to promote or not to promote. that is the question!

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To Promote or Not to Promote. THAT IS THE QUESTION! Congratulations! We are promoting you!

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To Promote or Not to Promote. THAT IS THE QUESTION!

Congratulations! We are promoting you!

04/15/2023 2

High Performance vs. Leadership

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Top Performer Best Manager

Organizations generally take the best individual contributor, or the person with the most seniority and promote them to a leadership position.

Not only does it hurt the department and possibly the company, but it can also be damaging to the person being promoted.

04/15/2023 3

Let’s Talk About Barb!

©2015 ON TARGET TALENT. ALL RIGHTS RESERVED.

•As a salesperson for her company, she was on top of the charts month after month.

•She landed the largest account in company history and was talked about in leadership meetings as a high potential.

•Then she was promoted because of her outstanding abilities!

Top Performing

Sales Associate!

04/15/2023 4

9 Months Later….

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“I just received a performance improvement plan from the director and I’m afraid I may have to look for a different job or be fired,” says Barb.

04/15/2023 5

Is Barb a Different Person?

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She’s the same person that got promoted just a few short months ago.  

That’s the problem!  

The organization needed a different person immediately after the promotion, but they failed to communicate that to Barb.

NO!

04/15/2023 6

A Promotion Means New Expectations

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Manager Roles

Delegating

Coaching

Giving feedbackOpen communication

Structuring work for others

• The role of manager requires an entirely different set of behaviors from that of the individual contributor.  

• In addition to the change in behavior that is required, it also necessitates a change in focus and perspective.  

• These are all things that are not intuitive to the star performer.  Compound all this with the fact that this promotion demands that you give up most of things that you were really good at, and it all becomes overwhelming.

04/15/2023 ©2015 ON TARGET TALENT. ALL RIGHTS RESERVED. 7

New Manager Red Flags

Micro-managingStill doing the work

themselves

This happens because they were once the best at what they did and so they think they have to make sure you

are doing things the same way they did.  After all, if they were the number one salesperson by making 100 phone

calls a day, that’s the only way you can be successful.

A senior leader in a technology company admitted to me one time that whenever the company was having a bad quarter, he would

take on a high paying consulting project with one of his good clients and write code for 3 or 4 weeks to make up for the short fall in

revenue.  This, at the expense of all the people who needed direction and guidance from the leader.

04/15/2023 ©2015 ON TARGET TALENT. ALL RIGHTS RESERVED. 8

How to Make the Right Managerial Hire

It’s easy!

Never promote anyone until you see the behaviors that are required to be a manager occurring on a regular and ongoing basis.

Manager Roles

Delegating

Coaching

Giving feedbackOpen communication

Structuring work for others