tnt destination features - issue 1

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TNT Destination Features - Issue 1

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Page 1: TNT Destination Features - Issue 1

DestinationDestination

tntmagazine.com/destination

Page 2: TNT Destination Features - Issue 1

DestinationDestinationABOUT TNTTNT Magazine was established in 1983 as a black-and-white weekly news-sheet – pioneering free distribution in the UK. The magazine originally had a huge backpacker following, with ʻfresh off the boatersʼ from Australia, New Zealand and South Africa making a beeline for it as soon as they landed in the UK.

However, as the traveller market has become increasingly sophisticated – now more ʻfl ashpackerʼ than backpacker – the magazine has seen its reader demographic change to incorporate a more mature, higher-earning, longer-staying, and more career-minded audience.

Regardless of these changes, the TNT brand continues to attract loyalty and trust among Antipodeans and South Africans, and more than 25 years later is still regarded as ʻthe bible for travellers living and working in the UK .̓

A UNIQUE AND TRUSTED INFORMATION SOURCEThrough a combination of independent writing and user contribution, TNT has become a trusted source for travel, recruitment, accommodation and entertainment. Our wealth of experience gained from more than 25 years in the market, plus our pioneering approach and that of our readers continues to shine through our editorial content. Itʼs a combination thatʼs unique and the reason why TNT has become a trusted source for its readers - advertisers can harness this trust.

ENGAGING CONTENTTNT Magazine keeps its readers engaged from start to fi nish. Our

sports coverage, entertainment listings, food and drink guides, and unrivalled travel news and features give readers what they want in a fi ercely independent editorial package.

LOYAL AND DEDICATED READERS The TNT brand is synonymous with Antipodeans and South Africans coming to the UK. From arrival and throughout the weeks, months or years here, they rely on TNT Magazine to decide where to travel, work, live and play.

“With so many changes in my seven years in the UK, there has, however, been one constant – TNT. I have been reading it since I arrived from South Africa and it is as much part of my life in London as anything else. I found a fl at through TNT, and a job in the careers section, went to gigs recommended in the entertainment section, and lapped up the travel articles. Thanks for a truly fab mag, keep up the good work.” Trish, Acton Town

SUPPLEMENT PROGRAMMEOur range of supplements provides readers with all the information theyʼll need for their time in the UK and for all their travel plans.

The relevant and focused editorial content delivers added value for readers, providing a pull-out-and-keep reference source and longer term, benefi cial exposure for our advertisers.

All adverts include a live hyperlink in the digital edition of the supplement and a web advert on the TNT website.

SPONSOR PACKAGE INCLUDES THE FOLLOWING:✱ DPS editorial.✱ DPS advert.✱ Logo on front cover of the bound-in supplement.✱ Hyperlink on the front cover of the digital edition.

ADVERTISER BENEFITS AND DISTRIBUTION STATS✱ 50,000 copies of TNT Magazine printed weekly and distributed through our network of bins, hand distribution, airports and supermarkets.

✱ Each supplement will be distributed in TNT Magazine.

Readers can pull them out and use as a reference,

giving each one a six to 12-month shelf life.✱ More than 120,000 visitors to our website tntmagazine.com.✱ More than 55,000 email subscribers to our weekly email newsletter TNT Extra.✱ Additional copies of

the supplements to be distributed externally.✱ Each supplement will be distributed to more than 55,000 email subscribers.✱ Supplements will

be hosted and downloadable from

tntmagazine.com.

SECTOR SUPPLEMENT TITLE AND CONTENT PUBLICATION DATE

TravelTravelTravelTravel

Europe

UK

Afar

Winter

July ’10

September ’10

October’10

November ’10

63%come to the UK

to further their career

31%earn £30k+ per annum

60%degree-educated

or higher

72%say TNT is

a brand they can trust

✱Source: TNT Annual Reader Survey 2009

THE TNT AUDIENCE

SPONSOR PACKAGE

QUARTER PAGE

£4995 £3495 £2995 £1995 £995 £595

DPS ADVERT

DPS EDITORIAL

HALF PAGE

FULL PAGE

Page 3: TNT Destination Features - Issue 1

DestinationDestinationABOUT TNTTNT Magazine was established in 1983 as a black-and-white weekly news-sheet – pioneering free distribution in the UK. The magazine originally had a huge backpacker following, with ʻfresh off the boatersʼ from Australia, New Zealand and South Africa making a beeline for it as soon as they landed in the UK.

However, as the traveller market has become increasingly sophisticated – now more ʻfl ashpackerʼ than backpacker – the magazine has seen its reader demographic change to incorporate a more mature, higher-earning, longer-staying, and more career-minded audience.

Regardless of these changes, the TNT brand continues to attract loyalty and trust among Antipodeans and South Africans, and more than 25 years later is still regarded as ʻthe bible for travellers living and working in the UK .̓

A UNIQUE AND TRUSTED INFORMATION SOURCEThrough a combination of independent writing and user contribution, TNT has become a trusted source for travel, recruitment, accommodation and entertainment. Our wealth of experience gained from more than 25 years in the market, plus our pioneering approach and that of our readers continues to shine through our editorial content. Itʼs a combination thatʼs unique and the reason why TNT has become a trusted source for its readers - advertisers can harness this trust.

ENGAGING CONTENTTNT Magazine keeps its readers engaged from start to fi nish. Our

sports coverage, entertainment listings, food and drink guides, and unrivalled travel news and features give readers what they want in a fi ercely independent editorial package.

LOYAL AND DEDICATED READERS The TNT brand is synonymous with Antipodeans and South Africans coming to the UK. From arrival and throughout the weeks, months or years here, they rely on TNT Magazine to decide where to travel, work, live and play.

“With so many changes in my seven years in the UK, there has, however, been one constant – TNT. I have been reading it since I arrived from South Africa and it is as much part of my life in London as anything else. I found a fl at through TNT, and a job in the careers section, went to gigs recommended in the entertainment section, and lapped up the travel articles. Thanks for a truly fab mag, keep up the good work.” Trish, Acton Town

SUPPLEMENT PROGRAMMEOur range of supplements provides readers with all the information theyʼll need for their time in the UK and for all their travel plans.

The relevant and focused editorial content delivers added value for readers, providing a pull-out-and-keep reference source and longer term, benefi cial exposure for our advertisers.

All adverts include a live hyperlink in the digital edition of the supplement and a web advert on the TNT website.

SPONSOR PACKAGE INCLUDES THE FOLLOWING:✱ DPS editorial.✱ DPS advert.✱ Logo on front cover of the bound-in supplement.✱ Hyperlink on the front cover of the digital edition.

ADVERTISER BENEFITS AND DISTRIBUTION STATS✱ 50,000 copies of TNT Magazine printed weekly and distributed through our network of bins, hand distribution, airports and supermarkets.

✱ Each supplement will be distributed in TNT Magazine.

Readers can pull them out and use as a reference,

giving each one a six to 12-month shelf life.✱ More than 120,000 visitors to our website tntmagazine.com.✱ More than 55,000 email subscribers to our weekly email newsletter TNT Extra.✱ Additional copies of

the supplements to be distributed externally.✱ Each supplement will be distributed to more than 55,000 email subscribers.✱ Supplements will

be hosted and downloadable from

tntmagazine.com.

SECTOR SUPPLEMENT TITLE AND CONTENT PUBLICATION DATE

TravelTravelTravelTravel

Europe

UK

Afar

Winter

July ’10

September ’10

October’10

November ’10

63%come to the UK

to further their career

31%earn £30k+ per annum

60%degree-educated

or higher

72%say TNT is

a brand they can trust

✱Source: TNT Annual Reader Survey 2009

THE TNT AUDIENCE

SPONSOR PACKAGE

QUARTER PAGE

£4995 £3495 £2995 £1995 £995 £595

DPS ADVERT

DPS EDITORIAL

HALF PAGE

FULL PAGE

Page 4: TNT Destination Features - Issue 1

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Advertorial

10 days

7 countries

>£599

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utat.

EuropeanHorizons

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Beaches!

To find out more: 020 1234 5678

www.contiki.com

John, Contiki EuropeTour leader

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Katie, European Horizons tour Summer 2010

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Your Editorial WHAT’S IN IT FOR ME – BENEFITS FOR ADVERTISERS

300-400 WORD EDITORIAL To be used as you want. To promote a specifi c package deal or overview about who you are or what you do.

The advertorial is a template two-page insertion that

incorporates all of the above elements. We will help to

work with you on the general layout and content

where appropriate. The cost of a DPS

editorial is £3495.To book an advertorial in the TNT Destination

supplement call 020 7341 6667.

KEY HIGHLIGHTA short précis about the off er/package deal/information provided. The digital version will allow you to link directly to this page and then to book or register details.

FINAL BRANDING AND BASIC CONTACT DETAILSGives the reader an easy point of reference to call or visit the vendor website.

CALL TO ACTION

A headline about what is in it for the reader – a discount, deal or

something they need. The digital version will allow the reader to log their details or continue and

KEY BRANDINGLogo and key headline – reinforces the brand

and ensures the reader is interested. On the digital

version this will be a direct link to the vendor website.

COMMENT FROM A CUSTOMERA review or comment from a satisfi ed customer. Gives the vendor added credibility and provides readers with an opinion from a member of their peer group. This can also be an embedded video on the digital off ering.

TOP 5 LIST Created by the vendor.

A unique list or tip sheet about what is being

promoted. Something that is quirky and is able to be used as a viral marketing tool and forwarded on to

others who might not have seen the piece.

COMMENT FROM

ADVERTISERSome advice or information

that the reader will fi nd useful and have a degree of

resonance with. On the digital version this can be

an embedded video.

Page 5: TNT Destination Features - Issue 1