1 | P a g e   CALL 05603 642 150 OR USE 07511 140 660 | e-mail - tom@tomk.me.uk 

 

Hello,  

At the end of the day, The long and short of things. I am Tom Kelly, a SuperExperienced matrix candidate, a 

candidate who started as a master digital creative years before mobile, a doer of extreme pixel by pixel 

software development, an innovator working to pioneer interactive innovation with incredible technical talent. 

A man who has always commanded respect of all who I work with, and oversee, by being a man who is clearly 

passionate to make it better for everyone.  

The questions is, will this HR process know what it is looking at? Buy, Inquire, or Skip? I know. I can make a 

difference. Because I have done it before. I am the fuel for future success. The enabler of others, the 

transformation leader and engine of progress. I know this, because I have done it before, so why not do it 

here? 

I am a man driven to drive things forward, to filter the noise of complexity and cut to what matters for success. 

Faster, better, cheaper is how I make money for other people. A career performance record of over 

achievement and continuous improvement. What is wrong with that? 

My aim, all my career? ‐ To drive forward the possibilities of digital entertainment and engagement. The fruits 

of my labour have been an incredible career, that truly signifies a triumph of my dedication, tenacity and love 

for what I do. It's is who I am. I love it. So I am looking to more of it. This simply put, is why I am delighted to 

put forward my name for consideration. 

This in part is why, this application bundle is possibly significant in itself. I have put together my application 

bundle into one MS WORD DOC or PDF for consideration.  

It includes.

  1. This introductory cover note.

2. NOTICE OF ACHIEVEMENTS timeline providing overview of making money or high ROI.

3. An executive C.V. headline sheets | specifics and career details sheets

4. additional DIGITAL option: http://www.tomk.me.uk to review my interactive timeline career map.

FINALLY, LETS JUST TALK  

 

I am very aware, that for whatever reasons, all sorts of assumptions and misunderstandings over my 

unconventional background can come about. The only real way to get to the 'nuts and bolts' of my suitability 

and opportunity for both, is to simply to talk, hear, see and sense. Money is an emotive subject at anytime, 

worse when it seems in short supply, so let me set out now, clearly, to avoid confusion, I only seek "fair value,

a fair price, for a fair job".  I look forward to have open discussions and communications, to further explore 

understanding and my relevancy to enabling the up most success in future projects and ventures by the best 

means. 

Highest Regards 

 

Tom Kelly Experienced  DIGITAL Veteran Candidate 

(CALL - 05603 642 150, M - 07511 140 660 or e-mail - tom@tomk.me.uk) 

NOTICE OF ACHIEVEMENTS (notice the depth, the pattern of successes, imagine me as an engine to drive things forward, Fuel to success)

1996 GREMLIN INTERACTIVE - DEVELOPMENT OF GRAND THEFT AUTO (GTA)

The beginning of the world wide Hyper hit franchise that recently grossed $1Bln Worked on 3 plus interactive gaming products in the same time

| 1997

GREMLIN INTERACTIVE - PROTO TYPE A 3D VERSION OF GTA Forged the proof of technical/creative work that GTA could be done in 3D and how it enhanced plot experience

| 1998

CREATED (CORE TEAM) THE FIRST FOOTBALL MANAGEMENT GAME FOR CONSOLE (SONY PLAY STATION) 12 WEEKS Number one across Europe, such a key title that Sony sold PlayStation to get to play it. The PM98 Bundle

| 1999 - SONY REFLECTIONS - LEADER ARTIST FOR SUPER HIT TITLE DRIVER 2

Head of All Creative output of sequel selling 1 million copies plus, title Driver (8 Creative's 2 Programmers) |

1999 DEALING WITH THE TECHNOLOGY STEP CHANGE 2nd GEN (PlayStation 2 changes everything)

Developed pre-production insights, tools and experience base for PlayStation 2, N64, DreamCast. The Studio pathfinder Prototype use of TV quality graphics and animation as part of GUI / Head Up Display

| ~KEY POINT - AN APP, FROM WHERE I SIT, IS A PLAYSTATION 1 DEVELOPMENT STORY~

| 2002

WORKING AT 2nd BIGGEST INDIE GAME STUDIO IN THE UK Active Games Developer, Working on global tiles for Acclaim, Activision, Microsoft, Midway, Infograms (Atari),

Disney Interactive, Take Two, Sony

| 2003

2ND NEW GAMING GENRE CONCEPT DEVELOPED, PITCHED, PROTOTYPED, SOLD $4.8 Mill Conceptualised, lead pitch to publishers, created proof of concepts (prototypes) Resulted - Signed of cross-platform 4.8$ Million

dollar deal for Kaboom Studios Oxfordshire. Paved the way for new gaming genre of Urban Sports EA FIFA LEGENDS

| 2004

IDENTIFIED SYSTEMIC RISKS OF 2ND GEN CONSOLE GAME PRODUCTION ACROSS INDUSTY 2nd Gen means the game biz, is a serious business. Created Consultancy to combat rising cost, reducing bang for buck in titles 'fun' value

| 2006

STUDIO DIRECTOR IN INDIA Full executive control of 20+ talent resource. Worked on titles that include MotoStorm, Kill zone 2, Ford Street Racing, B-Boy all high profile

titles with big impact on high street and games industry, it had matured to big money. Combined value of estimate $10+ million dollars worldwide.

|

2008-9 MOVED INTO INTERNET GAMING(It's 2D FLASH and a BREEZE, WHATS THE FUSS!)

| 2009-10

LEAD THE WORLD FIRST MASSIVELY MULTIPLAYER ONLINE(MMO+FREEPLAY) CASINO ON FACEBOOK LEADING A BUSINESS TRANSFORMATION - From 0 dead-end to SOLD for 2$ Million in 1Yr DEMO https://vimeo.com/47091167

| 2010

BBC LEAD TECHNOLOGIST (HEAD OF DIGITAL INNOVATION & TECHNOLOGY) TVC Use vast insights, experience and knowledge of extreme interactive technologies / method to drive through the Digital BBC, fix messes!

| 2014

VARIOUS ENTREPRENEURIAL ACTIVITIES AS PART OF MID 30's BREAK OUT Development of various entrepreneurial projects. The mid 30’s break-out - Developed venture ideas and projects

in variety of sectors, including social media, consultancy, healthcare, app dev, and trading financial markets.

 

AREAS OF EXPERTISE (MATRIX)

DIGITAL CREATIVE UX / DESIGN / LEAD (unconventional but valuable directorship) 

• UX that is transparent in use & delights

• Driving forward true UX Innovation

• Natural 'Leading Edge' background

• Natural multi-platform dev experience

• Extreme technologist, radical thinker

• High Creativity used for idea creation

• Hands-on designer / digital asset maker

INTERACTIVE TECHNICAL SIDE

• 1/3 programmer, 2/3 Creative Lead

• Naturally seeks tight relationships with

developers in all specialism

• Truly understand underlying technologies for informed problem solving

LEADERSHIP OF MIXED DIGITAL TEAMS DEALING IN UX / BREAKIN NEW GROUND

• Setting operation structures for success

• Create creative 'atmosphere' that works

• Use production insights for max

efficiency

• Direct line management of up to 12 or

split teams from 22 into 3 or 4 groups

Tom KellyDIGITAL SPECIALIST  Imagination / Creative | Analytical Thinker | 

Innovation Finder | Product Leader | Senior UX/UI | Video Game Veteran

Tom comes from a specialist digital thinking background, starting in the extreme UX

use of video games business in the 90’s. As such, has a potent relevancy today as the

rise of creative interactive technologies become mainstream necessities. High impact

innovation bias, Pioneer of GUI before UX, and co-creator of digital experiences of

high market value ($1Million+).

• Advanced strategy development method that works by ''ground to the ear and understand what's really going on, not what is thought is going on" • Use personality to inspire, remove obstacles, influence others while build relationships to enable change or partnership, combined with useful transparency • Work closely with a broad range of stakeholders in complex / many vested interests environments.

• Use patience, excellent communications, and consultancy skills to DRIVE discovery of 'smart money' product development or strategy

• Always use naturally high creativity to questions, challenge and improve. Use legacy knowledge to inform intelligent innovation looking forward.

2014-Now Developing Private IPHONE APP targeting new mums Photoshop, 3D Studio MAX, HTML5, JQuery Mobile

2013-Now - Start-up enterprise that seeks to take advantage of NHS Reforms

Mid 30's Break out - Developed proprietary Financial Markets trading system / software (FX)

2011-Now - Start-up Specialist Digital Consultant (Accentiia.co.uk) USE MY EXTREME CREATIVE DIGITAL BACKGROUND

TO DELIVER RADICAL TRANSFORMATION CONCEPTS Vodafone, Newbury- Provided innovative ideas and product roadmaps that drives down costs, reduce customer Propensity to CALL (cost) while increasing the speed of resolution and experience (increased satisfaction) . SKY Wi-Fi(cloud) - Set out Product Vision for super mobile consumer augmentation platform pitched proprietary technology mobile platform concept only available to Sky Wi-Fi customers that enables faster, easier day to day living in areas of shopping, transport and entertainment. 2010-11 HEAD OF DIGITAL INNOVATION & TECHNOLGY BBC Television Centre (line management of 12 /Project management of budgets up to £1.6m, build partnerships relationships(Sony, Paramount, Universal, BBC R&D) Mobile Innovation -Develop and Manage iPad / PC & iPhone Apps software development program, making production faster/easier Build DIGITAL BBC -Oversee user experience for multiple platforms and interactive applications in areas of UX, Workflows in Tapeless recording (digital) software solutions. 3D TV?? What to do Tom? - WARNING DON'T INVEST BBC - 3D will fail!, if the story telling is not enhanced significantly by the 3D opportunity RAZOR Business Analysis Ruthless investigations and analysis's of why BBC ventures don't make money, or are not effective, put together advanced recovery recommendations. Business Development Took ownership of 12 man department running a dead loss and turned to ROI of over 47%

~KEY POINT - MY VAST INTERACTIVE BACKGROUND IS INTER- CHANGLBE BETWEEN THE CONTEXT OF ENTERTAINMENT <-> OR INTO ENGAGMENT /

USEFULNESS :: WHAT CAN I DO FOR YOU IS NOTABLE

2009‐10 PRODUCT LEAD Social Games on Facebook platform

Signature Technologies) London, UK TRANSFORMATION -Turned backend developer into Studio with top ten iTunes

- understand problems download, from zombie project, turned around 750k likes, SOLD

- develop product concept for $2Million VIEW DEMO https://vimeo.com/47091167 - oversee successful execution

BUSINESS DEVELOPMENT &

STRATEGY

 

{

 EXECUTIVE OVERVIEW

• Proven ability in gaming arena

• Used vast insight outside of gaming

• Understands people 1st to drive ROI

• Management of budgets up to £1.6Mill

• Intelligent Line Management

• Powerful business relationship maker

• Transformation / Trouble-shooter

• Unconventional, ENGINE OF ROI

• True Passion and Energy

CORE BEHAVIOUR / BELEIFS

• People matter, tech is the instrument

• Think commercially, it's all about money

• People make things, work with them well • Be brave, wise and if you don't know, ask

6 KEY PIVOTS OF EXPERTISE

• Digital Entertainment Insights. Engage

• Digital Opportunities of success. Point it out

• Innovation, Ideas and Insights. Catalyst

• Our Analysis and Strategy. Plain Talking • Advice and Support. Safeguard • UX Consultancy. Design and Usability

CAREER PROGRESSION

1996-2003 - UX, 3D, 2D, R&D Video Games

2003-2007 - Game Production Consultancy

2008-2010 - UX LEAD - Social media / WEB

2010-2011 - UX & R&D LEAD Broadcasting

2011-2014 - Entrepreneurial Efforts

Note - Significant core digital skills, insights & experience that is highly applicable across digital contexts and sectors. Modern UX is light compared to heavy lifting legacy

PERSONAL SKILLS

- Collaborative leadership approach

- Highly approachable (better risk tracking)

- Relaxed influencer & enabler

- Strong “make it better” character

- Commercial strategic thinker

- Naturally inspiring personality

note - A naturally charismatic, and interesting individual that command respect and regard not by fear, but by understanding team and individual drivers 

2008-2009 New Product Lead, Aris Technologies Ltd, Oxford Science Park, UK Break new ground innovation finder

developing a 2nd gen casino gaming platform for a major

Las Vegas casino brand. Lead the development of an

gaming platform of significant technological advantage

over Adobe® Flash to a hybrid gaming platform that intensifies engagement / addiction.

2007-08 Partner Diagnosed with Stage IIIB Ovarian Cancer – carer 2006-07 Idea India Gaming Studio pvt, Bangalore, India International assignment to India as Studio Director of Production. Full executive control of 20+ talent resource. delivered to expectations - Enabled Studio to capture contracts from tier 1 brands within sector on super high profile AAA titles from around the world. MotoStorm, Killzone 2, Ford Street Racing, B-Boy all high profile titles. Combined value of sales $10+ million dollars worldwide

~KEY POINT - RADICAL & DISRUPTIVE THINKER INTER- CHANGLBE BETWEEN

CONTEXTS UX FOR ENTERTAINMENT <> UX FOR ENGAGMENT / USEFULNESS

PRE-IPHONE UX DEVELOPMENT HISTORY (Ask for Time-Line Doc) key guidance : Interactive User Experience (UX) has been pioneered by games, exploited by big biz

1995‐06 Unique Special Points because of this background(games)

Point 1 Mobile is nothing so new or near as complex from my view.

Point 2 To engineer fun, that is addictive, through UX. Takes vast insight Point 3 I am a time served digital native, not a forced digital immigrant

• Worked on over 30 complex 'UX projects' (Video games are extreme interactive software 

projects that combine 3D, 2D, Concept, AI, R&D, Tools to make fun‐ BIG TICKET CHALLENGE  

• 3 Hit Titles (over 1million units) GTA, PM98, DRIVER2, and derivative FIFA LEGENDS 

• Total Product 'involvement' of estimated book value $30 million  

LEGACY GAMING EXPEREINCE (foundations of my digital usefulness today ) 2003-06 Games Industry Consultant ,GameDev-Wisdom, UK 1999-03 Video Games Production Lead, Kaboom Studios, UK

1999-9 Lead Artist- Driver 2, Reflections Studios(Sony), UK

1996-9 Video Games Artist / Technical / Tools , Gremlin, UK

1996-6 Jnr Video Games Artist, Imagitec Studios, Leeds , UK

1995-5 Freelance Computer Animator - recruit-multimedia, UK

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SPECIFICS AND CAREER DETAILS My Specialist OFFER :- Tom is a ‘digital native’ uniquely qualified individual well optimised for leadership roles of New Product development that include both production and technology development, or mixed hybrid environments for established or new entrants to digital engagement markets. Tom is focused in the enabling of others, creativity, capability and strategic development of related products. A key holder of digital insights with deep understanding modern anytime, anywhere digital era and its future up-shots. Tom is focused to enable best innovation, translation and exploitation of digital technologies as ‘convergence’ opportunities develop. Tom offers a story of consistent and successful experience in team leadership, project management and protecting stakeholder in various depths and scopes up to £1 million.

Success so far, leverages deep understanding of areas that include web & emerging platforms / mobile, UX-UI(hands-on) / insights from various digital technologies blends into new products - by use legacy games experience (i-gaming, social media, flash, consoles, mobile, and broadcast) to enable advantage in future propositions in various ways.

Leads with fundamental ethos of creativity, innovation and collaboration that is intelligent and proven. Apply day to day significant and deep knowledge-base & experience of creative thinking / technical

understanding. underlying digital technologies and processes to projects with strategic and commercial awareness.

Intelligent Management of technical / creative projects that maximise collaboration and assures safeguards. Consistent ‘Ahead of the curve’ thinker, considering project, team, technology implications and requirements

to protect all stakeholders that delivers and informs as relevant Continuous advice & support that fosters across the board knowledge sharing across department and

disciplines Transparency, Communication & Reporting that enables team openness / unity Intelligent Stewardship of product development and ensure best methodologies and lead evolution Work to enable an effective yet adaptive Low Risk Project Outcomes / that is highly sensitive and instinctive Ensure Continuous Project Safeguards and Accountability that enable innovation not retard it.

Consistent Track Record of Performance

2011-13 Development of entrepreneurial break-outs The mid 30’s break-out - I developed venture ideas and projects in a variety of sectors, including social media, healthcare and trading financial markets(FX & Options).

2010-11 BBC Lead Technologist (Head of Digital Innovations and Technology) @ BBC Television Centre, Wood Lane, London. A transformational executive role at the BBC responsible for bringing radical strategic thinking for commercial success combine with digital project management with fundamental digital insights that come from legacy experience, (video games, software development and social media) an absolute digital background set to the task to deal with the combined up-shots of digital media & technology convergence to broadcast combined with being new thinking engine.

2008-9 Creative Producer / Technology thinker of flagship i-gaming platform of doesn't just push the boundaries - it jumps right over them! Worked to lead and support the breaking of new ground & its realisation of i-gaming platform of significant technological advantage over current methods compared to current Adobe® Flash based games.

2006-7 International assignment for PurpleWisdom Consultants to India as Creative Director / Production Head of production studio on contact failing and looked to develop into leading Indian digital content outsource solution by full executive control of 20+ talent resource. Delivered to expectations- Enabled Studio to capture working for tier 1 brands within sector on super high profile AAA titles from around the world. MotoStorm , Killzone 2, Ford Street Racing, B-Boy all high profile titles. Combined value of sales $10+ million dollars worldwide.

96-05 Successfully pioneering of 1M copies sold (AAA) - Grand Theft Auto, Premier Manger 98 and Urban Football Project culminating in the signing of $4.8 million cross platform development deal with Acclaim Inc.

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Summary of Skills of Absolute Value

Creative ‘Big Picture’ Thinking :: Champion the product / experience offering • Conceptual Thinking • Inspiring & Maintain Creative Tech Vision • Technology Evangelist • Concept Development • Realise Concept to Technology Solution • Seeing Through Concept to Final • Strategic Thinking • Lead the creative team to design solutions from concept to completion

Man Management Side :: Lead & Develop Creative / Technical Talent • Motivating / Mentoring & Supporting • Intelligent Product Design & Improvement • Aesthetic Guidance • Creative ‘out of the box’ Application of Technologies • Production Implication and Requirements • Strategic Thinking and Advice

Project Management Side :: Strong Analytic Thinking • Risk Mitigation & Control • Communicating Creative / Technical Issues • Project Plans and Scope • Day 2 Day Problem Solving / Fire-Fighting / Monitoring • Leading and Influencing Creative Teams • Safeguard All Stake holders • Confident Client Facing

Digital Design / Content Making Side :: Informational Architecture • Strong Graphic Designer • User Interface Designer - Conceptualise user experience > Create visual prototypes or screens • Experience Engineering (Playability ,Game mechanics, Game personality,) • Digital Video & Sound (Create, Edit, Encoding) • 2D / 3D Content Development • E-Commerce • Technology R&D • Online / i-Gaming Development • Flash and HTML/CSS • WEB • Rich Media Banners

Specialist Technology Skills from Legacy :: Optimisation of Content for limited Hardware capabilities (SetupBox, Mobile Devices) • Realise Experience Value Mainstream • Video Game Development (Complex) • Proprietary Digital Content Tools Development • Production Pipelines and Technology • Creative Tools Advisor/ Developer / Tester

Working Technical Knowledge of JavaScript, Flash-ActionScript, C++, AJAX, ASP.NET, Perl, Python, , PHP, XML,SQL , Server / Client Side, CMS

Work Experience : : the 'nuts and bolts' details Founder / Entrepreneur Private Venture to leverage specialist video game veteran, experience, insight and knowledge. London, UK Jan 2012 – 2013: Consulting / Technology / Innovation / Business Strategy & Development / UX Consultancy Accentiia Digital is a specialist consultancy that offers 'veteran digital` experience and insight gathered in the cutting edge pioneering activity of video games, this `native digital` experience has very high relevancy to the business challenges of today. As anytime, anywhere connectivity has forced a new 'digital convergence age' of mainstream use and application by both consumers and brands, Accentiia offers consultancy to enable maximisation of success in areas of digital products and services to 'digital immigrant` entities. Why risk getting it wrong, when the lessons have been learnt before?   "Think about it, The digital we see today is built on methods and techniques developed by the video games industry, So of course we can help pioneer the future." Tom Kelly, Founder Accentiia Six main services, that can be mixed and matched for specific needs. Our Analysis & Strategy. Plain Talking Innovation Ideas & Insights. Catalyst Digital Opportunities for Success. Point it out Digital Entertainment Insights. Engage Non-Executive Advice & Support. Safeguard UX Consultancy. Design & Usability Consultancy Engagements (Continues)

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Consultancy Engagements Sky Wi-Fi ( The Cloud) - St Albans Set out a five year roadmap for future products, executing a deep market analysis that predicted severe completion from major telecoms networks, explained reasons for fundamental change in 'telecoms mindset'. Old school thinking of just connecting people is not good enough, from now on it's about usefulness!! Set out a strategy for a proprietary technology only available to Sky Wi-Fi that enables faster, easier day to day living in areas of shopping, transport and entertainment. - Vodafone - London Joined at near the end of a 3 year future product planning process at Vodafone, I provided innovative ideas and product roadmaps that drives down the cost of customer service while increasing the speed of resolution and experience. Example, Remote Robots that resolve the most the common issues automatically or with minimal interaction.

FX Trader of own money -Taking the risk & reward - head on : London, UK 2011 – 2013: Developed proprietary techniques for positive returns focuses exclusively in foreign exchange(FX) with light special opportunities option trading.

New Social Media Network for London (Join for Free) : Internet Industry (Social Media), Technology : London, UK Jan 2011 – March 2012 (Parked) Took time to develop an innovative new social media network that is about moving away from the ‘friends’ management or ‘friend’ accumulation nature of facebook. Instead develop a next generation ‘Real’ World Social Networking tool/environment. The concept enables new online relationships to be found and built upon by supporting ever increasing social ties (Blurring of online to offline Social Media-Next Gen). Initially London focused but easy scalable up if successful.

Lead Technologist (Digital Technology & Innovation, Complex Strategic Thinking, Commercial Champion)

Television Centre, Wood Lane, London, UK Jun 2010 – Jan 2011 Full job specification available for review and insight @ http://www.accentiia.co.uk/BBCLeadTech.pdf

Studios is the commercial subsidiary of the that is concerned with the management and exploitation of Television Centre, Wood Lane for both the BBC and ‘free market’ independent productions names, in a ‘best it can’ commercial context possible with the BBC as owner. All profits go back to the . The executive board recognised it had inherited and neglected the digital revolution in broadcast and faced a difficult catch-up. Further made difficult with an extremely low investment apatite and strong constraints that deny ‘venture freedom’ that would be expected in technology and innovation. The role of Lead Technologist was created 2010 to bring ‘breath of fresh air’ modern thinking while manage the transition of legacy to extinction. For this role, it was required to fill the position with someone who was comfortable with complexity & large scale systems at the forefront of new digital technology, an innovation finder and creator of viable solutions for the better in an ever increasing convergent digital services / products world. While also capable of day-to-day duties, project manage teams and projects.

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For this, an extremely creative individual both in thinking and experience to think ‘out side of the box’. A balanced blend of analytical thinking, software design and project management skills while also hold commercial awareness and complex problem analysis ability. Experience of user interface development across different platforms and key understanding of the natural challenges and restrictions they bring with relevancy to a range of devices / platforms. It was also important to have someone who is highly approachable to all levels and an excellent communicator with natural ability to influence at all levels. An individual who can affect collaborative leadership, innovation and ultimately wide spread positive success. Duties and Responsibilities:

Drive and manage BBC Studios (Television Centre (TVC)) digital technology strategy and agenda) Develop and lead innovation strategies and its evolution by collaborative means for optimal exploitation. Provide regular briefings to the CEO and others of market opportunities and developments and protect for

ongoing change/risks. Identify embryonic trends, possible future shifts and areas for potential transformational applications to do with

new technology and legacy methods. Promote, set and support change of methodology & culture, Set an atmosphere of learning/innovation across all

areas. Key exposure to CEO, Head of Marketing, Head of PR, Service Pillars and on the ground staff.

The structured digital technology adviser within BBC Studios (turn over of £40 million) to CEO and senior

members of the board and below. A track record that sets foundations for commercial success in free markets by broad and well balance grassroots experience of digital innovation, its development and optimisation for commercial exploitation.

Tangible effect of my presence within the - Championed (Innovation) the ‘digital step change’ to the at TVC by spearheading proprietary web services / apps

Develop and Manage iPad / PC & iPhone Apps software development programme Set out Vision for Mobile TV app to enable Live Direct Studio feeds from TVC in real-time by common Internet

connection. Key features are

Simple rough edit capability Interactive map of inside TVC and directory service for production staff. What’s being shot at TVC’ today feature on iPhone to raise awareness of TVC as production facility? Enable simple production collaboration features for executive production groups.

Product / Solution Rational - Making TV at TVC modern and offer strategic advantage for production preference for TVC

.............................................................................................................................................................. My dealing with the tape to digital transformation challenge.

Work with the most senior stakeholders including Vision, Future Media and R&D, to encourage cooperation, shared knowledge and ideas, regularly presenting options and recommendations at above grade 10 & SM1 level

Over see user experience for multiple platforms and interactive applications in areas of UX, Workflows in Tapeless recording (digital) software solutions, including Very Large Data Logistics suitable for broadcast environments and production cross locations and user contexts.

Provide management and direction of ongoing development of proprietary digital tapeless recording products while educated R&D with intelligent software development practise; help embrace agile development practices with commercial awareness.

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Lead Continuous Improvement ethos that drives forward refinement and extension of various proprietary digital recording tools and systems and related products.

Product / Solution Rational - Drive down production costs, while improving quality and collaboration across the

My Dealing with Product strategies for the - what to do with 3D Television?

Context - At the time, the was unsure of what its involvement with 3D Television would or should be. Asked to take into account public service consideration and commercial opportunities for Studios at TVC. Set out two tier plan.

Public Service consideration Commercial opportunities for Studios Convinced Senior BBC management that 3D Television is not going away and should be leveraged to deliver flagship programming at special times when applicable. This reinforces relevancy to the Licence payer and provides enhanced entertainment to shout about.

3D Entertainment – Studios 3D Entertainment Centre – Set out a concept of a highly approachable ‘Lets learn together’ strategy that constantly invites the broadcast community to learn how to go beyond just replacing 2D cameras with 3D rigs. Instead learn how to further enhance entertainment using 3D technology specifically applicable to TV experience.

Won commissioning for Strictly Come Dancing in 3D HD Built partnerships with Sony USA, Universal and Paramount

Set out the production experience pathway that enables 2012 Olympic Games Coverage to be in 3D

Influenced board to embed fundamental 3D studio capability within Studio 6 at TVC for forward-looking commercial application (£1.6Mil)

Set a future media WARNING - 3D will fail, if the story telling is not enhanced significantly by the 3D opportunity

Lead Creative (User Interface, Game Side, The Social Media Thinker) Signature Technologies, (Social Media Games @ Facebook platform) London, UK January 2009 – January 2010 Signature Technologies legacy specialised in delivering B2B massive transaction solutions for blue chip clients and had started radical ambitions, to abandon majority of previous business interest and apply private capital to transform to be a viable participant in exciting and emerging B2C space focusing on the free-to-play social media gaming. Go to http://www.yazino.com/ To view demo take a look @ http://www.accentiia.co.uk/Yazino.mp4 Key Achievements as Lead Creative (User Interface, Game Side, The Social Media Thinker) Successfully enabled awkward transition from ‘Stiff’ -Bespoke Software Development to ‘Studio Thinking’ i-Gaming

Studio offering fully fledged enabled and featured products, Join up business and creative requirements, Bring accurate expectations for on-time delivery and see it through by best means, maintain creative execution quality by relaxed productivity while day to day protect stakeholders.

Contribute, oversee and maintain the developing of new and innovative social gaming proposition brand relevant to social media demographics. Lead the working out of the ‘Who, What and Whys?’ of the whole enterprise.

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Applied multi layer leadership skills for this Internet technology to release ‘Play for Free’ games on Facebook platform to sufficient strength that enabled Stage II £2m investment for further expansion.

Set as asked the Creative Direction, Hands-on game design experience, content, User Experience, Future Features, Playability

Duties and Responsibilities: Lead UI & UX problem solving with fundamental ethos of Creativity, Innovation & Technical Excellence that sets

Studio Pace Apply day to day significant and deep knowledge-base & experience of Creative / Technical Interactive Digital

Projects Intelligent Management of Technical / Creative Projects that is collaborative and effective. Consider production implications and requirements to protect all stakeholders that delivers and informs as relevant Continuous advice & support that fosters across the board knowledge sharing across department and disciplines Enforce & nurture transparency, communication & ‘fearless’ reporting that enables team openness/unity Intelligent stewardship of product development and ensure best methodologies(Agile/Waterfall or Blends) Work to enable an effective yet adaptive Lower Risk Project Management / that is highly sensitive and instinctive Ensure Continuous Project Safeguards and Accountability Technology Applied day to day: Not Programmer but excellent understanding Java on server side Flash for client side .NET platform and additional fundamental use of flash/flex (all AS/3 ActionScript ) Java/J2EE with off the shelf Gigaspace (data/processing grid) & activemq+SQL

March 2008 – January 2009 Aris Technologies Ltd, Oxford Science Park, UK Lead Creative / Technology Thinker @ developing new i-gaming platform

Sides step from mainstream video game industry to Internet based gaming venture capital enterprise developing a 2D/3D online casino with significant advantages over traditional Adobe Flash technology platform. Brought in as executive force to bring heavyweight gaming production experience to resolve ongoing production issues, moving on to ensuring effective day to day creative operations and content making while also facilitate the development of leading edge technology solutions of strategic key financial value to enterprise. Key Achievements: Enhanced production team confidence by delivery of expert scalable gaming ‘know how’ and leadership relevant to

improving enterprise foundations. Introduced structured production pipelines including technology side that realised and focused energies to

productive iterations of technologies and products that were tangible to client’s expectations. Stabilised a weak creative department with poor knowledge sharing and team working into proactive and responsive

department that as by product of expertise intervention increased it aesthetic quality and department robustness and reduced time to turn around content

Duties and Responsibilities (Continues)

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Duties and Responsibilities: Applied exceptional digital production & project management skills to protecting interests of all project stakeholders

including securing fundamental requirements for success within Agile Project Management structure Liaise and build relationships with the client and production team and be facilitator of excellent communication on a

day to day basis while also remove obstacles to reaching AGILE Sprint or other expectations. Managing the creative development and production processes key stages including scoping, creative development

and design implementation and oversee and contribute to day to day problem solving at grass roots level. Expert understanding of key facets of interactive content/product development including strategy, process, design

and tools that enable reduced risk of implementation and best execution. Set out and create functional designs and specification documents for websites and multimedia experiences. Technology Applied day to day: Not Programmer C# on server side C++ for Client side both using .NET platform and additional fundamental use of OpenGL, STL, Boost, Flash ActionScript AS2/3, Java/J2EE

Partner Diagnosed with Stage IIIB Ovarian Cancer – looked after them full-time January 2007 – February 2008

Creative Consultant (Games Industry) / Entrepreneur PurpleWisdom Consultants, London, UK April 2003 – December 2006 Started management consultancy which specialises in tackling the question: Developed studio specific treatments designed to provide effective creative and studio management services applicable to various key issues and problems directly relevant to avoiding or detecting and removing difficulties. Key Achievements: (2006 – 2007 Creative Director / Production Head) -: 1 year on-site consultancy contract in Bangalore, India

Developed this fragmented multi-disciplinary digital content studio with active day-to-day managerial control of 20+ production staff; Transformed it into a unified and cohesive production engine which worked in a collaborative way enabling consistent yet relaxed productivity. Featured achievement of sufficient improvements in content quality, creative adaptability and robustness which led to gaining leading high profile contracts/tiles: MotoStorm, Killzone 2, Ford Street Racing, B-Boy

Review Links: Learn how Tom turned a Digital content Studio from failure to success @ http://www.accentiia.co.uk/india.pdf Duties and Responsibilities: Game Production planning, Production Safeguards, Studio Production Management Tools, Financial Management

Safeguard / Risk Controls, Product Development, Studio executive tools, Special Application of Game Technologies , Distressed Studio Treatments

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Silicon Dreams Studios part of Kaboom Group (2nd Biggest Games Studio Group in UK) 1999 – March 2003 (as below) Senior Creative- Executive Influence, Creative / Technical Creative / Tools / Production Trouble-shooter 2001 – 2003 Senior 3D /GUI Graphic Designer 1999 – 2001 Operated at a specialised senior level within studio structures allowing the studio to capitalise and exploit various useful specialist skills at different times during the cycle of various projects. A well regarded and respected versatile creative force who made significant contributions to key creative, production and business areas. Was sought after to offer impartial and objective judgment on day to day operations, projects and advise on preferred methods as a problem solver. Key Achievements: Lead creative and content maker for pioneering graphic user interfaces for 2nd gen gaming consoles to be applied and

published worldwide by global gaming brands. i.e. Acclaim, Activision, Microsoft, Midway, Infograms (Atari) Experienced in giving artistic direction/ executive leadership to other artists and technical staff to ensure publisher

expectations were met or exceeded on various projects for global release Content experience champion i.e. application/translation of broadcast graphics to gaming user interfaces and

innovation of active backgrounds to reinforce brand and Intellectual properties (IP) Creative engine and leader (Ideas man) who has turned innovative ideas to concepts of commercial value. Created

proof of concept documents, prototype, screen mock-ups (wireframes) whilst also supported and encouraged organic evolution of (IP). This cumulated to signing of 4.8$ Million dollar deal for one studio. Paved the way for new gaming genre of Urban Sports.

Championed the innovation, development and day- to- day application/execution by mainstream art workers of advanced lighting technology. This enabled significant aesthetic improvement to real-time content assets therefore providing a key competitive advantage to studios and publishers.

Applied bipolar expertise (artistic, technical artist and technological champion/ evangelist) of exceptional scope and quality to executive roles within studios that held broad influences in day-to-day business. i.e. Production planning, production technology, R & D, concept creation, concept development, day to day production management, support, mentoring and ensure effective systems.

Duties and Responsibilities: To provide consistent, positive, intelligent leadership that enables the production team to maximize their potential,

ensure delivery of expectations and enable the protecting of studio interests To operate as performance studio resource who can be allocated to troubleshoot, investigate or develop solutions

affecting key areas of production To provide objective and executive judgment calls of best methods to deal with various short/long term issues To be equally available for either specialist or standard digital creative/managerial roles within production projects

THE END

Directors, Director Digital Studio, Head of Production, Head of Digital, Head of Project Management, Project Director, Product Lead, UX Consultant, Creative Technologists, Business Development, Business Directors, Creative Technologist - Interactive, Digital Strategy Lead, Digital Strategist, Creative Directors, Creative Managers, Project Managers UX Architects, Producers, Creative Directors and Designers, Creative, Project Management, Production, Product Manager, Troubleshooter, Game, Gameplay, Game Dynamics, Gamification, 3D 2D Graphics , Motion Graphics, Business Analyst, Social Media, Mobile, Web Development, Digital Leadership