top 15 content marketing tactics to boost your website traffic and conversion

25
TOP 15 CONTENT MARKETING TACTICS TO BOOST YOUR WEBSITE TRAFFIC

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Page 1: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

TOP 15 CONTENTMARKETING TACTICS

TO BOOST YOUR WEBSITE TRAFFIC

Page 2: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

1. INFOGRAPHICS

Page 3: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
Page 4: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

THIS INFOGRAPHIC RECEIVES

800Likes

600Tweets

23,264 Visits

Page 5: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

Use Gifographics or3D Infographics

To Stand Out

Page 6: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
Page 7: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

INFOGRAPHICS LEAGUEwww.infographicb2b.com

Page 8: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

2. SLIDESHOWS

Page 9: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

SLIDESHARE IS THE TOP SITE FOR PRESENTATIONS

3 BillionViews

3XTraffic

40% MoreTraffic

60MVisitors

Page 10: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

3. IN-DEPTH ARTICLES

13% – 15%increases traffic

Page 11: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

4. SKYSCRAPER TECHNIQUE1

2

3

Find trending

topic

Copy the concept with

better content

Reach out to the right people

Page 12: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

5. USE BUYER PERSONAS

By focusing on the content for their ideal customers, Quicksprout can increase traffic by 152.42% and

page views by 259.62%.  

Page 13: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

6. START A FIGHT

VS.

ITEM A

ITEM B

Page 14: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

With product showdown pages, Zappos can

increase their traffic by 10%.

Page 15: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

7. CUSTOMIZE 404 ERROR PAGES

TechCrunch increasessearch engine traffic by 9%

within 30 days by customizing its 404 error pages with

internal pages on the website.

Page 16: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

8. GUEST POSTING

Neil’sCase Study61

times

49 blogs

3months

22,7%Increase 22,7% in search traffic

Page 17: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

9. CURATE CONTENT INFOGRAPHICS CURATION IS A TREND

1,400

Likes

1,910Tweets

An infographic like this

can get KISSMetrics

Page 18: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

10. CONTENT FOR WIKIPEDIASearch for dead links.12

34

Create similar pages to the dead links.

Replace the dead links with your pages.

Ask others to replace the dead link with the link to your site.

Page 19: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

11. TOOLS OVER CONTENT QUICKSPROUT FREE TOOL

1PAGE VIEWS

from 1.8 to 2.35

2BOUNCE RATE

from 74%to 63%

3TIME ON-SITEfrom 2m10s

to 3m10s

4INCREASEVISITOR LOYALTY

Page 20: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

12. INDIRECT CONVERSIONS

increases its leadsfrom 49% to 72%

using this technique.

High Quality Blog Content Can Lead to Indirect Conversion in the Long Run.

Page 21: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

say product videos help them make purchase decisionsare more likely to buy when viewing product videos

brands share on Facebook is videosin online sale conversions

85% Visitors

52% Consumers

46% Content

Shoeline.com increases 44% 13. VIDEOS

1 2 3 4

Page 22: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

14. CONTENT LENGTH MATTERS

The more words your content has, the more traffic and conversion it can generate.

FOCUS ON PUTTING OUT QUALITY CONTENT

Page 23: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

15. MORE AUTHORS = MORE TRAFFIC

Adding multiple authors to blogs or website

Encourage sharing contentvia their social profiles

How this work?

This tactic not only improves your click-through rate but also encourages social

shares and ranking.

Page 24: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

Source

7 Essential Ingredients Every SEO Campaign Needs11 SEO Changes That Will Give You Big Results7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic

- Quicksprout blog –

Online Videos Drive Conversions and Traffic [Infographic]Slideshare – The World’s Largest Content Sharing Community [Infographic]

- infographicb2b.com -Visualize

www.the-seen.com

Page 25: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

IT’S TIME TO GET VISUALwww.the-seen.com