tools for market analysis presented by: jacobus verster directorate: international trade
TRANSCRIPT
TOOLS FOR MARKET TOOLS FOR MARKET ANALYSISANALYSIS
TOOLS FOR MARKET TOOLS FOR MARKET ANALYSISANALYSIS
Presented by: Jacobus VersterDirectorate: International Trade
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MARKET ANALYSIS PROCESSMARKET ANALYSIS PROCESSMARKET ANALYSIS PROCESSMARKET ANALYSIS PROCESS
Define your product
Screen markets
Research market characteristics
Business contacts
Market analysis
Quantitative analysis
TradeMap & Market Access Map
Qualitative analysis
Product Map & Country Map
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QUANTITATIVE ANALYSISQUANTITATIVE ANALYSISQUANTITATIVE ANALYSISQUANTITATIVE ANALYSIS
What are the fastest growing markets?
Which countries are supplying to those markets?
What is the position of our products in those markets?
What are the access conditions for those markets?
…Where should future research be focused?
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OSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIES
Which are the fastest growing markets for ostrich meat?
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ANSWERS FROM ANSWERS FROM WWW.TRADEMAP.ORGWWW.TRADEMAP.ORG ANSWERS FROM ANSWERS FROM WWW.TRADEMAP.ORGWWW.TRADEMAP.ORG
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Bubble size = Rand / kg
FASTEST GROWING WORLD MARKETSFASTEST GROWING WORLD MARKETSFASTEST GROWING WORLD MARKETSFASTEST GROWING WORLD MARKETS
Ideal market
SA
Ave
rage
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OSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIES
Which countries are supplying to these markets?
What is the position of SA products in these markets?
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OTHER MEAT SUPPLIERS TO RUSSIAOTHER MEAT SUPPLIERS TO RUSSIAOTHER MEAT SUPPLIERS TO RUSSIAOTHER MEAT SUPPLIERS TO RUSSIA
Supplier Percentage of Market
Type of Meat
Australia 98% Kangaroo
South Africa - -
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OTHER MEAT SUPPLIERS TO SLOVAKIAOTHER MEAT SUPPLIERS TO SLOVAKIAOTHER MEAT SUPPLIERS TO SLOVAKIAOTHER MEAT SUPPLIERS TO SLOVAKIA
Supplier Percentage of Market
Type of Meat
Czech Republic 51% Game
France 23% Game
New Zealand 22% Game
South Africa - -
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OTHER MEAT SUPPLIERS TO SLOVENIAOTHER MEAT SUPPLIERS TO SLOVENIAOTHER MEAT SUPPLIERS TO SLOVENIAOTHER MEAT SUPPLIERS TO SLOVENIA
Supplier Percentage of Market
Type of Meat
Poland 29% Game
Czech Republic 18% Game
Hungary 17% Game
South Africa - -
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OTHER MEAT SUPPLIERS TO ICELANDOTHER MEAT SUPPLIERS TO ICELANDOTHER MEAT SUPPLIERS TO ICELANDOTHER MEAT SUPPLIERS TO ICELAND
Supplier Percentage of Market
Type of Meat
Sweden 29% Game
UK 16% Game
New Zealand 15% Game
South Africa - -
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OTHER MEAT SUPPLIERS TO UKOTHER MEAT SUPPLIERS TO UKOTHER MEAT SUPPLIERS TO UKOTHER MEAT SUPPLIERS TO UK
Supplier Percentage of Market
Type of Meat
New Zealand 31% Game
Netherlands 19% Game
France 3% Game/Quail
South Africa 2% Ostrich*
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OSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIESOSTRICH MEAT OPPORTUNITIES
What are the tariffs faced by a SA exporter in the target markets?
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ANSWERS FROM ANSWERS FROM WWW.MACMAP.ORGWWW.MACMAP.ORGANSWERS FROM ANSWERS FROM WWW.MACMAP.ORGWWW.MACMAP.ORG
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TARIFFS FACEDTARIFFS FACEDTARIFFS FACEDTARIFFS FACED
Market
Russia
Slovakia
Slovenia
Iceland
UK
Supplier Tariff
Australia 15.35%South Africa 11.52%
Czech Rep 0.0%South Africa 0.0%
Poland 0.0%South Africa 0.0%
Sweden 64.1%South Africa 87.9%
New Zealand 6.6%South Africa 0.0%
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FOCUS OF FUTURE RESEARCHFOCUS OF FUTURE RESEARCHFOCUS OF FUTURE RESEARCHFOCUS OF FUTURE RESEARCH
Country Market Size
Growth Rate
Unit Value Tariff Preference
Market Presence
Russian
Federation
Slovakia
Slovenia
Iceland
United
Kingdom
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QUALITATIVE ANALYSIS QUALITATIVE ANALYSIS QUALITATIVE ANALYSIS QUALITATIVE ANALYSIS
What are the market characteristics?
What are the packaging and labeling requirements?
How should the product be priced?
How is the product distributed in the target market?
What are the options for promoting the product?
…How do my target markets operate and can I compete?
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MARKET ANALYSIS TOOLSMARKET ANALYSIS TOOLSMARKET ANALYSIS TOOLSMARKET ANALYSIS TOOLS
Quantitative Tools
• www.trademap.org - FREE
• www.macmap.org - FREEQualitative Tools
• www.p-maps.org - FREE
• www.intracen.org/countries - FREERegister
• mas-admintools.intracen.org/accounts/Registra-tion.aspx
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CONTACT INFORMATIONCONTACT INFORMATIONCONTACT INFORMATIONCONTACT INFORMATION
Directorate: International Trade
Tel: 012 319 8452
Fax: 012 319 8001
E-mail: [email protected]