top 10 seo questions businesses have

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MAKE ME #1 IN GOOGLE RANKINGS Addressing Few Concerns about SEO - By www.rankhigher.in

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SEO is widely misunderstood by businesses. How to go about defining an SEO strategy, how much time to devote, how to select keywords, how to rank for keywords etc.? This presentation addresses the top 10 questions every business have about SEO. The presentation can serve as a good guide for every company that is about to embark on optmizing their online presence.

TRANSCRIPT

Page 1: Top 10 SEO Questions Businesses Have

MAKE ME #1 IN GOOGLE RANKINGSAddressing Few Concerns about SEO

- By www.rankhigher.in

Page 2: Top 10 SEO Questions Businesses Have

Is there a time frame to get #1 in Google Ranking?

NO.

Because –

Google #1 Rank depends upon:

1. Your competition and how established they are

2. The keyword you want to rank for in Google

3. The geographic area you are targeting

Page 3: Top 10 SEO Questions Businesses Have

Which keywords should I target to rank #1?

1. Keywords that have low competition

2. Keywords that have higher monthly searches

3. Look for keywords which are phrases as opposed to one or two words.

4. Keywords that have higher CPC Adwords value

Page 4: Top 10 SEO Questions Businesses Have

Which keywords should I target to rank #1?Choose keywords which are more like phrases. These keywords may have lesser monthly searches, but if you manage to rank high for 5-10 of these longer keywords, you will end up getting a huge traffic.

These keywords are known as “long tail keywords”.

Do not try to only rank for more competitive keywords which are 1 word or 2 word keywords. They are difficult to rank for, time consuming and will not yield benefits.

Page 5: Top 10 SEO Questions Businesses Have

How do I know if my SEO is working?

Your average daily organic website visit rate has increased.

Page 6: Top 10 SEO Questions Businesses Have

Is there a ball park count of daily visit?

No, it depends upon your industry segment and niche.

If the total number of monthly searches in your niche is around 500 for a particular keyword, then if you rank #1 for that keyword, you can expect around 205 visitors in a month.

Page 7: Top 10 SEO Questions Businesses Have

My website is not coming to #1. Does that mean my SEO is not effective

Wrong. Instead of obsessing over #1 ranking, focus on:

1. Getting more organic visitors

2. Incremental improvement in ranking

3. Reduce bounce rates

4. More social media followers

Page 8: Top 10 SEO Questions Businesses Have

SEO can be done in 2-3 months and then I do not need to worry right?

Wrong

It is the biggest sin you can commit. It is like marketing your business for first few months and then stopping it completely thinking your first few months’ effort will keep getting you customers.

SEO is a continuous month-on-month effort.

Page 9: Top 10 SEO Questions Businesses Have

My site visits have increased but I do not get any conversions? Why?

There could be several reasons for that:

1. You are targeting the wrong kind of website visitors. For example, if your visitor simply needs to know about digital photography, but your site is only about digital cameras, he may not buy anything.

2. Your website is not attractive enough for the customer to sign up

Page 10: Top 10 SEO Questions Businesses Have

How do I avoid such a situation?

1. At the outset, make sure what your goal is. If it is about website visits or about conversion or both.

2. Work with your SEO team to brainstorm keywords targeting relevant sets of customers who fall into each category.

3. Create valuable content for customers to read and learn.

4. Keep checking the bounce rate. Try to keep it below 50%

Page 11: Top 10 SEO Questions Businesses Have

How should I prioritize my SEO tasks?

It is always best to talk to an SEO expert to help you plan out the SEO execution bit.

SEO is a holistic process. As such, doing one activity over the other will not get you quick success.

However, if you do need to prioritize, focus on:

1. Creating and distributing new and fresh content based on well researched long tail keywords

2. Get more backlinks

3. Focus on improving the HTML meta tags on your site

Page 12: Top 10 SEO Questions Businesses Have

Can I compete with a US based company sitting in India for Google Rankings?Absolutely.

You can target any geography sitting in another geography by having targeted relevant information and content for that geography.

Page 13: Top 10 SEO Questions Businesses Have

Have More Doubts About SEO?Get in touch

Visit

www.rankhigher.in

Email us at [email protected]

or Call us at +91 9008639690