tolak angin_digital_strategy_2015

FacebookFanPage

BestPost: TeaseropeningcampaignofMISS

INDONESIA2015whichgetsTotalPeopleReach:6.308

Likes:471Comments:1.522

Share:107Organically

BestPost: MISSINDONESIA2015campaign

postwhichgetsTotalPeopleReach:9.440

Likes:447Comments:791

Share:111Organically

BestPost:MISSINDONESIA2015 campaignpostwhich

getsTotalPeopleReach:4.034

Likes:197Comments:739

Share:78Organically

OfficialTwitter

FacebookFanPages

BestPost:#MenSecretTriviacampaignpostwhichgetsTotalPeopleReach:13.872

Likes:818Comments:134

Share:72LinkClicks:7

Paid

FacebookInsights

BestPost:ManSecreatTriviacampaignpostwhich

getsTotalPeopleReach:10,476

Likes:484Comments:151

Share:80Organically

BestPost: MenSecreatTriviapostwhichgets

TotalPeopleReach:8,404Likes:692

Comments:131Share:81

LinkClicks:16Organically

OfficialTwitter

BestPostonFacebook:whichgets

TotalPeopleReach:2704Likes:69

Comments:60LinkClicks:17Organically

BestPostonFacebook:whichgets

TotalPeopleReach:1921Likes:49

Comments:10LinkClicks:57Organically

BestPostonFacebook:whichgets

TotalPeopleReach:1454Likes:60

Comments:40LinkClicks:13Organically

BestPostonFacebook:whichgets

TotalPeopleReach:990Likes:44

Comments:21LinkClicks:7Organically

FacebookFanPages

BestPost,Sharingsessions

contentsinthisperiodareabletobringalotofcommentsuntilits

reach1,223comments,1,360totallikesand393

shares.

ThelightandeasyquestionsonTriviaPostsareimpactful.Thisoneisableto

bring177comments,207totallikesand42

linkclicks.

FacebookInsights

BestPost: OCBCNISPTriviapostwhichgets

TotalPeopleReach:2,393Likes:55

Comments:55Share:0

LinkClicks:3Organically

OfficialTwitter

FacebookFanPages

BestPost:campaignpostwhichgetsTotalPeopleReach:5,362

Likes:151Comments:279

Share:10LinkClicks:80

Paid

BestPost:campaignpostwhichgetsTotalPeopleReach:3,462

Likes:210Comments:152LinkClicks:2Organically

BestPost:campaignpostwhichgetsTotalPeopleReach:885

Likes:32Comments:25LinkClicks:1Organically

OfficialTwitter

Microsite

Tolak_Angin

@Tolak_Anginwww.sidomuncul.com

Tolak_Angin

TolakAnginSidomunculCurrentDigitalAssets

1. Tolak Angin not have personal website, if any people need more information about Tolak Angin, the people must visit www.sidomuncul.com.

2. Websites page load time is fast

3. It has quite a user friendly appearance all informations placed neatly and very straightforward. Readers wont get lost in looking for information they need.

4. Websites appearance represent companys identity by colors displayed

5. Offers and product serve very interactive and direct with costumer

performance of www.sidomuncul.compersonal is not reallygood, but there are

still some issues to be fixed immediately for make a more better

grade.

This data represent the traffic from your website. As shown above, BounceRate from your website is high. Bounce Rate would impact into your websitetraffic as well

In last 3 months, most of visitor of your website came from Search. It isconsider as a good thing. However there is just a few people came to yourwebsite from Direct.

www.sidomuncul.com

Proposed keywordSEOTolakAngin.

Investment Economy&Business Technology Travel

www.rajainvestasi.comwww.analisaham.comwww.saraninvest.com

www.arahbisnis.comwww.lajubisnis.comwww.indeksbisnis.com

www.gilaponsel.comwww.hiteknologi.comwww.alltekno.com

www.mautravel.com(UnderDevelopment)

www.blajarsaham.comwww.yukinvest.comwww.ikutinvest.com

www.dampakbisnis.comwww.bisnisjitu.comwww.bisnisekonomi.com

www.maniakpc.comwww.updatekno.comwww.layartekno.com

www.pergijauh.com(UnderDevelopment)

www.investasik.com www.propertibisnis.comwww.pasarekonomi.comwww.topikonomi.com

www.bisnisup.comwww.ayousaha.com

www.maujalan.com(UnderDevelopment)

Lifestyle Automotive Sport Finance

www.marigaya.comwww.gayatren.comwww.ubahgaya.com

www.ulikmesin.comwww.otomotips.comwww.hobimesin.com

www.laripagi.comwww.olahsehat.comwww.jiwasehat.com

www.britakeuangan.com

www.barutren.comwww.lebihgaya.com

www.jagomesin.comwww.motodif.comwww.modifikatips.com

www.marisenam.comwww.ikutsehat.comwww.inisehat.com

www.datakeuangan.com

www.lifevaganza.com www.mainmesin.comwww.otohits.comwww.otomesin.comwww.rawatmesin.comwww.superotomotif.com

www.wadahbola.comwww.rajabugar.comwww.kiatbugar.com

www.halkeuangan.com

COMPETITIVEREVIEW

COMPETITIVEREVIEW

This online trend graphic represent the numbers of search using keywords above.

TolakAngin - KeywordInsight|TopandRising

People who search with keyword Tolak Angin are seeking the content related to the keyword above as well.

Antangin - KeywordInsight|TopandRising

People who search with keyword Antangin are seeking the content related to the keyword above as well.

BintangToedjoe - KeywordInsight|TopandRising

People who search with keyword Bintang Toedjoe are seeking the content related to the keyword above as well.

CATEGORY INSIGHTBROADER INSIGHT

This online trend graphic represent the numbers of search using keywords above.

1.Obat Herbal 2.Obat Tradisional 3.Masuk Angin 4.Obat Masuk Angin 5.Tolak Angin

CATEGORY INSIGHT BROADER INSIGHT

ObatHerbal - KeywordInsight|TopandRising

People who search with keyword Obat Herbal are seeking the content related to the keyword above as well.

ObatTradisionnal- KeywordInsight|TopandRising

People who search with keyword Obat Tradisional are seeking the content related to the keyword above as well.

MasukAngin- KeywordInsight|TopandRising

People who search with keyword Masuk Angin are seeking the content related to the keyword above as well.

ObatMasukAngin- KeywordInsight|TopandRising

People who search with keyword Obat Masuk Angin is not really much so the application cant share result because not enough search for this keyword..

TolakAngin- KeywordInsight|TopandRising

People who search with keyword Tolak Angin is not really much so the application cant share result because not enough search for this keyword..

SocialMediaAnalytic

Social Media Reviewtolakangin

@Tolak_Angin

TATistolowfor24.380Totalpagelike.

Facebookcoverpage oftolakangin issimilarwithcoverpageontwitter,andthecoverpagehaveabadresolution.Somefacebook navigationlooks like

printscreen image.

Almostcontentonsocialmediadoesnthavecalltoactiontogainengagement.Itwouldbegreatifyourcontentisinthe

formoftrivia.

Theresnolink clickstowebsiteineverycontenton

socialmedia

Thiscontentdoesnt reachallofaudienceonTolakAngin

Fanpagesothatthenumberofengagementstilllow.

Thiscontentdoesnt havecalltoaction,itwould begreatifusingfacebookadsorboost postto

gainhighengagement.

Twittercoverpageandfacebookcoverpageissimilar,thisisgoodbecauseshowingyourexistence.

Youalreadyhasabignumberoffollowers, unfortunatelytheresnolink clickstotolak

anginwebsite

Youhavetominimalizethenumberoffakefollowerstogainmoreengagementon

socialmedia.

Youhaveasmallnumbersofrealfollowers, fromtotal

followersasmuchas10.499youjusthave39%active

followers.

Thetopicisdominatedwithnotrelevantkeyword forTolakAnginBrands.Thehashtagsisnotrealatedtoyourbrand.

Thecontentisuptodate,becausethecontentableinformfollowersabout

importantdaysButthiscontentstilldoesn'thavelinkklikstowebsite

Saemwithpreviouscontent

Thecontentisuptodate,becousethecontentableinformfollowersabout

importantdays,Butthiscontentstilldosenthavelinkklikstowebsite.

KurangdimaksimalkannyaAkunKOL

AtauBuzzeruntukmendapatkan

EngagementdariparaFollowers.

Thebuzzersislackofmaximazingtoobtainengagementfromthe

followers

SeharusnyaKontentYangdipublish

TidakmemasukanBrandlain.Kecualidengankontrak

Ataukerjasama.

Thepublished-contentshouldbeexcludedthe

otherbrand,exceptthereisanothercontractwithother

brands.

Proposed Content

SalahsatucaraterhindardaripenyakitadalahmencegahdenganmembawaTolakAngin

disetiapkegiatanaktifitaskamu.

OrangpintarminumTolakAnginwww.sidomuncul.com

DedikasiDenganHatiuntukNegeri.MajuBersamaMenyongsongMasaDepan,

MenyehatkanBangsa.OrangpintarminumTolakAngin

www.sidomuncul.com

Saat kita melakukan travelling,kita tidak tahu cuaca sepertiapa yang akan di hadapi.Mana dari gambar dibawah iniyang akan kamu bawa dalamperjalanan untuk menghindarikamu dari cuaca yang tidakmenentu?

Orang pintar minum TolakAnginwww.sidomuncul.com

Your Facebook account has already 24,381 likes and number ofengagement which shows from Talking About This is very low (45 TAT).

You already had 10,5k number of followers thats good and your twitter have greatcontent the content realated about herbal and health.

ProposedcovermockupforfacebookFanPageTolakAngin

Proposedcovermockupf