Today’s Starter…

• Load Active Teach -> Student Resource

Select resource type and etasks

Complete these 4 Tasks• etask 4.12• etask 3.19 • etask 3.8 • eknowledge check 3.6

Learning Objective

• Understand the advantages of running a business online

• Understand the different ways in which the internet can be used to advertise a business

What are the advantages of having an online business rather than one

on the high street?

Advantages of Online Business

• Minimal start-up investment needed• Cheaper set up costs – may not need to rent premises; no

shop assistants• Business can be located anywhere• Customer orders come direct from website – more efficient• Reach a global audience – more sales opportunities• Open 24/7• Payments received quicker• Attract different range of customers • Easy to collect information about customer purchases

Internet Advertising• Cheaper than traditional methods• Reaches a wider audience• Reaches consumers faster• Can be targeted

How does a business use the Internet to advertise ?

What ways can you think of ?

– Website– Internet Advertising– Search Engine Advertising– Content Networks– Viral Marketing

Search Engine Advertising

Use this link below to find out how to use a search engine to advertise online.

The ‘Learn More Buttons’ can be used to find out about different types of search engine advertising.

 

http://www.google.co.uk/ads/new/

• Adverts are displayed on large number of sites rather than just a search engine

• Adverts are placed on websites that have similar content to the business advertising

• Google’s Display Network is an example of this

• http://www.google.co.uk/ads/displaynetwork/

Content Networks

Viral Marketing

http://cosmosseos.blogspot.co.uk/2009/11/definition-of-viral-video.html

http://www.tellyads.com/show_movie.php?filename=TA9083

http://www.tellyads.com/show_movie.php?filename=TA4594

Let’s Revise Chapter 4…

• Load Active Teach -> Student Resource

Select ‘Know Zone’

Select ‘End of Chapter Quizzes’ and have a go at Chapter 4 to see how much you have learnt

Homework

• Use the GCSE ICT Revision Check List Book to identify areas that you are less confident in answering questions.

• Bring your book to the lesson next week.