this reality as it will
become the primary media channel
Brand communication and experience needs to be made
mo
re re
levan
t to c
onsum
ers
in s
ocia
l media
space
The introduction of low-cost smartphones will change the landscape dramatically – having brand content available will be key
The introduction of low-
cost smartphones will
change the landscape
dramatically
Having localised brand
content available will be
key
Consumers are looking for
“immediacy” in brand interactions
and experiences – only mobile can
deliver this
Social media brand interaction is
a 24/7/365 activity – resource
appropriately
Facebook users are fast
approaching the 1 billion
mark – 4,7 million in SA
with 3,4 million on
mobile phones
Social = sharing and expressing feelings
Social = sharing and
expressing feelings –
brand experience must
facilitate this
Make it social, keep it simple,
create brand stories worth
sharing, integrate with other
platforms
Social changes the
path to purchase –
zero moment of truth
Social media = “word of mouth” on steroids
Digital Life
For more information on Digital Life visit:
www.tnsdigitallife.com
To purchase any of the Digital Life country reports, please
contact:
Mark Molenaar
Steven Watt
Karin du Chenne