TOGETHER,WE MAKE IT

HAPPEN.

2 3

Simply put, we are a creative marketing agency. We seek insight, we strategise, we plan, we create and finally, together, we make it happen. We generate a core idea and bring it to life as content, collateral, campaigns or events – all to create positive change for our clients.

Based by the sea on the south coast, we love the peace it gives us and the focus it allows us to have on delivering the best work possible for our clients where ever they are around the world.

We are MindWorks.

We are MindWorks 4

Integrated campaigns 6

Images and film 22

PR and events 32

Digital 52

Design for print 76

Branding 92

Contact us 106

CONTENTS

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WE ARE MINDWORKSWe are an employee owned agency – a business owned by all the staff. What that means for our clients

is that they benefit from a level of dedication and shared values that in turn deliver a level of customer

service and creativity that we believe is second to none. Across all the disciplines we work in, we aim to raise

awareness, increase footfall and sales or reinforce a brand. We have 34 in-house specialists, all focused on

delivering the right work at the right time for your business.

Michelle SimonSarahNatalieMatt Paris

Elmer Gareth GaryEmma EmmaEmma Gill

John JohnJoe Joe Kayleigh Kealey Lucy

Daisy DanielleCurtCherylBryonyAlex Elizabeth

JamieHannah Jamie Jane JennGill Jess

4

Vivien

INTEGRATEDCAMPAIGNS

We deliver award-winning integrated campaigns each with a core idea at its heart – one born of researched insight that can deliver across all the marketing mediums, from TV through press and into the hotly-contested digital arena.

We would love to discuss how we can

help achieve your objectives, visit mindworks.co.uk

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A NEW BENCHMARKAs winners of a multi-way strategy and creative pitch for the Suzuki motorcycle account, we created a new look, feel and positioning for the brand. Like all our work, it was born out of insight and truth – and the proof has been its flexibility across all areas of the brand, from TV, through digital and into showroom POS.

From new model launches to tactical campaigns

and specific market sectors, the ‘We get it’ strategy

demonstrates to the consumer that Suzuki is like

no other brand. The manufacturer understands

motorcycling and the consumers’ needs like no

other brand, delivering better products and more

appropriate offers.

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A ROYAL STANDARD

To promote the story of one of the oldest ships in the world, we chose to use the most up-to-date technology. With a giant flag created and animated in CGI, the TV ad featured a voiceover by Dan Snow, who told the story of the Mary Rose’s sinking through its raising, right up to the present day reveal of the award-winning museum.

The ad proved so successful that we created a modified

version that promoted not merely the museum itself,

but the whole of Portsmouth and its many attractions.

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RAISED TO NEW LEVELS

The Royal Navy Submarine museum was

ending a massive refurbishment,

as was its prize exhibit HMS Alliance, the

world’s last surviving WW2 era full size

submarine. Our job was to relaunch the

museum, not only in isolation, but part of

We’d worked with the famous Portsmouth Historic Dockyard for a number of years, then we were asked to include and promote one of their sister museums and it was one like no other, a museum of secrets!

a bigger Portsmouth Historic Dockyard offering. Such a

big story needs big media! We relaunched the museum

using TV, outdoor, press and printed collateral. For the first

time we used UAVs to film all elements of the Submarine

Museum and the Historic Dockyard to deliver the sheer

scale and variety of their offering.

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You’d like an ATVthat makes molehillsout of mountains? We’re on common ground.This is much more than just a job to you. It is to us, too. At Suzuki, we love building ATVs that’ll get you wherever the work takes you, whatever the weather and terrain. It’s often tough, always challenging, but like you, we wouldn’t have it any other way.

George - Head of Suzuki ATV

SUZUKI-ATV.CO.UK@SuzukiATVsUK/SuzukiATVsUK

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We’re great believers in building campaigns with a confident tone of voice, one that understands the language the consumer uses and plays it back to them.

That’s why the ‘We’re on common ground’

campaign builds on the fact that Suzuki really

understands the farming community.

They understand the value required, the

toughness needed and the sheer comfort

that a day in the saddle requires.

GREAT HEIGHTS

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NEW POWERFrom initially being asked to provide some POS concept sketches, we were quickly asked to work up full concepts, then branding, advertising and even film.

NO CORD.NO LIMITS.

THERE’S POWER WHEREVER YOU NEED IT WITH OUR NEW RANGE OF CORDLESS POWER TOOLS

With our new range of cordless tools, you can reach every part of your garden easily and safely. Our new hedgetrimmer, lawn trimmer and leaf blower are all powered by the same long running, fast charging 56v DC Li-ion battery. Robust, yet lightweight and easy to handle, they will transform your garden – and your gardening – for good.

Hedgetrimmer

Lawn trimmer

Leaf blower

honda.co.uk

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To us, this proves that if the core

idea is right, then the efficiency

of the creative deployment can

be cost effective and be easily

translated across markets

– in this case, for all European

and even some former Soviet

Union countries.

If all that wasn’t enough, we

were also asked to create the

packaging for all the products in

this new electric-powered range.

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You know that if you get the results you wanted from a campaign and go on to win an award, it’s probably fair to say that the idea behind it was right. In this case, the idea behind our recruitment ads for the Royal Navy must have been spot on, as they’ve won four awards to date!

Our campaign used insight that

becoming a sailor is no ordinary

job – they take the ordinary

and the everyday and make it

extraordinary! After all, why simply

write reports in your office, when

you could be writing history, saving

lives or going to sea on the Royal

Navy’s latest aircraft carrier?

TOP 100

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Suzuki Marine builds some of the finest outboards in the world. Their technology has won awards for many years; now the new DF350A, with its dual propellers, continues the legacy.

Using original Japanese imagery,

we’ve helped position this

incredible product in the

all-important UK market and

worked with media as far apart as

Italy and America to promote it.

From digital to large scale POS,

we helped create a revolution.

GROUND BREAKING

IMAGES AND FILMImagery is an important part of the ideas and campaigns we produce. We have a roster of some of the industry’s top photographers and crews delivering the quality of images that a quality core creative thought and indeed that our clients demand.

Some of our clients purely need film and stills captured and these highly-skilled teams – alongside our re-touchers and art directors – deliver truly stunning imagery.

To discuss how we can help achieve

your objectives, visit mindworks.co.uk

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Two big ideas filmed 40 miles apart

in one long day. From the start/

finish straight at Rockingham to

the inner sanctums of Suzuki GB’s

HQ in Milton Keynes, we then

moved south to Hampshire to

bring the second two ad bumpers

to life. And at the centre of each

ad was a great product and a

powerful idea: Suzuki riders see

life differently. When others see

rain and an umbrella, Suzuki riders

see grid girls and sunshine. Where

others see traffic lights, Suzuki riders

see the start of a new adventure.

WORLD CLASSBuilding on our 2016 concept work for Suzuki’s sponsorship of BT Sport’s coverage of the MotoGP series, 2017 saw us art directing and creating four brand new ad bumpers in three different time lengths and all within Suzuki’s insightful ‘We get it’ strategic framework.

To see the film in full, visit mindworks.co.uk

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In early 2016, after a competitive pitch, MindWorks was appointed by the country’s best-selling car brand to be its PR photographic agency.

Since then, we’ve photographed every new Ford from

the stunning 5.0 litre V8 Mustang to the adventurous

Ranger pick-up and everything in between – each

time ensuring that the location matches the audience

demographic and the tone of the product.

With our knowledge and familiarity of possible

locations across the country and a roster of some of

the best and most innovative photographers in the

country, Ford believes we’ve taken their PR imagery

to new heights.

TWELVELAUNCHES

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700,000 VIEWSAfter establishing a brand new communications strategy for Suzuki Motorcycles, we took that message to Facebook and these are the results.

Social media is hugely powerful, so

when it came to communicating

Suzuki’s differentiating ‘We get it’

strategy, we knew that if it were

used properly, it could have a real

impact. We had two simple short

films and both ‘Tunnel’ and ‘Milk’

drew on insights into the rider’s

world. With a sense of humour,

both films delivered over 350,000

views, 5000 likes and were shared

thousands of times in just two weeks.

To see the film in full, visit mindworks.co.uk

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With journalists from around the

world arriving in Cape Town, we

had just five days to capture

imagery of the car in a wide

variety of colour ways, not just from

the ground and car-to-car, but

also from the air! With the usual

requirement for b-roll, we also had

to make a master film that could be

used to open the event. Everything

was delivered on time and by the

moment the event got underway,

we were already landing back in

the UK.

A NEW DAWN Rolls-Royce had already trusted us with PR filming for the new Ghost, and the entire Phantom range, now they gave us the task of co-ordinating the stills and film work for the all-new Rolls-Royce Dawn.

To see the film in full, visit mindworks.co.uk

PR AND EVENTSWhether it’s a local retail event, a special one-off for a blue chip client or a major event for thousands of people, we have the knowledge, skills and experience to deliver them all. From the planning, through to the installation and delivery, our events team is experienced in producing quality events, safely and with the results our clients demand – the standards of blue chip names like Rolls-Royce Motor Cars, the Mary Rose Museum and Suzuki.

To discuss how we can help you deliver

your events, visit mindworks.co.uk

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1 BILLION PEOPLEAfter successfully launching the country’s premier naval attraction, we were invited to launch its major update.

The Mary Rose, Henry VIII’s flagship, is

displayed in one of the most stunning

museum buildings in the world. We

worked with the museum to initially

reveal the building and then to reveal

the fully restored hull of the ship.

Two events, three years apart – yet

both exposed this miracle of the

medieval age to almost 1 billion

people. The second even saw us revisit

the Royal Standard we had used

initially and, this time, create a ‘kabuki

drop’ that covered the entire hull at

over 40 metres long.

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BEST CHRISTMAS EVER

Enchanted Christmas

In partnership with:

www.marlandsshoppingcentre.co.uk

@themarlands

‘Like’ us on Facebook

Saturday 26th NovemberSanta’s arrival at 12 noon! Join Santa and the Heart

Angels for a fun-packed grand opening of Santa’s Grotto.

join us for an

Visit Santa’s FREE Woodland Grotto. Santa’s Grotto will open on 19th and 20th November, and then 26th November to Christmas Eve.

See website for full details.

Thursday 17th NovemberChristmas Lights Switch On 4-7pm.

Enjoy a FREE Robin Hood themed Switch On, help the Sheriff to find Robin Hood

and meet Maid Marian and her woodland friends.

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There’s nothing quite like the buzz of retail and when that excitement and immediate feedback comes together with a live event like Christmas, we love it even more.

The results of the integrated campaigns

we run for The Marlands Shopping

Centre speak for themselves.

With attendance and footfall growing,

we’re proving that no matter what the

scale of the brand, the right strategy

always counts.

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Our challenge, in 2013, was to create

an event that faithfully re-enacted

and celebrated the seminal 1913

Alpine Trial, a test of endurance that

saw the Rolls-Royce Silver Ghost

cement its reputation for faultless

reliability – establishing the legend of

the ‘Best Car in the World’. With two

years of exhaustive research, long

and repeated drives of the 1800m

route, extensive liaison with hotels,

governments, royalty, police, owners

and Rolls-Royce Motor Cars, we helped

create an event that truly did justice to

the spirit of the original Trial.

REMAKING HISTORY

The 20-Ghost Club is a group of owners dedicated to the preservation of pre-1940 Rolls-Royce motor cars.

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Branding within branding – it has to be one of the toughest jobs for strategists and designers alike. The Suzuki Motorcycle Dealer Conference was one such task.

We needed to utilise the

overarching brand architecture,

yet create impact within it to not

merely generate interest in the

event – with an impactful title –

but to communicate the many

elements contained within the

event at the Birmingham location.

On top of that, we helped

co-ordinate the venue, the show,

the speakers and produced all the

sets, collateral and video content.

Team Suzuki Conference

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THEIR FINEST YEAR

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ANOTHERRECORDBREAKER

After 15 years of organising the Dinghy Show for the RYA, our ‘paradise’ campaign saw ticket sales hit new heights.

Dinghy sailing is a family sport, not just in the literal sense,

but in the way there’s something that bonds all those

that take on the sea. The Royal Yachting Association

wanted to communicate everything about the sport,

from the big to the small.

So, we took the landlocked Alexandra Palace location,

that truly is, with all that Dinghy Show offers, a paradise for

dinghy sailors and created an island location for the show’s

creative. A place that all dinghy sailors would flock to and

that’s exactly what they did, as this campaign generated

the highest ever attendance for the show.

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In celebration of 100 years of BMW Group, we are pleased to invite you and one adult guest to our one-off, fun

Challenge 100 day.

Ride on dodgems, compete at giant Scalextric, enjoy a German BBQ and a beer and join in a variety of team

games in a relaxed environment!

Plus, we’ll be recruiting 10 teams of 10 to compete for the coveted Challenge 100 trophy and prizes – more information

to follow soon!

ROLLS-ROYCE MOTOR CARS

CHALLENGE 100SUNDAY 25 SEPTEMBER 2016

10am - 4pm

100% SUCCESS

This unique event for Rolls-Royce Motor Cars drew together every arm of the company in a fun competitive spirit.

Promoted internally in advance, the day consisted

of a multitude of team-building events, where each

department competed against the other. We created

everything from the event branding to the team collateral

and challenges, and managed the event itself.

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TINY CARBIG HEARTRolls-Royce built a car. Not much of a story you may think, unless you add in the fact that this is the smallest ever Rolls-Royce which has been built in the free time of the bespoke team and that it’s sole purpose is to make travelling to an operation, easier and less stressful for sick children.

Our task was to help tell this

amazing story, not just locally,

but around the world. Through

photography and film, we helped

promote it globally to show this

perhaps unknown side of the

Rolls-Royce brand.

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A GRANDAUDIENCE WITH THEBELFRY

Getting the right entertainment in place for an event is all about understanding your audience – and the entertainment needs a stage, a grand stage.

With all this in mind, we

created a magical Christmas

environment, one for the then

King and Queen of Saturday

night TV, Ashleigh and Pudsey.

The then winners of Britain’s

Got Talent performed flawlessly

underneath the Belfry Shopping

Centre’s giant 15m high

Christmas tree. With footfall at

an all-time high, it was just the

gift the Centre needed.

- REDHILL

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THE INSIDE STORYHeld at the Saatchi Gallery London, ‘Inside Rolls-Royce’ was the first

public exhibition to show the unique brand that is Rolls-Royce. Part of

our task was to create imagery that would help drive consumers to the

event. So we created a visual story that encapsulated this remarkable

journey, using another Great British icon, the London bus.

The ‘Inside Rolls-Royce’ exhibition was a unique opportunity to experience the essence of the pinnacle automotive brand in an interactive exhibition. Our task was to help promote it.

DIGITALUsability, security and speed. Three key words when specifying a website. All our bespoke-built sites score highly across all three criteria. But how does that make them different to other websites? Each and every one is built on our own CMS, MindType 7. The latest iteration includes image manipulation, enhanced security, usability, speed and as always expandability. It’s easier, faster and stronger and has been developed to work across the proliferation of desktop and mobile platforms available.

To discuss how we can help you deliver

in the digital arena visit mindworks.co.uk

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LANDMARKOne look along the south coast and you’ll discover landmarks like the Spinnaker Tower and the Land Rover BAR America’s Cup HQ. These iconic buildings were created by HGP Architects.

To promote their talents, they

came to us – firstly, to rebrand

the practice and subsequently

to create a new website.

This, like all our sites, has the

capability to be managed

entirely by the client, and hosts

copy, imagery and video.

Fully scalable, it is accessible

across all common browsers

and devices.

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CHILD’S PLAYOakwood Preparatory School near Chichester, West Sussex is an independent school and nursery, offering children a well-rounded education.

The website we designed is now

a vital, easy-to-use element of

the school’s administration. As

well as this, it plays a key role

in communicating the school’s

values and benefits to prospective

pupils and their parents.

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BLUE RIBANDThere are many ways to get away from it all but these have to be some of the finest! Super Yacht Classics runs a fleet of some of the most exquisite yachts in the world. From the iconic ‘Bluebird’, formally the record-breaking Campbell family’s flagship, to the speed and power of a 9m Riva, the classic Mediterranean speedboat.

Sometimes it’s the technology and

detail that a client will want to

promote, but here simplicity is king.

The site runs across all devices and

is an edge-to-edge picture gallery

of some of the most impressive

creations ever to grace the sea.

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KEEP FIGHTINGThe role of the Royal Marines Association (RMA) is to maintain and promote esprit de corps and comradeship amongst all Royal Marines, past and present and their families. They provide through-life care and support to the entire RM family.

It’s hardly surprising that a website is an

important part of their communications

armoury, but this is so much more than

just a website – it’s an enterprise level

site: it administers the Association’s

membership, communicates its events

and deals with all their e-commerce.

Plus, every element of that can be

administered by the RMA through

our MindType 7 CMS.

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CHAMPIONS

What the consumer sees is a slick,

smoothly-operating website through

which they can order team wear,

select the colours, personalise the

gear and even build their own shop

– and in doing so makes clothing

their team a whole lot easier.

What they don’t see is a back-end

through which much of the Serious

Sport business is run.

The website we designed and built for Serious Sport isn’t just a website, it’s more than that: it’s a business machine.

The site handles the customer

orders and all the administration

and then controls the despatch

to the consumer, along with the

all-important billing functions.

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FIVE STARREVIEWSWiggle is the UK’s number one online tri-sports retailer and they wanted to develop a retail app for customers to browse and purchase the latest cycle, run and swim products.

The app we’ve designed for

them hasn’t just beaten its

targets – it’s smashed them,

raising sales to new heights and

creating new benchmarks for us

to beat when we work on the

next iteration.

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The site needed to be capable of

streaming the central launch event

live to media all around the world.

On top of that, it needed to act

as a repository for text, imagery

and films, some of which we were

privileged to create.

THE GREAT AND THE GOOD

Rolls-Royce Motor Cars – creator of the finest luxury goods in the world and the benchmark for quality. The time had come to launch the latest high bar, the New Phantom. Working with Rolls-Royce, we created the strategy that saw us building a portal for all the journalists’ needs around the world. Visit greatphantoms.com

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LIKE NOOTHER

The site has so many unique features, it’s difficult to

know where to start. So the animated smoke is as

good as any, then we can move onto the angled

image boxes – something so rarely seen on a website.

Then there’s the total integration of all the social

media on the homepage, including a live Instagram

feed with images.

Artist, Designer, Art Director. Dumpster Design is one person with many faces.The site we designed had to reflect that and have a level of originality that came straight from the brand.

DUMPSTER DESIGN.

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We created a virtual V-Strom for them,

putting the product literally in the palm

of the customer’s hand. With the app

giving the user the ability to check out

the bike in full 3D, they can also see the

machine with each of its accessories

and in every available colour – and it’s

gone down a storm!

VIRTUAL VIEW Suzuki GB needed to give their customers advanced information on the new V-Strom, but with such an original product, what could they offer?

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IDEAS THAT TRAVELAt the heart of everything we do is the idea, but unless it’s an idea that can be deployed in the digital arena it’s worth little.

Like every campaign, we ensure that it can be

delivered through web ads and that means

not merely in the traditional GIF format, but

also through state-of-the-art animated HTMLs.

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Suzuki, like us, are big supporters of the digital arena and social media. We run many of their social media channels

and create content that reinforces stories and promotes products and events. So whether it’s one idea across all

three channels, Bike, ATV and Marine on Father’s day or stand-alone ideas for Marine, you can be sure that it’s on

brand and on message every time.

Social media is an important part of any activity, some campaigns use it as a hub around which the whole campaign revolves, but whatever the situation, we believe firmly that it needs to draw from the core brand values.

OWN THEMOMENT

DESIGN FOR PRINTA few years ago, some of the design world would have had you believe that print media was over. Well, it seems they were wrong. There’s still nothing quite like the tactility of print – the feel of a stock that illustrates the quality of a client’s brand, the sound of a 48-page book full of glorious imagery landing on a coffee table. Yes, you can argue it’s purely emotional, but what better way to deliver the craftsmanship of a brand or its excitement?

To discuss how we can help you deliver

in print, visit mindworks.co.uk

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9 COUNTRIES1 DESIGNEvery single model across the Suzuki motorcycle range was promoted in an A4 landscape brochure, with full options, accessories and specification and translated and printed in seven languages.

Using a tailored on-line content management system, each

market has the ability to update both text and images to ensure

local market accuracy, within our overall design template. Not

only did we ensure that each market stayed on-brand, but we

also managed quality control across the entire project.

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THE WORLD’S FINESTLloyd’s Register, a name linked with these islands and its shipping since 1760 and the gold standard when it comes to nautical regulations. They not only help with the planning, designing and construction of new ships, but also with the running of vast fleets. They manage disasters should they happen, and when the time comes to end a ship’s service, they’ll advise on its disposal.

So, when they needed an agency

with a passion for the sea our

extensive experience working with

both naval and high-end brands

to provide the same sort of end-

to-end print, digital design and

advertising service, they turned to

us. Since then, we’ve produced

new CI guidelines and some of

their most prestigious materials.

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REPORTING THE BEST

From the highly successful branding of the charity, through ongoing marketing support, to this year’s impact report, we’re proud to tell their story in print.

A story of volunteers and

dedicated groups both in

and out of the naval service

who raise funds 365 days

a year and have done since

the charity was founded

10 years ago.

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READ ALLABOUT IT

When asked to create a new way of communicating all the latest news to the employees at Rolls-Royce Motor Cars, we took inspiration from the founders of the company: we took the best and made it better.

The Marque is the Rolls-Royce of internal

communications. Published quarterly, it allows

any department to communicate their latest and

greatest news to each and every employee.

Above and beyond that, we’ve created special

editions to introduce new models or celebrate

significant anniversaries.

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NEVER FORGET

A once-in-a-lifetime gathering of eight of the finest and most famous Rolls-Royces ever built to launch the new 2018 Phantom needed something to remember it by.

To do so we created a souvenir booklet for each and every

visitor to the exhibition at Bonhams in London. This unique record

of this one-off exhibition is rare and encapsulates a moment

when the great eight Phantoms came together.

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A WORK OF ARTSWest Dean College, a unique place to study, visit or stay. It’s a centre of excellence, creativity and tranquility. They needed a new prospectus to promote all they are and all that they offer.

It’s this uniqueness that allowed

us to create equally unique

communications for them.

From a high quality DM piece to the

full-blown prospectus, we utilised the

true spirit of the college’s creativity,

to tell its story across every aspect of

the curriculum.

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ROYAL NAVY RECRUITMENT

Following on from our award-winning advertising campaigns for the Royal Navy, we created five levels of recruitment publications for them.

These publications are unique in the

military recruitment environment as

they are holders of ‘plain english’

accreditation. We worked closely with

the Royal Navy’s own photographers

around the world to create them and in

2017 the latest in their lineage itself won

a Times Top 100 award.

BRANDINGWe don’t just work with brands, we help create and mould them. From established brands like Southsea Deckchairs, to market newcomers like Texenergy, we’ve researched the issues and created the strategy and visuals. But we don’t stop there – we realise that ownership amongst the entire workforce is important, so we create ‘sell-in’ programmes and launches to ensure the whole company is motivated.

To discuss how we can help you build or

evolve your brand, visit mindworks.co.uk

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Suzuki aftersales’ vintage parts programme is unique and as much a part of the Suzuki brand as you’ll find. But not only did it have to sit within the host brand, it also had to stand out.

The ‘We get it’ strategy was

designed from the start to

encapsulate every aspect of the

Suzuki brand, including aftersales.

So, it came as no surprise that

the tone of voice, the look and

message fitted straight in, but we

also created a unique device that

can work on all collateral materials.

It works with the Suzuki logo and not

as a replacement for it.IT JUST WORKS

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The identity we created is simple

and elegant yet powerful and

flexible enough to develop as this

emerging charity grows. Once

the concept was created, we

then designed and built a full set

of guidelines so that their identity

could be correctly reflected

around the world.

CREATED UNEQUAL

The Worldwide Veterinary Service (WVS) supports animal charities and non-profit organisations all over the world. They simply needed to tell people that fact in a unique, relevant and original way.

They needed an identity that was

contemporary yet would stand

the test of time. In a competitive

situation with one of the biggest

agencies in the world, our solution

was to go back to the truth.

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With hand-cut fonts, local

visual landmark clues, a

bespoke colour palette

and a sense of quirkiness,

we’ve created an identity

for Southsea Deckchairs

that can be used across

the entire gambit of

promotional materials.

MODERN CLASSICWorld-leading manufacturer and supplier of deckchairs, Southsea Deckchairs, is a contemporary and driven company. It was our task to create a whole new corporate identity and communications suite that would take them even further into the future.

MAIN LOGO Pantone 2767 c100 m78 y0 k54

Alternate stripes are 50% tint of main colour

Logo exclusion zonefor stationery, signage etc

Logo exclusion zonewhen surrounded bytext or other logos

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THE GREAT ADVENTURE

Jerry (Tex) Ranger: a true innovator, a one of a kind who’s moved the growing ‘off-grid’ power market forward like no one else over the past few years. He loves working with challengers, with people who don’t just say “yes”, but ask “why?” – it’s possibly because of this that we’ve worked with him on his latest and most revolutionary product range.

From packaging through to logo

development, literature and the

new website, we’ve worked side

by side with the company to

create a brand that’s carving its

own niche in the marketplace.

O F F - G R I D P O W E R

O F F - G R I D P O W E R

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10 SUCESSFUL YEARSThe Royal Navy and Royal Marines Charity was set to take a leading role, it was to become the focal point for all the naval charities. What was needed was an identity that would be instantly recognisable and one those charities – under its new umbrella – would wear with pride.

It’s fair to say that the logo is now

at the heart of everything that the

Royal Navy and Royal Marines

Charity does and it’s worn with

pride by men and women around

the world as they raise money for

their charity. We’re proud to have

created it.

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Rothmans LLP, one firm of accountants, 10 offices, 180 people; all saying the same thing and now with one voice.

ALL TOGETHERWe went back to the beginning.

Involving all levels of the company,

we repositioned the brand,

encouraged employees to buy

into it, then gave them the tools

and knowledge to present their

growing company effectively

and consistently. Only once

we’d created the foundations

did we then help them develop

an all-new identity and strap line

‘everyone counts’.

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WE LOOK FORWARD TO HEARING FROM YOU

T: +44(0)1243 388 940 E: makeithappen@mindworks.co.uk 9 The Old Flour Mill Queen StreetEmsworthHampshirePO10 7BTUnited Kingdom

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T: +44(0)1243 388 940 W: mindworks.co.uk