STAND OUT

60-SECOND BOOK BRIEFS

BY DORIE CLARK

Dorie Clark knows that one of the ways to success in today’s marketplace is to become a recognized expert in your field. She wrote

the book Stand Out to teach us how.

BIG IDEAThe first thing you need to do is to develop your

One way to do this is to develop expertise in a niche that others would find valuable, but has been overlooked. Rachel Ray has made a career out of cooking simple and delicious 30 minute meals that anybody can make at home.

Another way is to provide new research in an area that your marketplace would find valuable, and then codifying it into a memorable framework, like Robert Cialdini did with his best-selling book, Influence.

Next, you need to build a following around your Big Idea.

Networking is one way,

and building an audience is another.

If your idea is good, it’s never been easier to spread it by creating a blog, podcast, or compelling social media presence.

Finally, you could create a community around your idea, where you are the central hub.

CREATE YOUR GREATEST WORK

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