local seo for businesses vid final

14
Reach More Local Consumers With A Solid Search Engine Presence Local SEO Overview

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Page 1: Local seo for businesses vid final

Reach More Local Consumers With A Solid Search Engine Presence

Local SEO Overview

Page 2: Local seo for businesses vid final

Is Your Business Suffering Due to a

Lack of Customers?

Feeling Disconnected From Local Consumers?

Having Trouble Getting Your Phone

To Ring?

Need More Foot Traffic Coming Into

Your Doors?

COMMON BUSINESS DILEMMAS

Page 3: Local seo for businesses vid final

2. Customer Retention

Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.

4. Increased Referrals

Getting your existing customers to refer more people to your business creates effortless longevity and growth..

1. Customer Acquisition

Attracting new customers is the lifeline for any business and should be an on-going initiative.

3. Increased Spending

PRIMARY GROWTH FACTORS

Getting your existing customers to spend more money with your company creates more automated revenue.

Page 4: Local seo for businesses vid final

Ineffective MarketingDo traditional marketing methods continue to drain your budget even though they’re ineffective?

Stiff CompetitionDo you feel like your closest competitors are taking your fair share of the market?

Digital TechnologyAre you struggling to grasp

and implement proven new-age marketing strategies?

Lack of TimeAre you putting off Digital

Marketing because you feel that you just don’t have the

time?

4 MAJOR ROADBLOCKS

Page 5: Local seo for businesses vid final

72% Of Consumers Are

Already Connecting With Brands Through

Their Various Digital Marketing

Channels And Activities…

Digital

Page 6: Local seo for businesses vid final

Website Design

Online Video

Mobile

Social Media

❖Effective Website Design Will Be A MUST

❖SEO Will Continue To Be #1 For Local Lead Gen

❖Mobile Marketing Will Become Even More Vital

❖Online Videos Will Take Over Web Content

❖Social Media Will Become The New Advertising

❖Email Marketing Will Continue To Advance

❖Proactive Reputation Management Will Be Crucial

THE FUTURE OF DIGITAL

MARKETING Email

Local SEO

OnlineReputatio

n

Content

Page 7: Local seo for businesses vid final

GET IN FRONT OF CONSUMERS WITH LOCAL SEO

Page 8: Local seo for businesses vid final

WHAT IS LOCAL SEO?

Local SEO is the process of optimizing a website to come up in the search engine results when users enter “localized” keywords and phrases into the internet search engines – such as Google, Yahoo, and Bing.

For example:“Cosmetic Dentist in Rochester, NY”

Page 9: Local seo for businesses vid final

BE FOUND97% of consumers use the internet to search for local

products and services

MORE WEBSITE TRAFFICSearch is the #1 driver of

traffic to content sites, beating social media by

more than 300%

LONG-TERM RESULTSThe search engine industry

is a multi-billion dollar market

MORE MOBILE ATTENTION

50% of all mobile searches are conducted in hopes of

finding local results

Your Website

WHY LOCAL SEO IS A PRIORITY

Page 10: Local seo for businesses vid final

OF A WELL-EXECUTEDLOCAL SEO STRATEGY

BENEFITS

Page 11: Local seo for businesses vid final

Local Directory ListingsSites such as Google Local/Maps and Yelp, are the new Yellow Pages; this is where consumers search for local businesses

Long-Term ResultsOnce your website achieves solid rankings, they will stick long-term when properly and consistently maintained

Positive Brand AwarenessSEO makes your brand noticeable and credible because your site consistently shows up high the search results

Faster RankingsLocal SEO is less complicated than traditional SEO and can produce results much faster in many cases

Targeted Leads & Higher ROICompared to traditional advertising, SEO

provides a much higher ROI and produces more targeted leads

More Local Online ExposureLocal SEO involves targeting specific

keywords related to your local area

Higher Search RankingsThe main purpose of SEO is to

help your website show up higher in search results

Leverages Offsite ContentPublishing content outside of your

website can provide great links, traffic and other SEO value

BENEFITS OF LOCAL SEO

Page 12: Local seo for businesses vid final

Who?

What?

How?

When?Where?

Help!

WHAT SHOULD YOU DO NEXT?

Page 13: Local seo for businesses vid final

STEPS TO SUCCESSBuild a Solid Local Search Presence and Maintain it Going Forward

Develop a complete SEO plan with local keyword research

Work closely with a professional who understands your goals and needs

Implement SEO into your marketing

strategy and maintain it going

forward!

SUCCESSSTEP 3

STEP 2

STEP 1

Page 14: Local seo for businesses vid final

Thank You For Viewing

Contact Us Today to Learn More!

1-800-557-6049