[500DISTRO] Mind Over Matter: Tactics for Testing Assumptions & Increasing Conversion

Download [500DISTRO] Mind Over Matter: Tactics for Testing Assumptions & Increasing Conversion

Post on 23-Aug-2014




9 download


Tiffany daSilva, Head of CRO, Shopify


MIND OVER MATTER Tactics forTesting Assumptions & Increasing Conversion Tiffany daSilva Conversion Rate Optimization @bellastone WHERE IT ALL STARTED Tiffany daSilva @bellastone WHAT DID I LEARN? DoThingsThat Dont Scale Ask Questions Try NewThings & Fail Fast Tiffany daSilva @bellastone #1 CHALLENGE AS A CRO EXPERIENCE TECHTRENDS KEEPINGTRACK CONFIDENCE TO MAKE DECISIONS Tiffany daSilva @bellastone Uhhh. Have an idea Paralyzed Tiffany daSilva @bellastone Good Bad Right Wrong Tiffany daSilva @bellastone THE SOCIAL PROOF DILEMMA It always works CHANGINGYOUR OPINION 1) AskYourself - What do you really believe? 2)Think About it How well based is the opinion you already hold? 3) Analyze How good is the evidence? 4) Be Critical Does the evidence really contradict what you already believe? 5.)Figure out If current evidence is insufcient what would make it sufcient? 6.) Be Real Is it worth it? Tiffany daSilva @bellastone 51%+ MYTHBUSTERS The thing is, we love it when we're wrong. It's like the best possible thing that can happen to us...The simple reason is that that's an opportunity for us to learn something. Tiffany daSilva @bellastone 1. Popups II. Headlines III. No Comments 1.5 3 4.5 6 Tiffany daSilva @bellastone THE CONFIDENCE CODE Condence is lifes enabler. It is the quality that turns thoughts into action. Tiffany daSilva @bellastone Tiffany daSilva @bellastone Lets bring it back to 92 THANKYOU! Tiffany daSilva @bellastone