todd emmett: the greatest hits collection
DESCRIPTION
Resume + PortfolioTRANSCRIPT
THE GREATESTSHITS COLLECTION:MY PREROGATIVE
TODD EMMETT
CONTENT
01_My Prerogative
02_Work B*tch
03_Slave 4 You
04_Circus
05_Oops I Did It Again
06_Hit Me Baby One More Time
IT’S MY PREROGATIVE…
GREETINGS! TODD EMMETT HERE. RAINMAKER, RULE BREAKER, FUNDRAISER, HELL RAISER, STRATEGIC THINKER & BEER DRINKER.
For the past 10 years I’ve brought home the proverbial bacon for a number of high–profile nonprofits, dishing out baller fundraising, advocacy & marketing strategies - all served up with creative, out-of-the-box sizzle. I’ve sold out a 2,000 seat gala by giving the Lincoln Memorial a fashion makeover, raised $500,000 in 3 hours for marriage equality by convincing 250 porn stars to live auction their celibacy, and inspired nearly 1 million women to make some noise for the world’s most hush-hush men’s health crisis by getting them in touch with their inner pop diva.
Ernest Hemingway once said, “People can take everything away from you. But they can never take away your truth. But the question is… Can you handle mine?” Oh wait, that wasn’t Ernest Hemingway, that was Britney Spears. My bad. (But let’s be honest. Hemingway lived in Key West, so he probably would’ve loved Britney Spears). Anyways, this is my truth - a.k.a. my resume and portfolio. In short…. It’s my prerogative. I hope you enjoy it as much as I enjoy boys, beer and Britney Spears.
…. it’s the way that I want to live.
YOU WANT A HOT BODY,WANT A BUGATTI…
RESUME
Strategic Development Consultant | National Cherry Blossom Festival2014 – 2015 | Washington, DC Designed & launched the Festival’s first membership program, responsible
for generating $500k in 3 months. Reimagined & repositioned the Festival’s annual fundraising gala, resulting
in a 75% increase in attendance.
Strategic Development Consultant | ZERO – The End of Prostate Cancer2014 – 2015 | Washington, DC Overhauled the organization’s donor communications strategy, including
the implementation of multi-platform fundraising campaigns, mobile giving initiatives & major donor programs resulting in over $1M increased revenue.
Managed event logistics & production of the ZERO National Run/Walk.
Founder & CEO | Revolution 501c32011 – 2014 | New York, NY Produced & secured funding for popups, street fairs & circuit parties in
support of the organization’s launch. Assembled & managed a team of nationally recognized board members &
pro bono professionals.
Executive Director | NYC Pride2008 – 2011 | New York, NY Oversaw all aspects of the NYC Pride celebration (with a combined
attendance of 3.6M) including the management of staff, board, vendors & volunteers & personally maintained a $4.2M portfolio of sponsors & donors.
Interim Director | NGLCCNY2007 – 2008 | New York, NY Spearheaded the launch of the NY wing of the National Gay &
Lesbian Chamber of Commerce including the creation of comprehensive fundraising, marketing & events initiatives capable of sustaining a $2M annual budget.
Director of Development | NLGJA2005 – 2007 | Washington, DC Administered all aspects of the National Lesbian & Gay Journalists
Association’s major gifts, corporate sponsorship & events programs.
Development Assistant | NLGJA2004 – 2005 | Washington, DC Maintained the organization’s databases and assisted the Director
of Development in her daily duties.
EducationBS in Biology & BA in Theatre | Villanova University
1995 - 1999 | Philadelphia, PA
Awards & Associations Young Professionals Council for the Make-A-Wish Foundation Member of Creative Mornings Named to Washington Life Magazine’s “The Young & the Guest List”
…. You better work b*tch!
I’M ASLAVE 4 YOU…
Identity Development
Brand Positioning
Media Strategy & Consulting
Earned Income Plans
Brand StrategyIndustry
NetworkingPartnership
OutreachStrategic
Alliance Execution
Corporate Giving Individual Giving
SKILLS
Donor Recruitment & Relations
Viral & Digital Initiatives
Peer-2-PeerMajor Donor
StewardshipCapital Campaign
Design
Production & Promotion
Strategic Guest Curation
Creative StuntsEngagement
Marketing
Events Influencer
Campaigns Blogger
Campaigns Community
Planning & Amplification
Speaking Opportunities
Trade Show presence
Conference Involvement
Communications …. I cannot hold it, I cannot control it.
I’MRUNNING THIS…
I mine, model & visualize to help clients uncover & understand the important constituent, programmatic & strategic insights hidden in their data.
AnalyticsI align clients for growth by validating a unique position in the marketplace for them, truing up channels of their portfolio, and clarifying & amplifying their program’s primary goals.
StrategyFrom creative direction of collateral & tools for small programs to developing large campaigns purpose-built from the ground up, I help clients develop campaigns for measurable growth
Development
PROCESS
From the newest volunteer to the most seasoned leader, I work with staff so that they are impassioned, informed, inspired & more likely to succeed in organizational advancement.
IntegrationI walk hand-in-hand with clients to help them build internal capacity, carry out growth strategies & ultimately become stronger.
Implementation….just like a circus.
OOPS!I DID IT AGAIN…
Tie One On:CHERRY BLOSSOM
FESTIVAL
To build FOMO for the Festival’s annual Pink Tie Party and hint at the hipper, more happening direction we were taking with the classic event, I worked with city officials to get permission to use 3D image mapping to project a hot pink tie onto the Lincoln Memorial. For one night only, Honest Abe was looking even more like a rock star than usual.
F*ck Inequality:NYC PRIDE
As the marriage equality debate raged nationally, opponents had a nasty habit of making sexual orientation all about – well -sex. Not love. To prove a point, I threw a 3 hour, 3 city, live bachelor & bachelorette “auction” where 250 porn stars pledged prolonged periods of celibacy in return for donations & allowed attendees to bid on good old fashion dinner dates.
For All The Mighty Mighty Good Men:
ZERO
Although prostate cancer only affects men, data shows that most donors are women. ZERO had always taken a hyper masculine approach to marketing, so I launched a series of female-centric ads that included sexy slow mo shots of survivors played to Salt N Pepa’s What A Man & videos of their wives lip synching to En Vogue’s Never Gonna Get It, urging women to not “give it” until their man gets a prostate exam.
Keep the Festival Blooming:
MACY’S
When Macy’s signed on as the Festival’s largest funder, both parties were looking for a creative way to create visibility. I had a number of life-size paper trees installed in various locations throughout DC, MD & VA. For every person who signed up for Macy’s mailing list onsite, an additional donation was made to the Festival & an origami blossom was added to that tree.
Over The Rainbow:NYC PRIDE
When PRIDE chose Paint the Town Ruby as its 40th
Anniversary theme, I launched ads featuring a drag Dorothy to help evoke the gaiety of the event. But to convey the gravitas of its history, I commissioned an artist to create a 10 block yellow brick road leading to Stonewall that read: This is why they marched. Why she marched. Why we march. So that no child will ever have to look to the sky and wonder why oh why can’t I?
Father’s Day Forwards: ZERO
You know those videos of pissed off cats and the random forwards your dad forwards you? We all do. So for Father’s Day, I launched the Pay Him Back/Pay It Forward campaign, which allowed family members to sign their dads up for a series of spamtastic emails. The emails would only stop once their dad signed an online agreement to schedule a prostate exam.
…. I played with your heart. Got lost in the game.
BLOOD, SWEAT& SPEARS…
In June of 2011, I stood in the wings of the NYC Pride Main Stage staring out at a sea of more than 17,000 blissful faces as the event’s headliner, Britney Spears, closed the celebration with a no-holds-barred performance of My Prerogative. I was the Executive Director of NYC Pride and was watching the proverbial sun set on our 42nd annual celebration. Albeit with a bang.
I was experiencing a career high. I had spoken at hundreds of press conferences and political rallies, managed thousands of staff, vendors and volunteers, raised over $4 million in corporate and individual donations, launched an international ad campaign in cooperation with New York City’s tourism commission, and ran five public events in the course of one week that collectively drew over 3.6 million attendees. All in all, I had successfully helmed the largest and most profitable Pride NYC had ever seen- effectively doubling the size and scope of the organization since starting three years earlier, and raising the event’s estimated economic impact to a staggering $240 million.
That night, at a VIP meet-and-greet with the one and only Ms. Spears, I collapsed. Correction. I collapsed onto a waiter, knocking me, him and approximately 20 glasses of champagne into the Swarovski crystal-encrusted lap of said pop princess. Hit me baby one more time? I think she would’ve pummeled me to a bloody pulp if given the chance.
Oh baby, baby, how was I supposed to know…. that just a few months later, that fateful night at Pride and the amazing life I was living at the time, would seem as long gone as Britney’s squeaky clean schoolgirl days. By August, I had become gravely ill, and instead of staring at rainbow flags and the happy faces of Pride revelers, I was staring at muted grey hospital curtains and the grim faces of doctors and nurses as they tried to figure out what was wrong with me.
The Britney Spears incident (or “Spearscident” as it is officially referred to by those who know me) was merely a warning sign - a shot fired across the bow as my body went to war with itself. I spent two and a half years being diagnosed, treated and finally recovering from a life threatening autoimmune disorder.
Both physically and emotionally, those years were the most difficult I have ever experienced. But I didn’t want my illness to define me. That wasn’t my prerogative. So in the downtime between hospital stays and surgeries, I created my own nonprofit dedicated to adding some rock and roll to the process of charitable giving and launched the world’s 1st not-for-profit bar, Bar 501c3, as a popup in NYC’s Times Square.
But here I am now, happy and healthy and finally able to put the uncertainty of those days behind me. My doctors cleared me for “take off” and I’ve spent the last year working as a development consultant for ZERO – The End of Prostate Cancer and the National Cherry Blossom Festival, while serving on the Young Professionals Council of the Make-A-Wish Foundation.
But I realize that I miss the comradery of an office and the impactfulness inherent in making a long-term commitment to an organization and its mission. After a bit of a rough patch, Ms. Spears landed on top and found a permanent residency in Vegas. And that’s what I’m trying to do as well… Find a company to call home.
GIVE ME A SIGN…
CONTACT INFO
MailingAddress:
1301 15TH ST NWAPT 213Washington, DC 20005
Phone: 646-438-2282Email: [email protected]
…. Hit me baby one more time.