Tools of Online Marketing

What is online marketing ?

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

What are tools of online marketing

E-mail Marketing BloggingPay per click (PPC) marketingSocial media marketingDigital MarketingViral Marketing

E-mail marketing

Email marketing is promoting products through the use of email

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Madison Logic posted global data in April 2014 that claimed 122 billion emails are sent every hour.

Blogging Yet another but important and crucial marketing trend that has brought a

huge aberration in our society Blogs used internally to enhance the communication and culture in a

corporation or externally for marketing, branding or public relations purposes are called corporate blogs.

Businesses, companies and even superstar now use blogging system for huge promotion

Pay per Click Marketing

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

It is defined simply as “the amount spent to get an advertisement clicked.”

You target certain words and then when those words are searched for on a search engine such as Google your ad will appear.

you do have to pay every time your ad is clicked on.

Social Media Marketing

Social media is very popular right now and it’s only getting more popular

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.

Digital Marketing

With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses

Viral Marketing

Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (e.g. Internet memes and mimetics)

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