Tom Loosemore

Digital was once magic. It is now mainstream.

Create GDS���Publishing���Transactions���Wholesale, not just retail

Create GDS���Publishing���Transactions���Wholesale, not just retail

Create GDS���Publishing���Transactions���Wholesale, not just retail

In 2004 the UK government web went from a loosely coordinated collection of websites...

to something a bit simpler...

Directgov Direct.gov.uk

BusinessLink Businesslink.gov.uk

A tremendous achievement, which brought enormous benefits, ���but it’s time to move on again

Directgov Direct.gov.uk

BusinessLink Businesslink.gov.uk

The web is now mainstream������Users expect high quality service experiences������And businesses know how to deliver them

Small teams of world-class developers, designers and managers������Tight control of experience design������Iterative, agile, user-focused product development

We're building GOV.UK the way Google build Google and Amazon build Amazon

We’re doing less

We’re focused on tasks - getting to the ‘quick do’

We’re optimising for the common case but not ignoring the edge case

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re designing with smart phones in mind

We’re designing with smart phones in mind

We’re going from this...

directgov

businesslink

directgov

businesslink

...to a single domain

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

previously covered by Directgov & Business Link

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

GOV.UK beta: gov.uk

‘whitehall’ & specialist & technical

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

previously covered by Directgov & Business Link

INSIDE GOVERNMENT beta: ���gov.uk/government

With a consistent design approach

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

With properly managed search

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

And a single technology platform

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

GOV.UK

Simpler, Clearer, Faster services for Users������Savings and Innovation for Government

Create GDS���Publishing���Transactions���Wholesale, not just retail

GOV.UK Design Principles ���gov.uk/designprinciples

GOV.UK Design Principles: ���gov.uk/designprinciples

GDS blog: digital.cabinetoffice.gov.uk

Web: digital.cabinetoffice.gov.uk

Twitter: @govuk

Email: tom.loosemore@digital.cabinet-office.gov.uk

Thank You