linkedin strategies
DESCRIPTION
This is the presentation I used at FranCamp Nashville 2011 about LinkedIn Strategies.TRANSCRIPT
![Page 1: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/1.jpg)
Strategies
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Paul Segreto
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http://www.linkedin.com/in/segreto
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There is no magic in LinkedIn
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You’re not alone!
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A time-consuming process… with uncertain results
• Researching potential prospects & competition• Prospecting & cold-calling• Getting past the gatekeeper• Introducing yourself & your company• Making the presentation• Presenting references• Keeping prospects engaged• Closing the sale
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The LinkedIn Effect
• Researching potential prospects & competition• Prospecting & cold-calling• Getting past the gatekeeper• Introducing yourself & your company• Making the presentation• Presenting references• Keeping prospects engaged• Closing the sale
![Page 9: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/9.jpg)
Triple P Tripod Theory
• Personalization• Participation• Patience
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Your LinkedIn Profile… is YOU!
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Building your Network
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Earning the Right!
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Truth, Trust & Transparency
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Building Truth, Trust & Transparency
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Perceived Expert
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Cross-platform & Multi-tiered
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![Page 23: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/23.jpg)
Researching potential prospects & competition
![Page 24: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/24.jpg)
![Page 25: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/25.jpg)
![Page 26: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/26.jpg)
Researching potential prospects & competition
![Page 27: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/27.jpg)
Prospecting & cold-callingGetting past the gatekeeper
![Page 28: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/28.jpg)
Introducing yourself & your company
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Your message matters!
![Page 30: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/30.jpg)
Making the presentation
![Page 31: LinkedIn Strategies](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c112df4a795915248b4574/html5/thumbnails/31.jpg)
Presenting references
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Keeping prospects engaged
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Closing the sale
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I’d love to hear from you!