top 10 strategies for marketing your business on linkedin
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The Top 10 Strategies for Marketing Your Business on LinkedInTRANSCRIPT
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The Top 10 Strategies For Marketing
Your Business On
www.losangeleswebstrategies.com
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Agenda:
Why you need to pay attention to LinkedIn
How to use LinkedIn to grow your business
Key Takeaways and audience questions
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Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
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Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
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Why you need to be paying attention to LinkedIn
Professional Image
www.losangeleswebstrategies.com
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Openness to create professional contacts/new
relationships
Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
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Online Visibility/Website Traffic
In search (Google) LinkedIn has authority
Piggyback on LinkedIn’s email updates
Why you need to be paying attention to LinkedIn
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The Top
Strategies www.losangeleswebstrategies.com
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The Top 10 strategies - 01
Get A Company Page On LinkedIn
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How are company pages different from personal
profiles?
The Top 10 strategies - 01
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How are company pages different from personal
profiles?
The Top 10 strategies - 01
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What is a company page:
1Site Navigation
2Site Image
3Company Posts
4
Friends & Colleagues
The Top 10 strategies - 01
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Why do you need one? Tell your company’s story
Highlight your products and servicesEngage with followers
Share career opportunities
The Top 10 strategies - 01
www.losangeleswebstrategies.com
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Make Sure Your Profiles are Complete & Optimized
The Top 10 strategies - 02
www.losangeleswebstrategies.com
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Make sure your personal profile is complete!
The Top 10 strategies - 02
www.losangeleswebstrategies.com
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Tips for optimizing your profileStrong headline
Professional picture
Publish content of your own
Use keywords you want to identify with
The Top 10 strategies - 02
Connect with as many people as possible
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Post Regular Updates
The Top 10 strategies - 03
www.losangeleswebstrategies.com
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Benefits of posting regularlyAppear in LinkedIn Network UpdatesStay top of mind
Position as a source of good info
Others take notice and connect
The Top 10 strategies - 03
www.losangeleswebstrategies.com
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Post regular updates
The Top 10 strategies - 03
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Post regular updates
The Top 10 strategies - 03
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What kind of content to share?Articles you’ve written
Company news
Industry news
Events, meetings, webinars, etc.
The Top 10 strategies - 03
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Tips for updatingAdd the LinkedIn share button to browserPublish on your website, then shareInclude a catchy image
Include keywords
The Top 10 strategies - 03
www.losangeleswebstrategies.com
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Make LOTS Of Connections
The Top 10 strategies - 04
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It’s a SOCIAL Network!
The Top 10 strategies - 04
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It’s a SOCIAL Network!
The Top 10 strategies - 04
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Tips for adding connectionsMake it a daily routine
Collect business cards from everyoneConnect with everyone you’ve worked withHave all employees build LinkedIn profiles and connect
The Top 10 strategies - 04
Accept all connection invites
www.losangeleswebstrategies.com
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Promote Your Page
With Your OtherWeb Properties
The Top 10 strategies - 05
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Post your page URL on your:Website
Blog
Business Card
Email Signature
Other Social Networks
The Top 10 strategies - 05
www.losangeleswebstrategies.com
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Get Recommendations From Happy
Customers/Vendors/Employees
The Top 10 strategies - 06
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The Top 10 strategies - 06
Company/product recommendations
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The Top 10 strategies - 06
Personal recommendations
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Tips for getting recommendationsDo great work!
Don’t force it
Recommend others
The Top 10 strategies - 06
Build great products!
www.losangeleswebstrategies.com
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Advertise
The Top 10 strategies - 07
www.losangeleswebstrategies.com
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Benefits
Simple and fast
Great targeting
Huge exposure to otherwise hard to reach people
Affordable
The Top 10 strategies – 07
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Where?
The Top 10 strategies – 07
www.losangeleswebstrategies.com
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Examples
The Top 10 strategies – 07
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Targeting
Title
Company
Location
Groups
The Top 10 strategies – Bonus 07
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Advertising Strategies
Always split-test your ads
Get really targeted
Test totally different images
Test different ad formats (video!)
The Top 10 strategies – Bonus 07
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Participate In Groups
The Top 10 strategies - 08
www.losangeleswebstrategies.com
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Why groups?
Collections of people by interest, industry, etc.
Great place to make connections
Great place to find your target audience
Demonstrate your expertise
The Top 10 strategies – 08
www.losangeleswebstrategies.com
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The Top 10 strategies - 08
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Group tips
Connect with the people in the groupAnswer questions
Start thoughtful discussions
Don’t spam!
The Top 10 strategies – 08
www.losangeleswebstrategies.com
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Create Your Own Group
The Top 10 strategies - 09
www.losangeleswebstrategies.com
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Benefits
Show your expertise
Demonstrate leadership
The Top 10 strategies - 09
Control over conversation
Message your group members
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Tips3
12
Your name is important!
Create a group for the audience you are
targeting
Design the group logo to fit.
1
2
3
The Top 10 strategies - 09
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Use IntroductionsAnd InMail To
Reach Out To People
The Top 10 strategies - 10
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InMail
The Top 10 strategies - 10
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Introductions
The Top 10 strategies - 10
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Key Takeaways
Key Takeaways
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Case Study: James Filbird
Case Study
• Built $5 million business through efforts on LinkedIn
• Completed profile• Joined 50 groups• One hour weekly
participating in groups• Sent connections to
group members• Asked for phone callwww.losangeleswebstrategies.com
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LinkedIn is an easy and cost effective way to…
Expand your reach
Brand yourself and your company
Engage your prospects and customers
Network with key influencers in your industry
Summary
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Be STRATEGICin your use of
LinkedIn and you’ll have GREAT results!
Summary
www.losangeleswebstrategies.com
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Questions?QUESTIONS?
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We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100