tools and tactics to improve your online fundraising · what we’ll be covering: •different...
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Tools and tactics to improve your
online fundraising Rebecca Curtis-Moss
@rebecca_curtis | #ScotConf16
WHAT WE’LL BE COVERING:
• Different online engagement tools and
platforms
• How to create engaging content for your
donors
• How to build an online community
• How to galvanise user generated content
amongst your community fundraisers
• The good, the bad and the ugly: wide variety
of examples
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‘I knew it was such a powerful story
because of Ally’s age, his ingenuity, and
the experiences that he and his family
had been through. It was powerful and
special – different from the usual
fundraising challenge.’
Ally’s aunt, Margaret
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www.canva.com
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The most used emojis in the world, according to
www.emojitracker.com, are:
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Social Media Rule of Thirds
• ⅓ of your social content promotes your
organisation and generates sign up’s/
donations.
• ⅓ shares ideas and stories from thought
leaders and likeminded charities.
• ⅓ is based on personal interactions with
your supporters, building the unique ‘voice’
of your charity.
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Analytics can help you
understand and report on
your impact:
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Top tip for your charity:
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Top tips for your volunteer fundraisers:
• Help them discover their ‘USP’ for their fundraising
• Post regular updates
• Make sure their online giving page is personalised
• Add value with photos and videos
• Encourage them to ‘pin’ their online giving page to the top of their Facebook profile
• Get them to ask for donations at the right time
@rebecca_curtis | #ScotConf16
Thanks for listening!
Email: [email protected]
Twitter: @rebecca_curtis
Website:
www.rebeccacurtismoss.co.uk
LinkedIn: Rebecca Curtis-Moss
Thanks to Ross McCulloch (Third Sector
Lab); James Coltham (Creative Scotland);
Howard Lake (Fundraising UK); Catherine
Miles (Anthony Nolan Foundation); Adrian
Salmon (Grenzglier); Kirsty Marrins;
Margaret Clift-McNulty; and Dawn Newton.
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