8/12/2019 TOBCVcomms1

1/3

PROFILE

I am a highly driven, imaginative and honest individual with the ambition to work in one of the UKs topcommunications agencies. Currently working for an award-winning PR/Social agency, I am a creative thinker, able todissect insight, create innovative strategy, and knuckle down in the evaluation stage. I consider myself a highly skilledwriter with the verbal communication skills and warmth to guide clients and add to a positive environment!

- Able to refine inspiring creativity into practical, effective strategy

- Strong hard skills background - distinction-grade Advertising Masters degree, work in multi-award winning agency.

- Self-reliant, with discipline to absorb new skills quickly

- A positive, resilient character with qualities for leadership and determination to star in the advertising industry

- Skilled with Adobe Photoshop, Dreamweaver and Mintel, Acorn, Emerald databases

LinkedIn uk.linkedin.com/pub/Thomas-barnfield/29/422/aab/12 Bainbrigge RoadLeeds M: 07913 337 310LS6 3AD E: Thomasoliverbarnfield@outlook.com

ACHEIVEMENTS Currently Account Executive at Wolfstar, handling social media strategy for FirstDirect, and Sony Xperia launches Work shortlisted by BBH London as top-5 campaign plan for potential internship Won QX Brand award for Advertising with print media piece for Cheshire Building Society Oversaw digital strategy for launch of Control Leeds 3,000 capacity superclub Designer and editor of This Fly Life lifestyle and culture website Previous writer for Mono_Cult and Movement magazine, currently DJing professionallyEMPLOYMENT HISTORY

Wolfstar Consultancy Morwick Hall, LS15 4TA Oct 2013 - PresentRole:Account Executive

I currently work for Wolfstar, a multi-award winning consultancy specialising in digital and PR work, with 2 gold

category awards from the Digital Impact Awards, winner of the CIPR Grand Prix Pride award, and finalist of the 2011

DADI awards, with clients including Sony, HSBC, PayPal, FirstDirect, BBC and Unilever.

Roles have included managing and setting strategy for FirstDirects entire social media strategy. This includes

composing activations daily across Twitter, Facebook and Google+, setting weekly themes for social media output,

and composing monthly social media evaluation reports. Other work includes devising and evaluating social media

strategy around new product launches in Sonys Xperia phone range and using traditional PR methods in

accelerating Husqvarnas penetration into the UK power product market.

No Curfew 2 North Lane LS6 3PA 2012 Oct 2013Role:Head of Online Content

I oversaw the implementation of No Curfews online strategy, primarily setting strategy across social media,

increasing engagement and building relationships across platforms, attributing outcomes and devising cross-media

strategy, delegating and motivating in a team environment, and setting new directions for digital strategy. Oversaw

opening of Control Leeds, working with creative team, securing PR pieces in national media, fostering positive WOM

leading up to launch. Proposed creation of No Curfew iOS app.

This Fly Life This-Fly-Life.co.uk 2012 Present

Role:Editor and Designer

Roles include writing of concise yet absorbing prose, SEO, designing creatively in Adobe Photoshop, implementing

design in Adobe Dreamweaver, networking with site-owners, promising artists and designers and promoting site

content and competitions effectively though social media and other digital channels.

8/12/2019 TOBCVcomms1

2/3

EDUCATION

Leeds University 09.13 09.14

MA Advertising and Marketing(Distinction)

Advertising, media planning, wider marketing strategy and consumer behaviour theorem mastered. Furthered

understanding of consumer insights, message tailoring and planning choices. Course-high Media Planning and

Marcomms marks. Audi A2 print ad campaign shortlisted by BBH London. Thesis completed on the Effects of Varying

Affective Appeals in Alcoholic TV Adverts on Purchase Intentions.

Leeds University 09.10 07.13

BA Marketing(2.1)

Importance of advertising from clients perspective and wider position in promotional mix studied, learning

importance of integrated media approaches and evaluation techniques. Course-high 86 and 78 grades in

Management and Marketing Communications modules.

Notre Dame College 09.08 05.10

A/A2 Level(A, B, B)

Full-mark (100) English grades in Creative and Persuasive writing. Captained regionally successful football academy.

OTHER SKILLS/SPECIALISMS

Microsoft Office, Photoshop, Fireworks, Dreamworks, Google/Facebook analytics, WOM aggregation tools.

Experience in insight, running focus groups and observations. Skilled with Emerald, KeyNote, Mintel, ACORN, Mosaic.

DJ, Radio Show Presenter 2009 Present

Playing at venues/nights across UK and Europe such as Warehouse Project, Ministry of Sound London and Ritter

Butzke Berlin. Festivals include Beacons, Parklife and Outlook Croatia. Also host a Leeds FM radio show bi-weekly.

Third radio presenting position. These roles demand excellent verbal communication skills, high levels of creativity,

exceptional determination and strong organisational skills especially when juggled with post-graduate degree!

Movement, Mono_Cult Magazines 2011 Present

Role:Events and Culture Reporter

Writing and on exhibitions and live events across both printed and digital platforms. The role demands exceptional

written communication and proof-reading skills along with abilities to work efficiently under constraints of time.

HomeFundraising Leeds 2008 2011Role:Team Leader

Youngest team leader in organisation at 18 in commission-based role where 7/10 are dismissed within first 3 months.

Led team, earning 10,000 obtaining signups for various charities on door-to-door basis. Role demanded excellent

verbal communication, listening and negotiation skills, strong leadership skill and strong organisational skills.

HOBBIES AND INTERESTS

I have a highly competitive and determined personality. I have completed the Three Peaks Marathon. I have played

for Leeds Utd and Blackburn Rovers youth, Leeds Schoolboys and West Yorkshire county football teams. I captained

my high school team 5 years running, The qualities learnt here are reflected in my teamwork skills and work ethic.

Outside sport I am obsessed with music - my vinyl collection is my prized possession. Apart from existing work, I host

my own independent radio show playing soul and Motown music. I also love cooking, with a stint as a trainee chef.

CAREER GOAL

To learn and thrive at an innovative communications agency, and with this experience, be a driving force behind

impressive and memorable comms campaigns.

8/12/2019 TOBCVcomms1

3/3