MSA2 Business Plan

Table of Contents

Mission............................................................................................Error! Bookmark not defined.

Goal...................................................................................................Error! Bookmark not defined.

Vision................................................................................................Error! Bookmark not defined.

1 Skool Scoop............................................................................Error! Bookmark not defined.

1.1 Description of Business.......................................................Error! Bookmark not defined.

1.2 Product Description..............................................................Error! Bookmark not defined.

1.3 Business Organization.........................................................Error! Bookmark not defined.

1.3.1 Business Structure Timeline.....................................Error! Bookmark not defined.

1.4 Management Team................................................................Error! Bookmark not defined.

1.4.1 Autobahn Communications and Consulting Inc...................Error! Bookmark not defined.

1.4.2 Dawn M. Wright..............................................................Error! Bookmark not defined.

1.5 Technical Department.........................................................Error! Bookmark not defined.

1.5.1 Technical Timeline........................................................Error! Bookmark not defined.

1.6 The Location.............................................................................Error! Bookmark not defined.

2 THE MARKET........................................................................Error! Bookmark not defined.

2.1 Smartphone Statistics..........................................................Error! Bookmark not defined.

2.1.1 Current Statistics............................................................Error! Bookmark not defined.

2.1.2 Smartphone Growth Potential..................................Error! Bookmark not defined.

2.2 Smartphones Applications Statistics.............................Error! Bookmark not defined.

2.3 High School Application Statistics..................................Error! Bookmark not defined.

2.4 Skool Scoop Demographics and Take Rates..............Error! Bookmark not defined.

2.4.1 School and Community Take Rates........................Error! Bookmark not defined.

2.4.2 Skool Scoop Download Take Rates........................Error! Bookmark not defined.

2.4.3 Subsequent Yearly Take Rates.................................Error! Bookmark not defined.

2.5 The Competition.....................................................................Error! Bookmark not defined.

2.6 The Competitive Advantages............................................Error! Bookmark not defined.

3 MARKETING & SALES STRATEGY...............................Error! Bookmark not defined.

3.1 Pricing and Positioning.......................................................Error! Bookmark not defined.

3.2 Sales.............................................................................................Error! Bookmark not defined.

3.3 Marketing..................................................................................Error! Bookmark not defined.

3.3.1 Marketing Timeline.......................................................Error! Bookmark not defined.

4 OPERATING REQUIREMENTS.......................................Error! Bookmark not defined.

4.1 Production of the Performance/Service......................Error! Bookmark not defined.

4.2 Staffing and Employees.......................................................Error! Bookmark not defined.

4.3 Management & Administrative Support......................Error! Bookmark not defined.

4.4 Regulatory Requirements..................................................Error! Bookmark not defined.

5 THE FINANCIAL PLAN......................................................Error! Bookmark not defined.

5.1 Forecasted Start-up Budget..............................................Error! Bookmark not defined.

5.2 Forecasted Break-Even Analysis.....................................Error! Bookmark not defined.

5.3 Forecasted Twelve-Month Cash Flow...........................Error! Bookmark not defined.

5.4 Forecasted Five and Ten Year Cash Flow and Income Analysis............................Error! Bookmark not defined.

6 THE SOURCES AND USES OF FUNDS..........................Error! Bookmark not defined.

6.1 Sources and Uses of Funds Statement..........................Error! Bookmark not defined.

7 ANALYSIS OF THE RISKS.................................................Error! Bookmark not defined.

7.1 Risk Analysis............................................................................Error! Bookmark not defined.

7.2 Strategies to Address Risks...............................................Error! Bookmark not defined.

8 ATTACHMENTS...................................................................Error! Bookmark not defined.

8.1 App Store Stats Summary...................................................Error! Bookmark not defined.

9 WORKS CITED......................................................................Error! Bookmark not defined.