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Large Enterprise Voice Solutions OverviewSolutions Overview

PresenterTitle

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

March 2011

Large Enterprise Voice & UCExternal / customer

Date


AgendaAgenda

K1 Key messages

Company overview

1

2

Market trends and Siemens strategy3

Solution overview4

Best practices

Next steps6

5


March 2011


Next steps6

Customer Pain Point / Business IssuesCustomer Pain Point / Business Issues

??

Existing distributed multi-PBX solution is costly to admin /

maintain / operate

Current system is limited in

scalability, has no redundancy and is

“site-bound”

Difficult or impossible to

deploy remote / tele-workers / home agents

Costly toll charges across multiple

business sites are prohibitive

Current system does not provide integrated unified communications

As the most proven complete and mature software-based solutionAs the most proven, complete and mature software based solution, OpenScape Voice provides the lowest cost of ownership through consolidation, with maximized deployment flexibility, scalability

and resiliency capabilities.

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.2/17/2011

Key MessagesLarge / Medium Enterprise ChallengesLarge / Medium Enterprise Challenges

Customer Needs Solution Strategy

Scalability to 100 000 users carrier grade

Converge Voice and Data into IT center centralize administration

Existing system costs are too high, technology refresh needed

Enterprise communications must be reliable and

Anywhere worker environment with full access to enterprise all business applications

Scalability to 100,000 users, carrier grade reliability, flexible consumption models

Enterprise communications must be reliable and scalable

My employees need flexible work arrangements, at home or on the road

R d T ll C t d i t ti d i t i

Open Architecture for best in class Contact Center, UC, Web Collaboration

Higher employee productivity, better customer care, easy and intuitive to use

Th t h l l ti t b t ff ti Reduce Toll Cost, reduce integration and maintain costs, increase productivity

OpenScape UC Server XpressOpenScape UC Server EnterpriseOpenScape VoiceEnterprise Voice

The technology solution must be cost effective, easy to install and maintain


March 2011


OpenScape UC Server EnterpriseOpenScape Cloud Services

OpenScape VoiceEnterprise Voice

AgendaAgenda

K1 Key messages

Company overview

1

2


Solution overview4

Best practices

Next steps6

5


March 2011


Next steps6

PlaceholderPlaceholder

Company overview content to be provided by Strategic Messaging


March 2011


AgendaAgenda

K1 Key messages

Company overview

1

2


Solution overview4

Best practices

Next steps6

5


March 2011


Next steps6

Enterprise communications evolutionEnterprise communications evolution

CollaborationVoiceVoice

VoIP(HiPath)

TDM(Hicom)

UC(OpenScape)

SaaS(OpenScape 2010)

IPSIP Cloud

IP

IP IP

IP

Proprietary hardware and softwareConverged IP networks

Proprietary hardware and softwareTelecommunications networks

Open standards hardware and software SIP networksCEBP

Software as a ServiceOn-demand consumptionCloud mash-ups

Data center-based

UC/social media integrationManaged services Hosted Cloud

Premises-based / distributed


March 2011


UC/soc a ed a teg at oTCO

Enterprise Voice Trends Rapidly to IP AdoptionEnterprise Voice Trends Rapidly to IP Adoption

LE VoIP Trends

2010 Global inflection point where IP > TDM volumes

US and EMEA trends leadingUS and EMEA trends leading transition to VoIP

Open, software-based IP l f f d i fplatforms are foundation for

unified communications and collaboration

SIP becoming ‘de facto’ industry standard for IP communication session control


March 2011


Source: Gartner Enterprise Telephony Forecast

Enterprise Voice TrendsMoving towards Software-based CommunicationsMoving towards Software based Communications

Global Decision MakersWhen do you anticipate deploying a fully software-centric communication architecture?

Over 36% will have a ses

software based communications system deployed by year end

obal

Ent

erpr

is

Within the next 5 years 76% are choosing to move to full software- based (VoIP) enterprise communications

% o

f Glo

“Software-Centric Voice And UC Solutions Are Rapidly Approaching Mainstream Acceptance, As More Than Half Of Global Businesses Will Have Embraced These


March 2011


Architectural Approaches By Two Years From Now”IntelliCom Market Dashboard Programs Update Feb 2011

The Business Justification for Software-based Voice and Unified Communications

Gain Competitive Advantage

Software based Voice and Unified Communications

Enhance Productivity and Collaboration

Gain Competitive Advantage

“SO

FT”

Integrate UC with business processes and line-of-business apps

Improve Operational Efficiency

y

Enable mobility, federated presence, desktop multimedia conferencing

Reduce Communication Costs

AR

D”

Reduce travel costs, eliminate 3rd party conference service expense

“HA

Tactical Strategic

Toll bypass, least cost routing, data center consolidation, SIP trunking

2010 licensed research


March 2011


Tactical Strategic

OpenScape UC Server and Suite OverviewFlexible deployment options for premise hybrid and cloudFlexible deployment options for premise, hybrid and cloud

OpenSOAOpenScape UC Suite

SIP Session Federated QoS Session Detail Administration Availability

UCVoice Mobility CCCollaborationVideo Messaging

SIP Session Control

Federated Presence

QoS Management

Session Detail Reporting

Administration and Licensing

Availability Management

Data center OpenScape Unified Communications Server

Mature and Scalable and Flexible Most complete Compelling valueMature and proven solution

CAGR 124% over last 6 yearsOver 1.2M licenses sold

Scalable and reliable

Single system scales to 100,000 usersCarrier Grade

Flexible deployment

Virtualized and Cloud readySurvivable branch office

Most complete solutions

UC essentials are built-inNetworks, services voice

Compelling value proposition

Lowest TCOSound ROIExtensive global customer


March 2011


licenses soldNext-gen SW architecture

Carrier Grade 99.999% reliability

officeOverlay migrations

services, voice, UCC, CC applications

customer references

AgendaAgenda

K1 Key messages

Company overview

1

2


Solution overview4

Best practices

Next steps6

5


March 2011


Next steps6

A dAgenda

Solution Overview4

Mature and Proven SolutionA

Scalable and ReliableB

Flexible Deployment OptionsC

Compelling Value PropositionE

Most Complete SolutionD


March 2011



General Solution OverviewGeneral Solution Overview

OpenScape Voice

Open Communications Architecture using application virtualization, industry standard

OpenScape Voice

Any Where - HQ, Branch, Home, On-the-Go

pp , yservers, all SIP / IP communications and open interfaces

Massively scalable, carrier grade reliable ith d d t hit t i bl Any Networkwith geo-redundant architecture, survivable

OpenScape Branch for remote locations

Winner of the independently judged “Enterprise Connect 2011 RFP Shootout”

Any NetworkWired and Wireless

OpenScapeVoice

Enterprise Connect 2011 RFP Shootout award beating 9 leading vendors proving technical leadership and lowest TCO

Any Device –Smartphone, Tablet,

PSTN

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Smartphone, Tablet, PC

A dAgenda

Solution Overview4







March 2011



OpenScape Large Enterprise Voice Solutions

The Most Proven Carrier Class Enterprise Solution

OpenScape Large Enterprise Voice Solutions

The Most Proven Carrier Class Enterprise Solution

41%CAGR 124%

90%

51%1,174,616 licenses1,166 systems

1635%

232%

04-05 05-06 06-07 07-08 08-09 09-10

1635%


March 2011


04-05 05-06 06-07 07-08 08-09 09-10

OpenScape Voice & Enterprise Solutions –Large Account References Across All Regions and SectorsLarge Account References Across All Regions and Sectors

Regional Public Sector Multi-National~ 27,000 OpenScape New business win partnering OpenPath overlay approach , p pVoice users Genesys SIP-based contact centerDual vendor incl. Cisco Call Manager

p gwith VerizonOpenExchange application routes 27,000 legacy users over IP networks Generates network savingsU.S.A.

C d V i / D tOpenScape Voice for 5 500 now USA/UK: End-to-end Managed Services

OpenPath overlay approachOpenScape Voice and Managed Services for ~ 60,000 users

Converged Voice / Data Network1,900 sites165,000 User DevicesOpen Architecture

OpenScape Voice for 5,500 nowCisco data net. and Microsoft Exchange~ 14,000 and 800 offices Phase II$8M savings

USA/UK: End-to-end Managed Servicesto GSK in North America & UK for 60,000 users)

German Federal Employment Agency

OpenScape Voice, Mobility, Video and UCMicrosoft OCS for IM and collaborationMicrosoft’s largest commercial customer

Innsbruck Medical University~ 1,800 employeesOpenScape Voice1.38 year payback with 157% ROI and 93% IRR over three years

• World’s Largest Fast Food chain

• Operating in 12 Latin American countries

• OpenScape Voice & UC• Anywhere worker

• $12B annual sales• $6M replacement of

Avaya & Aspect• OpenScape Voice &

Genesys contact center> 5 000 t d 120

Travel

Global Crossing hosted in two data-centersOpenScape Voice and UC 90 UK agencies> 125,000 users

>200 systems Managed services outside U.S.A.OpenScape Voice -11,000 licenses in EMEA & LA

over three years y


March 2011


• > 5,000 agents and 120 locations

125,000 users600 locations

EMEA & LA7,000 N.A.. planned

Mid-market customers in more than 19 CountriesMid market customers in more than 19 Countries

OpenScape Voice and Enterprise Solutions makes it easy to join the trend

Government

Retail

Banking & Finance

Univ of Belgrade

Health Care


March 2011


IndustrialEducation & Services

Care

AgendaAgenda

Solution Overview4







March 2011



OpenScape Large Enterprise VoiceScalable, Reliable, Secure and Ready for CloudScalable, Reliable, Secure and Ready for Cloud

Data CenterO S OpenScape OpenScape

Data Center

OpenScape Voice

OpenScape Voice & App

OpenScape Branch

Private Cloud

Private Cloud

OpenScape Branch

OpenScape Branch

OpenScape BranchSurvivable, Secure, Cost Effective Branch Office

OpenScape VoiceMassively scalable to 100,000 users 99.999% carrier-grade reliability with

Integrated Media Server, SBC and FirewallIntegrated Gateway for PSTNPhenomenal growth (over 400%) and

geo-separated redundancySW-based virtualization, cloud-readySupport for end-to-end encryptionProven solution over 1 2 Million licenses


March 2011


Phenomenal growth (over 400%) and market acceptance since introduction (Q42009)

Proven solution over 1.2 Million licenses in production

OpenScape Voice Reliability & RedundancyOpenScape Voice Reliability & Redundancy

HQ Site A HQ Site BHigh Speed Link

IP Network

ACTNode 1

ACTNode 2

IP Network

Users registered to Node 1 Users registered to Node 2

Normal Operation Disaster SituationNode failure from a physical threat (e.g. fire)

100% failover of users, call load and records

Geographically separated Nodes

Active / Active configuration

Normal Operation Disaster Situation


March 2011

No loss of active callsUsers register to both Nodes

OpenScape VoiceCarrier Grade ReliabilityCarrier Grade Reliability

Node 1 Node 2

High Speed Links

Single System

OpenScape Voice Application

RTP MiddlewareSolidTech Database

Single System Image

Linux OS Linux OSPrime Cluster

SolidTech Database


March 2011

Server Hardware

Server Hardware

OpenScape BranchReliability in the Branch OfficeReliability in the Branch Office

OpenScapeVoice &

Contact Center All call signaling and services provided by OpenScape Branch –

d d C t t C t A t

Business Continuity

SIP ServiceProvider (SSP)

WAN

Survivability Means Business Continuity

reduced Contact Center Agent functionality (ACD, Call Queuing….)

Tones, announcements , and Local PSTN

OpenScapeBranch

y, ,conference bridge provided locally (WAN optimization)

PSTN and SIP trunks continue to id i i d t i

Remote Location

Customer

Contact Center Agents

provide incoming and outgoing calls


March 2011


OpenScape Voice PSTN / SSP AccessBranch PSTN / SIP Access

Agents

OpenScape Session Border ControllerSecure and ReliableSecure and Reliable

Cost Effective Security OpenScape SBC

Cost effective based on per SIP Session usageProvides VoIP and UC security for OpenScape

VoiceUsers

SIPTrunks

HQ

Provides VoIP and UC security for the enterprise network edgeSecure SIP Calls with TLS and SRTPE t d i ti t t

VoiceUsersSSP

Remote worker/agent

Extends communications to remote workers and agents without special hardwareCan be configured fully redundant

Gateway OpenScapeSBC

Internet

g yfor business critical operationsSingle administration for OpenScape SBC and OpenScape Voice and UC

PSTN VPN

RemoteLocation


March 2011


Voice and UC

Security Certificationand SIP Trunking Interworking

Miercom Security Certification

and SIP Trunking Interworking

SIP Interworking Testingy

Miercom “Certified Secure”Enterprise Connect 2011 Security Certificates – Feb. 28th, 2011

SIP Trunking interworking with many internationally recognized and local SIP carriers….Certificates Feb. 28 , 2011

OpenScape Voice V5OpenScape Branch V1R4OpenScape SBC V1OpenScape SBC V1

…..and many moreImpressive overall Security and the SEN Security Checklist particularly

praised by Miercom


March 2011


praised by Miercom

OpenScape LE Voice SolutionsSoftware Assurance ProgramSoftware Assurance Program

OpenScape Software Assurance

Major, minor upgrades, Patches keeps software up to date

Savings of up to 30% over 3 years versus CAPEX investment in upgrades

Streamline budgeting and improve cash-flow


March 2011


A dAgenda

Solution Overview4







March 2011



Flexible Deployment OptionsAddressing the range of customer needsAddressing the range of customer needs

OpenScape Voicep p

Premise-based options Hybrid options Cloud options HQ / datacenterVoice and UC/CC applicationsVirtualization supportIntegrate with enterprise apps

Add selected Voice and UCcapabilities from the CloudCombine or interoperate withexisting infrastructure

Voice as a subscription service per user per month ‘Pay-as-you-go’ orientationOptional Branch solutionsIntegrate with enterprise apps

Deploy Branch solutions‘Private Cloud’ ManagedService options

Also suitable for incrementalsites across enterpriseEnabling customers in migration and transition

Add incremental UC and Collaboration capabilitiesPackaged, standardized approach


17 February 2011

Telefónica BriefingConfidential – Restricted use – Do not distribute

pp

OpenScape ExchangeSolution OverviewSolution Overview

OpenScape ExchangeScalable, Reliable, and Secure Growth with

Centralized deployment, virtualized for data center and operational efficiency, reliability, providing SIP session management across all platforms

Secure Growth with OpenScape Branch

pOptimized network solution for SIP Trunking, IP-Least Cost Routing, Remote and Mobile WorkersLeverage existing network investment, provide the platform to transform to all VoIP and UCC

Any Where Employees

At HomeOpenScape the platform to transform to all VoIP and UCC

solutions

B ilt on A ard Winning OpenScape UC Ser er

Why OpenScape Exchange?

– At Home, Mobile

p pExchange

Built on Award Winning OpenScape UC ServerMature and Proven SolutionHighest Scalability and ReliabilityMost Complete IntegrationHighly Flexible Deployment Options

Connect Any Legacy PBX, Anywhere in the Network

SSP


March 2011


g y p y pCompelling Value Propositions

SSP = SIP Service Provider / PSTN Access

OpenScape Exchange / OpenScape BranchActive Branch Solution – IP Least Cost RoutingActive Branch Solution IP Least Cost Routing

Best Route Selection for Toll Avoidance

Call Signaling

OpenScape Voice / Exchange

Centralized Administration of Dial and Routing Plan

IP Least Cost Routing – determine the best hop off for local PSTN

WAN

IP Access IP Access IP Access

the best hop-off for local PSTN access

Voice PayloadOpenScape Branch

PSTNLocal PSTNAccess

Local PSTNAccess

Local PSTNAccess


March 2011


PSTN

Flexible Deployment Options Access Solutions

3 - Most Flexible DeploymentOptionsAccess Solutions

HQ / Main Office

Opt o s

Anywhere Remote Worker

Fully Featured team member Centralized, Shared Resources, e.g.

OpenScape VoiceOpenScape UC Suite

IP Network

R i l Offi

Fully Featured team memberTraffic, Weather – no problem!Can be part a Contact Center Agent Group

, , gConferencing (Video / Audio), Web Collaboration…..Centralized Administration / Network Control

IP Network

WANRegional Office

OpenScape BranchSatellite Office

Survivability with OpenScape BranchLocal Media Resources means lower bandwidth requirements

Fully Featured Team MembersS t C t t C t A t


March 2011


bandwidth requirementsAnalog Device Support / Media Gateway

Support Contact Center AgentsShare Common Resources

OpenScape Branch Product OverviewProduct Overview

Benefits

Single box form factor reduces the number of integrations and saves space

B i C ti it l ti l i k

BenefitsSingle Box Form Factor packed with benefits Business Continuity solution lowers risk

of losses due to WAN outages

“Always On” benefits with Local Media Resources and additional SIP / PSTN

with benefits

50itrunking options reduce costs!

Reduced WAN bandwidth requirements saves network costsAdditional IP-Least Cost Routes

Analog AdapterMedia

ServerSurvivability SIP proxy

help avoid toll costs

OpenScape Common Management Portal simplifies network management, l ti l t

GatewaySBC Firewall


March 2011


lowers operational costs

Flexible Deployment Options OpenStage Phones / OpenScape PEOpenStage Phones / OpenScape PE

OpenScape Personal Edition

Intuitive phones and clients maximize user productivity

Personal Edition

OpenStage 80

OpenStage phones Built on Open Standards (SIP, SNMP, XML, G.722) High Def Audio Capable p g

OpenStage 60

Support for end to end encryptionCustomizable for various workplace environments, e.g. desk sharing, teams or call center staff

OpenStage 40

Extensibility and customer application development“Blue Angel” Award Winning IP Phone for lowest power consumption (Germany)

O S P l Editi

O St 15

OpenStage 20OpenScape Personal Edition

Soft client for basic UC and call management on a PCTake your phone number with youVideo Call Management


March 2011


OpenStage 15Video Call ManagementContact Lists, Corporate Directory

OpenStage DevicesHi h t lit d itHighest quality and security

SecurityQuality

Secure call indicator

Open standards-based signalling andOpen standards based signalling and payload encryption via SRTPTLS Secure Mode and Certificate Deployment

High Definition Audio with wide band G722 Codecs

Military grade featuresFIPS140-2 (Level-1)Secure PIN mode and Phone LockLogging Password Policies

Innovative Media Phone


March 2011


Logging, Password Policies

HiPath 4000 EvolutionHiPath 4000 Evolution

HiPath 4000 Evolution Business Value

Investment protection for new and existing HiPath 4000 converged-IP customers

Flexible deployment optionsfor HiPath 4000 V6, including:

Fl ibl d l t t diti l IP customers

New IT/data center deployment options set stage for IP migration

Flexible deployment on traditional cPCI chassis or industry standard serverDuplex and separated duplex

HiPath assets reusable in ‘next-gen’ OpenScape Voice scenarios

Duplex and separated duplex deployment for high availability

HiPath Access rack-mountable gateway/module chassis g y

OpenPath FlexLicensing license portability to OpenScape Voice

Unified user management and migration HiPath 4000

TDM

IP

Analog


March 2011


Unified user management and migration tools - HiPath to OpenScape

DECTModules

AgendaAgenda

Solution Overview4







March 2011



Most Complete SolutionOpenScape UC Suite Virtualization (Example)OpenScape UC Suite Virtualization (Example)

OpenScape Management Media Server OpenScape

VoiceOpenScape

UC AppsOpenScape

Contact CenterOpenScape

UM

OS

Management

OpenScape UC Server

OpenScape UC Server

OS

Voice

OpenScape UC Server

OS

UC Apps

OpenScape UC Server

OS

Contact Center

OpenScape UC Server

OS

UM

OpenScape UC Server

OS

Server Hardware

Virtualization Layer with VMWare

Server Hardware

Fewer Servers, less energy, less real estateGreen ITHardware Server independent


March 2011


Hardware Server independentLower TCO

Most Complete SolutionOpenScape UC Server EnterpriseOpenScape UC Server Enterprise

Built from the ground up on the OpenScape UC Server Enterpriseaward winning OpenScape UC Server

Single server deployment option The “UC is Built-In” with OpenScape Voice

Enterprise VoIP

p p p

for affordable migration entry point

A strategic investment for growth –scalability, redundancy,

Enterprise VoIPAd-hoc Conferencing2-Party VideoVoicemail/Unified Messaging

integration, branchesVoicemail/Unified MessagingPresence, One Number ServiceInstant Messaging SupportDesktop/Mobile/Voice PortalUC li t Instant

Voice

UC clientsFully upgradeable, scalable, supports OpenScape Fusion integrationsSoftware Assurance required

InstantMessaging

Voice Messages

Presence

Audio Conferencing


March 2011


Software Assurance requiredPersonal

Video Mobile

UC

Most Complete SolutionSt li d l t ti d f thStreamline deployment options – ready for growth

Start with Single Server Scalability and Survivability

Both Voice and UC applications deployable on a single server Aff d bl d ti l t

g

Grow as business requirements dictate up to 100,000 usersR ll h d d ft

y y

Affordable and practical entry point for departmental or site based migrationsGreen IT - minimal energy and

Re-use all hardware and software licensesCarrier-grade geographically redundant serversgy

rack footprint

Voice and UCScalability

Redundancy


March 2011


OpenScape UC Server XpressSolution OverviewSolution Overview

OpenScape UC Server XpressXpressXpress

New Solution announced Feb. 2011, targeted to mid-size enterprise market!

XpressXpress

Built on UC Server foundation

Mid-Size Target Market (350~1 000)

Generally Availability May 2011

Pre-packaged, Pre-installed UC and Voice solution for mid sized companies(350 1,000)

Voice, UM, Contact Center all pre-packaged and pre-installed

Streamlined ordering (3 order

solution for mid-sized companies

Transforms a business in HOURs – Friday to Monday installation – DONE!Streamlined ordering (3 order

positions)!

Streamlined Installation (~16 Hours)

to Monday installation DONE!

Simple to install, with highest value applications


March 2011


pp

Most Complete SolutionOpenScape UC Server XpressOpenScape UC Server Xpress

OpenScape UC Server Xpress

Streamlined solution putting UC and Voice into the hands of mid-sized companiesEliminates the high costs and risks of integrating Voice and UC capabilities Pre-configuration on industry standard server allows installation in hours not weeks

OpenScape VoiceSoftware-based Voice on Linux ServerNative SIP Support (users / trunks) Enables Remote / Tele Worker

Auto phone configuration Enables Remote / Tele Worker

OpenScape Unified MessagingVoice Mail, Fax, Auto AttendantWeb Portal Conferencing / Self Administration

Common management portalPre-configuration (dial plan, routing,

b ib )

XpressXpress

OpenScape ConferencingAdvanced Audio ConferencingScheduling, Floor-Controls

OpenScape Contact Center

subscribers)Media server


March 2011


OpenScape Contact CenterRouting, reporting, productivity toolsAgent and Supervisor Clients

Most Complete SolutionO S UC S XOpenScape UC Server Xpress

Main Office Branch Office

SIP Trunking

SIP Service Provider

OpenScape Branch 50i

SBCXpressXpress

Choice of Network Interface (SIP Trunking or PRI)PRI PSTN

Provider

LAN (IP / SIP)

(SIP Trunking or PRI)SIP Trunking Certified with Major Carriers OpenScape Branch offices ( ti l d l t) 50i 250

RG8700

PRI PSTN

OpenScape Personal Edition

OpenStage Phones

(optional deployment) 50i, 250Optional Support for legacy analog devices (modem, fax)OpenScape Personal Edition


March 2011


supporting P2P Video (optional)

A dAgenda

Solution Overview4







March 2011



Compelling Value PropositionOpenScape VoiceOpenScape Voice

Total Cost of Ownership Business ValueTotal Cost of Ownership

Data Center Ready Deployment on Industry Standard ServersO C i ti A hit t

Business Value

Converged Voice and Data economic benefit of one infrastructureM i t i t h l d tOpen Communications Architecture

Carrier Grade reliability, security geographic node separation, scalability and Branch survivability

Maintain technology curve advantage with no vendor hardware lock inAvoid costly service and business disruptions, easily grow with licensesy

Optimize, Enhance , and Transform with overlay solutions IP-Least Cost Routing, SIP Trunking for t ll id

p y gMaximize the benefits of existing infrastructureReduce cost of voice communications b t ki d t f th IP N t ktoll avoidance

Anywhere worker environment reduces infrastructure costs Centralized management, and in-house

by taking advantage of the IP Network Manage shifting resources, green benefits with reduced travel timeReduce overall operational costs with


March 2011


Centralized management, and in house critical applications

Reduce overall operational costs with centralized operations, and apps

Compelling Value PropositionC GTurning Enterprise Communications Green

Green Enterprise SolutionsGreen FactsSmart for the Environment

Smart for business

Green Enterprise SolutionsLowest power cost-per-user of any modern IP-based Communications

Green Facts

based Communications System*Lower cost, size and power-consumption of HVAC equipmentLess rack space and floor space in the Data CenterSoftware-based Growth and Applications“Blue Angel” Certified O St Ph


March 2011


* With OpenStage Devices

OpenStage Phones

Compelling Value PropositionGerman Federal Employment AgencyGerman Federal Employment Agency

G F d l E l t AGerman Federal Employment AgencyThe German Federal Employment Agency (BA) in Nuremberg has a comprehensive network of employment agencies, branch offices and properties in 1,900 locations throughout Germany

Solution

OpenScape UC Server

Value

Highly Scalable and flexible deployment solution -OpenScape UC Server

OpenScape Voice

OpenStage Phones

OpenScale Managed Services

Highly Scalable and flexible deployment solution 160,000 users and 1,900 sites

OpenScape UC Server deployed in data center allowing centralized management and applications

The move to a data centric voice solution was a natural for the German Federal Employment Agency as they operate one of the largest data centers in Germany today. The goal was simple – integrate voice into the IP Network, reduce costs and allow for a future integration f hi hl l d li ti ll f th d t

Virtualization, security, green IT and more

OpenScale Managed Services to reduce the overall TCO, allowing German Federal Employment Agency to concentrate on core business activities


March 2011


of highly valued applications, all run from the data center as part of existing operations.

to concentrate on core business activities

Compelling Value PropositionArcos Dorados SAArcos Dorados SA

A D dArcos DoradosThe world’s largest fast food chain operating in 12 Latin American countries, it’s business model and market demand a flexible structure in order to adapt quickly to customer needs

Solution

OpenScape UC Server

Value

Highly scalable and high service availability (99 999%)OpenScape UC Server

OpenScape Voice

OpenScape Unified Messaging

OpenScape Accounting Manager

Session Border Controller (Main and Branch)

Highly scalable and high service availability (99.999%)

Cost Reduction in Communications using the all IP network

Centralized Network Infrastructure to lower operational costs

Session Border Controller (Main and Branch)

OpenScale Managed Service

In order to keep its competitive edge, Arcos Doradosneeded to lower the overall cost of communications while at the same time improve the productivity of

Increased productivity and collaboration from Unified Messaging

Anywhere workforce – Mobile, at Home


March 2011


while at the same time improve the productivity of employees, and increase the services offered to their customers

Compelling Value PropositionBritish Health Trust

BenefitsSolutionChallenges

British Health Trust

Openscape Voice – split node.

Reduce total cost of ownership by replacingexpensive centrex lines and byusing mobile phones over

To create a next generation comms platform.To create 1 network for voice / data / remote access / video

g

OpenStage devices, WL2 phones

OpenScape Contact

using mobile phones overWLAN within their corporatenetworkInvestment protection as existing applications can be

/ data / remote access / video etc.Expensive centrex linesUltimatley replace pagers and radios

Center

OpenScape DAKS

used with Openscape, toImprove patient servicethrough better mobilityImprove serviceability via provision of new call centre &

Integration into legacy DX networkCreate User Mobility Reduce total cost of ownership provision of new call centre &

calls being accuratley directedfor 1st contact resolution. Will allow more smaller call centresto be formed.

ownershipDevelopment of call centre environment.


March 2011


Compelling Value PropositionIndependent Study of SEN STAR UC ProjectIndependent Study of SEN STAR UC Project

ResultsSolution

Euro €45M € 56.8 M € 30.3M

TotalInvest.

TotalSavings

NetSavings

-30

0

€ (26.6 M)

€0.5MElectricity

€0.1MUser Provisioning

€9.0MService & Productivity Gains

Telecommunication InfrastructureAligned diverse company infrastructure to one global, cloud-based communications solution 134 sites, 30 countries with 10,000 employeesEliminated:

€31.8M (Net €9.4M)

€0.5MElectricity

132 PBX systems 132 voice mail systems132 UC systems12+ contact center systems

€9.0MTravel Savings

€0.6MLAN Management Cost Savings

€5.9MCommunication Cost Savings for Mobile Workers


March 2011


From one hundred thirty four servers to two servers

114% ROI

12+ contact center systems

Key Competitive DifferentiatorsKey Competitive Differentiators

Avaya Aura ALU Omni-PCXCISCO UCMOpenScape Voice

Multiple Server solution for Voice and UC building on

y

Deployed on proprietary servers with “enterprise”

Proprietary HW / SW solutions can increase costs by as

p p

Open Communications Architecture leading to reduced costs (50% to 70%).

proprietary and legacy networking equipment

Limited Scalability (18,000 users) –

grade reliability –redundancy is an option!

Very limited scalability stated at

much as 50% to 70%

Limited Scalability (30,000) need to network with

( )Easily integrate UC applications. Carrier Grade reliability standard.

Scalable up to 100,000 users f

( )claims 250,000 but this is based on SIP Trunk traffic model

Proprietary

y15,000 but realistically 5,000 when adding SIP and other users.

Complex UC

proprietary signaling to achieve greater numbers

Bolt on servers and

without the need of additional servers or networking complexity – no investment in additional servers, lower maintenance costs with reduced complexity Proprietary

architecture leading to complex deployment with additional servers increases TCO for OA&M

Complex UC deployment strategy with OmniTouchunable to federate IM / Presence with Microsoft or IBM Sametime Servers

Bolt on servers and applications complicates Voice and UC architecture increasing TCO on the operations and maintenance side

reduced complexity

Software designed to run on commercial HW in a data center environment – ease of integration, open interfaces


OA&M Sametime Serversmaintenance sideg , plowers maintenance and operations costs

OpenScape LE Voice Solutions SummarySummary

Mature and Proven Solution

Scalable and Reliable

Flexible Deployment Options

Most Complete Integration

Compelling Value Proposition

CAGR 124% over last 6 yearsOver 1.2M licenses sold

Single System scales to 100,000 usersCarrier Grade 99 999% R li bilit

Survivable Branch OfficeVirtualized and Cloud Ready

UC Essentials are Built-inHighest Value Applications pre-i t t d

Lowest TCOSound ROI Customer References


March 2011


99.999% Reliability Anywhere Worker integrated

AgendaAgenda

K1 Key messages

Company overview

1

2


Solution overview4

Best practices

Next steps6

5


March 2011


Next steps6

OpenSmart – Best practices for UCC solutionsOpenSmart Best practices for UCC solutions

Best PracticesBenchmarkingProcessesV lid ti

OpenSmartBest Practices framework

ValidationToolsMigration

Solutiondesign

Businessadoption

Productdesign

Reliability

Security

Usage scenarios

W kfl

Design

Interoperability

Serviceablility

Automation, visibility and control

Workflow

Governance

Change management

Management

Scalability


March 2011


g

OpenSmart Designer ToolOpenSmart Designer Tool

Best PracticesBenchmarkingProcessesV lid ti

OpenSmartBest Practices framework

ValidationToolsMigration

Solutiondesign

Businessadoption

Productdesign

Reliability

Security

Usage scenarios

W kfl

Design

Interoperability Designer outputScope of WorkFoundation CustomApplication

OpenSmart UCC Solution Blueprint

Serviceablility

Automation

Workflow

Governance

Change management

Management

Scalability

Scope of WorkTechnical design specificationsAcceptance tests

packagesPre-definedand tested

packagesProven

methodologies

packagesFlexibly defined

and tested

OpenSmart Designer


March 2011


gOpenSmart Designer

OpenScape Energy Efficiency ManagementIT infrastructure and security solutionsIT infrastructure and security solutions

Total Cost of Ownership Business Value

Workplace30% less by energy-efficient VoIP phones

51% less by "Automatic Low Power Mode Activation”

Reduce Operating CostsReducing energy consumption

Avoiding peak prices

Saving energy costsCentrally controlled and intelligent switch-off and switch-on

NetworkUp to 50% less by energy-efficient switches in the core at the same power

g gy

Grow RevenuePursuing "Green IT" initiatives

Improving corporate image

Increase Asset Efficiencyin the core at the same power

20% -50% less per switch in the access at the same power

20% less for 802.11n WLAN access points at the same power

Increase Asset EfficiencyOptimizing energy consumption from utilities

Optimizing IT-controlled building management systems (such as lighting, air conditioning)

Data CenterUp to 22% less by centralization and virtualization of communication with OpenScape Product Suite

Enhance Corporate ExcellenceImplementing legislative and operational guidelines for energy efficiency

Reducing CO2 emissions


> 20% less by central Node Manager

> 20% indirect savings in air conditioning

OpenScape Energy Efficiency Management Energy efficient IT infrastructuresEnergy efficient IT infrastructures

Solution Description

OpenScape Energy Efficiency Management isa central energy management for all IP-baseddevices, network components and IP-controlled facility management systems (such as lighting y g y ( g gsystems, air conditioning, etc.)OpenScape Energy Efficiency Management:

No additional client softwareImproved utilization of existing systemsImproved utilization of existing systems, network and facility management infrastructureExtensive reporting capabilities enable

A i t f IT t tAssignment of IT energy costs to locations or cost centersCompliance with existing and future CO2 requirements and to support energy needs-analysis


energy needs-analysisSupport for all standard operating systems

Siemens Enterprise Communications Awarded Frost & Sullivan’s2010 Latin America UC Solutions Enabling Technology Award

Creation of new products

2010 Latin America UC Solutions Enabling Technology Award

Enhancement of current products

Creation of new applications

Potential for market acceptanceAwar

dC

riter

ia

Potential for market acceptance

Breadth of access to technology

A C

Open architecture

Ease of integrationeris

tics

g

Comprehensive set of UC tools

Superior choice for customers Key

C

hara

cte


March 2011


AgendaAgenda

K1 Key messages

Company overview

1

2


Solution overview4

Best practices

Next steps6

5


March 2011


Next steps6

Why Open Communications?Why Open Communications?

Business applications Business

Cloud services

collaboration

Next-generation platforms

Leverage IT ecosystems

Rich user experience

Business process integration

Financial choices

Open services-oriented software and network architectures

Leverage industry hardware, in-place applications, skills, and processes

Integrated mobility and social media options provide collaboration anywhere

SOA-based CEBP integration capabilities; for example, gadgets, plug ins and SDKs

Lowest TCO with premise, cloud, and hybrid deployment options


anywhere plug-ins, and SDKs

Why Siemens Enterprise Communications?Why Siemens Enterprise Communications?

Market leader Open Complete Flexible Best practices

Financially strong and growing global leader

Non-proprietary, multi-vendor approach

Award-winning innovative portfolios

Deployment and consumption choices

Global services with proven design ‘blueprints’


Why Siemens Enterprise Communications?Why Siemens Enterprise Communications?

The only provider offering flexible deploymentThe only provider offering flexible deployment

options for complete end-to-end enterprise

communications products andcommunications products and

services, based on open, secure, and

interoperable standards


Why now?Why now?

Software-based communications and network automation lowers TCO and increases agility

UCC delivers hard savings and collaboration everywhere

Open approach improves business process efficiencies (CEBP)

Sophisticated, affordable contact center drives lower cost and higher revenues

Network visibility, control, and analytics maximize network security and business continuity

Green enterprise delivers real business value

Tailored for a challenging economic environment


g g

Th kThank you


March 2011


BackupBackup


March 2011


Most Complete SolutionComprehensive Solution SetComprehensive Solution Set

Secure Data CenterOpenScape Manager

Suite

` RG 8700Media Gateway

PSTNOpenSOA

OpenScape SBC

Media Gateway

SSPVideo Web

CollabContactCenter Voice UC UM Mobility

OpenScape UC Suite

Collab Center

IP Network

OpenStage SoftphoneMobile

OpenScape Branch

HiPath3000 / 4000

Endpoints RG 8700Media

Gateway

Legacy PBX


Tablet Analog Adaptor DECT Branch & Private Networking

g yTDM

Hicom, DX

ColoursColours

R58 G83 B157 R94 G101 B119 R0 G144 B137

R164 G194 B233 R148 G158 B171 R115 G175 B182

R199 G210 B232 R191 G197 B204 R178 G210 B214R199 G210 B232 R191 G197 B204 R178 G210 B214


September 2010

Open Communications Architecture2008-04-01Page 68