Open rates are an important email marketing metric. Improving email open rates has been a challenge for years for many email marketers. Email content is essential, but getting subscribers to actually open your email is a hurdle that many marketers find hard to overcome.

Customers who are nurtured

with personalized content

produce a 20 percent

increase in sales Nearly two-thirds of

emails these days are

opened on mobile devices.

Multichannel retailers saw a 37

percent increase in unique open

rates for emails with personalized

subject lines when compared to

emails with non-personalized ones.

One company saw a 208 percent

increase in conversion rates when

they segmented their email lists.

Subject lines with hard numbers have

an open and reply rate of 53.2 percent.

#2 Slim down your subject linesMake sure to keep your subject lines under 30 characters. If your

subject lines are too long they will appear truncated since the average mobile screen can only fit four to seven words max.

#1 Write to one personAn email is more likely to be opened and engaged with if it sounds like it’s been written directly to that specific subscriber. Personalize your copy and write as if you were writing to one person alone. This tactic will engage your readers and keep them opening your messages in the future.

#4 Stand out with numbersUsing numbers in your subject line can create urgency and can

draw the eyes. Numbers will highlight your o�er and compel your subscribers to open the email in a cluttered inbox.

#5 Personalize your subject lineAdding personalization to your subject lines is another good way to make your emails stand out. If you don’t want to use a subscriber’s first name in the subject line, you can use informal words (like you, your) that will make your customers feel special.

#6 Segment on past purchasesSegmenting your contact lists based on your customer’s purchase history, makes your customers feel like you are paying attention to

them and only them. Catering emails to fit your customers’ needs is a sure way to help boost your open rates.

EMAIL INTO REVENUE

RE: Brevity is the soul of wit.TO: Mailing List

#3 Adjust your send frequencyIf you are overwhelming your customers with emails, they will delete your message before opening the email. Test your list to determine how subscribers interact with your brand. Once you have collected the data you will be able to increase or decrease the frequency of your email messages based on customer interaction.

Once Per Month

Every Day

Once per Week

91%

15%

of Americans said they like to

receive marketing emails.

said they like to receive those

email on a daily basis.

Sources: Source: Yesware, Experian, Marketing Sherpa, DemandGen Report, Crazy Egg