Tony Schoen, project coordinator

Buurman Utrecht De Werkspoorfabriek

Het Hof van Cartesius De Havenloods

EFRO-project WerkspoorkwartierBedrijfsruimte 15.000 m² 31.000 m²

Arbeidsplaatsen 400 banen 1.000 banenOpenbare ruimte 5.000 m²

ResultS

• From rigid zoning plans to tailor-made solutions

• Integrated solutions vs. sectoral organization of the municipality

• Increasing housing demand and accessibility

• Scaling up ambitions to area level: mobility, greening, making buildings more sustainable, waste flows

• New area vision: establishing long-term status as industrial district; towards a public-private area organization

• Transfer yields ERDF to area organization

Challenges

• Invite companies and other stakeholders in the area to create a joint approach and objective

• Where are the energy and initiative in the area? Start formulating feasible ambitions from there

• Convert this into a core ambition (“creative, circular manufacturing area”)

• Create a multi-year project with a focus on collaboration and knowledge transfer

• Ensure a few short term, iconic, high-profile results that make others believe in the ambition and make them to want to participate

• Involve existing entrepreneurs in the area in the transformation

Lessons learned